ABSTRACT The purpose of this essay has been to analyse an incident that received huge attention in the media that took place on February 24 2011 involving the famous fashion designer John Galliano. Galliano who at the time served as a creative director at French luxury fashion house Dior hurled anti-Semitic remarks during an altercation to a couple at Paris café La Perle. We intended to do a study of the material in two parts. The primary focus of our thesis was to analyse six different newspaper articles that involved the incident. We chose to analyse three articles from Great Britain and three from the United States to get a versatile image of the incident. The purpose of the study was to see how the journalists argued for the incident, and see if the varied even though they were based on the same story. The secondary study was to analyse how Dior are working on maintaining their image and which strategies they chose to for its crisis management regarding the incident as an attempt to protect its image. It was performed by analyse statements by the management of Dior in the media. To answer the research questions, we have used the method of qualitative rhetorical content analysis. The method is used to study the argument in various forms of communications. The selected newspapers are The Telegraph (London) and The New York Times (New York). The incident did not just affect Galliano and Dior. The general perception was that the incident left the fashion business in imbalance.  Regarding the crisis management of Dior, these result was that the most startling ones.

Denna uppsats undersöker hur receptionen av The New Look såg ut i svenska mode- och damtidskrifter åren 1947-1948, med syftet att se om denna centrala modehändelse lämnat några spår i den svenska samtida modejournalistiken, samt hur den i så fall mottogs och tolkades. Metoden är en receptionshistorisk, tematiskt upplagd textanalys. Undersökningen visar att de svenska modeskribenterna rapporterade om The New Look mellan våren 1947 till hösten 1948, i första hand under den svenska termen “den nya linjen”. Resultatet visar att detta efterkrigstidsmode snarare sågs som ett allmänt parismode och sattes i samband med flera av Paris modeskapare, varav Christian Dior sågs som en av de främsta – detta skiljer sig något från bilden av The New Look internationellt, i den traditionella modehistoriska litteraturen. Samtidigt kan man se att The New Look uppfattades som en revolutionerande modehändelse även ur ett svenskt perspektiv. Vidare undersöks den kritik som förekom mot den nya linjen och några huvudtyper av argument urskiljs; bl.a. diskuteras skribenternas estetiska och praktiska invändningar samt den samtida feministiska kritiken. Undersökningen visar att den nya linjen väckte samhällets reaktioner, särskilt förekom en debatt om tygslöseri vilken skall ses i ljuset av en efterkrigstidskontext med en rådande materialbrist. Resultatet visar att de svenska skribenterna fokuserade på de måttfulla dragen i den nya linjen, och att stilen anpassades något efter svenska behov, som både hade med den ekonomiska verkligheten samt en svensk uppfattning om välkläddhet att göra.

Nowadays, all the enterprises in the fashion industry face the problem of variability of supply and demand. Working in fashion implies facing rapid changes, and the success or failure of a company is often determined by the company's ability to adapt and respond quickly to these changes. In addition to having to deal with large quantities of information, the companies must ensure the availability of all their products, in all the stores worldwide, while optimizing inventory levels. This research will focus on Christian Dior Couture and more specifically on the Eyewear. The immediate objective of this research project is to optimize the inventory while maintaining the sales. The information on stock out rates crossed with the sales quantity, the stock and the coverage enables supply chain's managers to make decisions at a store level and at a reference level to reduce the stock at its optimal value without compromising the sales' level. In the future, further studies could be made to try and optimise the reordered quantities in addition to optimizing the current stores' stock.

This essay aims to establish a marxist perspective upon a phenomena that could be seen as typical neoliberal–femvertising. I have noticed an expanding trend in fashion; the use of feminism as branding. Fashion brands such as Dior and H&M have lately profiled themselves with feminism, framing it as radical as well as feminist. Meanwhile, the theory of reification by Georg Lukács claims that capitalism fools us to believe that we may acccomplish human aims and characteristics through commodities. I will investigate if it is possible to look upon this phenomena as an example of reification? The attempt brings the capitalistic dimension of femvertising into daylight and questions it´s feminist pretense.