Fastener industry has developed for fifty years in Taiwan, and it created significant contribution to be called ¡§Economic Miracle¡¨. First, this research used questionnaire as research. The purpose is to understand the fastener company¡¦s opinion adopt automobile¡¦s quality system of QS 9000 or ISO/TS 16949 to understand the company¡¦s motivation, benefit and long term performance after adopting the QS9000 and ISO/TS 16949. Moreover, this research interviewed six companies in fastener industry to understand the certification of quality how to affect the fastener industry. In questionnarire aspect, quality system will affect in two sides. One side is reducing the company¡¦s the inner cost, including less bad products, inner process improvement etc. The other side is improving customer satisfaction, including fast and correct delivery, best handle customer complainant. Otherwise, from interview results we discovered that the fastener company in Taiwan must provide more additionally valuable products. In order to enter this product niche, to got quality certification is the necessary condition and is the way to build the entry barrier. Therefore, getting several quality certifications are the basic competitive strategies of the company and also build the competitive advantages of the company. It is not only improving company¡¦s profit, but also promoting supply chain performance in this industry.

In response to internal demands or external changes, an enterprise must maintain flexbility in order to keep its competitive advantage. An enterprise has to constantly create unique competitive advantage to achieve sustainable operation. Although innovation is the key driver of evolution and progress, group imitation will eliminate the competitive advantage created by innovation. Therefore, the key to the generation of corporate profit will be the constant effort of innovation. Changes and innovation together form the corporate competitive strategy, which is composed of a series of actions. In other words, strategy is embodied in all sorts of serial activities of the enterprise. Essentially, the changes and innovation in the corporate business strategy are the factors that shape the corporate business strategy in Five Forces Analysis. This research aims to explore the unique business management strategies by examining the business management strategy generated from the variables in business management: change and innovation. Research data was collected, analyzed, and organized by leveraging benchmarking and in-depth interviews with selected companies. The resulted recommendations can be referred to the future strategies. Research conclusions are as follows: 1. In order to fit in the business environment in the future, Chunghwa Post can transform itself into a financial holding company in order to reach the economies of scale and lower cost. 2. After the establishment of the financial holding company, the parent and subsidiary companies will maintain a close contact with each other. Internal control system and audit system should be established beforehand. 3. As financial holding companies often expand by merging, it is important that Chunghwa Post chooses an organization with complementary business functions with proven business performance as its merger partner. 4. Focused and professional services are essential to bringing the strengths of financial holding company into full play, building up competitive advantages, and securing niche market. 5. Resources integration and performance management should be fully utilized while a robust computer information system should be deployed. 6. Before carrying out change and innovation, the internal employee education should be completed to obtain a consensus. 7. By leveraging knowledge management, the business management strategy knowledge of change and innovation can be converted into "service know-how". With the "service know-how", the company can then move further to realize its vision of turning into a consultancy management company.

ABSTRACT Long-lasting management is the goal of enterprises. In order to achieve long-lasting management while maintaining competitiveness, CEO has to possess clear operating policies. Utilize the limited resources on core businesses especially those plans which relative financial planning is involved in the operating policies. Essentially, the management achievements and crises of an enterprise reflect on its financial data. Under the tough environment, deliberate financial planning, control, and management are the main key factors in keeping competitiveness and long-lasting management. Management consultant applies different diagnosis methods and techniques to figure out the malpractices and weaknesses of business management. Optimistic approaches are adopted to propose concrete improvement plans. Meanwhile, assistance is provided in the implementation in order to improve enterprise constitution, enhance management effectiveness and thus achieve the expected goal. This research applied system dynamics as the tool to provide enterprise with ¡§Financial Policies Laboratory¡¨. Through dynamic stimulation process, the influence of enterprise profit in setting financial goal is examined. CEO is supplied with the valuable references such as financial forecast, financial analysis, and financial diagnosis to adjust management policies, management principles and implement programs with the use of limited enterprise resources. It is hoping that this symptomatic solution can help the enterprise to improve its constitution. With the research of sample stimulation, conclusions are found as below: (1) The data received from decision function and stimulation results are adopted to construct suitable financial statement. This is for the use of financial executive in ¡§Financial Policies Laboratory¡¨. Assistance is provided to pursue better financial policies in setting the enterprise goal. (2) The timing of statement output can be coordinated as enterprise required. Through the time interval function of internal system, the objective of financial planning is achieved. (3) In accordance with enterprise real condition, financial strategies are made for different situations. Assist the enterprise to modify financial activities in appropriate timing and capacity as to enhance enterprise management achievement, improve financial constitution, and achieve the final goal of long-lasting management and development. Key words: Financial forecast, Five Forces Analysis, financial diagnosis.

Netbook is a kind of discontinuous innovation product. It is the first time that the brands in Taiwan such as ASUS,Acer and MSI become the market leaders of Personal Computer industry. With the superior research and design ability and the successful experience of netbook, Taiwan should take advantage of its superior research and design ability to develop the new market. Therefore, this study aims to try to provide Taiwan proprietor with some suggestions. The purpose of this study is to understand the presently netbook industry and how the Taiwan brands adopt marketing strategies. We select three representative cases which are ASUS,Acer and Gigabyte and try to understand their internal strengths, weakness, and external opportunities and threats and their marketing mix strategies. The conclusions and suggestions of this study are presented as follows: 1. The invention of netbook shows that notebook was developed by the trend of thinner, better battery life optimization and wireless internet. The boundary of personal computer industry and mobile handheld device industry is indistinct now. We can forecast that the mobile communication industry will compete intensely in the future. 2. The primary brands of Taiwan should enhance brand marketing; establishment of brand publicity; creation of product value; deterrence of imitation from large competitors. 3. The tier two brands of Taiwan should consider market segmentation that company can develop different service, application from the primary brands and international brands.

This thesis examines the risk and internationalisation practices of International New Ventures (INVs) in the environmental sector. The purpose of the research is to make observations regarding the manner in which environmental INVs manage risk when internationalising.The literature review focuses upon the published literature that relates to INVs, risk and risk management, mode of entry and the environmental sector. Section one of the literature review provides the characteristics of what constitutes an INV. Section 2 provides a review of the risk literature, this allows the differences between Multi National Enterprise (MNE) and INV risk and risk management to be reviewed. Section 3 takes the international business risks mentioned in section 2 and relates them to the mode of entry literature (i.e. the internationalisation of firms). The final section of the literature review is used to justify the investigation into the water pollution and control sector of the environmental industry. The research question is 'What strategies do environmental INVs use when entering new international markets?' The research question is broken into five specific research questions and addressed using the Repertory Grid process. The Repertory Grid process is used as it can turn the tacit knowledge held by the participants into explicit knowledge. The results show areas of convergence and divergence between practice and academia. The results also suggest new issues that need to be considered when firms internationalise. This culminates in the observations made in regard to the way environmental INVs manage risk when internationalising.

ABSTRACT In the past decades, the investment of Taiwan enterprises in mainland China, cross-strait trade and banking intercourse were required in indirect ways in view of economic security by the government due to the special political cross-strait relationship, which was the reason that the government could not get over exact amount of capital flowing into mainland China precisely. On the other hand, because of the various constraints on investment in mainland China, some companies transfer capital to mainland through various circuitous channels for the reasons of more flexible operations and avoiding government¡¦s regulations, which makes the cross-strait capital flow more complicated. No matter how cross-strait political situation goes, mutual business relationship is getting prosperous, we can tell from the fast growth of investment in mainland China, where is still the first choice to transplant for Taiwan's industrialists. Comparing y2000 and 2008¡¦s prime index statistics of cross-strait business collected from Mainland Affairs Council and Ministry of Economic affairs, the total volume of cross-strait trade (including Hong Kong) increased from US dollar 31.24 billion up to 105.37 billion that represented 3.4 times¡¦ growth; Taiwan¡¦s trade surplus against Mainland China was US dollar 18.78 billion increasing to 42.58 billion that represented 2.3 times¡¦ growth; Taiwan¡¦s export volume to mainland China (including Hong Kong) took 24.4% of total export volume in 2000 and then the percentage grew up to 38.5% in 2008, it was 1.6 times¡¦ expansion; the investment amount in mainland China was increased by 4.1 times from US dollar 2.607 billion to 10.61billion; the investment in mainland China took 33.9% of total outward investment in 2000 and then it grew up to 57.1% in 2008, it was 1.7 time¡¦s growth. Based upon the phenomenon the said statistics revealed, this study conducts deeper analysis in a practical way in capital flow across strait for solving investors¡¦ problems of fund raising and financial operation especially in the financial cash flow issues derived by trade, it tries to give financial layout advices for those who invested in mainland China or traded across strait. This study conducts analysis with SWOT and Porter¡¦s five forces model for reviewing an enterprise¡¦s Strength, Weakness, industrial¡¦s Opportunities and Threats from competitor it confronts. This study analyses chosen subject¡¦s (bank) strength and opportunities with SWOT model. Porter¡¦s five forces model is conducted for stress analysis on five kinds of impact on enterprises¡¦ operation. From conducting analysis on chosen subject, we discover that Porter¡¦s five forces model is interesting because it can spread and extend. For example, from the aspect of cooperation (ex strategic alliance) instead of competition, a lot of cooperative opportunities may emerge among the global competitive banking institutes. In the other way, verifying chosen bank through Porter¡¦s five forces model can also apply to discuss the issues of vertical and horizontal integration of banking industry. An analysis through this model concludes that applying offshore banking financing is the most favorable to enterprises and their operation flexibility. Banking industry in Taiwan will ultimately face the impact of competition from mainland China¡¦s banks after the MOU is signed. No matter being the banks¡¦ share holders in mainland China¡¦s banks, or setting up branches there directly, all banks include ones from Taiwan or cross nation banks cannot compete with the top four big state-run banks in mainland China according the conclusion of this study. This study tries to offer proper advices to the banks in Taiwan for making good operation strategies.

To say cloud computing is a brand new technology or industry development trend, I would prefer to say Cloud computer is the result of commercial business model revolution. The growth of Global information technology industry in recent years have been exhausted, the PC industry in the past, Intel and Microsoft, the Wintel architecture, across the world which exclusive more than 80% of market share. Each year the new products launches, all consumers must pay the bill without exception! However, when Microsoft introduced the new Vista operating system, the sales doesn¡¦t pan out as expectation. The consumers finally decide to penalize steadily increasing selling price. Meanwhile Intel also takes action to provide low-cost processor solutions to response to market needs and rescue declining rate of the market share. When global network coverage gets matured, the era of high-speed network is coming and human life will make a significant change because the business opportunities occur from the Internet. From the message propagation, interpersonal interaction and even food and lifestyle all hook up with the network; this huge business opportunity happens and it is appetizing! In recent years, ¡§Service" becomes the central idea of industry reconstruction. Cloud computing in fact is to serve as a starting point and the resulting value. "Cloud computing" has no "unified" specifications or definition right now, this study attempts to present to a limited data collected and discussed, with five force analysis, competitive analysis, management theory, explained the future of "possible" to become a huge business opportunity for the industry, and the feasibility to Taiwan in the light of the direction. The conclusions of this study are summarized as below: (1)Cloud computing has large business opportunity in the future (2)Taiwan Cloud computing businees opportunity can have 2 portions: one for hardware adding value, another for product reasearch (3)Taiwan has advantage to work with China for Cloud computing market (4)Taiwan government Cloud computing policy can study from Japan or Korea (5)Taiwan government Cloud computing policy can be a favor for local market

Retailers in the US and Japan are taking the lead where as retailers in Taiwan are working its way up to follow this lead. Consumption trend in Taiwan¡¦s society is associated with these countries. Japan launched the so-called ¡§one priced¡¨ chain stores in 1722 and the US began operating these sorts of chain stores in 1959. Taiwan hasn¡¦t got involved in this ¡§one price operating strategy¡¨ till recent years. Due to the fact that businesses are operating under a rapidly changing environments as well as facing great competition, a huge amount of enterprises are working towards an internationalized and diversified multinational company. The living standards in Taiwan have been improving over the years; consumers now tend to put more emphasis on the quality and services of the product rather than on the price of the product. Government in Taiwan loosened the importing barrier and lowered the tariff in 1987. This action encouraged foreign companies to set up firms in Taiwan which has lead to a positive growth in Taiwan¡¦s retailer industry. The retailer industry was booming in the 1990s where the price of the product was determined by the retailer rather than the manufacturer. Therefore, retailers such as convenience stores and chain retail stores were acting as an important role in leading it to success. In comparison, these ¡§one priced¡¨ chain stores are making slight amounts of profit on each item and that¡¦s where the standard and efficiency matters. It provides customers with a pleasant shopping environment and it¡¦s seen as a kind of mini department store. The expanding and diverse strategy that the company adopts enables the company to operate more efficiently than its competitors. The risks and availability of cash flow are under sustainable circumstances. Otherwise, it might result in expanding the economics of scale but miscalculating the capacity of the market. It is suggested that evaluation of the competitive advantage is essential prior to the company becoming a multinational company. Changes in the economical, social and business environments challenge the operator¡¦s ability in dealing with these matters. Businesses are turning from physical-oriented into product-oriented competitors and that is where quality, innovation and creativity matters. In order to enhance its competitiveness, chain stores must grow by continuously improving and innovating of the products; enhancing its strategic management and backup support to create the value added product and services for the customers.

Starting 80¡¦s, Taiwan¡¦s IC design industry has made brilliant achievements so far, ranked as No. 2 in the world , just second only to U.S.A. However in recent years, as competition being fierce day by day, entry barriers such like capital and technology are getting higher and higher which make it more and more difficult to have new star company in the industry. Especially under the major trend of SoC (system on chip), what it will be of the competitiveness of Taiwan¡¦s IC design industry? How the industry should react to the SoC trend? This is what this thesis intend to find out. Moreover, we take F company which is a new IC design company in Taiwan as an example to enrich the study and make it more practical. Through the study of this thesis, we find the SoC trend has impacted Taiwan¡¦s IC design industry definitely. The impacts including not only the higher entry barrier of the industry but also the cooperation structure between system makers and IC design company. In addition, the IC design industry environment has huge change which including medium and small size company will getting harder to survive, the company who focus on technology development only will be less competitive, and participation of China as both of market provider and industry competitor. The impact of the participation of China will expand rapidly, and the one who react with it earlier will get better chance to survive.

From the origin of enameled wire has been nearly a hundred years, Nowadays copper prices in the international market fluctuation as well as profession competition more and more intense.How to running an enamel-insulated wire enterprise is a topic which is worth discussing.. The enameled wire industry develops over 40 years in Taiwan, and sells mainly in the domestic market and export supplement, over years sells showing the stable growth.. Although Taiwan enamel-insulated wire's enterprise passes in and out innumerably, but the overall industry's development still underwent the long time not to fade. So long as can treat in this industry down the enterprise holds certain profit ability, in which reason makes one ponder. This study will use the world, the mainland and Taiwan enameled wire market analysis, will take F Corporation as the example to make the analysis to enameled wire enterprise's future development. Also will choose the list enameled wire enterprise in Taiwan to do the concrete research quite. This research hope that by ¡§Five Forces Model¡¨ and ¡§the SWOT analysis¡¨ the analysis, attempts to clear off the enamel-insulated wire enterprise's development direction. The research results show that the enameled wire industry is one approaches raw material the industry, in the next 10 years is difficult to be replaced. The enamel-insulated wire enterprise was one still held competitiveness which certain profit but managed to be getting more and more intense at present, business events' flexible also non-former days could compare. and enameled wire enterprises still maintain. Therefore the enamel-insulated wire enterprise's management should in grasps in the flexible foundation to do to the enterprise advantageous operation. Moreover enamel-insulated wire enterprise successful key aspect in cost management and high value added product development.