This thesis analyses the concept of Corporate Social Responsibility (CSR) with Husqvarna Group's sustainability reports as empirical basis. The concept of CSR has been studied and attempted to be understood by several previous researchers, but what remains is that it still is an unexplored concept. The aim of the study is to improve the understanding of the concept of CSR and its associated practices over time. To this aim, discourse analysis was identified as a relevant methodological approach. The purpose with discourse analysis is to interpret the written text, and this thesis is therefore based on the author's interpretations of the empirical material collected from Husqvarna Group's sustainability reports from 2010, 2017, and 2023. The empirical material has been analysed based on Carol Bacchi's "What’s the problem represented to be-approach" as well as the addressed theoretical frameworks, Carroll's pyramid of CSR and the neo-institutional concept of legitimacy. Through discourse analysis and the analysis tools, different discourses have been identified that account for mainly the social aspects of CSR. Diversity and innovation both compose an important part of Husqvarna Group's framing of CSR. In the empirical material, an inclusion discourse and an efficiency discourse were identified. Where the inclusion discourse aimed to solve an identified diversity problem, while the efficiency discourse aimed to solve an identified innovation problem. By, amongst others, attracting more women to the company, they contributed to increased diversity within the company. Through partnerships they believed that increased innovative solutions could be established. To follow the expectations and social norms during the given period, their work regarding diversity and innovation has in an unaffected way shifted over time, and thereby also their work regarding the concept of CSR.

The construction and real estate sector accounts for a significant part of Sweden's total greenhouse gas emissions. Swedish real estate companies play a leading role in the climate transition and represent more than half of the Swedish market for green corporate bonds. International initiatives such as the UN's Agenda 2030, the Paris Agreement, and the EU's Green Taxonomy Regulation promote sustainable development and the identification of sustainable investments. The taxonomy regulation directs investments towards sustainability, which, along with growing global demand, impacts the market for sustainability linked loans.  The thesis aims to investigate the motives and driving forces behind Swedish property companies and banks' participation in sustainability linked loans, their application and impact on their sustainability work, and potential challenges and future prospects for these loans in Sweden. This thesis is based on a qualitative research method and includes seven interviews with respondents from two different stakeholder groups; lenders (banks) and borrowers (property companies). A literature study has been prepared to provide insight into sustainability linked loans and the market's characteristics. The collected empirical material has then been analyzed based on Corporate Social Responsibility (CSR) and Signaling theory. The conclusions are based on the study's empirical data and discussion. The conclusions drawn are that sustainability linked loans play a significant role in Swedish real estate companies' sustainability work by offering financial incentives, strengthening the companies' strategies, and increasing transparency. Banks and property companies see advantages in the form of better conditions and a stronger link between sustainability efforts and financial benefits. Challenges for the future include transparency and the risk of greenwashing. The implementation of the EU's CSRD and ESRS is expected to address these challenges. Despite this, sustainability linked loans are expected to continue to grow and be demanded by more industries. / Bygg- och fastighetssektorn står för en betydande del av Sveriges totala utsläpp av växthusgaser. Svenska fastighetsbolag spelar en ledande roll i klimatomställningen och dominerar mer än hälften av den svenska marknaden för gröna företagsobligationer. Internationella initiativ som FN:s Agenda 2030, Parisavtalet och EU:s gröna taxonomiförordning, främjar hållbar utveckling och identifiering av hållbara investeringar. Taxonomiförordningen styr investeringar mot hållbarhet, vilket tillsammans med växande global efterfrågan påverkar marknaden för hållbarhetslänkade lån.  Uppsatsen syftar i att undersöka motiv och drivkrafter bakom svenska fastighetsbolags och bankers deltagande i hållbarhetslänkade lån, deras tillämpning och inverkan på deras hållbarhetsarbete, samt eventuella utmaningar och framtidsutsikter för dessa lån i Sverige. Denna uppsats baseras på en kvalitativ forskningsmetod och inkluderar sju intervjuer med respondenter från två olika intressentgrupper; långivare (banker) och låntagare (fastighetsbolag). En litteraturstudie har utarbetats för att ge insikt i hållbarhetslänkade lån och marknadens karaktärsdrag. Det insamlade empiriska materialet har sedan analyserats utifrån Företagens sociala ansvar (CSR) och signaleringsteori. Slutsatserna baseras på studiens empiri och diskussion. Slutsatserna som dras är att hållbarhetslänkade lån spelar en betydande roll för svenska fastighetsbolags hållbarhetsarbete genom att erbjuda ekonomiska incitament, stärka företagens strategier och öka transparensen. Banker och fastighetsbolag ser fördelar i form av bättre villkor och en starkare koppling mellan hållbarhetsinsatser och ekonomiska fördelar. Utmaningar för framtiden inkluderar transparens och risk för greenwashing. Implementeringen av EU:s CSRD och ESRS förväntas adressera dessa utmaningar. Trots detta förväntas hållbarhetslänkade lån fortsätta växa och efterfrågas av fler branscher.