A considerable amount of academic attention has been directed towards the relationship between service quality and customer satisfaction. But the nature of the exact relationship is still shrouded with uncertainty. In addition, few researches focus on the dimensions of service quality and their differing impacts on customer satisfaction in western fast food restaurants. This paper examines whether or not quality and satisfaction should be considered as a single construct, or distinct, separable constructs. Customer satisfaction is typically evaluated by means of a single item scale and sometimes multiple item scales. Conversely, this empirical study adopts a different approach and considers customer satisfaction as a multi-dimensional construct just as service quality, but argues that customer satisfaction should be operationalized along the same corresponding items on which service quality is operationalized. The SERVQUAL instrument was slightly modified to measure the relationship between service quality and customer satisfaction among customers in western fast food chains in Kaohsiung. The research survey captures customers¡¦ perceptions of excellent service and compares it with their overall satisfaction. Using multiple regression analysis and T-test, the paper also reports on how socioeconomic and demographic disparities can influence the perception of service quality and satisfaction. Based on the research findings, the service quality and customer satisfaction are indeed independent but are closely related constructs. Their relationship suggests that an increase in one will lead to an increase in another. The statistical analysis also revealed that demographic variables can have major influences on service quality and customer satisfaction. The aim of the study is to supply useful results for future customer satisfaction researches in the fast food industry and provide insights into market segmentation strategies.

Taiwan public museums and print medias hold many ¡§blockbusters¡¨ one after another since 1990. This trend started from US then spread to all over the world. The considerable amount of visitors not only solved the financial problem, but also built the field for print media chasing the cultural capital and developing new business model. We can generalize this trend to three concepts, first, Issues of the Administrative Corporation of National Museum, second, the trend of museum marketing, third, new museology. Those concepts break the ossified museum organization system and the icy impression. However, a stream of people and money will bring some doubts, such like exhibition quality goes down, over commercialize, and unprofessional. Most of exhibition assessments about museum are overall assessments which include a wide range. But it's not applicable to blockbuster that happens only once, tours around, and needs inter-organizational cooperation. This study is a case study of ¡§Da Vinci Travelling Exhibition¡¨ which is held by United Daily News Group, National Chiang Kai-shek Memorial Hall, and National Science and Technology Museum. The research design in this study is based on ¡§Conceptual Model of Service Quality¡¨ and ¡§Extended Model of Service Quality¡¨ which was brought out by Parasuraman, Zeithmal, & Berry. This study counts out the coefficients which existed in the service quality gap theory, then, establish regression. With the regression, we can judge which service gap character will effect customer¡¦s satisfaction of service quality. So that we can point out the way how to improve blockbuster's service quality and build an exhibition assessment driving from customer. This study also investigated the relation among demographic variables and customer¡¦s satisfaction of exhibition service quality. Three findings are revealed. First, demographic variables have significant effect on customer¡¦s attitude toward blockbuster service quality. Second, except for gap character 1(managerial perception), gap character 2(managerial standard)¡Bgap character 3(service performance) and gap character 4(external communication) has a function relationship to the gap 5 was confirmed. Third, Use service gap theory to establish an exhibition service quality assessment is possible.

The development of the digital content industry is the key factor affecting the international competitiveness. However, there are still lots of problems and difficulties, and the most important of them is the cultivation of professional talents. The first purpose of this research is surveying the demand and supply and the gap between domestic digital industry and the cultivation of digital content talents. Second, explore the relative effect between the third party software vendors and the output of whole digital content industry. Through causal analytical method to find out problems and interviewing experts to establish the model of digital content service quality gap. Furthermore, use questionnaires to prove the hypothesis. After doing the research, we found out that digital content industry is different from general industry. There are four players, including the students, training organization of digital learning, factories of tool software develop and digital content service industry. And it truly have some gap between each player. First, the service that training organizations provide is discord from students¡¦ feeling. Second, services that students actually receive is different from they knew in the beginning. Third, students¡¦ cognition of software¡¦s price is disagree with the supplier. The result of research can be put in use of plan and execution. It not only can save the training time and human resources but increase the strength of training talents and is helpful to international development.

Bakalauro baigiamajame darbe nagrinėjama paslaugų reikšmė teoriniais aspektais - aptarta jų reikšmė šiuolaikinei ekonomikai ir vartotojams. Išanalizuoti paslaugų apibrėžimai ir savybės. Taip pat teoriškai aptarta paslaugų kokybė, jos samprata ir reikšmė. Išanalizuoti penki iš daugelio siūlomų paslaugų kokybei matuoti ir tirti naudojamų modelių: Ch. Grönroos „Suvoktos paslaugų kokybės modelis“, A. A. Brogowicz, L. M. Delene ir D. M. Lyth sukurtas „Techninės ir funkcinės paslaugų kokybės modelis“, G. Cole ir L. Berry sukurtas „Klaidų analizės modelis“, A. Shahin ir M. Samea modifikuotas ir papildytas „Paslaugų kokybės klaidų modelis“ ir Yu – Hsieh Sung, Su – Houn Liu, Hsiu – Li Liao ir Ching - Min Liu suformuotas „Paslaugų kokybės modelis“. Remiantis teorinėje dalyje išanalizuotu A. A. Brogowicz, L. M. Delene ir D. M. Lyth „Techninės ir funkcinės paslaugų kokybės modeliu“, atliktas UAB „AutoRC“ paslaugų kokybės kiekybinis ir kokybinis tyrimas. Kiekybinio tyrimo duomenys parodė, kad įmonė turi mažai lojalių klientų, kokios įmonės siūlomos paslaugos turi didžiausią paklausą, ir kaip jas vertina klientai. Tyrimo pagalba nustatyta, su kuo klientams asocijuojasi UAB „AutoRC“ įvaizdis, ir kokia jų nuomonė apie serviso reklaminius pranešimus. Atlikta UAB „AutoRC“ funkcinės ir techninės paslaugų kokybės kriterijų analizė. Struktūruotas interviu su įmonės darbuotojais išryškino esmines problemas įmonėje. Kokybinio tyrimo metu nustatytos tobulintinos paslaugų kokybę formuojančios sritys... [toliau žr. visą tekstą] / The Bachelor’s thesis deals with the value of services in theoretical aspects – i.e. their significance to modern economy and customers is described. The definitions and features of the services are analysed. Moreover, theoretical aspects of service quality, its conception and meaning are discussed. The following five models of the many models offered for the measurement and investigation of the service quality are analysed: Ch. Grönroos’ Perceived Service Quality model, Technical and Functional Service Quality Model developed by A.A. Brogowicz, L.M. Delene and D. M. Lyth, Error analysis Model created by G. Coile and L. Berry, the model of Service Quality Gaps modified and supplemented by A. Shahin and M. Samea and Service Quality Model developed by Yu-Hsieh Sung, Su-Houn Liu, Hsiu-Li Liao and Ching-Min Liu. A Quantitative and qualitative research on the service quality of „AutoRC“ UAB has been carried out in accordance with A.A. Brogowicz, L.M. Delene and D. M. Lyth‘s Technical and Functional Service Quality Model, which was analysed in the theoretical part. The data of the quantitative research has revealed that the company has only few loyal customers, it has also conveyed which services offered by the company are in most demand ones ad how they are assessed by the customers. The research helped to identify the associations caused by the image of the company “AutoRC” UAB to the customers as well as customer’s opinion on the advertising. The analysis of functional and... [to full text]

O e-learning, como uma das metodologias de ensino a distância, está em grande expansão e despertando interesse de estudos em várias áreas. Uma das preocupações relativas ao método de ensino é a qualidade, ou seja, como pode ser avaliada a qualidade em e-learning. Essa dissertação aborda a qualidade sob o ponto de vista do aluno como cliente e o e-learning como uma prestação de serviços. Dessa forma foi adaptado, o modelo de avaliação de qualidade de serviços, e-servqual, para cursos de pós-graduação on-line, com o intuito de proporcionar uma ferramenta para melhoria da qualidade dos cursos, satisfazendo de uma melhor forma os clientes. Como base para adequar o modelo e-servqual para os cursos de pós-graduação on-line, foi realizada uma revisão bibliográfica sob os assuntos: serviços, qualidade de serviços e modelos de qualidade de serviços. A técnica de pesquisa Focus Group foi utilizada para consolidar o referencial teórico e adequar o modelo e-servqual para os cursos de pós-graduação on-line. / The e-learning, as a methodology of distance education, is in widely expansion and waking interest of studies in several areas. One of the worries related to this education method is the quality, in other words, how could be evaluated the quality in e-learning. This dissertation approaches the point of view of student as a client and the e-learning as a service rendering. In this way was adapted, the model of evaluating service quality, e-servqual, for on-line post graduation courses, with the purpose of supplying a tool to improve the quality of courses, satisfying in a better way the customers. As a support to adapt the model e-servqual for on-line post graduation courses, was realized a bibliographic review of: services subjects, quality of services and models of quality services. A Focus Group research was used to solidify the theoretical part and adapt the model e-servqual for on-line post graduation courses.

Den digitala utvecklingen har medfört en högre grad av interaktion mellan kunder och återförsäljare. Förändringen från fysisk butik, och lojalitet med interaktion mellan försäljare och konsumenter, till digital butik och s.k. e-lojalitet där försäljaren är obefintlig, har format nya handelsförutsättningar. I dagens samhälle kan konsumenter genomföra ett köp via e-handel med några få knapptryck. Elektronisk handel eller e-handel, har i Sverige växt från 70,5 miljarder SEK (2012) till 100,5 miljarder SEK (2016), en tillväxt på 43%. Konsumenter kan med hjälp av en uppkopplad enhet handla via internet utan att behöva förflytta sig. Detta påverkar tid och rum inom ramen för flexibilitet och åtkomlighet vilket kan vara anledningar till att konsumenter väljer e-handel framför traditionell handel i butik (SCB, 2016).Denna studie undersöker om fyra utvalda faktorer påverkar e-lojalitet. E-lojalitet definieras som en konsuments återkommande till samma hemsida vid handel över nätet. Utifrån tjänstekvalitets-modellerna SERVQUAL, E-S-QUAL, WEBQUAL och SITEQUAL valdes fyra dimensioner ut för undersökningen: responstid, lättanvändlighet, reliabilitet, och säkerhet/integritet. Insamlad data skedde genom Facebook och e-mail och totalt deltog 234 respondenter i studien. Studiens resultat indikerar att lättanvändlighet och säkerhet/integritet har en inverkan på e-lojalitet hos unga och datorvana konsumenter. / Digital development has resulted in a greater degree of interaction between customers and retailers. The change from physical store, with interaction between vendors and consumers, to a digital store where the vendor is non-existent, has shaped new trading conditions. In today's society, consumers can make a purchase through e-commerce with a few keystrokes. Electronic commerce or e-commerce, in Sweden, has grown from SEK 70.5 billion (2012) to SEK 100.5 billion (2016), a growth of 43%. Consumers can shop through the internet using a connected device without having to move. This affects time and space in terms of flexibility and accessibility, which can be a reason why consumers choose e-commerce shopping instead of traditional retail shopping (SCB, 2016).This study investigates what underlying factors may affect e-loyalty. In this study, e-loyalty is described as consumer repetitive purchase on a specific e-commerce site. Based on previous service quality models SERVQUAL, E-S-QUAL, WEBQUAL and SITEQUAL, four factors (response, ease of use, reliability and security/privacy) were chosen to investigate if they had any impact on e-loyalty. The data was gathered through Facebook and e-mails. In total 234 respondents participated in the study’s survey, which showed that ease of use and security/privacy has an impact on e-loyalty among young and computer experienced consumers. / <p>Betyg E, 170601</p>

The socially responsible customer segment is growing. Increasingly, customers are concerned about social, political, and environmental issues. These concerns have been shown to affect their attitudes towards the quality of goods and services as well as their buying behaviors. Nevertheless, there is a paucity of empirical research in the service literature on socially responsible customers. This study investigates the role that social responsibility plays in measuring service quality. Both qualitative and quantitative techniques were used in this study. Focus group and in-depth interviews were conducted to develop a scale measuring the social responsibility dimension in the evaluation of service quality. Confirmatory factor analysis and a multiple regression method were then utilized to test four hypotheses postulated in the study. The social responsibility scale consisted of eight items and was shown to be highly reliable. This scale along with the 22 items from the perception part of SERVQUAL formed the Socially Responsible Customer (SRC) SERVQUAL instrument used in this study. A total of 803 respondents completed the survey. The results of confirmatory factor analysis showed that social responsibility was a salient dimension of service quality and highly socially responsible customers used the concept of social responsibility more pronouncedly than the others when evaluating service quality. The social responsibility dimension alone significantly explained the variance in service quality. However, after accounting for the existing five SERVQUAL dimensions, the social responsibility dimension does not add a significant increment to the variance explained by the service quality regression model. / Ph. D.

O tema central desta tese são as razões para a ocorrência dos gaps de gestão da qualidade de serviço. O objetivo é analisar, com base no modelo estendido de qualidade de serviço, as razões para essa ocorrência. Para tanto, realizou-se um estudo exploratório em duas etapas. Na primeira, foi feita uma revisão da literatura relativa ao tema; na segunda, uma pesquisa de campo para se analisarem as razões para a ocorrência dos gaps de gestão da qualidade de serviço numa organização de transporte metroviário. Os resultados mostram que esta tese contribui para o avanço do estado da arte acerca do tema, tanto pelo fato de somar-se aos poucos trabalhos acadêmicos que lhe têm dado atenção, quanto pela identificação de novos elementos relativos ao tema que não foram discutidos por outros pesquisadores. Como parte das considerações finais, apontam-se novas oportunidades de pesquisas para aqueles que se interessam pela qualidade de serviço e pela análise dos gaps de gestão da qualidade de serviço. / The aim of this thesis are the reasons for the service quality management gaps occurrence. The purpose of this work is to analyze, based on the extended service quality model, the reasons for the occurrence of these gaps. To achieve this purpose, a two-stage exploratory study was conducted. In the first stage, a bibliographic review was made. In the second one, a field research was conducted in order to analyze the reasons for the occurrence of the service quality management gaps in a subway system service provider. The results show that this thesis brings a contribution to the advancement of the literature because it adds to a few academic studies that have given attention to the subject, and identifies new elements pertaining to the subject that have not been discussed by other researchers. As part of the conclusion section, new research opportunities are offered to those who are interested in service quality and in the analysis of the service quality management gaps.

O tema central desta tese são as razões para a ocorrência dos gaps de gestão da qualidade de serviço. O objetivo é analisar, com base no modelo estendido de qualidade de serviço, as razões para essa ocorrência. Para tanto, realizou-se um estudo exploratório em duas etapas. Na primeira, foi feita uma revisão da literatura relativa ao tema; na segunda, uma pesquisa de campo para se analisarem as razões para a ocorrência dos gaps de gestão da qualidade de serviço numa organização de transporte metroviário. Os resultados mostram que esta tese contribui para o avanço do estado da arte acerca do tema, tanto pelo fato de somar-se aos poucos trabalhos acadêmicos que lhe têm dado atenção, quanto pela identificação de novos elementos relativos ao tema que não foram discutidos por outros pesquisadores. Como parte das considerações finais, apontam-se novas oportunidades de pesquisas para aqueles que se interessam pela qualidade de serviço e pela análise dos gaps de gestão da qualidade de serviço. / The aim of this thesis are the reasons for the service quality management gaps occurrence. The purpose of this work is to analyze, based on the extended service quality model, the reasons for the occurrence of these gaps. To achieve this purpose, a two-stage exploratory study was conducted. In the first stage, a bibliographic review was made. In the second one, a field research was conducted in order to analyze the reasons for the occurrence of the service quality management gaps in a subway system service provider. The results show that this thesis brings a contribution to the advancement of the literature because it adds to a few academic studies that have given attention to the subject, and identifies new elements pertaining to the subject that have not been discussed by other researchers. As part of the conclusion section, new research opportunities are offered to those who are interested in service quality and in the analysis of the service quality management gaps.

Published Article / Given that education is a service, the postgraduate (PG) education environment has become increasingly competitive, and whilst the service quality perceptions of undergraduates have been extensively measured, similar postgraduate-based research, especially in South Africa, has been negligible. Furthermore, although the development of an ideal instrument to measure higher education service quality has also occupied the minds of several researchers over the years, not much has been achieved in the area of postgraduate research (PG) service quality. This paper presents the results of the assessment of the PG students' perception of research service quality by surveying the 2011 cohort of graduating postgraduates of one of the top five research universities in South Africa by using a specially developed postgraduate service quality measurement instrument (PSQUAL). By adapting the SERVQUAL instrument (Parasuraman, Berry & Zeithaml 1988), the PREQ (Drennan 2008) and SREQ (Ginns, Marsh, Behnia, Cheng & Scalas 2009), a 26-item postgraduate research service quality assessment instrument known as PGSQUAL was developed, validated and administered electronically to a population of 816 Master's and doctoral graduates.