El proyecto “WodTime” tiene el objetivo en poder crear una manera de ayudar a las personas a obtener una mejor calidad de vida mediante un entrenamiento virtual de manera personalizada en un horario flexible y enfocándonos en la motivación de nuestros usuarios y un buen plan nutricional. Todo ello será de acuerdo con el objetivo de cada usuario con un precio competitivo y de acuerdo con el mercado; a través de un buen plan de marketing en redes sociales, donde será una fuente de validación e interacción utilizando Google Ads, Google Anality y Facebook Ads, esto ayudara también a acércanos a nuestro target donde son hombres y mujeres modernos residentes de Lima Metropolitana entre 18 a 55 años de los niveles socioeconómicos A y B. “WodTime” tendrá una plataforma web personalizado y adaptado a cada usuario, donde cada equipo tendrá un coach asignado que los entrenará y motivará para que no se desanimen y sigan entrenando para que puedan cumplir con sus objetivos. Asimismo, contemplaran por lo menos 1 charla sobre nutrición y 1 charla motivacional para poder brindar un espacio da alta calidad y claridad. Cada usuario contemplara con un plan nutricional personalizado y adecuado a su meta elaborado por una nutricionista licenciada. / The “WodTime” project aims to create a way to help people obtain a better quality of life through virtual training in a personalized way in a flexible schedule and focusing on the motivation of our users and a good nutritional plan of according to the objective of each user with a competitive price and according to the market; Through a good marketing plan in social networks, where it will be a source of validation and interaction using Google Ads, Google Anality and Facebook Ads, this will also help to bring us closer to our target where modern men and women are residents in Metropolitan Lima, between 18 to 55 years of socioeconomic levels A and B. "WodTime" will have a personalized web platform adapted to each user, where each team will have an assigned coach who will train and motivate them so that they do not get discouraged and continue training so that they can meet their objectives. Likewise, they will contemplate at least 1 talk about nutrition and 1 motivational talk in order to provide a space of high quality and clarity. Each user will contemplate with a personalized nutritional plan adapted to their goal, prepared by a licensed nutritionist. / Trabajo de investigación

El principal propósito de este proyecto es conocer las distintas necesidades que tienen las personas por llevar un estilo de vida más saludable. A su vez, que no cuentan con el tiempo suficiente para realizar actividad física. Es por ello, que el modelo de negocio propuesto es acerca de un aplicativo móvil en el cual los usuarios tendrán acceso a asesorías con tres profesionales: entrenador, psicólogo y nutricionista. Por un lado, podrán contar con entrenamientos grupales y/o individuales, las cuales se brindarán de manera remota o al aire libre. El propósito de este servicio es de apoyar al usuario en el logro de sus objetivos como: bajar de peso, aumentar masa muscular y/o por bienestar personal. Asimismo, contar con un plan de alimentación adecuado y estar bien emocionalmente. De esta forma, lo que se busca es reducir las limitaciones que una persona encuentra en la actualidad para realizar actividad física. Nuestro principal público objetivo son hombres y mujeres de 30 a 45 años, que quieran contar con un estilo de vida más saludable pero que no tienen tiempo suficiente para trabajar en ello. De esta manera, para llegar a nuestro público objetivo de manera más eficiente, las estrategias que han sido implementadas en el presente trabajo de investigación son redes sociales como Facebook e Instagram. Asimismo, se ha validado el proyecto por medio de diversos experimentos a nuestros posibles usuarios potenciales. Dados estos acontecimientos se han obtenido resultados ampliamente satisfactorios ya que brindamos un servicio completo que beneficiaría al usuario en tener un estilo de vida saludable. La principal fuente de ingreso de este proyecto será la venta de categorías. Es decir, el que denominamos Pack simple, que se basa principalmente en un servicio de asesorías por un entrenador, y Pack Fitness Now, cuyo servicio ofrece asesoría en alimentación, rutinas de ejercicios y salud emocional dado por profesionales capacitados. / The main purpose of this project is to know the different needs that people have to lead a healthier lifestyle. In turn, they do not have enough time to perform physical activity. That is why the proposed business model is about a mobile application in which users will have access to advice from three professionals: trainer, psychologist and nutritionist. On the one hand, they will be able to count on group and/or individual training, which will be provided remotely or outdoors. The purpose of this service is to support the user in achieving their goals such as: losing weight, increasing muscle mass and/or personal well-being. Also, have an adequate eating plan and be emotionally well. In this way, what is sought is to reduce the limitations that a person currently finds to carry out physical activity. Our main target audience is men and women between the ages of 30 and 45, who want to have a healthier lifestyle but don't have enough time to work on it. In this way, to reach our target audience more efficiently, the strategies that have been implemented in this research work are social networks such as Facebook and Instagram. Likewise, the project has been validated through various experiments to our possible potential users. Given these events, widely satisfactory results have been obtained since we provide a complete service that would benefit the user in having a healthy lifestyle. The main source of income for this project will be the sale of categories. That is to say, what we call Simple Pack, which is mainly based on a consulting service by a trainer, and Fitness Now Pack, whose service offers advice on food, exercise routines and emotional health given by trained professionals. / Trabajo de investigación

FitHealthy es una empresa que brinda asesoría en nutrición y entrenamiento físico online con seguimiento diario de un asistente virtual y evaluación mensual del plan alimenticio y rutina de ejercicios a cargo de Nutricionistas habilitados por el Colegio de Nutricionistas del Perú y Entrenadores Fitness certificados; la entrega de los servicios es a través del App FitHealthy donde el cliente tendrá acceso a consulta nutricional mensual, entrenamiento físico en transmisión en vivo semanal, acceso ilimitado a tutoriales de rutinas de ejercicios y recetas de plan alimenticio, además, por geolocalización acceso a tiendas fitness, restaurantes de alimentos saludables y laboratorios clínicos. Este negocio está dirigido al segmento de clientes de 18 a 55 años de todos los niveles socioeconómicos que residen en las zonas 2, 6, 7, 8 y 9 de Lima Metropolitana con necesidad de tener un estilo de vida saludable, bajar de peso y ganar masa muscular, por ello, con su propuesta de valor busca generar una experiencia de “acompañamiento, accesibilidad y ahorro de tiempo” ofreciendo al cliente tres tipos de planes “Quiero estar saludable”, “Quiero bajar de peso” y “Quiero ganar músculo” por suscripción trimestral. Por tal motivo, para poner en marcha este negocio se requiere una inversión de S/ 148,738 que será financiado el 60% con aporte de accionistas y 40% con préstamo de terceros, generando rentabilidad que se sustenta en un resultado de VPN del FCLD de S/ 490,255 y una TIR FCLD de S/ 67.83%. / FitHealthy is an enterprise that provides advice on nutrition and physical training online with daily monitoring of a virtual assistant and monthly evaluation of the food plan and exercise routine by Nutritionists enabled by the College of Nutritionists of Peru and Certified fitness trainers; delivery of services is through the FitHealthy App where the customer will have access to monthly nutritional consultation, weekly live physical training, unlimited access to exercise routine tutorials and meal plan recipes, in addition, by geolocation access to fitness shops, healthy food restaurants, and clinical laboratories. This business is aimed at the segment of customers aged 18 to 55 from all socioeconomic levels residing in zones 2, 6, 7, 8, and 9 of Metropolitan Lima with the need to have a healthy lifestyle, lose weight and gain muscle mass, therefore, with its value proposition seeks to generate an experience of "accompaniment, accessibility and time saving" offering the customer three types of plans “I want to be healthy”, “I want to lose weight” and “I want to gain muscle” by quarterly subscription. For this reason, to start this business requires an investment of S/148,738 that will be financed 60% with the contribution of shareholders and 40% with a loan from third parties, generating profitability that is based on a result of VPN of the FCLD of S/ 490,255 and a TIR FCLD of S/ 67.83%. / Trabajo de investigación

Made available in DSpace on 2016-01-26T12:51:26Z (GMT). No. of bitstreams: 1 carloseduardolopesverardi_tese.pdf: 2034658 bytes, checksum: 4358e1f1ed723c626c00f50f12403e34 (MD5) Previous issue date: 2008-12-15 / Stress and coping have an important impact on professional practice. Objective: To identify burnout levels and coping strategies used by professional and amateur football players during the pre-competitive season. Participants were 134 male football players, 71 professionals (16 to 34 years; mean age 22.77; SD: 3.98) and 63 amateurs (15 to 18 years; mean age:17.18; SD:0.84) from three teams participating on the First Division State Championship. Method: During Series A-1 and A-2 of the Paulista Championship (professionals) and São Paulo Cup of Junior Football (amateurs) players who agreed to participate signed a consent form. They filled a charter questionnaire about demographic data, and answered the Burnout Athletes Questionnaire (QBA), and the Coping with Problems Scale (EMEP). For data analysis descriptive statistics, test for comparison of two proportions, t test for comparing means of independent samples, mean test and Mann-Whitney non parametric test were used. Significance level was P<0.05. Results: There was no significant difference (P<0.05) between both categories of athletes (professional and amateur) according to the means of the burnout sub-scales. Neither time length as athlete (professional or amateur) nor game position influenced the presence of burnout symptoms in the three categories. However, professional goalkeepers and attack players and amateur defenders presented higher mean scores for burnout associated with physical and emotional exhaustion. There were no significant differences related to coping strategies used by players (problem focused, emotion focused, wishful thinking/religious practices, and social support). Coping Focused Problem was the most frequently strategy used by all players (amateurs: mean=3.77 and professionals:mean=3.78). On the other hand, social support was the least used coping strategy (professionals: mean=1.94 and amateurs: mean=2.13). When coping strategies were compared based on game position and player category (professional or amateur), lateral player amateurs used more wishful thinking /religious practices (P=0.042) than professionals. Conclusions: There were no significant differences on the three burnout dimensions between both categories of football players, even when different game positions were considered. Coping Focused Problem was the most used strategy used by both the professionals and amateurs, except the amateur laterais, who used more wishful thinking /religious practices. / O estresse e o seu enfrentamento têm importante impacto sobre a prática profissional. Objetivo: Identificar níveis de burnout (estafa profissional) e estratégias de enfrentamento entre jogadores de futebol profissionais e os aspirantes ao profissionalismo em fase de preparação competitiva. Casuística: Participaram 134 jogadores de futebol do sexo masculino, 71 profissionais (16 a 34 anos; média de idade: 22,77; DP: 3,98) e 63 amadores aspirantes ao profissionalismo (15 a 18 anos; média de idade: 17,18; DP: 0,84) de três equipes que participam dos Campeonatos Estaduais da Primeira Divisão. Método: Durante a fase pré-competitiva do Campeonato Paulista das Séries A-1 e A-2 (categoria profissional) e Copa São Paulo de Futebol Júnior (categoria amadora), os jogadores que concordaram em participar assinaram Termo de Consentimento Pós-Esclarecido. Preencheram ficha com dados demográficos e responderam individualmente ao Questionário de Burnout para Atletas (QBA) e a Escala Modos de Enfrentamento de Problema (EMEP). Para análise dos dados utilizou-se estatística descritiva, teste de comparação de duas proporções, teste t para comparação de médias de amostras independentes, teste da média e teste não paramétrico de Mann-Whitney. O nível de significância adotado foi P<0,05. Resultados: Não houve diferença estatisticamente significativa (P<0,05) entre as médias das duas categorias de atletas (profissional e amador) nas subescalas de burnout. Tempo como atleta (amador e profissional) e posição de jogo também não influenciaram a ocorrência dos sintomas relacionados às três dimensões do burnout. Entretanto, goleiros e atacantes profissionais e zagueiros amadores apresentaram os maiores escores médios totais para burnout, associados à exaustão física e emocional. Não houve diferença significativa, quanto às estratégias de enfrentamento utilizadas (focalizada no problema, na emoção, pensamento fantasioso/práticas religiosas e suporte social). Enfrentamento focalizado no problema foi a estratégia mais utilizada por todos os jogadores (amadores: M=3,77 e profissionais:M=3,78). Suporte social, por outro lado, foi a menos utilizada (profissionais: M=1,94 e amadores: M=2,13). Quando comparadas as estratégias de enfrentamento por categoria e posição de jogo, os laterais amadores utilizaram mais o pensamento fantasioso/práticas religiosas (P=0,042) do que os profissionais. Conclusões: Não houve diferença significativa entre às categorias de jogadores em relação às três dimensões de burnout, mesmo quando comparadas as diferentes posições de jogo. A estratégia focalizada no problema foi a mais utilizada tanto por profissionais como por amadores, exceto pelos laterais amadores, que utilizavam mais pensamento fantasioso/práticas religiosas.

El presente modelo de negocio consiste en la creación de una plataforma virtual de entrenamiento dedicada a las personas que deseen incorporar la actividad física a su rutina diaria. Este servicio consta de clases grabadas y en vivo de las disciplinas que despiertan más interés en los usuarios, como rutinas de cardio, fuerza, Body Combat, yoga, pilates y ejercicios de alta intensidad. El segmento de clientes a los que está dirigido este emprendimiento pertenecen a todos los peruanos del NSE A y B, entre 18 a 55 años. De esta manera, Fit Train Perú ofrece dos tipos de membresías al público objetivo. La membresía básica consta de clases grabadas y la Premium que son clases en vivo. El objetivo principal de Fit Train Perú es incentivar la práctica del ejercicio físico en las personas, con el fin de que mejoren su salud y calidad de vida a largo plazo. / The present business model consists in the creation of a virtual entertainment platform that’s dedicated to the people that wish to incorporate physical activity to their daily schedule. This service has recorded classes and live classes from disciplines that spark the most interest in users, such as cardio routines, strength, body combat, yoga, Pilates and high intensity exercises. The segment of clients that this entrepreneurship aims for is Peruvians from social economic level A and B between 18 and 55 years old. Fit Train Peru offers two types of memberships to the target audiences. The basic membership consists of recorded classes and the premium membership has live classes. The main objective of Fit Train Peru is to incentivize the practice of physical exercise in people, with the aim of improving their health and quality of life in the long term. / Trabajo de investigación