Not available / text

Cílem této diplomové práce je popsat a analyzovat marketingovou strategii asistenční společnosti Europ Assistance, na tomto konkrétním příkladu uvést specifika marketingu služeb a nalézt odpověď na otázku, čím je navíc odlišný marketing společností poskytujících asistenční služby. Diplomová práce obsahuje charakteristiku služeb, popisuje odvětví asistence a jednotlivých forem asistenčních služeb. Dále prezentuje hlavní firmy na trhu asistence. V hlavní části se zaměřuje na prezentaci a historii společnosti Europ Assistance, její novou strategii a její promítnutí do regionální organizace společnosti, jejích aktivit a proměně firemní identity společnosti.

This thesis analyzes the e-marketing strategy of the company Europ Assistance s.r.o and compares it with its competitiors. First part of this work presents the company and its products. The second part analyzes the products and web presentation of the competitors. The final chapters then deal with the analysis of the website and communication strategy of the company Europ Assistance. Findings in the individual chapters are compared with the competitors. The thesis also includes user testing of individual company websites by users who have never seen the website. This testing provides valuable information for improving the structure and content of the site. Result of this thesis is the evaluation of the strengths and weaknesses of the e-marketing strategy of the company Europ Assistance s.r.o.

Submitted by Setor de Tratamento da Informa??o - BC/PUCRS (tede2@pucrs.br) on 2015-04-17T14:14:04Z No. of bitstreams: 1 467346 - Texto Completo.pdf: 3998804 bytes, checksum: 8d0878842fc416027f1dbcdf68dca7bd (MD5) / Made available in DSpace on 2015-04-17T14:14:04Z (GMT). No. of bitstreams: 1 467346 - Texto Completo.pdf: 3998804 bytes, checksum: 8d0878842fc416027f1dbcdf68dca7bd (MD5) Previous issue date: 2015-03-27 / The work presents the theory of the integration process in the view of the Hungarian B?la Balassa economist and other authors, commenting on the steps and the reduction of barriers as the integration progresses. It also brings a brief history of the creation of the European Union, described with relevant information to the empirical study. The data from the Penn World Table 8.0 are used for the analysis of the technical change in countries that joined the European Union until 1995, in the period 1950-2011, adopting the Foley and Michl (1999) representation system, which uses the growth-distribution schedule. It also analyzes the results of the variables: growth rate of capital stock, real average wage and gross profit rate. The study finds a Marx-biased technical change in the member states, common in capitalist economies. Moreover, the results of the evolution of labor productivity and capital intensity show an approximation process in relation to the United States in the period 1970-2011, observing the effects of economic integration. The results of the difference between the growth rates of the capital stock of the EU-15 and the US economy show a downward trend in the same period in almost all regions. / O trabalho apresenta a teoria do processo de integra??o na vis?o do economista h?ngaro B?la Balassa, al?m de outros autores, comentando sobre as etapas da evolu??o e a diminui??o das barreiras ? medida que a integra??o evolui. Traz tamb?m um breve hist?rico sobre a cria??o da Uni?o Europeia, descrito com informa??es relevantes para o estudo emp?rico. Os dados da Penn World Table 8.0 s?o utilizados para o estudo do progresso t?cnico nos pa?ses que aderiram ? Uni?o Europeia at? 1995, no per?odo 1950-2011, adotando o sistema de representa??o de Foley e Michl (1999), que utiliza a rela??o de distribui??o-crescimento. Analisa ainda os resultados das vari?veis: taxa de crescimento do estoque de capital, sal?rio m?dio real e taxa bruta de lucro. Verifica um progresso t?cnico Marx-viesado nos estados-membros, comum em economias capitalistas. Al?m disso, analisa os resultados da evolu??o da produtividade do trabalho e da intensidade do capital dos pa?ses europeus, mostrando um processo de aproxima??o em rela??o aos Estados Unidos no per?odo 1970-2011, observando os efeitos da integra??o econ?mica. Os resultados da diferen?a entre as taxas de crescimento do estoque de capital dos pa?ses da UE-15 e a da economia americana mostram uma tend?ncia de queda no mesmo intervalo em quase todas as regi?es.

Made available in DSpace on 2015-04-14T13:37:23Z (GMT). No. of bitstreams: 1 397679.pdf: 1285505 bytes, checksum: 91ca999412b8fd4c57d2bd121596347a (MD5) Previous issue date: 2008-01-08 / Este trabalho aborda o problema da representa??o de personagens virtuosas nos romances europeus do s?culo XIX, sob a perspectiva da cr?tica moral e da hist?ria das id?ias. S?o analisadas, a t?tulo de contextualiza??o, a fun??o da cr?tica moral, a discuss?o forma versus conte?do na literatura, o conceito de imagina??o moral, a hist?ria do conceito de virtude e a constru??o de personagens virtuosas nos romances do s?culo XVIII em autores como Pr?vost, Richardson e Marqu?s de Sade. Em um estudo mais detalhado, s?o apresentados tr?s romances do s?culo XIX com protagonistas virtuosos considerados problem?ticos pela cr?tica: Mansfield Park, de Jane Austen, O Pai Goriot, de Honor? de Balzac e O Idiota, de Fi?dor Dostoi?vski.

Submitted by Setor de Tratamento da Informa??o - BC/PUCRS (tede2@pucrs.br) on 2016-05-23T17:55:46Z No. of bitstreams: 1 TES_ROSILAINE_CORADINI_GUILHERME_COMPLETO.pdf: 1936012 bytes, checksum: 2a10d1612f015c09d961228fbc125aae (MD5) / Made available in DSpace on 2016-05-23T17:55:46Z (GMT). No. of bitstreams: 1 TES_ROSILAINE_CORADINI_GUILHERME_COMPLETO.pdf: 1936012 bytes, checksum: 2a10d1612f015c09d961228fbc125aae (MD5) Previous issue date: 2016-03-31 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / This thesis involves an analysis about the main (a) symmetries and consequent contradictions implicits in the Minimum Income Insertion Programs, practiced by the European Union countries ? EU, against the Conditional Cash Transfer Programs, in execution by the countries of the Southern Common Market ? MERCOSUR, inside or between economic blocs, agoing produce oriented knowledge to construct social public redistributive policies guided by the logic of law, whose character be universalist. The problematization process of the study object is guided, epistemologically, in the dialectical-critical method, in reason of a theoretical option and the specificity of the study that presuppose an intrinsic contradiction between State, market and society. In accordance predicts a comparative approach supported by the historical-structural perspective, in addition rely on mixed focus, correlating qualitative and quantitative data, having as a time interval of observation the period 1990-2015. This is a quantitative-qualitative research of exploratory kind, in which the collect of the data is based on documentary and bibliographic source of national and international origin. Regarding the geographical scale of observation, was delimited the States part and associate to MERCOSUR, and EU countries that integrates the named Eurozone, giving emphasis to programs practiced by France and Portugal, as well as the experiences in execution in Chile and Brazil. In the research process it was considered the different historical realities, as a result, the study object revealed heterogeneous, both inside and between economic blocs. It was understood that the underlying contradiction to the related programs resides in the fact that they configure a response secularly used to maintain the concentration of wealth, in the sense that aims to provide cohesion/social integration under the fundamentals of markets economy. Specifically, these related programs, although present a more sophisticated version, they do not constitute innovative measures to combat poverty, on the contrary, because replicate secular methods of regulation of the contradictions arising from the private concentration of wealth, concealing the origins of this acute expression of the social questions. Instead of fighting with structural changes the social inequalities that shape as the various economic cycles and territorial features, (re) edit up with emergency measures enshrining the recoil of the universality principle in favor of focusing. It was put in evidence an issue considered fundamental to be considered, because despite programs, in levels inside and between blocs, reveal disparities regarding the methodological aspects and the contents of the components that structure are symmetrical in terms of structural conception. Which corresponds to the central limit of this public policy that does not constitute an acquired right, in view of the social and financial installment having transitory character, besides are customized to the 'problem' of each individual/families, leading the fragmentation of historical process and, consciously, the social policies. Finally, it was intend to put on schedule the fight against social inequalities under the structural point of view, which matches with the process of changes in the orientation of economic policies that sustain the neoliberal theoretical, inverting the current prevalence of the economic over the social. / Esta Tese comporta a an?lise das principais (a) simetrias e decorrentes contradi??es impl?citas nos Programas de Renda M?nima de Inser??o, praticados pelos pa?ses da Uni?o Europeia ? UE, frente ?s dos Programas de Transfer?ncia Condicionada de Renda, em execu??o nos pa?ses do Mercado Comum do Sul ? MERCOSUL, em n?veis intra e entre blocos econ?micos, no intuito de produzir conhecimentos orientados ? constru??o de pol?ticas sociais p?blicas redistributivas pautadas na l?gica do direito, cujo car?ter seja universalista. O processo de problematiza??o do objeto de estudo se pauta, epistemologicamente, no m?todo dial?tico-cr?tico, em raz?o de uma op??o te?rica e da especificidade do estudo que pressup?e a intr?nseca contradi??o entre Estado, mercado e sociedade. Em conformidade, prev? a abordagem comparada sob a perspectiva hist?rico-estrutural, al?m de se apoiar no enfoque misto, correlacionando dados qualitativos e quantitativos, tendo como intervalo temporal de observa??o o per?odo de 1990 a 2015. Trata-se de uma pesquisa quanti-qualitativa do tipo explorat?ria, em que o levantamento dos dados se baseia em fontes documental e bibliogr?fica de proced?ncia nacional e internacional. Em rela??o ? escala geogr?fica de observa??o, delimitaram-se os Estados Parte e Estados Associados do MERCOSUL, e os pa?ses da UE que integram a denominada zona do euro, atribuindo ?nfase aos programas praticados por Fran?a e Portugal, assim como as experi?ncias em execu??o no Chile e no Brasil. No processo da pesquisa tratou-se de realidades hist?ricas distintas, em decorr?ncia o objeto de estudo se revelou heterog?neo, tanto em n?vel intra como entre blocos econ?micos. Entendeu-se que a contradi??o subjacente aos referidos programas, reside no fato dos mesmos configurarem uma resposta secularmente utilizada ? perman?ncia e manuten??o da concentra??o da riqueza, na medida em que almejam instituir a coes?o/integra??o social, sob os fundamentos da economia de mercados. Concretamente, os referidos programas, apesar de se apresentarem numa vers?o mais sofisticada, n?o configuram medidas inovadoras de combate ? pobreza, ao contr?rio, pois replicam m?todos seculares de regula??o das contradi??es decorrentes da concentra??o privada da riqueza, ocultando as origens dessa aguda express?o da quest?o social. Ao inv?s de se combater com mudan?as de cunho estrutural as desigualdades sociais, que se moldam conforme os diversos ciclos econ?micos e particularidades territoriais, (re) editam-se medidas emergenciais consagrando o recuo do princ?pio da universalidade em prol da focaliza??o. Colocou-se em evid?ncia quest?o considerada como fundamental a ser ponderada, pois apesar dos programas, em n?veis intra e entre blocos, revelarem assimetrias quanto aos aspectos metodol?gicos e quanto ao conte?do dos componentes que os estruturam, s?o sim?tricos em termos de concep??o estrutural. O que corresponde ao limite central dessa pol?tica p?blica que n?o configura um direito adquirido, em vista das presta??es sociais e pecuni?rias possu?rem car?ter transit?rio, al?m de serem personalizadas ao ?problema? de cada indiv?duo/fam?lias, impulsionando a fragmenta??o dos processos hist?ricos e, de modo consequente, das pol?ticas sociais. Por fim, pretendeu-se colocar em pauta o combate das desigualdades sociais, sob o ponto de vista estrutural, o que corresponde ao processo de mudan?as na orienta??o das pol?ticas econ?micas que se sustentam no referencial te?rico neoliberal, invertendo a atual preval?ncia do econ?mico sobre o social.

Aborder le roman féminin sous l‟angle d‟un énoncé discursif nécessite raisonnablement que l‟on prenne en compte, le contexte social, culturel et linguistique de production, les stratégies d‟énonciation, le champ de signification et les instances réceptrices qui déterminent ce discours. L‟approche sociopragmatique nous autorise pour ce faire à cette lecture plurielle qui, selon nous, mène incontestablement à une lisibilité optimale des textes. D‟abord, en tant que communication, le roman féminin implique des techniques discursives basées sur un environnement culturel et linguistique qui influence incontestablement le fonctionnement des énoncés en ce qui concerne les activités de production. Ensuite, la particularité des discours que nous étudions c‟est leur langage multiforme fait de paroles, d‟actes à valeur énonciatives, et d‟autres types de manifestations communicatives. C‟est un langage allégorique par essence, fait de sous-entendus, de diverses tournures imagées et aussi de silences parlants qui permettent d‟exprimer sans vraiment dire. Cette mise en scène théâtralisée du discours confère à l‟expression romanesque féminine un statut artistique particulier où la langue s‟enrichit d‟« accessoires linguistiques » d‟origine ethnique, régionale ou nationale. Enfin, la réception elle-même est fonction d‟un ensemble d‟éléments nécessaires à sa réalisation à savoir un espace, un temps, une orientation de réception intentionnellement glissée par l‟auteur. Ces éléments mis ensemble correspondent à ce que Kleiber nomme la "mémoire discursive" de l‟énonciateur et les "savoirs partagés" entre l‟émetteur et le récepteur / Going into feminine novel in a discursive statement approach, it is necessary to consider the social, linguistic and cultural contexts of the production. The enouncing strategies, the meaning field and the rulling receiving that determine the speech, are also to be taken in account. The socio pragmatic approach allows us thus to the plural reading we consider to lead indisputably to an optimal legibility of the texts. Firstly, as communication, the feminine novel involves discursive techniques based on both cultural and linguistic contexts influencing incontestably the functioning of utterances concerning production activities. Then, the particularity of the speeches under our study is their multiform language made on lyrics, acts with enunciative values, and other sort of communicative expressions. It is essentially an allegorical language, with hidden meanings, different imagery turns and talking silences that allows expression without actually saying. This theatralized staging of the speech confers on the feminine roman expression a peculiar artistic status where the language enriches of "linguistic accessories" from national and ethnic origins. Finally, the reception itself is a function of a whole of elements required to its carrying out namely, defined space, defined time, and an orientation of reception intentionally glide by the author. These elements put together correspond to what Kleber calls the "discursive memory" of the "enunciator" and the" shared knowledges" between the issuer and the receiver

Wir stehen im fächerübergreifenden Dialog inner- und außerhalb der Universität und sind auch Ansprechpartner zu den wichtigen Fragestellungen der Zukunft – sei es in Lehre und Studium, in der Forschung, in der Ausbildung des wissenschaftlichen Nachwuchses oder im Transfer von Wissen und technologischem Know-how in Wirtschaft und Gesellschaft. Exemplarische Einblicke in die Chemnitzer Arbeit zu Themengebieten, die auf deutscher und europäischer Ebene als zukunftsweisend diskutiert werden, gibt diese Broschüre. / We invite you with this brochure to join us in the dialogue about our shared future.

Wir stehen im fächerübergreifenden Dialog inner- und außerhalb der Universität und sind auch Ansprechpartner zu den wichtigen Fragestellungen der Zukunft – sei es in Lehre und Studium, in der Forschung, in der Ausbildung des wissenschaftlichen Nachwuchses oder im Transfer von Wissen und technologischem Know-how in Wirtschaft und Gesellschaft. Exemplarische Einblicke in die Chemnitzer Arbeit zu Themengebieten, die auf deutscher und europäischer Ebene als zukunftsweisend diskutiert werden, gibt diese Broschüre. / We invite you with this brochure to join us in the dialogue about our shared future.