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India experienced huge media coverage from all over the world associated with the Nirbhaya-case in 2012, when a young middleclass girl was brutally raped in a bus by five men in Delhi. After this horrifying incident a lot of demonstrations followed all over India. Women in the urban areas was arguing for the same rights as men and was standing up for a more equal society where everybody is able to live as freely as someone else, no matter what gender you was born with. This study aim to examine what experiences, perceptions and opinions Indian journalists in English written press have of their reality from a gender perspective. We wanted to know how and when Indian journalist represent women and if there is a certain way of thinking about representation of women in the media content. In interviews with a total of eleven journalists and ethnographic observations in two of India’s largest cities we tried to examine the structures and perceptions that influenced the journalist’s worldview and thus also the messages that appears in the news. By using the theory of structuration, agenda setting, performativity and intersectionality we examined what structures that the journalists live and operates within and how this is affecting the media content.

Diploma thesis 'The Perception of News Values among Female Journalists and Female Public Relations Workers' is concerned with the relationship between gender and news values. It compiles theoretical basis for the analysis. Using qualitative and quantitative methods aims to examine the perception of news values and the process of news selection among female journalists and public relations workers. It reveals, whether there are some differences between these two groups, what kind of differences it is, and what the reasons that underlie them are. Some researchers assume that there are differences in the personal value system of these women - female news workers are considered to have a more masculine perspective and qualities tied mostly with men (maybe as a result of professional socialization, or as personal characteristics). The first part of research contains of a questionnaire survey, which examines some demographic and professional characteristics, as well as the evaluation of news values and topics. The quantitative analysis of its results indicates some mild differences in characteristics and in the evaluation as well. Some differences could be understood as approval to the above mentioned assumption. Other could be linked to different nature of both professions. Another finding is that...

Canadian women print journalists both protest against and acquiesce to the patriarchal culture of newspapering in their daily work. Utilizing narrative analysis and the feminist theory of intersectionality, this dissertation argues that other social characteristics interact with gender as practitioners negotiate the multiple hegemonies of their workplace, and that the impacts of these characteristics change over time. The purpose of the qualitative study was to do fieldwork needed to respond to scholarly uncertainty about journalists’ individual motivations on the job and their perceived impact on the socio-political agenda. Individual interviews and focus groups were conducted over 2010-2011. Participants included 26 Canadian women print journalists in five newspapers across Canada, as well as one former journalist, now an academic. Key generational differences appeared when participants’ stories were examined with age and gender intersecting as an organizing theme. Senior participants tended to see themselves as lucky survivors in frustratingly gendered newsrooms; those in mid-career were self-sacrificing, hard workers who needed, but were not getting, workplace flexibility; and the most junior ones presented themselves as individual strategists, capable of handling whatever routine injustices were thrown at them. They wanted to stay in the business long enough to “choose” between careers and parenthood, with technological proficiency as a lifeline. Participants’ narratives revealed how the most senior tended to combine their multiple identities and externalities into a coherent whole, while younger participants experimented with and exploited aspects of their complex identities and larger societal influences to survive in a high-stress, gendered environment. This study produces evidence that the participants’ career paths are influenced in fluid and often hidden ways by other characteristics as they intersect with gender. Assumptions about these characteristics, such as age, race, parenthood status and class, further complicate the shaping of participants’ experiences in their workplaces, offering them other possible positions from which to either reinforce or resist the newsroom culture. The participants take up navigating these confused seas in ways that often leave them frustrated and angry, but ultimately most say they feel they make a difference in the socio-political agenda because of their complex identities and as voices for those deemed “voiceless.” / Graduate / 0453 / 0391 / 0708 / viviansmith@telus.net

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Könsstereotypisering i reklam är ett genomgripande problem som fortsätter att forma och förstärka samhällets normer och uppfattningar om könsroller. Denna masteruppsats syftar till att ge en översikt över den problematiska naturen av könsstereotypisering i reklam, där man belyser de relaterade frågorna och deras konsekvenser, samtidigt som man erbjuder forskningsbaserade rekommendationer till intressenter för att främja mer inkluderande och rättvisa reklampraktiker. Forskningen visar att könsstereotyper kvarstår i reklam över hela världen, även om vissa länder kan uppvisa mer avancerade tillvägagångssätt för att hantera frågan. Det har också konstaterats att könsstereotypisering manifesteras genom olika medel, inklusive ljud-, visuella och semantiska element, där subtila former är särskilt oroande på grund av deras obemärkta påverkan på tittare. Viktiga områden för undersökning inkluderar de negativa effekterna av skadlig reklam, den kulturella påverkan, företags och intressenters ansvar, fördelarna med utbildning av anställda och interaktiva upplevelser, utmaningar med att uppnå allmänt engagemang, betydelsen av kvalitativ copytesting, effektiviteten i proaktiva åtgärder och branschinitiativ samt användningen av humor i reklam. Uppsatsen föreslår en forskningsbaserad metod för att främja jämställdhet mellan könen i reklam genom en föreslagen ram. / Gender stereotyping in advertising is a pervasive issue that continues to shape and reinforce societal norms and perceptions of gender roles. This master's thesis aims to provide an overview of the problematic nature of gender stereotyping in advertising, highlighting the associated issues and their implications, while offering research-based recommendations for stakeholders to foster more inclusive and equitable advertising practices. The research reveals that gender stereotypes generally persist in advertising, although some countries may exhibit more advanced approaches to addressing the issue. It was also found that gender stereotyping manifests through various means, including audio, visual, and semantic elements, with subtle forms being particularly concerning due to their unnoticed influence on viewers. Key areas of exploration include the negative effects of harmful advertising, the cultural influence, corporate and stakeholder responsibility, the benefits of employee education and interactive experiences, challenges in achieving widespread involvement, the significance of qualitative copy testing, the effectiveness of proactive measures and industry initiatives, and the use of humour in advertising. The thesis proposes a research-based approach to promoting gender equality in advertising through a suggested framework.

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This study on the representation of immigrant women in the news investigates three questions: How often do immigrant women appear in the news? In what roles are the immigrant women presented and what issues do they speak about? What are the relationships between those involved in the news features? The research has been conducted through the use of content analysis in combination with the qualitative approaches of semiotics and discourse within a framework of the theoretical perspective of intersectionality. Additional theories in the study are considering the global tendencies and the media, the social construction of news, us & them and stereotypes, as well as feminist media studies. A sample of 15 programmes each of the public service prime-time television news programmes Rapport and Aktuellt, a total of 30 hours, provides the material for this study.The findings of the content analysis indicate that immigrant women are underrepresented in numbers in the Swedish public service television news, and that when immigrant women are speaking in the news, they are more likely to speak about international issues than about Swedish domestic issues. Further, the study finds that most immigrant women are presented in the roles of “immigrant” and mother, while very few immigrant women are speaking in the role of expert/professional. In the qualitative part of the research, it is argued that the report on “Rosengårdsskolan” is consequently building on stereotypically constructed media discourses around the victimized immigrant women, the “ethnification of poverty” and the “racification of the city”. As a contrast, the report on “Adel och hans familj” is displaying a different viewpoint in its aim to depict a well-integrated family in exile in Sweden, but, nevertheless, the immigrant women are informationally backgrounded in contrast to the men in the report.One of the main conclusions of this study is that the immigrant women, and especially the non-European women, appearing in the Swedish television news, are so scarce that their mere appearance becomes loaded with stereotypes, myths, symbolism and prejudices. The findings of the study suggest that the possibilities for immigrant women to get their voices heard and take part in the setting of agendas in the mediated public sphere in Sweden, seem very small.

This study takes a closer look at the screenplay of the 2019 coming-of-age film, Booksmart. Using critical discourse analysis, and Fairclough’s three-dimensional method, it examines the way girls are portrayed based on the screenplay and its audience reviews. The main theories used in order to find the right perspective for this analysis, are Steiner’s (2014) feminist media theory. Gendered Language theories are also taken into account in order to find the right components in the text, such as word choices in the dialogue. Previous studies used to guide this study include Henesy (2020), Yue (2019), Shapiro (2017), Edwards (2016) and Nairn et. al. (2014). Using gendered language, performed gender and feminist values to decode the screenplay, the findings of this study show that the choices made in the screenplay of Booksmart (2019) are to distinguish the difference between the two female protagonists. The main component being how they deliver their dialogue and how certain characteristics in both conversation and personality can change the power dynamic between the two protagonists. The film also manages to split its audience into two groups: the ones who hate it, and the ones who love it.

As Richard Thomas writes, “there is nothing like Star Trek…Of all the universes of science fiction, the Star Trek universe is the most varied and extensive, and by all accounts the series is the most popular science fiction ever” (1). Ever growing (the latest Star Trek film will be released in Spring 2013) and embodied in hundreds of novels and slash fanfiction, decades of television and film, conventions, replicas, toys, and a complete Klingon language Star Trek is nothing short of a cultural phenomenon. As Harrison et al argue in Enterprise Zones: Critical Positions on Star Trek, the economic and cultural link embodied in the production of the Star Trek phenomena “more than anything else, perhaps, makes Star Trek a cultural production worth criticizing” (3). A utopian universe, Star Trek invites its audience to imagine a future of amicable human and alien life, often pictured without the ravages of racism, sexism, capitalism and poverty. However, beyond the pleasure of watching, I would ask what do the representations within Star Trek reveal about our popular culture? In essence, what are the values, meaning and beliefs about gender, race, sexuality and disability being communicated in the text? I will explore the ways that the Star Trek universe simultaneously encourages and discourages us from thinking about race, gender, sexuality and disability and their intersections. In other words, this work will examine the ways that representations of identity are challenged and reinforced by Star Trek: The Next Generation and Star Trek: Voyager. This work will situate Star Trek specifically within the science fiction genre and explore the importance of its utopian standpoint as a frame for representational politics. Following Inness, (1999), I argue that science fiction is particularly rich textual space to explore ideas of women and gender (104). As Sharona Ben-Tov suggests in The Artificial Paradise: Science Fiction and American Reality (1995) science fiction’s “position at a unique intersection of science and technology, mass media, popular culture, literature, and secular ritual” offers critical insight into social change (ctd. in Inness 104). I extend Inness and Ben-Tov here to assert that the ways in which science fiction’s rich and “synthetic language of metaphor” illustrate and re-envision contemporary gender roles also offers a re-imagination of assumptions regarding race, sexuality and disability (Inness 104). Extending current scholarship (Roberts 1999, Richards 1997, Gregory 2000, Bernardi 1998, Adare 2005, Greven 2009, Wagner and Lundeen 1998, Relke 2006, and Harrison et all 1996), I intend to break from traditions of dichotomous views of The Next Generation and Voyager as either essentially progressive or conservative. In this sense, I hope to complicate and question simplistic conclusions about Star Trek’s ideological centre. Moreover, as feminist media theorist Mia Consalvo notes, previous analyses of Star Trek have explored how the show constructs and comments on conceptions of gender and race as well as commenting on economic systems and political ideologies (2004). As such, my analysis intends to apply an intersectional approach as well as offer a ‘cripped’ (McRuer 2006) reading of Star Trek in order to provide a deeper understanding of how identities are represented both in science fiction and in popular culture. Both critical approaches – especially the emphasis on disability, sexuality and intersectional identities are largely ignored by past Trek readings. That is to say, while there is critical research on representations in Star Trek (Roberts 1999, Bernardi 1998) much of it is somewhat uni-dimensional in its analysis, focusing exclusively on gender or racialized representation and notably excluding dimensions of sexuality and ability. Moreover, as much of the writing on the Star Trek phenomena has focused on The Original Series (TOS) and The Next Generation this work will bring the same critical analysis to the Voyager series. To perform this research a feminist discourse analysis will be employed. While all seven seasons and 178 episodes of The Next Generation series as well as all seven seasons and 172 episodes of Voyager have been viewed particular episodes will be selected for their illustrative value.