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El presente trabajo de investigación tiene como principal objetivo presentar al mercado de bebidas, el jugo natural elaborado a base cushuro y aloe vera. Q’shuro, es una opción de bebida alterna con altos niveles proteicos que aporta una alimentación saludable y que se encuentra dirigido a aquellas personas que tengan o deseen tendencias saludables. Es por ello, nuestra propuesta de valor es considerada como innovadora dentro del mercado de bebidas saludables puesto que incluye productos nativos del Perú y frutas oriundas para su elaboración, ofreciendo en el largo plazo un mayor portafolio de productos elaborados a base de nuestro principal insumo: cushuro. El trabajo de investigación cuenta con tres capítulos, los cuales serán presentados a continuación: Capítulo I Fundamentos Iniciales, en donde se presentará a los integrantes que conformaron el grupo académico para el desarrollo del proyecto de investigación al igual que presentar nuestra idea de negocio a los stakeholders. Capítulo II Validación del Modelo de Negocio, en esta sección se analiza los resultados obtenidos por parte de nuestros clientes potenciales en el consumo de nuestra propuesta de bebida. Asimismo, se desarrolla en base a las intenciones de compras recibidas durante las 8 semanas las proyecciones de ventas para los próximos tres años. Capítulo II Desarrollo del Plan del Negocio, en este capítulo se analiza el plan estratégico a realizar para la distribución y venta de nuestro producto al mercado objetivo, así como la programación de las actividades operacionales, recursos humanos, marketing, financiero y de responsabilidad social empresarial a utilizarse durante la realización del proyecto. / The main objective of this research work is to present to the beverage market the natural juice made from cushuro and aloe Vera. Q’shuro, is an alternative drink juice with high protein levels that provides a healthy diet and is aimed at those who have or want healthy trends. That is why our value proposition is considered as innovative within the healthy drinks market since it includes native products from Peru and native fruits for its elaboration, offering in the long term a greater portfolio of products elaborated based on our main input: cushuro. The research work has three chapters, which will be presented below: Chapter I Initial Foundations, where the members who made up the academic group for the development of the research project will be presented as well as presenting our business idea to the stakeholders. Chapter II Validation of the Business Model, this section analyzes the results obtained by our potential customers in the consumption of our beverage proposal. Likewise, sales projections for the next three years are developed based on the purchase intentions received during the 8 weeks. Chapter II Development of the Business Plan, this chapter analyzes the strategic plan to be carried out for the distribution and sale of our product to the target market, as well as the programming of operational activities, human resources, marketing, financial and corporate social responsibility to be used during the realization of the project. / Trabajo de investigación

My Ph. D thesis, Panic over the Pub: Drink and the First World War, considers the causes, consequences and control of popular drinking behaviour and how broader currents of social debate affected the perception of the alleged alcohol problem during the First World War, shedding new light upon government inclinations towards state control during the conflict. Within current historiography there is a consummate lack of understanding concerning the formation of opinion on the drink problem ‘from below’ and its effect upon the ‘high politics’ of the decision making procedure. My thesis considers how ‘drink’ and ‘leisure’ became increasingly contentious and a domestic problem due principally to established fears concerning working class behaviour and military failures on the Western Front. My thesis argues that moral panic, rather than factual certainties, dictated attitudes to drinking in Britain during the war. An investigation of the Central Control Board, a government body established to deal specifically with the drink problem in the exigencies of conflict, constitutes the central core of my thesis, together with an assessment of the role of Lord D’Abernon, Chairman of this organisation.

by Ma Suk-ying. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1982. / Bibliography: leaves 111-112.

by Anita Mei Che Ip. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1995. / Includes bibliographical references (leaves 36). / INTRODUCTION --- p.1 / BACKGROUND OF PEPSI-COLA --- p.3 / HISTORY OF PEPSI-COLA --- p.4 / PEPSICO MANAGEMENT --- p.5 / PEPSI'S GLOBAL PRESENCE & PEPSI´ةS PRESENCE IN THE ASIA-PACIFIC REGION 5 --- p.6 / NEW MARKET STRATEGY --- p.9 / SOFT DRINK INDUSTRY --- p.9 / Concentrate producers / Bottlers / Distributors / CHALLENGES TO THE SOFT DRINK INDUSTRY --- p.12 / THE CHINESE BEVERAGE INDUSTRY --- p.13 / Size and Characteristics / Joint Ventures / Government Regulations / HISTORY OF PEPSI IN CHINA --- p.16 / Bottlers/Partners / Pricing and Advertising / Investment / CHALLENGES FOR PEPSI --- p.17 / Strategy for head to head battle / WHY EQUITY JOINT VENTURES? --- p.18 / STRATEGIC RATIONALE --- p.19 / Under-exploited Market Potential in the Franchise / Window of Opportunity to Widen Gap with Coca-Cola / Profit Opportunity / BUSINESS PLAN --- p.20 / Offensive Thrust / Build Critical Mass / Sustain Leadership / CHINA VISION 2000 - STRATEGIC PRIORITIES --- p.21 / EQUITY JOINT VENTURE STRUCTURE --- p.22 / FINANCIAL IMPACT --- p.23 / CONCLUSION --- p.24 / Consequences of Conversion / Management and National Cultures / The Importance of Nationality / Mental Programming / National Character or National Cultures / Four Dimensions of National Culture / Individualism vs Collectivism / Power Distance / Uncertainty Avoidance / Masculinity vs Femininity / Some Consequences for Management Theory and Practice / Leadership / Organization / Motivation / EXHIBIT 1 - PLANT POSITIONING --- p.31 / EXHIBIT 2 - CHINA SOFT DRINKS MARKET --- p.32 / EXHIBIT 3 - CHINA BEVERAGE INDUSTRY GROWTH --- p.33 / EXHIBIT 4 - PCI AND CCI INVESTMENT --- p.34 / EXHIBIT 5 - CSD PACKAGE MARKET --- p.35 / REFERENCES --- p.36

by Hui Hon Chiu, Jeffrey. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1996. / Includes bibliographical references (leaves 36-37). / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.v / LIST OF ILLUSTRATIONS --- p.vi / LIST OF TABLES --- p.vii / Chapter / Chapter 1. --- INTRODUCTION --- p.1 / Chapter 2. --- INVESTMENT IN CHINA --- p.4 / Chapter 3. --- THE CARBONATED SOFT DRINK INDUSTRY IN CHINA --- p.8 / Chapter 4. --- PEPSI-COLA IN CHINA --- p.15 / GZ Bottling Plant --- p.17 / Chapter 5. --- CONFLICTS IN THE GZ BOTTLING PLANT --- p.25 / Cultural Conflicts with PRC Personnel --- p.25 / Disparity Between New and Ex-CJV Employees --- p.28 / Differences in Business Strategy --- p.29 / Chapter 6. --- CONCLUSION AND RECOMMENDATIONS --- p.32 / Selection of General Manager --- p.32 / Segregation of Chinese Party's Influence in the Joint Venture --- p.33 / Fair Treatment to New and Old Employees --- p.34 / Alignment of Business Strategy --- p.34 / BIBLIOGRAPHY --- p.36

by Cheung Kin, Ken, Ko Chi-Chung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 86-90). / ABSTRACT --- p.i / ACKNOWLEDGMENT --- p.iii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.v / LIST OF CHARTS --- p.vii / Chapter CHAPTER I - --- INTRODUCTION --- p.1 / Market Definition --- p.1 / Market Size --- p.3 / Chapter CHAPTER II - --- METHODOLOGY --- p.5 / Chapter CHAPTER III - --- LITERATURE REVIEW --- p.7 / Chapter CHAPTER IV - --- CARBONATED SOFT DRINKS INDUSTRY IN CHINA --- p.11 / Industry Structure --- p.11 / Industry Analysis --- p.15 / Chapter CHAPTER V - --- CHARACTERISTICS OF THE CARBONATED SOFT DRINKS MARKET IN CHINA --- p.29 / Per-Capita Consumption --- p.29 / Multinationals' Cola war --- p.30 / National Brand Shares --- p.31 / Consumer Behavior --- p.32 / Chapter CHAPTER VI - --- "CASE STUDIES: COCA-COLA, PEPSICO AND JIANLIBAO" --- p.37 / Company Highlight --- p.37 / Production --- p.43 / Sales Turnover --- p.44 / Profitability --- p.45 / Marketing Mix --- p.46 / Regional Brand Shares --- p.52 / Chapter CHAPTER VII - --- SURVEY FINDINGS --- p.59 / Objectives --- p.59 / Methodology --- p.59 / Survey Results --- p.60 / Chapter CHAPTER VII --- IMPLICATIONS: KEY SUCCESS FACTORS --- p.66 / Chapter CHAPTER VIII --- CONCLUSION --- p.73 / Insights and Outlook --- p.74 / Study Constraints --- p.75 / Future Research --- p.75 / APPENDIX --- p.78 / BIBLIOGRAPHY --- p.86

SANTRAUKA Raktažodžiai: energinis gėrimas, kofeinas, taurinas, vaikai, perdozavimas, alkoholis. Darbo tikslas. Nustatyti gaiviųjų energinių gėrimų vartojimo paplitimą Vilniaus miesto 5-10 klasių mokinių tarpe ir įvertinti jų žinias apie šiuos gėrimus. Metodai. Tyrimas atliktas anoniminės anketinės apklausos būdu. Anketą sudarė 35 klausimai. Apklausti 1837 trylikos Vilniaus miesto ugdymo įstaigų 5 – 10 klasių mokiniai. Surinktų anketų duomenys buvo apdoroti naudojantis statistinio paketo SPSS 17.0 versija. Kokybiniams dydžiams tirti, požymių homogeniškumui grupėse tikrinti, ryšiui tarp kintamųjų įvertinti naudotas Chi kvadrato (&#61539;2) testas, o mažiems skaičiams (n < 5) – Fišerio (F) tikslusis testas. Rezultatų skirtumas tarp kintamųjų laikytas statistiškai reikšmingu, kai p &#8804; 0,05. Ieškant statistinių-koreliacinių ryšių tarp kintamųjų, apskaičiavimams naudotas statistinis ryšio stiprumą ir kryptį rodantis Spearmano koreliacijos koeficientas. Dviejų nepriklausomų imčių neparametriniam palyginimui buvo naudojamas Mann’o ir Whitney U testas, o daugiau negu dviem nepriklausomoms imtims palyginti – Kruscal’o ir Wallis’o testas. Rezultatai. Nustatyta, kad energinius gėrimus vartojo 32,8 proc. mokinių, juos buvo vartoję, bet nebevartojo tyrimo metu 34,4 proc. ir niekada nevartojo – 32,8 proc. respondentų. Juos vartojo statistiškai reikšmingai daugiau berniukų negu mergaičių ir 7 – 10 klasių mokinių negu 5, 6 klasių. Daugiausiai respondentų energinius gėrimus vartojo 1 k... [toliau žr. visą tekstą] / SUMMARY Key-words: energy drink, caffeine, taurine, children, overdosing, alcohol. The aim of the paper: Ascertain the prevalence of energy drinks consumption among the 5 – 10 th form pupils in Vilnius city and evaluate their knowledge about these drinks. Methods: A method of anonymous questionnaires was used, made up of 35 questions. 1837, 5-10 form pupils of 13 educational institutions in Vilnius city were questioned. For data analysis SPSS program version 17.0. was used. Qualitative coherence between variables is established by Chi-square (&#61539;2) test, while small numbers (n less 5) by Fisher’s (F) exact test. Disparity of result between variables assessed statistically important, when p &#8804; 0.05. Searching for statistical – correlative relationship between variables, for computation Spearman’s correlation coefficient. of statistical connection intensity and direction was used. The Mann Whitney U test of two independent samples of non-parametric comparison was used and for more than two independent samples – Kruskal Wallis test. Results: Ascertained, that energy drinks are used by 32.8 % schoolchildren, were using, but have not used during testing 34.4 % and 32.8 % of respondents had never used. Statistics show more significant consumption among boys than girls and more of 7-10 forms schoolchildren in comparison with 5-6 forms. The largest number of respondents used energy drinks once a week (22.6 %), 19.2% - once a month and 17.2 % - twice or four times a month... [to full text]

Whey is a byproduct of cheese making; whey proteins are globular proteins which can be modified and polymerized to add functional benefits, these benefits can be both nutritional and structural in foods. Modified proteins can be used in non-foods, being of particular interest in polymer films and coatings. Food packaging materials, including plastics, can linings, interior coatings of paper containers, and beverage cap sealing materials, are generally made of synthetic petroleum based compounds. These synthetic materials may pose a potential human health risk due to presence of certain chemicals such as Bisphenol A (BPA). They also add to environmental pollution, being difficult to degrade. Protein-based materials do not have the same issues as synthetics and so can be used as alternatives in many packaging types. As proteins are generally hydrophilic they must be modified structurally and their performance enhanced by the addition of waterproofing agents. Polymerization of whey proteins results in a network, adding both strength and flexibility. The most interesting of the food-safe waterproofing agents are the (large aspect ratio) nanoclays. Nanoclays are relatively inexpensive, widely available and have low environmental impact. The clay surface can be modified to make it organophilic and so compatible with organic polymers. The objective of this study is the use of polymerized whey protein (PWP), with reinforcing nanoclays, to produce flexible surface coatings which limit the transfer of contents while maintaining food safety. Four smectite and kaolin type clays, one treated and three natural were assessed for strengthening qualities and the potential waterproofing and plasticizing benefits of other additives were also analyzed. The nutritional benefits of whey proteins can also be used to enhance the protein content of various foodstuffs. Drinkable yogurt is a popular beverage in the US and other countries and is considered a functional food, especially when produced with probiotic bacteria. Carbonation was applied to a drinkable yogurt to enhance its benefits. This process helps reduce the oxygen levels in the foodstuff thus potentially being advantageous to the microaerophilic probiotic bacteria while simultaneously producing a product, somewhat similar to kefir, which has the potential to fill a niche in the functional foods market. Yogurt was combined with a syrup to reduce its viscosity, making it drinkable, and also to allow infusion of CO2. This dilution reduced the protein content of the drink and so whey protein concentrate was added to increase levels in the final product. High-methoxyl pectins were used to provide stability by reducing the tendency of the proteins to sediment out. The objectives of this study were to develop a manufacturing technology for drinkable carbonated symbiotic yogurts, and to evaluate their physicochemical properties. Two flavors of yogurt drink, pomegranate and vanilla, were formulated containing inulin as prebiotic, along with probiotic bacteria, producing symbiotic dairy beverages.

College students with ADHD, but especially those who consume alcohol, may be at jeopardy for experiencing negative educational and occupational outcomes, problematic substance use, criminal offending, and sexual victimization. Alcohol mixed with energy drink (AmED) use is widespread across college campuses and associated with many of these same problematic outcomes. The risk of experiencing these consequences for college students with ADHD may be exacerbated by AmED use given its unique relationship, above and beyond alcohol use, with these variables. This study sought to examine relationships among GPA, lost work performance, hazardous alcohol use, illicit substance use, criminal offending, and sexual victimization in college students with ADHD who use AmED. The sample comprised students (N = 248; 36.3% male, 63.7% female) from the University of Albany’s (UAlbany) and Virginia Commonwealth University’s (VCU) disability support centers, as well as VCU’s SONA psychology subject pool. Hierarchical linear regression analysis and logistic regression analysis were used to test six hypotheses. Results showed that AmED use did not predict GPA, lost work performance, or criminal offending. However, AmED use did predict hazardous alcohol use (p < .001), illicit substance use (p < .05), and sexual victimization (p < .05). These findings provide a baseline rate of AmED use in college students with ADHD, and highlight the importance of further research regarding the potential consequences of AmED use in this population.