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1	Användarvänlighet och Informationsdesign : En studie om målgruppsanpassat informationsmaterial Jonsson, Alexandra January 2011 (has links) Syftet med min forskning var att undersöka den rådande informationsproblematiken som Sepab Fordonsprodukter hade med sina informationsmaterial och den underliggande orsaken till detta. Utifrån min empiri och mina resultat av intervjuerna har jag sedan utvecklat ett nytt förslag på informationsmaterial. Jag har under hela arbetets gång fokuserat på målgruppsanpassning tillsammans med ämnet informationsdesign, vilket enligt mig går hand i hand. Jag har arbetat utifrån kvalitativa metoder med hermeneutiken som inspirationskälla och informationsdesignsmässiga principer för att åstadkomma detta. Mina resultat visade att det fanns ett flertal faktorer i det utgivna informationsmaterialet som var i behov av förbättring. Den slutgiltiga produkten blev ett nytt informationsmaterial till Sepabs nya produkt där jag har tillämpat dessa teorier. / The purpose of my research was to examine the current information problems that Sepab Fordonsprodukter had with its material and the underlying cause of this. Based on my empirical work and my results of the interviews I have since developed a new proposal on the information. I have throughout the work focused on audience targeting with the subject information design, which according to me goes hand in hand. I have worked on the basis of qualitative methods with hermeneutics as a source of inspiration and information design principles to achieve this. My results showed that there were several factors in the published information material that was in need of improvement. The final product is a new information material to Sepabs new product which I have applied these theories in. Information design usability audience targeting design manual Informationsdesign användarvänlighet målgruppsanpassning design av användarhandledning
2	Varumärkesidentitet för traineeprogram Academy / Brand identity for Academy trainee-program Sanchez, Luis January 2014 (has links) Varumärkesidentitet för traineeprogram Academy I denna studie redogörs för hur ett varumärke är direkt kopplad till sina värdegrunder. Rapporten besvarar hur värdegrunder i en organisation skapas av företagets personal i form av ord som kopplas till företagets varumärke. Metodiken i denna studie har pendlat mellan intervjuer och workshopar. Studiens resultat visar att företagets personal och praktikanter kom tillsammans till tre ord som processats till Academys värdegrunder. Dessa ord är: gemenskap, utveckling och skaparglädje. / Brand identity for Academy trainee-program This study explains how a brand is directly linked to its values. The report respond the question about how the core values of an organization are created by its employees. This is made throught the implementation of three words that links naturally to the company’s brand. The methodology in this study varied between interviews and workshops. The study’s result demostrate that the company’s staff and interns came together to three words that became Academys values. These words are: community, development and creativity. brand brand identity image design manual core values varumärke varumärkesidentitet image grafisk profil värdegrunder
3	Design manuál a marketingová komunikace outdoorové firmy / Design Manual and Marketing Communication of Outdoor Company Süssová, Zuzana January 2015 (has links) Magister thesis is aimed at basic design components creation for the new company operating in the field of selling outdoor clothing. With regard to design creation it will be also marketing communication designed. As particular objectives of this thesis there will be analysis of cultural background made, follow-up market segmentation and other components of marketing mix designed. As a result should be proposal of complex marketing as the design elements and relevant marketing communication. It should be designed with regard to the company and market conditions.
4	Corporate identity nového gentlemanského šemířského klubu Tailor's Fencing Club / Corporate identity of a new gentleman's fencing club Tailor's Fencing Club Krejčík, Jan January 2016 (has links) Title: Corporate identity of a new gentleman's fencing club Tailor's Fencing Club Goals: The goal of this thesis is to create a complete corporate identity of a new fencing club in the form of a business company. The outcome of this thesis will be used for the project of founding a new gentleman fencing club. Methods: For the solution of the thesis I used the method of document analysis, the method of a group discussion with the future realization team of the project, the method of informal interviews with the future co-owner of the club and a marketing and PR expert and the method of observation in several chosen business and sport clubs. Results: The outcome of this thesis is the creation of a complete corporate identity of a new club, including graphic designs of various chapters referring to the corporate identity, such as choosing the right name of the club together with the organization's philosophy, the creation of the logo, corporate colors, printed materials, merchandising, the interior of the club, the uniforms of the employees and the sports equipment, the design of the company's website, followed by the corporate communication and the product of the company. A next result is the formulation of the social contract of the organization. Key words: company identity, epee fencing, design...
5	Marketingová komunikace v prostorách železničních stanic / Marketing Communications in the Areas of Railway Stations Janeba, Jan January 2011 (has links) Definition of marketing specifics in public transportation service utilities. Analysis of marketing communication instruments of the České dráhy, a.s. company, in the railways stations rooms. Proposal of possible improvements for effective communication.
6	Designing digital instructions for setting up multi-device services Lu, Yiwen January 2022 (has links) Digital services are increasingly offered across multiple devices for a single user. A challenge for users is that multi-device services are more complex to use. While instructions are supposed to facilitate ease of use of the services, poorly designed instructions become obstacles themselves. This project explores considerations for designing digital instructions of setting up multi-device services. This is done through a user-centred approach by (1) understanding the user expectations and pain points when setting up a multi-device service, (2) designing solutions that align with user expectations and aid in overcoming pain points, and (3) a reflection of the design process and the resulting design solution. To conclude, a set of design recommendations are contributed for designers to arrive at intuitive instructions that facilitate users with setting up multi-device services. / Digitala tjänster erbjuds allt oftare på flera olika enheter för en och samma användare. En utmaning för användare är att det är mer komplicerat att använda tjänster på flera enheter. Även om instruktionerna är avsedda för att underlätta användningen av tjänsterna blir dåligt utformade instruktioner själva ett hinder. I detta projekt undersöks överväganden för utformning av digitala instruktioner för installation av tjänster på flera enheter. Detta görs genom ett användarcentrerat tillvägagångssätt genom 1) att förstå användarnas förväntningar och utmaningar när de installerar en tjänst på flera enheter, 2) att utforma lösningar som möter användarnas förväntningar samtidigt som de hjälper användarna att bemästra utmaningar, och 3) en reflektion av designprocessen och resultatet av designlösning. Avslutningsvis ges en rad rekommendationer för hur designer kan ta fram intuitiva instruktioner som underlättar för användarna att installerar tjänster på flera enheter. Media and Communication Technology Medieteknik
7	Firemní identita Českého olympijského výboru / Corporate Identity of th Czech Olympic Committee Čmucha, Jiří January 2014 (has links) Title: Corporate Identity of the Czech Olympic Committee Objectives: The thesis contains an analysis of recent image of corporate identity (CI) of the Czech Olympic Committee. The main objective of the thesis is an evaluation of the CI of the organization and a comparison with the arranged theoretical knowledge of contemporary literature. The outcome of the analysis is the suggestions and references to improve the area of CI. All of these suggestions will help to create new projects and more effective CI of the following organization. Methods: The thesis could be divided into two parts. The first part - theoretical - is dealing with the problems of theoretical knowledge which is available in the contemporary literature. The second part of the thesis contains the analysis, the comparison, the critical evaluation and suitable (realistic) recommendations for the creation of the optimal CI. The relevant data were obtained from the available documents and from the interviews with the members of the organisation. The rest of the data was obtained from author's personal expierence from the organisation where participated in an internship. Results: The analysis of CI shows the current status and quality of work of the Czech Olympic Committee, full of quality work with a purpose and the effort of the change...
8	Design jednotného vizuálního stylu výrobce traktorů. / Corporate identity of a tractor manufacturer Hopfingerová, Ivana January 2010 (has links) This diploma thesis deals with corporate identity of a tractor manufacturer. For this purpose fictive company called Haart was created. The endeavour of this corporate identity is to make an image of a reliable company which specialises in the production of high-quality agricultural machines. This is accomplished by an orange-grey colour scheme where orange stands for living (agricultural production) and grey refers to lifeless (tractor is a machine). The final corporate identity is presented next to company stationery, merchandise, orientation graphics and web page also on the tractor designed within the pre-diploma project. For advertising graphics needs typeface Haart was created. Part of this diploma project is also the creation of a design manual. It describes all elements of Haart‘s corporate identity.
9	Projekt firemního designu a jeho příklad ve firmě Filamos s.r.o. / Project of the corporate design and its example of the company Filamos s.r.o. Hartl, Jan January 2008 (has links) This thesis deals with company design. The goal is to explain all relevant aspects, especially from company design project point of view. Practical case study of realization of company design project in company Filamos s.r.o. is a part of this thesis. First part explains the term company design, discusses its introduction in a company, administration and its changes. It deals with this term also in context of company identity or image, especially its line up to information strategy. Second part deals with preparation and realization of company design project in company Filamos s.r.o. while practical part deals above all with methodology of this project. The output of the project, "Graphical manual" of the company Filamos s.r.o., is attached.
10	Replacing indirect manual assistive solutions with hands-free, direct selection Leonard, James W., Jr. 28 June 2011 (has links) No description available. Behavioral Psychology Clinical Psychology Cognitive Psychology Communication Design Developmental Biology Developmental Psychology Early Childhood Education Educational Software Educational Technology Engineering Experimental Psychology Experiments Health disability locked-in interface BCI brain computer brainfingers NIA EMG EEG EOG adolescents solutions rehabilitation cursor mouse switch

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