The population percentage, population growth, buying power, and geographic concentration of Hispanic-Americans in the United States is causing marketers and retailers to carefully examine this market segment. Through a better understanding of Hispanic-American consumers, marketers and retailers will be more capable of meeting their wants and needs. Tailoring marketing promotions and strategies can help a company more effectively reach the Hispanic-American market. This study compared Hispanic-Americans and Anglo-Americans in their general shopping characteristics, responses to excitement in the mall, consumption patterns, and repatronage intention. A total of seven hypotheses were developed, all of which were either supported or partially supported.

Female teenagers have been found to be the most affluent teens according to the Rand Youth Poll's nationwide survey. The survey finds the average weekly income from female teens age 16 to 19 to be $82, with $50 from earnings and the balance from their allowances. Other findings from the survey indicate that adolescent girls receive more than adolescent males in allowance from parents, as mothers understand the need for the female teen to have the income necessary to purchase clothing and cosmetics. Past research studies have attempted to measure the influence sources on teenagers when purchasing clothing by asking teens to rank different influence sources or by asking the teens who accompany them when shopping. The current research study develops a structural equation model that allows for the comparison of the three predominant influence sources identified in the consumer socialization literature, i.e., parental influence, peer influence, and promotional communications sought out by the teen. To test the model, 206 randomly selected female teenagers completed a mail questionnaire regarding the influences on clothing interest. The female teens were all members of a non-denominational youth group, age 13 to 19, living in the North Texas region. The model derived is only the third model in the marketing literature to examine the consumer socialization process, and the first in fifteen years. Examining the three main influence sources identified from consumer socialization literature, peer, parent, and media sources, the results differ from past models. The female teens perceive parental influence as a negative influence on clothing interest, contrary to past findings. Peers and media are perceived as positive influences on teen clothing interest as in past models. The results signify the need for marketing researchers to continue to investigate the dynamic nature of consumer socialization.

To determine the influence of television commercials about toys and cereals on young children, forty-four children, ranging in age from four to seven years, were interviewed. The mothers of these children completed a questionnaire about their children's television viewing habits. The hypotheses examined the following areas: children's demands for advertised products, children's preferences and dislikes for commercials, the extent of parental yielding to children's requests, and parental discussion of television commercials. The data were analyzed by computing percentages, and it revealed several trends. The more television children watched, the more they demanded advertised products. Parents' discussion of television advertisements affected the extent of parental yielding and the extent of children's demand for advertised products. This study supports findings reported in the related literature that television commercials affect young children's behavior.

by Leung Koon-keung Jack. / Bibliography: leaf 54 / Thesis (M.B.A.)--Chinese University of Hong Kong, 1982

by Tsui Ka-hing. / Title also in Chinese. / Summary in Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1980. / Bibliography: leaf 72.

by Cheung Pui-ching. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1981. / Bibliography: leaves 79-80.

by Ho Yiu Hung, Ronald. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1989. / Bibliography: leaf 77.

by Kwok Chi Ming Derek. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves 77-79). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF FIGURES --- p.v / LIST OF TABLES --- p.vi / ACKNOWLEDGMENTS --- p.vii / Chapter / Chapter I --- INTRODUCTION --- p.1 / Background --- p.1 / Statement of the Problem --- p.2 / Research Objectives --- p.4 / Chapter II --- RELATED LITERATURE --- p.5 / Early Literature --- p.5 / Recent Literature --- p.7 / Consumer Attitudes Literature --- p.9 / Chapter III --- METHODOLOGY --- p.14 / Data Collection Method --- p.14 / Research Design --- p.15 / Sampling --- p.16 / Fieldwork --- p.18 / Chapter IV --- FINDINGS --- p.19 / Sample Characteristics --- p.19 / General Attitudes Towards Environmental Issues --- p.22 / General Attitudes Towards Environmental Issues by Demographics --- p.27 / General Attitudes towards Green Products --- p.31 / General Attitudes towards Green Products by Demographics --- p.33 / Ratings towards the Two Selected Products --- p.36 / Attitudes towards Green Products by Attitudes towards the Issues --- p.41 / Attitudes towards Green Products by Ratings towards the Two Selected Products --- p.44 / Chapter V --- SUMMARY AND IMPLICATIONS --- p.48 / Summary of Findings --- p.48 / Implications for Marketers --- p.53 / APPENDIX / Chapter 1 --- A List of Some Commonly Used Terms Used in Connection with Green Products --- p.54 / Chapter 2 --- """Green"" Segments in the United States" --- p.57 / Chapter 3 --- English Version of the Questionnaire --- p.61 / Chapter 4 --- Chinese Version of the Questionnaire --- p.69 / Chapter 5 --- Sample Selection --- p.73 / Chapter 6 --- Fieldworkers' Instructions --- p.74 / Chapter 7 --- Results of Dialing Attempts --- p.76 / BIBLIOGRAPHY --- p.77

by Yeung See Ming Kevin. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1991. / Bibliography: leaves 96-99. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vi / Chapter / Chapter I. --- THE PROBLEM SETTING --- p.1 / Introduction --- p.1 / Research Objectives --- p.3 / Research Objective I --- p.4 / Research Objective II --- p.4 / Research Objective III --- p.5 / Organization of the Report --- p.5 / Chapter II. --- LITERATURE REVIEW --- p.7 / Perceived Risk in Consumer Behavior --- p.7 / Types of Risk --- p.14 / Risk Relievers --- p.18 / Chapter III. --- SCOPE OF STUDY --- p.22 / Risk Concept --- p.22 / Types of Risk --- p.23 / Risk Relievers --- p.24 / Personal Characteristics --- p.25 / Chapter IV. --- METHODOLOGY - PHASE I QUALITATIVE RESEARCH --- p.26 / Literature Review --- p.26 / Focus Group Interviews --- p.27 / Purpose --- p.27 / Method of Execution --- p.27 / Chapter V. --- FINDINGS AND IMPLICATIONS OF QUALITATIVE RESEARCH --- p.29 / Products Mentioned --- p.29 / Reasons Provided --- p.31 / Consequences of Wrong Decision --- p.32 / Ranking of Risks --- p.32 / Risk Relievers --- p.33 / Implications --- p.34 / Risk Types to be Studied --- p.35 / Risk Relievers --- p.35 / Product Selection --- p.36 / Chapter V. --- SUMMARY OF HYPOTHESES --- p.37 / Chapter VI. --- METHODOLOGY - PHASE II QUANTITATIVE RESEARCH --- p.41 / Purpose --- p.41 / Questionnaire Design --- p.41 / Definition of Terms --- p.42 / Measurement --- p.45 / Mode of Execution --- p.46 / Validity Concern --- p.47 / Data Analysis --- p.48 / Chapter VII. --- FINDINGS AND IMPLICATIONS OF QUANTITATIVE RESEARCH --- p.50 / Hypothesis One --- p.51 / Hypothesis Two --- p.54 / Hypothesis Three --- p.57 / Hypothesis Four --- p.58 / Hypothesis Five --- p.59 / Hypothesis Six --- p.65 / Hypothesis Seven --- p.71 / Summary --- p.73 / Chapter VIII --- .RECOMMENDATIONS --- p.75 / For All Manufacturers --- p.75 / For Computer Manufacturers --- p.77 / Chapter IX. --- LIMITATIONS AND FURTHER RESEARCH --- p.80 / Limitations --- p.80 / Further Research --- p.82 / BIBLIOGRAPHY --- p.96

Lorraine Yuen Tai Yeung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references (leaf 28). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.ii / LIST OF FIGURES --- p.iv / ACKNOWLEDGEMENTS --- p.v / GLOSSARY --- p.vi / Chapter CHAPTER 1 --- INTRODUCTION --- p.1 / Chapter 1.0 --- Description of Personal Computers --- p.1 / Chapter 2.0 --- IBM Notebook Computer --- p.8 / Chapter 3.0 --- Objective and Significance of the Research --- p.19 / Chapter CHAPTER 2 --- LITERATURE REVIEW --- p.21 / Chapter 1.0 --- Competitive Environment --- p.21 / Chapter 2.0 --- Strategies of Major PC Manufacturers --- p.23 / Chapter 3.0 --- Hong Kong Market --- p.25 / Chapter 4.0 --- Hong Kong PC Market Segmentation by Industrial Applications --- p.26 / BIBLIOGRAPHY --- p.28 / Chapter CHAPTER 3 --- METHODOLOGY --- p.30 / Chapter 1.0 --- Exploratory Projects --- p.30 / Chapter 2.0 --- Trade Survey --- p.34 / Chapter CHAPTER 4 --- KEY FINDINGS --- p.36 / Chapter 1.0 --- Findings on Buyers' Reactions to the Notebook Computers --- p.36 / Chapter 2.0 --- Retailers and Dealers --- p.41 / Chapter CHAPTER 5 --- CONCLUSIONS AND RECOMMENDATIONS --- p.46 / Chapter 1.0 --- Conclusions --- p.46 / Chapter 2.0 --- Recommendations --- p.54 / APPENDICES / Chapter I --- An Example of Radio Networking / Chapter II --- PC Unit Sales in Hong Kong: 1989 - 1995 / Chapter III --- 1990 Hong Kong PC Market Shares by Dollar Volume / Chapter IV --- The IBM Notebook Computer Specifications / Chapter V --- The IBM Notebook Computer Advertisement / Chapter VI --- The IBM Notebook Computer Sales Volume / Chapter VII --- Notebook Computer Competitive Information / Chapter VIII --- Questionnaire Part 1 / Chapter IX --- Questionnaire Part 2 / Chapter X --- Focus Group Discussion Guide / Chapter XI --- Retailers and Dealers Interview Guide / Chapter XII --- Demographic Information of Participants / Chapter XIII --- Detailed Information on the Survey Findings / Chapter XIV --- The IBM Notebook Computer Direct Mail Advertisement / Chapter XV --- Media Placement of the IBM Notebook Computer Ad (as shown in Appendix V)