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FEMME: extinct stereotypesBonnet, Claire January 2019 (has links)
My research is about stereotypes of women. Responding to scepticism towardsfeminist movements, my degree project aims to challenge the power structure of today’s Western society. How does visual communication play a big role in creating and/or reproducing inequalities? I have created a retro-futuristic exhibition, placed in an imaginary museum. In a utopian world based in 2050, the exhibition femme: extinct stereotypes, aims to show, explain and deconstruct how women were portrayed around 2020; how society and (pop)culture were deforming humans into stereotypical women.I have created a speculative scenario through different objects and artifacts displaying the expectations and instructions on how women should or should not behave. By showcasing the past and its conventions, this retro-futuristic exhibition questions their normality and rationality.
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World of DesireCrippa, Benedetta January 2017 (has links)
This project report offers an in-depth, detailed account of my creative process and work during my two-year Master in visual communication at Konstfack, Stockholm. My degree project is a celebration of plurality and visual democracy. Starting with identifying different norms pervading the graphic design discipline in the Western world today, both in terms of aesthetic values and systems of thinking, I have worked to propose and visualize alternative possible futures. Drawing has been my main carrier through an intense journey of un-learning and re-learning resulting in an artist’s book in unique copy. With this book, I want to problematize the dominant discourses around objectivity as a utopian ideal with a suppressive agenda, while visualizing a world I can recognize myself in. I have used decoration as a method, emotion and femininity as explorative standpoints, giving space to the metaphorical, the ambiguous and the spiritual to challenge current visual norms. This book emerges as an affirmation of my own quest for visual belonging as a graphic designer and a woman; a testimony of the practice of drawing as actualized power.
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