Submitted by admin tede (tede@pucgoias.edu.br) on 2018-12-13T17:25:23Z No. of bitstreams: 1 MILTON MARINHO NOGUEIRA JÚNIOR.pdf: 762786 bytes, checksum: c0a20ac929ccafd5d9f8291979c16b13 (MD5) / Made available in DSpace on 2018-12-13T17:25:23Z (GMT). No. of bitstreams: 1 MILTON MARINHO NOGUEIRA JÚNIOR.pdf: 762786 bytes, checksum: c0a20ac929ccafd5d9f8291979c16b13 (MD5) Previous issue date: 2007-10-29 / The Brazilian business class assumes historical importance in the Brazilian economic and social development, for its transforming role of contexts from the constitution of companies, as well as the generation of employment and income. In the midst of the whirlwind of radical changes brought about by globalization, entrepreneurs have been increasingly called upon to participate in social democratization processes, in order to enhance the exercise of citizenship with a view to reducing poverty, inequalities and social exclusion. The present study had as objective to know the social representation of the businessman in the scenario of globalization, seeking to identify the importance granted to social development items that support the policies of corporate social responsibility. From the Theory of Social Representations (Moscovici, 1978), instruments of analysis were applied to 103 (one hundred and three) businessmen from the city of Goiânia and surrounding areas, extracted from an occasional sample of the representative base of the Goiás economy (small and midsize). The results allow us to infer that the business class has been much closer to the ideals of profit and profitability that mark its economic management than an advance in corporate social responsibility policies, which only marginalize the peripheral environment of representational content of the entrepreneur. / A classe empresarial brasileira assume importância histórica no desenvolvimento econômica e social brasileiro, pelo seu papel transformador de contextos a partir da constituição de empresas, bem como pela geração de emprego e renda. Em meio ao turbilhão de mudanças radicais ocasionadas pela globalização, os empresários têm sido cada vez mais chamados a participar dos processos de democratização social, de modo a potencializar o exercício da cidadania com vistas a promover a diminuição da pobreza, desigualdades e exclusões sociais. O presente estudo teve como objetivo conhecer a representação social do empresário goiano no cenário da globalização, buscando identificar a importância concedida a itens de desenvolvimento social que amparam as políticas de responsabilidade social corporativa. A partir da Teoria das Representações Sociais (Moscovici, 1978), foram aplicados instrumentos de análise junto a 103 (cento e três) empresários da cidade de Goiânia e circunvizinhos, extraídos de uma amostra ocasional da base representativa da economia goiana (empresas de pequeno e médio porte). Os resultados nos permitem inferir que a classe empresarial apresentou-se muito mais próxima dos ideais de lucro e rentabilidade que marcam sua gestão econômica do que propriamente um avanço no que compete às políticas de responsabilidade social corporativa, que apenas margeiam o ambiente periférico do conteúdo representacional do empresário.

Os empreendedores sociais são protagonistas na abordagem de problemas sociais no Brasil. Contudo, mesmo com esse destaque, pouco ainda se sabe sobre as particularidades desses profissionais. A aprendizagem desses indivíduos é um dos assuntos que carecem da atenção dos acadêmicos. Desse modo, uma das teorias que oportuniza análises a respeito da aprendizagem desses indivíduos é a Experiential Learning Theory (ELT) de Kolb (1984), que relata que a aprendizagem é o processo de criação de conhecimentos a partir da transformação das experiências do indivíduo. Um dos subprodutos da ELT é o conceito dos estilos de aprendizagem: traços pessoais que servem como indicadores de como os indivíduos percebem, interagem e respondem aos ambientes de aprendizagem. Para Alonso et al. (1997), existem quatro diferentes tipos de estilos de aprendizagem: o pragmático, o teórico, o ativo e o reflexivo. Assim, os autores elaboraram o instrumento Cuestionario Honey y Alonso sobre Estilos de Aprendizaje (CHAEA) para verificarem os estilos de aprendizagem dos indivíduos e realizarem análises relativas ao assunto. Dessa forma, a presente pesquisa se propôs a analisar a aprendizagem dos empreendedores sociais brasileiros à luz da Experiential Learning Theory, utilizando, para isso, o instrumento CHAEA. Primeiramente, os 90 empreendedores sociais brasileiros pesquisados tiveram seus estilos de aprendizagem verificados e os resultados foram analisados por meio de análises estatísticas univariadas e bivariadas. Assim, foi constatado que o estilo pragmático, o estilo teórico, o estilo ativo e o estilo reflexivo somam, respectivamente, 36,7%, 31,1%, 24,4%, e 7,8% da preferência geral dos pesquisados. Num segundo momento, particularidades e tendências relativas à aprendizagem desses indivíduos foram discutidas, e hipóteses foram produzidas. Essas hipóteses oferecem margem para o desenvolvimento de novos estudos relacionados ao tema. É indicado que as futuras pesquisas procurem trabalhar com amostras mais numerosas e com outros tipos de análises estatísticas. À parte das descobertas em relação à aprendizagem dos pesquisados e das hipóteses desenvolvidas, esta pesquisa também teve outro desdobramento relacionado ao estudo do empreendedorismo social no Brasil: o delineamento do perfil do empreendedor social brasileiro. Foi encontrado que esse indivíduo se caracteriza, majoritariamente, por ser identificado com o gênero masculino, ser jovem, declarar-se da raça ou cor branca, possuir alto grau de escolaridade e estar envolvido há pouco tempo com iniciativas sociais. O perfil constatado corrobora o perfil encontrado por outros autores e traz maior solidez para a discussão do tema. De forma geral, esta pesquisa colaborou para o avanço das pesquisas relativas ao empreendedorismo social e à aprendizagem experiencial no Brasil. Também foi viabilizada para os empreendedores sociais brasileiros participantes a oportunidade de verificarem seus estilos de aprendizagem e, assim, entenderem melhor suas próprias particularidades quanto à aprendizagem. Por último, destaca-se a contribuição para com instituições voltadas à educação, que por meio dos resultados desta pesquisa poderão aprimorar seus cursos direcionados aos empreendedores sociais. / Social entrepreneurs are central figures in addressing societal problems in Brazil. Nevertheless, despite the spotlights being pointed on these individuals, little is known about their particularities. Their learning process, for instance, is a subject lacking academic research. Therefore, one way to analyze their learning process is through the Experiential Learning Theory (ELT) present by Kolb (1984), which says that learning is the process whereby knowledge is created through the transformation of experience. One of the ELT's sub-products is the learning styles concept, which suggests that personal traits work as indicators of how someone perceives, interacts and responds to learning environments. Alonso et al. (1997) proposed four different learning styles: pragmatist, theorist, activist and reflector. As a result, the authors created the survey Cuestionario Honey y Alonso sobre Estilos de Aprendizaje (CHAEA) to verify someone's learning style and to carry out analysis about their learning process. Thus, the present research aims to analyze Brazilian social entrepreneurs' learning process in the light of the Experiential Learning Theory, using, to that end, the CHAEA survey. Primarily, the 90 Brazilian social entrepreneurs studied in this research had their learning styles verified and their results analyzed through univariate and bivariate techniques. Thus, it was determined that the pragmatist style, the theorist style, the activist style and the reflector style represented, respectively, 36.7%, 31.1%, 24.4%, and 7.8% of the participant’s general preference. Secondly, particularities and tendencies regarding the Brazilian social entrepreneurs studied were discussed, and hypotheses were produced. This hypotheses offer a clear research path to anyone interested in developing new studies about the subject. It is indicated for future researches to work with larger samples and with other types of statistical analysis. Besides the discoveries regarding the participant's learning process and the hypotheses developed, this research also presented other outcome related to social entrepreneurship studies in Brazil: the establishment of the Brazilian social entrepreneur profile. It was found that these individuals are characterized, mostly, by recognizing themselves as males, by being young, by declaring themselves as white individuals, by possessing a high schooling level and by getting involved recently with social enterprises. The profile formed supports profiles described by other authors in their researches and brings a meaningful consolidation regarding the subject discussion. In general, this research contributed to the advance of researches related to social entrepreneurship and to experiential learning in Brazil. In a practical viewpoint, it was made possible for the Brazilian social entrepreneurs which were part of this research to verify their learning styles and, thus, understand better their own particularities regarding their learning processes. Lastly, the contribution to educational institutions needs to be addressed. Through the results of this research it will be possible for these establishments to improve their courses designed for social entrepreneurs.

Cette recherche a pour but d'étudier le rôle joué par les parties prenantes et plus spécifiquement par l'une d'entre elles, la famille, sur les décisions stratégiques des entrepreneurs de PME/TPE, en étudiant d'éventuelles différences de genre. Le cadre conceptuel retenu est celui des effets de proxémie en PME/TPE tels que définis par Torrès (2003) à partir des travaux en psycho-sociologie de l'espace de Moles et Rohmer (1978). La loi proxémique montre qu'un individu tend à privilégier tout ce qui est proche au détriment de ce qui est lointain. Torrès montre comment les entrepreneurs n'échappent pas à cette loi et comment leurs décisions stratégiques peuvent s'expliquer par ces principes hiérarchiques. Nous testons la validité d'un principe proxémique à partir de la théorie des couches de Gibb (1988) qui propose une hiérarchie des parties prenantes de la PME. L'étude est conduite à partir d'une expérimentation définie par le cadre de l'économie expérimentale. Les résultats ouvrent des perspectives innovantes dans la compréhension des décisions stratégiques des femmes entrepreneures, et mettent en évidence l'intérêt théorique de la loi proxémique pour les étudier à partir de leur réalité propre (Carrier, et al, 2006) et non pas en comparaison aux hommes. / The scope of the research is an analysis of stakeholders' influences on strategic decisions, focusing principally on the role of family, within a gender perspective. The theoretical framework is the proxemic influence in Small Businesses. This framework was defined by Torrès (2003) based on the work of psycho-sociologists Moles and Rohmer (1978). The proxemic theory emphasizes the prevalence of things, people and elements that are close compared to those which are more remote. Torrès shows how strategic decisions of entrepreneurs are embedded by this proxemic influence. We test the validity of this law through the layers of theory defended by Gibb (1988) which identified a hierarchic influence of the stakeholders. The empirical study is based on an experiment structured from the experimental economics field. Men and women entrepreneurs are the subject of the experiment.Results show, innovative opportunities to better understand the strategic decisions of women entrepreneurs. They also highlight the theoretical interest of the proxemic principle to survey women from their own perspective, rather than only from the male comparison.

The dissertation is about business activities of natural persons. Moreover, the work describes practices that an entrepreneur must accomplish before she/he starts a business such as obtaining business certificate and registration at competent offices. During his/her business activities an entrepreneur has a responsibility to keep a record, from which he/she has 3 options to choose. The main part of this dissertation is focused on the maintenance of a tax record that is corrected by law of income tax. Here what must necessary done by a entrepreneur while registering in the tax record is analyze in more detail. The attention is also paid to the income taxation of an individual entrepreneur. In the end, an empirical example is given, where practices with the maintenance of the tax evidence of an individual entrepreneur are described. In addition, data from the tax record are used to calculate the income tax of natural persons and the insurance premium for health and social insurance.

The targets of this Master thesis were to analyse the mistakes that an entrepreneur tends to make when creating a business plan, and make recommendations on how to avoid these mistakes. The method used was empirical learning, i.e. the author has created a business plan, started the new venture, and six months later analysed the deviations of business plans from the business reality. As the main reasons for deviations were named poor market research, no contractual agreements on minimum performance of a business partner, mistakes in an internet research of competition and of legal requirements, and over-optimistic expectations. The recommendations to new entrepreneurs also included creation of an assumption tree, a detailed sales plan, scenarios for normally unexpected situations and finding ways to avoid high fixed costs in the beginning. The overall finding was that business planning is a wortwhile activity.

The diploma thesis "How to establish a company" focuses on pre-school education. Specifically, on the establishment of a fictitious company day care at a planned business center comprised of office buildings and an ambulance station. Primary purpose of this study is to summarize the activities and difficulties that are associated with the foundation of a successful project. The study describes business strategy, competitive advantage, business vision and mission and legislative issues relating to operation of a company day care. The thesis is divided into two parts, theoretical and practical. In the first, theoretical part, we focus on description of terms associated with starting a business, entrepreneurs, and legal environment in the Czech Republic. The second, practical and analytical, part consists of detailed project of establishment of a company day care and also outlines problems arising in this area. These are hidden discrimination against women and the lack of capacity in public nurseries. The final financial plan evaluates feasibility of the project and assesses whether the investment is the right choice.

Made available in DSpace on 2016-04-28T20:19:15Z (GMT). No. of bitstreams: 1 2006- Sandra Souto da Silva.pdf: 328635 bytes, checksum: f811c2c71698ab18de0961c4cd761440 (MD5) Previous issue date: 2006-05-02 / The present study has as main objective to investigate the possible differences between entrepreneurs (franchisees) and intra-entrepreneurs profiles (corporate managers, also asked intrapreneurs), of a distribution company of health s products. The two groups had been compared about to the following Entrepreneurial Behavior Characteristics (EBCs): search of opportunities and initiative; persistence; commitment; requirement of quality and efficiency; following calculated risks; establishment of goals; search of information; planning and systematic control; persuasion and net of contacts; independence and self-confidence, denominated: the EBCs of McClelland. The used methodology was a descriptive case study that used quantitative and qualitative techniques. The differences between the groups concerning the perception of the meaning about entrepreneurs and intrapreneurs also had been studied. The study concluded that there is not a significant difference between the groups about the EBCs. However, it was evidenced that the managers have larger level of quality demand and efficiency' and planning and systematic control', compared to the franchisees. Both groups also do not present significant differences at self noticed entrepreneurship level. The participants of both groups had attributed more meanings to the concept of entrepreneurship than the concept of intrapreneurship, what suggests a better agreement of the first concept. Finally, the managers showed more concepts of entrepreneurship meanings and intrapreneurship. / O presente estudo tem como objetivo principal investigar as poss?veis diferen?as de perfil entre empreendedores (propriet?rios de franquias) e intra-empreendedores (gestores corporativos), de uma empresa distribuidora de produtos para sa?de. Os dois grupos foram comparados quanto ?s seguintes Caracter?sticas Comportamentais Empreendedoras (CCEs): busca de oportunidades e iniciativa; persist?ncia; comprometimento; exig?ncia de qualidade e efici?ncia; correr riscos calculados; estabelecimento de metas; busca de informa??o; planejamento e monitoramento sistem?ticos; persuas?o e rede de contatos; independ?ncia e autoconfian?a, ou seja, as CCEs de McClelland. A metodologia utilizada foi um estudo de caso descritivo, aplicadas t?cnicas quantitativa e qualitativa de an?lise. Foram tamb?m examinadas as diferen?as entre os grupos quanto ? percep??o de seus n?veis de empreendedorismo e os significados de empreendedorismo e intra-empreendedorismo. Conclui-se que os grupos n?o diferem significativamente em rela??o ?s CCE?s. Entretanto, h? uma tend?ncia dos gestores para apresentar maior n?vel de exig?ncia de qualidade e efici?ncia e planejamento e monitoramento sistem?ticos , em compara??o com os franqueados. Os dois grupos tamb?m n?o apresentam diferen?as significativas quanto ao n?vel de empreendedorismo autopercebido. Os participantes de ambos os grupos atribu?ram mais significados ao conceito de empreendedorismo do que ao de intra-empreendedorismo, o que sugere uma maior compreens?o do primeiro conceito. Por fim, os gestores produziram maior n?mero de significados de empreendedorismo e intraempreendedorismo.

Made available in DSpace on 2016-04-28T20:19:21Z (GMT). No. of bitstreams: 1 2007 - Silverio Rafide Veloso.pdf: 245747 bytes, checksum: f39aea677b1c17179725535cdad24ab9 (MD5) Previous issue date: 2007-03-23 / This study intends to identify and evaluate the influence of an associative culture in the performance of small companies. It also analyzes the entrepreneurial behavior of those rs involved in the process. Emphasis is given to the success businessmen have in identifying risks. This is a characteristic of successful entrepreneurs according to the United Nations. The study also notes the EMPREENDER Project developed in partnership between the Servi?o Brasileiro de Apoio ?s Micro e Pequenas Empresas (SEBRAE) and the Confedera??o das Associa??es Comerciais do Brasil (CACB). This Project uses the methodology of the formation of nets, with the objective to strengthen and stimulate this organizational modality. Ahead of the importance that small companies exert as generators of income, jobs and regional development, it was demonstrated that as they become more competitive and extend their viability, they adopt an associative behavior in business operations. They go on to organize under the nets format. Thus, showing the resulting achievements from mutual cooperation. / Com este estudo pretende-se identificar e avaliar a influ?ncia da cultura associativista no desempenho de micro e pequenas empresas, bem como analisar os comportamentos empreendedores dos empres?rios envolvidos no processo, dando ?nfase principalmente ? identifica??o de oportunidades, visto que esta ? uma das caracter?sticas dos empreendedores de sucesso, segundo a ONU. O trabalho registra tamb?m o Projeto Empreender desenvolvido em parceria entre Sebrae e CACB (Confedera??o das Associa??es Comerciais do Brasil) em que a metodologia emprega a forma??o de redes com o objetivo de fortalecer e incentivar esse tipo de organiza??o. Diante da import?ncia que as micro e pequenas empresas exercem como agentes geradores de renda, emprego e desenvolvimento regional, procurou-se demonstrar como se tornam mais competitivas e ampliam sua expectativa de vida quando adotam comportamento associativista, em uma linha empreendedora, passando a se organizar sob o formato de redes; assim apresentam as conquistas decorrentes da coopera??o entre elas.

The interest in social entrepreneurship is increasing in Europe in general and Sweden in particular. Because social entrepreneurs (SEs) and incubators share a common aim of enhancing development and improving the living conditions of the people, one would think that they tend to work together more closely than in case when incubators work with the conventional entrepreneurs (CEs). Incubator activities can influence the process of the SE. The purpose of this paper was to identify which activities, that they provide, can influence the SE’s growth. We were also interested in examining how those activities differ when working with the CEs. To fulfill this purpose, we developed the research question: What are the roles of incubators and accelerators in the entrepreneurial process of SE and how they differ from the roles played in the entrepreneurial process of CE?  In order to answer the research question and fulfil the objectives of study in hand, we embraced interpretivist approach and qualitative method for data collection and analysis. 6 semi structured interviews are conducted with SEs that have experience in participating in incubator and accelerator programs, as well as two experts from the side of incubator and accelerator programs.  It has been found that education, making contacts and facilitating meetings as well as the office space are the main roles of incubator and accelerator programs, which have as their goal to assist SEs. Moreover, it is found that not all of the roles are equally significant, nor that they are played out through all the phases of the entrepreneurial process. Stages of the entrepreneurial process are revised, and their content is found to be different in comparison with social entrepreneurship. We answer the second part of our research question by carrying out a comparative discussion based on the empirical findings on SEs and existing literature on CEs. We summaries these difference by the means of a table. Finally, we put together and connect roles of incubator and accelerator programs interested in scaling of SEs and the entrepreneurial process, where the model linking the roles through the entrepreneurial phases of SE is proposed. Hence, we conclude that our research question has been answered and research purpose fulfilled.

La presente investigación de tesis tiene como objetivo determinar la relación de los factores básicos de las incubadoras en los emprendimientos de las universidades privadas en Lima Metropolitana, año 2018, por ello durante la investigación se realizó un acercamiento a las incubadoras de negocios y a sus equipos para conocer los factores básicos y entender cómo se realizaban los programas de incubación; además, de obtener información sobre los factores de los emprendimientos. El trabajo de investigación se encuentra dividido en cinco capítulos que son: Capítulo 1. Marco teórico, se realiza una investigación a través de fuentes secundarias donde se desarrollan conceptos de las incubadoras de negocios, antecedentes, definiciones, servicios, ventajas, tipos, factores y dimensiones; de igual forma se estudió la variable emprendimiento y la relación entre ambas variables; asimismo, un análisis del sector universidades privadas de Lima Metropolitana. Capítulo 2. Plan de investigación, se formula la situación problemática de la tesis, el problema principal, problemas específicos, objetivo general y objetivos específicos, la hipótesis inicial e hipótesis específicos. Capítulo 3. Metodología de investigación se definió la población, la muestra para las investigaciones cualitativas y cuantitativas. Capítulo 4. Desarrollo de Investigación, donde se realizó la investigación a través de la entrevista a profundidad y el cuestionario. Capítulo 5. Análisis de Resultados, se realiza el análisis de los instrumentos. Concluyendo con la validación de la hipótesis general y específicas en base a los resultados obtenidos. / The objective of this thesis research is to determine the relationship of the basic factors of the incubators in the ventures of the private universities in Metropolitan Lima, 2018, so during the investigation an approach was made to the business incubators and their teams to know the basic factors and understand how the incubation programs were carried out; in addition, to obtain information about the factors of the ventures. The research work is divided into five chapters that are: Chapter 1. Theoretical framework, research is carried out through secondary sources where concepts of business incubators background, definitions, services, advantages, types, factors and dimensions are developed; In the same way, the variable of entrepreneurship and the relationship between both variables were studied; also, an analysis of the private universities sector of Metropolitan Lima. Chapter 2. Research plan, the problematic situation of the thesis is formulated, the main problem, specific problems, general objective and specific objectives, the initial hypothesis and specific hypotheses. Chapter III Research methodology population was defined, the sample for qualitative and quantitative research. Chapter IV Research Development, where the research was carried out through the in-depth interview and the questionnaire. Chapter V Analysis of Results, the analysis of the instruments is carried out. Concluding with the validation of the general and specific hypothesis based on the results obtained. / Tesis