Den här uppsatsen behandlar vikten av kommunikation i projekt och vill främst ge svar på faktorer som designmanagern kan inverka på för att skapa en lyckad kommunikation i projekt. Uppsatsen berör även styrkor och svagheter som projektgruppens medlemmar besitter samt möjligheten att påverka gruppdynamiken. Utifrån ett hermeneutiskt vetenskapligt förhållningssätt har vår strävan varit att skapa förståelse för det område vi studerat. Vi har använt oss av kvantitativ och kvalitativ metod, genom att vi dels genomfört djupintervjuer samt e-postformulär. Användandet av båda metoderna grundar sig på att vi velat studera gruppdynamik och kommunikationsproblem i designintensiva företag både övergripande och mer detaljerat. Författarna har genom uppsatsen stärks i sin uppfattning om att det bästa sättet att genomföra ett projekt, inom ett designintensivt företag, är att ha en designmanager/projektledare som förstår sig på de olika disciplinerna. Det här för att ökad förståelse leder till bättre kommunikation mellan medarbetare. I uppsatsen framkommer det även att designmanagern måste ges tydliga styrverktyg samt möjlighet att påverka gruppsammansättning för en lyckad dynamik. / This study discusses the importance of communication within teams and in which ways the design manager can influence factors that are important in order too have a successful communication within a project. The data was collected from email questionnaire and from face to face interviews with five people representing different function within an organization. The theories in this investigation are based on Shannon and Weavers famous communication model, modified with the help of Hughes et al, Robbins and Belbin's theories, all of this in a design management perspective. After analyzing the result are we strengthen in our opinion that the best way to carry through a project is to have a design manager that understands the difference in which this various disciplines think and work. / This study discusses the importance of communication within teams and in which ways the design manager can influence factors that are important in order too have a successful communication within a project. The data was collected from email questionnaire and from face to face interviews with five people representing different function within an organization. The theories in this investigation are based on Shannon and Weavers famous communication model, modified with the help of Hughes et al, Robbins and Belbin's theories, all of this in a design management perspective. After analyzing the result are we strengthen in our opinion that the best way to carry through a project is to have a design manager that understands the difference in which this various disciplines think and work.

Service Design is a relatively new, unexplored and exciting phenomenon that through an interdisciplinary work methodology designs services. A discussion has been going on for a long time regarding whether there is a difference between products and services. Services are often classified as immaterial, heterogeneous, non-storable and inseparable in relation to products. A question that arises is if something specific characterises the work methodology used regarding service design. The aim with this paper is thus to explain the work methodology when working with service design. To find out the differential and describe the work methodology regarding service design a method is used which includes a case of product design. The work methodology regarding three design cases developed by two different design firms is studied, one of which is a product design case and the other two are service design cases. After that parallels are drawn to chosen theories from the fields Service Management, Design Management and Rational/ Irrational work processes. Some of the conclusions that this paper has generated are that there is a strong user focus in both service design and product design. Another conclusion that has been made is that when working with service design it is important to be conscious about the time- and space aspect to gain a total perspective and a thorough user focus. / Tjänstedesign är ett relativt nytt, outforskat och spännande fenomen som genom en tvärvetenskaplig arbetsmetodik designar tjänster. Det har länge pågått en diskussion huruvida det är skillnad på tjänster och produkter. Tjänster klassificeras ofta som immateriella, heterogena, icke-lagringsbara och oskiljaktiga i relation till produkter. En fråga som då kan ställas är huruvida arbetmetodiken som används vid tjänstedesign utmärker sig på något sätt. Syftet med denna uppsats är således att beskriva och förklara arbetsmetodiker inom tjänstedesign. Arbetsmetodiken vid tre fall utförda av två olika designbyråer studeras, varav ett är produktdesign och två är tjänstedesign. Sedan dras paralleller mot valda teorier från områdena Service Management, Design Management och Rationella/ Irrationella arbetsprocesser. Några slutsatser som uppsatsen har genererat är att det finns ett starkt användarfokus i såväl produktdesign som tjänstedesign. En annan slutsats som dragits är att inom tjänstedesign är det viktigt att ta hänsyn till tid-och rumsaspekten för att få ett helhetsperspektiv och ett ingående användarfokus.

This study aims to investigate the outsourced design management implementations along the alliances that are established between firms and design consultancies in Turkey, which have been analysed in a limited sense in the past. Within this context / information on, &lsquo / why and how design is outsourced&rsquo / and &lsquo / how the design process is managed&rsquo / are derived through semi-structured interviews in conjunction with structured questionnaire conducted with managers from a sample selection of design and manufacturing firms with the aim of comparing the expectations and offerings of the parties that engaged the alliances in Turkey. The findings of the field study indicate that design management implementations in their current form of application exhibit several issues to discuss. Context of outsourced design service, corporate level strategic utilization of the design expertise, evaluation of final outputs, business initiation practices and design process management practices are important factors to consider in management of design alliances.

This Degree Project is a cooperativ work with the advertising agency PAX in Falun and the industrial companyRemote Control, who constructs and sells actuators for the global market.The assignment concerns bringing out a graphic profile, or with another expression a Design Management, forRemote Control AB graphic materials. Remote Control AB has a quality certification ISO 9000 and is workingwith, when this report was wrote, an environment certification ISO 14001.The Company has been paid attention to Internet and other media.The supervisors are familiar to that Design Management is a soon coming competition element, like quality andenvironment management.This Degree project contains research, analysis and the construction of graphic material. The research has beencommitted most of the time to trace the customer, the market and the competitor, because its the most importantphase. It’s also important looking at competitor’s way of working with marketing management, so you can separatethem from the own company.

Companies that want to compete in the actual business environment need to be innovative. The shortening of product life cycles and the increasing competition force the companies to successfully come up with new ideas. In previous research some quantitative studies have been done on small companies using design management, notably in Italy and Spain. Sweden is both known for its small companies and its design. The purpose of the study is to explore design management in small Swedish companies.  This thesis aims to continue exploring the field of design management especially in small companies. We outline the following research questions: “How do small companies using design management generate their ideas?” and “How do small companies using design management select their ideas?”. To find an answer, we reviewed relevant literature concerning this topic and based on this we developed a theoretical frame including our own research platform.  Concerning our methodological approach, we choose the abductive approach since it enables us answering our research questions by extending our theoretical framework for this complex topic. Our research strategy is a qualitative study and our research design is a multiple case study using semi-structured interviews.  Our empirical findings consist of four interviews divided in two sets. The interviews were conducted in London, Gothenburg and Skellefteå. The first set of interviews addressed design management consultancies with the aim to have an overview of how small companies generate and select their ideas. The second set of interviews addressed small companies in Northern Sweden. Our findings are a synthesis of the broad view of the consultants and the case specific views of the small companies’ managers.  From these interviews, we have concluded that the design management knowledge in Swedish small companies varies and is rather rare. Nevertheless, small companies can follow design management principles without knowing the term design management (what we call silent design management). Also, the small companies we have interviewed do not use always their network to innovate but also sometimes innovate to maintain and develop their network, even ending sometimes with a joint venture with external partners. Relationships between external partners and small companies’ representatives are consequently a very important factor while finding and selecting ideas. We have analyzed design as a strategic tool and design management as a way to have a long-term strategy. We have deduced from our interviews that design management can be considered as a dynamic capability, acquired in our cases by a corporate culture or internal processes. The design process seems to be more iterative in small companies because they seem to guess more and less estimate their expected outcomes. However, a clear vision streamlines the design process, especially in small companies using design management.  We gladly recommend further research in this field, to check if the results of our research are generalizable or to look for new research gaps.

This thesis discusses the differences and similarities between the South Korean and the Swedish view on design in relation to innovation. It sets off introducing theories and recent studies upon the subject matter and also the closely related business discipline called "design management". The subject is then studied through analyzing and comparing of governmental actions within the field. Also the result from a brief questionnaire study has been used as basic material to find out how Swedish and Korean people look upon the subject matter. The questionnaire was carried out for this thesis exclusively and the results include answers on design-innovation-related questions from 35 Swedish and 35 Korean people. The result of the study shows that even though South Korea has a policy for innovation-related design and a governmental organ working exclusively with these questions, which Sweden has not, the countries share a lot of similarities in their approaches towards the subject.

Purpose: The purpose of this study was to describe and develop what set of skills a design leader require and if these differentiate them from the generic leader in SME organisations. Theory: The themes and concepts we have based the research on is first and foremost design leadership and skills. We have utilised studies by for example: Miller and Moultrie (2013), Joziasse (2011), Turner (2013) and Mumford et al. (2007) in order to develop an extensive theoretical framework.   Methodology: We have approached this research in a deductive and qualitative manner through a descriptive and somewhat exploratory design. We have conducted six semi-structured interviews with leaders at manufacturing SME organisations in ‘Småland’. Conclusion:  Through this research we have established a set of skills that a design leader requires in manufacturing SME organisations. In conclusion we found that the design leader requires well developed generic leadership skills in form of; learn/adapt, speak (convey information), listen (attentive), motivate, inspire, analyse, manage, problem solve, project manage, observe, plan and apprise as well as design specific skills; draw, synthesize, envision-imagine-visualise, edit, design and employ technology. We also identified the difference between the design leader and generic leader, whereby we found a slight difference, even though most generic leaders interviewed utilise aspects of design leadership due to positions interlinking. On top of this we tried to clarify what a design leader really is in these types of organisations, as this was found to be slightly vague in previous literature.

Construction projects experience design changes and much time and effort is put into trying to address fluctuations in client and project requirements; however, in many cases, insufficient value is delivered to the client. The successful use of Lean Management in the construction stage has opened up the possibility of using it in the design stage – thus helping to establish a systematic approach to managing construction projects and business. Attention is turning towards Lean Design Management to address deficiencies in the design phases that many would argue should have been dealt with in the early project delivery stages. Aspects of ineffective briefing process practice have been shown to have negative consequences and implications for the efficient performance of design management. The client is asked to provide requirements without ensuring that they have established sufficient knowledge of the project to do so. These requirements, most likely, will change then over time, because in most cases the initial decision was not made based on sufficient project knowledge or a well-established vision. The client needs to be made smarter and to learn about the building early on in the project, long before the architect sketches the concept design.

O design geralmente está associado ao fator estético e funcional dos produtos. Porém, desde a década de 90 este conceito tem mudado e o significado deste termo tornou-se mais abrangente. Atualmente, esta palavra associa-se a fatores estratégicos nas organizações. O objetivo da pesquisa visa estudar a inserção da gestão do design no processo de desenvolvimento de produtos de empresas de confecção de Araranguá. O referencial teórico desta pesquisa mostra que nas grades curriculares das faculdades de design ainda não se enfatiza suficientemente a gestão nos cursos da área, impossibilitando que os designers desenvolvam habilidades gerenciais. Sobretudo, o presente trabalho visa analisar como as empresas de confecção de Araranguá, no Estado de Santa Catarina, inserem o design em seus processos. A análise foi realizada através de uma comparação com o Modelo de Gestão de Design apresentado pelas autoras Bruce; Cooper e Vasquez (1999) como elemento norteador desta pesquisa. O estudo de caso englobou cinco empresas desenvolvedoras de produtos de moda cuja análise dos dados qualitativos resultou em sugestões de melhorias para cada empresa estudada. / The design factor is usually associated with aesthetic and functional products. However, since the 90's this concept has changed and the meaning of this term has become more embrasing. Currently, this word is associated with strategic factors in organizations. The objective of the research aims to study the inclusion of design management in the process of product development companies making Araranguá. The theoretical framework of this research shows that in the curriculum of the schools of design still is not enough emphas is on management courses in this area, becoming impossible for designers to develop management skills. Above all, this reserach also aims to analyze how fashion industries in Araranguá, Santa Catarina State, use design. The analysis is performed through a comparison with the Management Model of Design presented by the authors, Bruce; Cooper e Vasquez (1999) as a guide element of this research. The case study comprised five companies that develop fashion products whose qualitative data analysis resulted in suggestions for improvements for each company studied.

O design vem ganhando importância no meio empresarial e acadêmico ao longo dos anos, porém a gestão de design ainda é um tópico pouco explorado no Brasil. Nesse sentido, essa dissertação trata da inserção do design no processo de desenvolvimento de produtos (PDP) em empresas da indústria calçadista da região do Vale do Paranhana, no Rio Grande do Sul. O principal objetivo do estudo foi analisar a atuação e influência de equipes de design, interna e externa, no PDP dessas empresas. Além disso, buscou-se analisar a existência e forma de emprego da gestão de design, com o intuito de desenvolver o tópico e a pesquisa acadêmica na área no País. Para isso, um estudo de caso analisando uma empresa que possuía as duas equipes foi desenvolvido comparando o PDP, a atuação das equipes, os papéis do gestor de projeto e gestor de design, o nível de inserção do design e, finalmente, a utilização da gestão de design. Os resultados indicam diferenças nas formas de atuação de cada equipe, a inserção do esign no nível tático em uma das empresas e estratégico na outra, bem como na forma m que essas em de presas utilizam a gestão de design. / Design has been gaining importance in the business and academic world in the past few years, yet, the design management is still an underexplored topic in Brazil. In that sense, this dissertation deals with the integration of design in product development process (PDP) in footwear industries of Vale do Paranhana in Rio Grande do Sul. The main objective of this study was to analyze the role and influence of internal and external design teams, in the PDP of footwear industries. Besides that, it was intended to analyze the existence and the application of design management in order to develop the topic and the academic research in this area in the country. To do so, a case study analyzing a company that had both types of teams was developed by comparing the PDP, the teamwork, the roles of the project manager and the design manager, the level of integration of design and, finally, the use of design management. Results indicate differences in the performance of each team, the integration of design at the tactical level in one company and strategic level in the other one and how these companies use their design management abilities.