The main goal of this master's thesis "Intercultural communication CR and USA" is to explore intercultural differences between Czechs and Americans, discover points that may cause conflicts between them and identify American cultural standards according to Czech people. Diploma thesis consist of three parts. First part is dedicated to theoretical concepts and technical terms, which helps to understand processes of intercultural communication. In methodological part are described used methods of research and characterized group of respondents. Last part shows results of research, where explored conflicts are and identified American cultural standards. Thesis include recommendations, which can be useful for Czech people, who plan for different reasons communicate with Americans.

In the theoretical part of the master thesis are basic definitions related to the culture, cultural differences and approaches to measuring them. The key method in measuring cultural differences is the Hofstede's 5-dimensional model which is the basis for the further processing of secondary data from the Mindreader study. The goal of this work is to analyze how culture affects people's concerns regardless of how these are concerns affected by technology. The countries involved in the cultural analysis are divided into four groups according to indexes achieved in various dimensions. For each of the dimensions, there are hypotheses that are tested by Pearson´s statistical test of independence. The same statistical procedures are used for selected technologies and their impact on the life concerns.

The Master´s Thesis deals with intercultural communication between the Czechs and Koreans. The aim of the thesis is to explore the intercultural clash between the Czechs and Koreans and to identify the main cultural attributes and differences. The thesis is divided into two sections - a theoretical part and a practical part. The theoretical part compares different authors of intercultural dimensions and the significance of intercultural communication. The practical part is dedicated to a survey research and interview of intercultural communication between the Czechs and Koreans.

First part of the thesis deals with theory of culture, cultural dimensions and standards. Practical part describes characteristics of Russia and its cultural aspects. Application part focuses on analysis of Czech and Russian opinions of Russian society and also verifies hypothesis that Czechs have different opinions and their knowledge of Russian cultural dimensions is insufficient. The last part of the application part are recommendations for Czechs for effective dealing with Russians.

The main aim of my diploma thesis is to describe the culture of the Kingdom of Spain, to define its cultural dimensions and then to compare it with the results of the Czech Republic. The work offers not only general information about Spain and about its culture but also focuses on its economy and current situation on its labor market.

The following study seek to examine how professionals within different organizations in Sweden work to deal with cases where Nigerian women have been forced into human trafficking through juju-rituals. The aim of the study is to examine how professionals relate to women’s beliefs, what opportunities women have for overcoming this spiritual control, and what strategies professionals use to try to undermine the spiritual control. The following study seeks to answer these questions through qualitative data based on five semi-structured interviews with professionals working in non-governmental organizations (NGOs), asylum agencies or as regional-coordinators. The result of the study indicate that the professionals constantly balance between efficiency and humanity in terms of trying to challenge Nigerian women’s perceived spiritual control. The professionals often perceive that there is a limit to how much the women’s beliefs can be called into dispute. Forcing Nigerian women to renounce their juju-faith is considered as a violation of women’s religious freedom.   Furthermore, the result of the study indicates that how professionals relate to Nigerian women’s fear of juju may differ depending on occupational category. The result indicates that law enforcement authorities are more likely to explain the link between human trafficking and the use of juju as brainwash, while other NGOs strive to develop a deeper understanding of Nigerian women’s fear of juju’s subsequent effects. In conclusion, the study's findings show that the professionals claim that Nigerian women have different capabilities for dealing with the situation they are in. That the professionals want the women themselves to be agents in their religious lives indicate a respect for women's right to practice their religion, even if their choices are not an effective solution to their problems.

Research questions                How do different cultural perceptions of sustainability affect the consumer behavior towards EVs? Purpose:                                         To inductively explore some different perceptions of sustainability in comparison between Sweden, Germany, United Emirates, and Saudi Arabia, as well as to investigate how these perceptions influence consumer behavior towards the EV industry with Tesla leading the way. Method:                                           This research was conducted with an exploratory qualitative approach. The empirical data was obtained through online interviewing using WhatsApp. Findings were thematically analyzed.  Conclusion:                                 The focus of this exploratory study is to gain a deeper knowledge and understanding the different perceptions of sustainability and investigate the factors behind the related consumer behavior to be taken into consideration when perceiving sustainability development in business. The comparison between Sweden, Germany, United Emirates, and Saudi Arabia sheds light on how these differences contribute to a better understanding for the EV marketing in general and Tesla in particular.

All countries have their own national culture, with their own norms, beliefs, attitudes, and values. Every organisation in the world also has their own organisational culture, just like any other social group. Because of the increased globalization throughout the world, more companies are becoming multinational corporations. This means that they go through a market entry process when they enter a foreign market. This can lead to their already established organisational culture being affected by the national culture in the foreign country. The effect of national culture on organisations is a well-researched area. However, the research on how the organisational culture is affected by national culture as an organisation goes through international market entry leaves much to be discovered.  The purpose of this thesis was to investigate how, and if the organisational culture of Swedish organisations is affected by national culture when they establish themselves on the United States market. It was also investigated how Hofstede’s five dimensions of culture can aid in the explanation of the potential organisational culture change, and if the index scores of the five dimensions for Sweden and the United States correspond to the differences later indicated by our research. The effect of leadership and market entry strategy on the organisational culture was also investigated. The qualitative data collection in this thesis comes from semi-structured interviews with companies who help Swedish companies in their market entry process, managers of Swedish companies who have established themselves on the United States market, and one human resource manager within a Swedish company which has moved to the United States. This data lays the basis for the results of this study, and we identify themes relevant to the purpose and research question of this study.  The conclusion of this thesis shows that the organisational culture of all the companies we have interviewed has been influenced by national culture to some extent. The factors which are identified to have had the largest impact on the organisational culture of these companies are market entry strategy, leadership, and the newly found themes; culture-carriers and laws and legislation. It is also concluded how Hofstede’s five cultural dimensions within organisational culture are affected by the national culture.  In the conclusion of this thesis, the importance of the cultural knowledge and awareness of the factors which influence organisational culture possessed by managers is emphasised. Practical and theoretical implications are also provided both for organisations and future research.

Earlier studies have focused on the relationship between negative attitudes towards AI and collective culture of the country (country of origin). These differences may be because of sizeable differences in the power distance index (PDI) on the population level between different countries. We investigated the relationship between power distance index (PDI) of individuals; and their attitudes towards AI through a survey of participants from two countries, India and Sweden, where there are large differences in PDI on the population level. Results of the correlation test showed that power distance correlates positively with negative attitudes towards interactions with AI and the social influence of AI i.e. higher PDI means more of a negative attitude towards AI. However, power distance correlates positively to the acceptance of AI in a workplace environment, i.e. higher PDI means higher acceptance of AI in the workplace. The latter result was contradictory to our expectations and contradicted an earlier study [8], wherein high PDI showed hindrance in acceptance of the technology at workplace.

The objective of this project is to examine the differences between Moroccan and American students with regards to the cultural influences that led them to pursue an engineering degree. Annually since 2015, a partnership between a university in Morocco and MSU allows senior engineering Moroccan students to study at MSU to obtain their graduate degree in aerospace or mechanical engineering. The roughly equal gender representation in most Moroccan cohorts prompted our research question: “How do students from Morocco and the United States describe the cultural reasons that factored into their choice to pursue an engineering degree?” This exploratory qualitative study is guided by the combined frameworks of Hofstede’s Cultural Dimension (HCD) and Expectancy-Value Theory (EVT). The influence of expectancy, family/social structure, and value are evaluated using EVT and cultural factors are evaluated through HCD. We conducted two phases of semi-structured interviews with senior and graduate Moroccan and American students. This study resulted in the modification of the EVT model to include the three constructs of Collectivism, Religion, and Power Distance Index. It also revealed how EVT’s task values manifest differently across cultures. Results indicate that cultural differences manifest primarily through the “Collectivist” mentality among Moroccans, explaining the gender participation difference between Moroccan and American engineering students.