Because of technology and the Internet, books have greatly transformed into e-books. In accord with the trend toward digital content, libraries start to purchase e-books for extending the volumes, and expect to give readers more reading choices. Whether e-books can be accepted or not relies on cognition of the readers. The purpose of this research is to understand the intentions of using e-books among college students. Due to their technological characteristics, this research utilizes the Diffusion of Innovation and Technology Acceptance Model to construct the framework of the research. Based on the related bibliography, this research uses questionnaires to collect data for descriptive statistics, test and verify the research hypotheses, and explain the intentions of using e-books. According to the research results, perceived usefulness and perceived ease of use can affect intentions, and between the two independent variables, perceived usefulness has a greater effect. Therefore, libraries can enhance the intentions of using e-books by perceived usefulness. For example, providing the e-books which college students need; on the other hand, teachers can request students for using e-books, and form the habit of using e-books.

In the recent years, the mobile phone from analog era to the 2G era and more to 3G, mobile phones is not only a single kind of communication products, but also it became an integral part in daily life. Advances in hardware and the popularity of telecommunications providers to provide 3G network service, makes smart phones became convenience and functional. It brings consumers a new experience. In June 2007, Apple led the launch of the iPhone. Its intuitive touch interface, multi-application software, and humanness designs, coupled with value-added services to mobile carrier model, and combined Internet community effect, creates a leading mobile company. Consumers still demand for the smart phones, and drive to the multi-function in the compound-oriented. Thus, a powerful portable devices become a must need. However, in varied mobile phone manufacturers, the most representative product is iPhone. In order to understand the niche market, we have to study the customer loyalty. And, we create literature related subject and conceptual framework for the iPhone users. In the study, the main structures are how customer satisfaction, brand identity and customer lock-in affect the customer loyalty. And, we will discover the co-related factors of the main frame. However, the point of view for the iPhone user will be also considered if the customer satisfaction (affection) will influence in customer loyalty. The affection factors will be considered as perceived usefulness, ease of use, compatibility and enjoyment. Last, w will reveal the analysis result and implication management.

This study investigates impacts of factors on customer satisfaction of 3rd generation mobile video services. This research used questionnaire survey and found that these five dimensions, ease of use, service quality, information quality, entertaimnet, and fashion, have direct and positive impact on customer satisfaction. The results give some practical suggestions with regard to design and marketing strategies for 3G video service providers.

Companies providing digital news are today struggling with low purchase intentions among their consumers. Over the years, the Internet has become a vital part of how people consume news, and the growth in online consumption has led to a decline in printed circulation. Newspapers all around the world are earning only the minor share of their total revenue from digital operations. The main purpose of this study is to investigate the effects of perceived ease-of-use, perceived usefulness, trust, reputation, word-of-mouth, and willingness to customize on consumer´s purchase intentions for digital news. This study aims to answer to the following research question:   What kind of effects do perceived ease-of-use, perceived usefulness, trust, reputation, word-of-mouth, and willingness to customize have on consumers purchase intentions for digital news?   In order to answer our research question, we have conducted a quantitative survey that was directed towards the subscribers of Resumé, the leading Scandinavian business magazine in the area of marketing and advertising. Currently, Resumé is struggling with earning money from their digital content and their practical problem provided us with a great opportunity to contribute to the field of research about digital purchase intentions.   Purchase intentions are an indicator of a consumer´s approach towards a purchase and prior studies demonstrates that perceived ease-of-use and perceived usefulness, which constitute the Technology Acceptance Model (Davis, 1989), are cornerstones in order to predict online consumer behavior. In our study, we also consider willingness-to-customize, which has been found to be an important decision-making factor regarding digital purchase intentions. People’s perceptions of the trust and reputation of a company are also proven to be relevant factors when predicting online consumer behavior, which in turn can be influenced by the word-of-mouth from other consumers, friends and family. Based on our literature review, we can conclude that there is a research gap related to the examination of the effects of these specific factors on consumer´s purchase intentions for digital news.   The findings of our regression analyses, based on 234 responses we received through the survey, demonstrate that perceived ease-of-use, perceived usefulness, and word-of-mouth have positive significant effects on consumer´s purchase intentions for digital news. Based on these results, we have developed a revised conceptual model that includes the three factors that were proven to affect digital purchase intentions. Our study makes a theoretical contribution to the research field about digital purchase intentions and online consumer behavior. The study also provides managerial implications concerning how companies can enhance the digital purchase intentions among their consumers. We suggest the practical recommendations directed towards managers in the digital news business in general, and for the managers of Resumé in particularly.

In the past few years, rapid development of mobile technologies has been changing the way people approach purchasing. Using Technology Acceptance Model (Davis, 1986), the authors believe that IKEA’s furniture mobile application creates a certain value to its users. The study aims at examining the importance of perceived usefulness, perceived ease of use and compatibility dimensions of IKEA’s app and their impact on consumers’ behavioral intentions to see whether or not they lead to actual purchase.   The thesis findings reveal that IKEA mobile application is not widely used. The results should have been applicable for similar companies as IKEA especially those which promote in-store app usage. However, it is not possible since the thesis contradicts the assumption of broad usage of such mobile application.   The analysis of the surveys releaved gender having a role in IKEA mobile app perception as well as occupation. The analysis is also contributing by a realization that mobile technologies lead to faster decision-making, more information availability, and therefore, can create better marketing communication strategies.

Trust is a concept used throughout our daily lives. We give trust to friends, colleagues and strangers. We also give trust to the technical artifacts we use in our everyday lives. We must also rely on the services we use to work the way we expect them to. There is plenty of research on trust in e-commerce and online banking on website based platforms. What is missing is research on how we give trust to mobile map applications (and mobile applications in general), and how this trust, or lack of trust, affect our use of map applications in everyday life. We will also use a model of trust to see if we can get a deeper understanding of this trust.

This thesis uses Narrative Theory and Technology Acceptance Model to uncover the experiences, perceptions, and challenges that five experienced teachers face when using and integrating technology in their classroom. It gives narrative consideration of the value of unique experience by focusing on the stories of each participant, and it analyzes narrative themes. This study found that there were numerous impacts on teachers’ perceptions on the usefulness and ease of use of technology: this included (a) Limits: technology limits, teacher limits, student limits, and practical limits; (b) Support: school board, resources, equipment, parents; and (c) Dynamic environment (teacher-student feedback loop) which influence strategies for integrating technology: attitude, teaching orientation, classroom management, technology management, technology tools, and participant-observer strategies. Study limitations and recommendations are discussed.

The main purpose of this research is to investigate the perception of South Asian youth on the use of social media in politics. In this research, a comprehensive literature review has been conducted on research ideas based on similar content of the use of social media in politics. Five variables, such as voting behaviour, perceived usefulness, ease of use, political participation and personalization politics have been used to investigate the youth perception regarding the research objectives. In this research positivism research philosophy and descriptive approach has been followed for primary data collection and analysis. Quantitative statistical tools have been used to find out actual results from the study. Frequencies analysis, correlation, Crombach’s Alpha mean, median and mode have been used to evaluate data.  From the analysis, it has been found that the use of social media in politics has a robust impact on the political behaviour of youth on social media. It positively affective the voting behaviour of youth and pursue them to participate in various political activities. The finding of this study reveals that the use of social media in politics has a significant impact on the voting behaviour of people who are using social media in political communication. This research also found that politically interested people get needed information on social media and they get updated about political activities and new policies. The usefulness of social media has a positive impact on the use of social media by youth in political activities. This study also found that social media is easy to use and need less effort to perform communication activities. This pursues youth to use social media in political participation. Another finding is that the use of social media in politics increase youth participation in political activities. The traditional form of communication has a lack of access by the general people. But, digital media allow people to participate in decision making and criticism. This facilitates youth participation in political activities.

3D JavaScript frameworks are used for creating interactive 3D in web applications. There are two prominent frameworks: Babylon.js and Three.js. They are often compared to one another where performance and ease of use are mentioned as important factors.  A web developer could face choosing a 3D framework. This thesis aims to aid in that process. It investigates how Babylon.js compares to Three.js when it comes to performance such as memory use and frames per second for the end-user consuming a web app. It also investigates how they compare when it comes to ease of use for the developer in terms of initial learnability.  For the performance part, a web app with a minimalistic one box animation was created with each framework and deployed on Netlify. The web app was accessed with a browser’s developer tools to record memory and frames per second. For the ease of use part, observation sessions were made with nine developers who were tasked with getting a basic 3D model up and running locally with each framework with the official documentation as a starting point, one hour limit respectively.  Results showed that both frameworks performed equally when it came to frames per second, and Babylon.js used 2,2 MB, 46 %,  more memory. Only five out of eight or 63 % of the participants managed to implement a 3D model in Babylon.js and five out of nine or 56 %  in Three.js. Three.js scored slightly higher on ease of use than Babylon.js, but neither framework scored high on the overall scale. Participants favoured Babylon.js when asked to choose. However, almost all had a frustrating experience with both during the sessions. Performance is similar except for memory use when it comes to lightweight implementations in these frameworks. Initial learnability could be a gatekeeper. If users do not get past the first hurdle fast with quick feedback that a framework works in the most basic sense, a conceivable risk is they could give up and never use it.

Background: With an increase in the elderly population and a general population growth, it is estimated that there will be 11 million people in Sweden by the year 2028. Elderly people (80 years plus) are forecast to be the age group with the biggest percentage increase. It is estimated that this age group will increase by 255,000 in the year 2028, a fifty percent increase from now. The public healthcare system is therefore in great need of finding new ways of making healthcare more accessible. Fortunately, e-health services have made healthcare more available for a wide range of people, especially people aged 60 plus. However, full utilization of these new services requires a certain technical skill level, which many users lack. Purpose: The study aims to research attitudes towards Swedish e-health services in people aged 60 plus. Method: Data collection is mainly based on semi structured individual interviews in which 8 interviewees partook in. The study used qualitative content analysis with an inductive approach of data analyzing. Result: The interviewees were used to Swedish e-health services such as” KRY” and ”1177”. Terms such as accessibility, effectivity, usability, opportunities, obstacles, and trust were all mentioned. Other opinions regarding navigation, design, technical complexity, information integrity and secretes were also expressed. Conclusion: Factors that according to interviewees affect opportunities in e-health services can be classified as, swiftness, flexibility, easy accessibility, overall simple communication, fast response, accessibility, no geographical distance if interviewees resides in rural areas, time efficiency. However, factors that can be obstructing for e-health services are bad communication, wrong treatment, faulty administrative handling, ill-treatment, long idle time, wrong diagnosis. Moreover, journal entries that are registered at health centers to which patients do not belong. / Bakgrund: Den äldre populationen har blivit större och år 2028 beräknas Sveriges folkmängd passera 11 miljoner människor. Allra mest procentuellt sett ökar de som är 80 år och äldre och beräknas år 2028 vara 255 000 flera än idag, en ökning med 50 procent. Den allmänna hälso-och sjukvården är därför i behov av nya lösningar som kan underlätta tillgängligheten till vård. Digitala läkartjänster har utökat tillgängligheten av vård och erbjuder olika möjligheter för patienter över sextio år. Det krävs olika tekniska kunskaper för att kunna dra nytta av digital vård. Begränsningar är ofta relaterade till användarnas utbildningsnivå och tekniska kunskaper. Syfte: Syftet med studien är att undersöka inställningen till svenska digitala läkartjänster hos personer över sextio år. Metod: Datainsamlingen grundades på semistrukturerade intervjuer och åtta respondenter medverkade i studien där intervjuerna ägde rum individuellt. I studien användes kvalitativ innehållsanalys som metod och med induktiv analys av data. Resultat: Respondenterna i studien använder digitala läkartjänster och har erfarenheter av exempelvis appen “KRY” och vårdguiden “1177”. De nämner fördelar som tillgänglighet, effektivitet, användbarhet, möjligheter, hinder och tillit. De reflekterar även över problem med navigering, design, teknisk komplexitet, integritet av information och sekretess. Slutsats: De faktorer som enligt respondenterna medför möjligheter med digitala läkartjänsterna kan klassificeras som snabbhet, lättillgänglighet, allmänt enkel kommunikation, snabbare svar, flexibilitet, tillgänglighet, inget geografiskt avstånd om respondenterna bor på landet, tidseffektivitet. Däremot faktorer som medför hinder handlar om dålig kommunikation, fel behandling, fel administrativ hantering, dålig bemötande, långa väntetider och fel diagnos, men även journalanteckning som ligger på en annan vårdcentral än den patienten tillhör.