Taiwan is one of the most vibrant societies in the world. The business environment is nowadays known for its economic vitality and healthy business competition mainly from the high degree of entrepreneur, sharp market insights, agile marketing strategy, and rapid adaption to changing business environment. To sum up, Taiwan is equipped with all the critical success factors for global business competition. All these factors help motivate the start-up of small business in Taiwan, and this is particularly true for the food industry as the entry barriers are relatively low in comparison to other industries. In recent years there is a surge of self-branding business and companies in Taiwan largely due to the popularity of online shopping and bulk orders. On the contrary, a significant number of self-branding companies failed to keep their business afloat and eventually had to exit the market. This study use literature reviews based on wholesale and retail food industry, self-branding, as well as critical success and failure factors. The main purpose of this study is to investigate the critical success & failure factors on self-branding for wholesale and retail food industry. First of all, this study uses in-depth interviews with four experienced professionals in self-branding enterprises to define critical success and failure factors for research model. Secondly, this study utilizes content analysis to measure and identify the level of significance and importance and order of priority for critical success and failure factors. The results of this study are as following: 1. There are four critical success factors in self-branding. The most important success factor in self-branding is customer value, followed by innovative marketing strategy and brand trust. The last is price tolerance. 2. There are three failure factors in this study. The business owners¡¦ decision error is the most significant failure factor, followed by brand positioning error, and virulent price competition.

The world famous marketing master Elliott Ettenberg indicated in his new book ¡§ The Next Economy¡¨(2003), customer has become corporate main focus in new economy era. Increasing product added value and improving customer relations have been corporate prime objective. This has been obvious in Taiwan industry. With dramatic environment changes and aggressive market competition, performance improvement and sales team enhancement have been one of the most important topics in business administration. For electronic companies aiming to enter global market, an operation flow of quickly responding to market demand and customer satisfaction, especially in order taking, design and development, manufacturing, quality assurance, testing, packing, transportation, price and service, has been a major subject to be tackled under global competition and rapidly changing business environment. For a long time, many companies face the problem of numerous functional departments not being able to integrate, thus, customers are obliged to receive various and fragmental message. Functional departments often got shortcomings such as limited knowledge, incomprehensive thoughts and even departmental egoism. They normally don¡¦t emphasize on teamwork with other departments and are not able to provide valuable opinions. Their decision perspectives would be restricted, instead of being comprehensive. In addition, organization hierarchy often results in slow problem-solving responses. They also lack of customer-oriented concepts. Their staff is more loyal to the department than to projects or customers. One of the effective and often seen solutions is to set up a cross-product or cross-functional account team. For efficient operation of such project organization, some companies would set up a project office to assist or monitor the progress of projects. Project management is one of the rapidly growing territories in business administration. Through in-depth interviews and literature retrospective study, this research attempts to understand the operation model of project office in view of customer and service orientation; via empirical observations, interviews and analysis of subject project office real operation, the research tempts to tackle major issues on project office operation. From a broad view, the management of a project office is part of project management, but its characteristics and management model is different from project deployment. This research expects to establish an operation and management model of project office and provide appropriate recommendations as reference to its practical operation.

Partnering is in the agenda of many construction companies worldwide as it is an effective strategy that may increase competitiveness of partner companies and reduce risks retained by each party. In order for partnering to reach its expected benefits, partner selection is of vital importance. Similarly, there are some critical success factors (CSF) that should be taken into account by the parties in order to maintain a successful partnership throughout its lifecycle. The aim of this thesis is identification of factors that affect the partner selection process of the Turkish contractors as well as CSFs that are found important by the Turkish contractors. For this purpose, interviews are carried out with experts and a questionnaire is designed to collect necessary statistical data regarding the CSFs. The number of experts who answered the questionnaire is 49. Statistical analysis is conducted to reveal the perception of contractors about partnering in the Turkish construction industry. One of the findings is that Turkish contractors prefer establishing short-term partnerships in the form of project-based joint ventures rather than long-term strategic alliances. Results demonstrate that the most important factors while selecting the partners are experience and image of the company. Mutual trust between the parties, management support and commitment to win-win attitude are identified as the most important CSFs by the Turkish contractors. Finally, the results of the questionnaire are compared with those from other countries and certain strategies are proposed to practitioners for maximizing success of partnerships.

The number of mobile phone users in Turkey has already exceeded the number of households with the internet access. The presence of technologies which allowed more bandwidth and access from almost everywhere such as UMTS, Wi-Fi, or Wi-Max is putting a pressure on governments to enter into a new direction: m-government. As mobile phone penetration increases, its presence in the public sector is increasingly being viewed as inevitable. In this thesis, a strategic action plan model for the developing countries to achieve success in the development of m-government will be constructed. Meanwhile, critical success factors for Turkey are to be identified by a comparison of selected country cases. Moreoever, drivers and barriers for mobile government in Turkey and the affects of the demographic factors are examined by using the One-Way ANOVA and Pearson Chi-Square tests.

BOT model is widely used in developing countries to facilitate the construction of immediately needed infrastructure projects with both technical and financial risks being borne by the private sector. BOT model differs from traditional ones because of its financial structure and operation service that is included in the concession. The aim of this research is to identify the critical success factors (CSFs) for BOT projects by examining real BOT projects, mainly airport projects. In this research, a detailed literature survey has been carried out as well as in-depth interviews with experts to identify the CSFs that are categorized in 13 groups. Based on these factors, a decision support v checklist has been developed. The checklist has the &ldquo / source&rdquo / of each CSF and the &ldquo / phase&rdquo / of the project that the CSF will have an effect. Finally two BOT projects, namely Dalaman and Aktau International Airport Projects, are studied thoroughly using the developed checklist. This research gives clear description and understanding of CSFs for airport projects which was a missing part in the construction management literature together with illustrative real cases. The findings of this research may be helpful for decision makers at the initial stages of BOT projects by providing a checklist of CSFs and demonstrating their significance in each phase of a BOT project.

In the recent era, the popularity of Internet and multimedia has displayed technical progress, which has enabled E-learning environment to be even more perfect than before. E-learning has two-way interaction and the characteristic of unlimited time and space, which has become an important tool for initiating learning for life in the modern society. Among which Cyber University has become an example of E-learning applications. Because our national law has not allowed setting up a purely virtual university, therefore, the Cyber University of our research is pointing to the virtual school designed by a real university on the Internet. Cyber University is not purely a single organization, instead, it combined different educational provider on the Internet to actualize the objective of teaching and learning, as well as letting a learner to depend on the differences in his personal time, place, and learning condition to choose appropriate learning resource. Nevertheless, How to go about setting up a Cyber University based on the possession of administration resource, faculty, and the college of the student? What are the critical success factors that can be applied to evaluate the important items prior to establishment? How does Cyber University operation mode operate? These are all the important factors that must be considered to establish a Cyber University. The objective of research is to provide a soluble proposal as reference for the above stated questions. Our research utilized case study. The objective is National Sun Yat-Sen Cyber University (NSYCU) of National Sun Yat-sen University (NSYU). Jung-Chun Su (2002) had once used NSYCU as case study to simulate cash flow and risk analysis. The result has shown that NSYCU case is worthy to invest in, which possess ability to make a profit. Chia-Ming Liang had used operation model and financial planning model to research, which showed that ¡§Population of students¡¨ is a critical factor that affects the operation of E-learning Company. Currently, NSYCU has already been set up for more than five years and the enrollment has shown increased. Despite the effective of literature review or enrollment, it can be shown that NSYU is definitely one of representative of our domestic Cyber Universities. Our research will interview with key figures of five different aspects from areas such as marketing, administration, system, faculty, and student of NSYU. Then, to use professional questionnaire to further confirm the viewpoint of the interview. Finally, to combine the related literature review with NSYCU history data analysis, to categorize the critical success factor that set up Cyber University and to provide some suggestions for other schools domestically that have proposed to set up a Cyber University as reference.

Always the integrated steel plant, invests hugely, produces many kinds of steel grade, makes the procedure heavy and complicated, with high capital and skill-intensive, the products need to enter the domestic and international markets via severe competition, does not have monopolizing nature. On the initial stage of founding the factory, there are three developing criterion ,such as: rationalization in management¡Bmanaging computerization and production automation. The internal process of the integrated steel plant is a big supply chain system. In order to implement the close integration among ¡§producing, sale and demand¡¨, promote the process efficiency of whole company and break through the inertia that has thinking, China steel established a task force to implement the SCM system specialized in sales based on the existing production and marketing system and homework platform infrastructure in 2004. The purpose of this project are: on the premise of improving customer satisfaction, create mechanism of ¡§operation of producing and selling in good order¡¨, and offering via SCM with depth, broadness, transparency mechanism in coordination with operation, can promote adaptability to changes internally while facing the complicated and fast change of the internal and external environments, can be satisfied with customer's demand fast externally, let supply chain have a competition advantage entirely. This research is to analysis and study the critical success factors for implementing the SCM system of the integrated steel plant in CSC¡¦s case. This research applied Analytical Hierarchy Process (AHP) method to find out the critical success factors (CSF) from five constructs and twenty impact factors through AHP Questionnaire answered by four kinds of personnel. By statistical analysis, we find out the top six impact factors include: (1) Cognition and support, fully authorizing of the high-order executive, (2) Keep positive interdynamic cooperation with the users, (3) Setting-up and participation of the internal common understanding, (4) The system is designed to be in conformity with the environmental change of trends, (5) Plan and execution that will be supplied in the supply chain management system are combined, feedback and revise each other to improve plan exactness, (6) Build the sharing platform for supply, demand and managing information.

In the face of globalization, the restaurant industry has to quickly develop chain stores that feature delicious food, rapid service, and uniqueness in order to create advantages in this traditional industry. Because of the highly labor-intensive nature of restaurant chain stores and the ever-increasing demand on high quality services from consumers for convenience and time efficiency in the competitive environment, integrating modern management concepts with a variety of information technologies to enhance the efficiency and competitiveness of the restaurant has become winning tools for businesses. This research includes several main portions. First, we use the Formosa Chang as a case to analyze the competitive situation of restaurant chain stores, including the five forces analysis, SWOT, and critical success factors for restaurant chain stores to form the four management strategies of the case study company for store expansion, marketing, products, and service. Then, the E-business status of the chain store and its upstream and downstream E-business status are investigated. Finally, the mechanism for deployment the system is reported, which includes system investigation to confirm organizational preparations and resources allotment and determine the priorities in the development of the E-business system. This is followed by system analysis, system design, system hardware and software configuration and installment. Finally, the performance of the system is evaluated. Analysis of the key performance indicators (KPI) of the case study company shows high effectiveness of e-business in improving and simplifying its operational procedures.

Since 2003, the density of convenient stores in Taiwan has surpassed it is in Japan and Taiwan has become one of the most competitive regions in the world. The business mode in modern convenient chain stores is established by a standard operating process to duplicate rapidly to form franchise in a short period of time and build up advantage of economies of scale. The advantage will then reduce the overall operating cost to increase the profit. In order to solve the problem of manpower shortage generated from the speeding expansion of stores, joining ¡§franchise¡¨ would become the ideal solution. The core development of known-how for the four major convenient chain stores, 7-ELEVEn, FamilyMart, HiLife, and OK, is based on business mode of franchise chain stores. As of the end of 2008, the total number of four major convenient chain stores has exceeded over nine thousand. The majority of them are franchise stores and the franchise rate reaches 87.5%. Therefore, how to establish a complete staff education training to ensure operating quality and maintain store competitiveness is one of the keys in the business strategy for main franchise branch. This paper uses a certain major convenient franchise store in Taiwan as the target, and focuses on the effectiveness on critical success factors of staff education and training in the convenient franchise store. This paper adopts AHP (Analytic Hierarchy Process), exploring from the reference and an interview in depth with company supervisors from the case to conclude five evaluation indicators of critical success factors and twenty-six success factors to create AHP questionnaires. Then, twenty-five senior store supervisors and franchise store managers were required to process questionnaire interview and select the critical success factors. The three top evaluation indicator of critical success factors in second layer of structure of the staff education and training in convenient franchise stores in order are: (1) staff attitude; (2) reward and punishment measures; and (3) training course planning. The top five critical success factors in the third layer of structure are: (1) the degree of learning requirement for part-time staff required by store manager; (2) vivid and lively teaching method; (3) degree of store learning atmosphere; (4) connection between learning effectiveness and franchise renewal; and (5) acceptance of store manager towards education training.

<p>The purpose of this thesis is to reveal how Information Technology  Infrastructure Library (ITIL) should be implemented in an organization in  an efficient and effective way to achieve the goal of reducing wastage, cutting costs and increasing customers’ satisfaction. There are many books dealing with the ITIL. But these publications do not prescribe how to adopt, adapt or implement the guidelines as part of a service management strategy; it would seem useful to explore implementation strategies which are employed by organizations when they are using ITIL “best practices”.</p><p>This paper seeks to take a study of “How to implement ITIL successfully in organizations”, which could be subdivided into questions of “What steps are necessary to implement ITIL” and “what factors are critical within implementation process”. Although previous researches have made some recommendations generally, this paper investigates the question on that base through comparing consultants’, organizations’ opinion and previous researches.</p><p>This study begins with an overview of ITSM, ITIL, and critical success factors and steps of ITIL implementation. Information about the critical success factors and steps of ITIL implementation were acquired through interviews, emails and questionnaires from responsible staff in some major representative consultancy and organizations.</p><p>The outcomes of our research are fourteen significant steps to implement ITIL and some success factors during implementation, which are vital to have a prosperous ITIL implementation. This research makes a guideline for organizations to understand and carry out the ITIL implementation efficiently.</p>