Medical cosmeceutical business, combining medical and cosmetic profession, is considered one of the booming sectors among self-provided services under the National Health Insurance program in Taiwan. In the past, dermatological clinics had the advantages of medical profession; however, without strict law restrictions, numerous medical ¡§cosmeceutical centers¡¨ have emerged rapidly and intensified the market competition significantly. This research investigated and analyzed the current status of medical cosmeceutical industry in detail by collecting the second source data and studying the case of C Dermatological Clinic. The SWOT and five-force analysis are used to analyze the strengths, weaknesses, opportunities, and threats of C Dermatological Clinic, thereby, business strategies are provided. The results indicate that minimally invasive treatment is the trend of medical cosmeceutical business in the future. Due to the excellent location, professional medical teams, advanced equipments, individual proprietorship and strong marketing task force, C Dermatological Clinic, has built up a great reputation in this industry and now provides its customers total solution packages by incorporating plastic surgeon into the services. Catching the opportunities of the continuous progress in biotechnology and growing public awareness of cosmeceutical therapy, C Dermatological Clinic has successfully become one of the most important players in the growing medical cosmeceutical market. However, after the Taiwan high speed rail in operating (which broke the entry barrier of distance between cities), the threats of new entrants including medical laser suppliers, cosmetic or salon shops, and other special medical institutes, the medical cosmeceutical market becomes more competitive. Facing the emerging medical tourism demand and the pervasion of internet, We suggest that C Dermatological Clinic should aggressively improve its weaknesses such as poor computer knowledge, lack of service attitude and bad decision quality, strengthen its customer service training, pay more attention to the customer relationship management, make best use of internet to promote the clinic, and ally with tourist bureaus or hotels to expand its share in this market and develop a sustainable business model.

This thesis examines the risk and internationalisation practices of International New Ventures (INVs) in the environmental sector. The purpose of the research is to make observations regarding the manner in which environmental INVs manage risk when internationalising.The literature review focuses upon the published literature that relates to INVs, risk and risk management, mode of entry and the environmental sector. Section one of the literature review provides the characteristics of what constitutes an INV. Section 2 provides a review of the risk literature, this allows the differences between Multi National Enterprise (MNE) and INV risk and risk management to be reviewed. Section 3 takes the international business risks mentioned in section 2 and relates them to the mode of entry literature (i.e. the internationalisation of firms). The final section of the literature review is used to justify the investigation into the water pollution and control sector of the environmental industry. The research question is 'What strategies do environmental INVs use when entering new international markets?' The research question is broken into five specific research questions and addressed using the Repertory Grid process. The Repertory Grid process is used as it can turn the tacit knowledge held by the participants into explicit knowledge. The results show areas of convergence and divergence between practice and academia. The results also suggest new issues that need to be considered when firms internationalise. This culminates in the observations made in regard to the way environmental INVs manage risk when internationalising.

The research in natural & organic cosmetics field is particularly scant, and especially in Sweden, no research has been done on the industry of natural & organic cosmetics. In consideration of the global eco-trend and also in order to overcome this research gap, this current thesis is focused on studying Swedish natural & organic cosmetics industry, which nowadays appears to be competitive and challenging as never before. Sweden is one of the most environmentally conscious countries where the consumption of cosmetics reached 15 billion SEK in 2011. There are number of companies and brands which categorize them as natural, and continuously look for ways to attract new and keep existing customers. The increased consumer demand for natural & organic products can be observed, consumer awareness coupled with willingness to purchase products that fit their principles and values, as well as consumer price-sensitivity as a result of global recession and their pursuit of making the best value of money. The requirement of natural beauty products are increasing and are available on environmentally-conscious Swedish market. The motivation behind this study is to enhance understanding about the natural & organic cosmetics industry in Sweden, and take a deeper look by over viewing some companies which are presented on this market. Understanding the industry structure is particularly important. Modified Porter’s five forces model has been used in this thesis in order to make the industry analysis.

Digitaliseringen har senaste åren påverkat företagsverksamhet, deras kommunikation med kunderna samt hantering av marknadsföringen. Bibehållning av konkurrenskraft inom detaljhandelns har blivit tuffare med allt bredare användning av Webb 2.0 samt sociala medier. Både kunderna och företag ser högt värde i relationer och direkt kommunikation. Marknadsföring men även strategier har gått från de traditionella formerna till allt mer digitaliserade. Denna studie kommer genom en fallspecifik undersökning av fyra företag inom detaljhandeln undersöka vilken kunskap samt åtgärder har dessa företag använt för att förbättra kommunikationsstrategi samt deras försäljning och vilka resultat har det gett. Studien är av kvalitativ karaktär och baseras därmed på resultat från empiriinsamling i form av intervjuer som kommer stödjas med relevant teori i form av tidigare studier och litteratur. / Digitization has in recent years affected companies' operations, their communication with customers and the management of marketing. Maintaining competitiveness in retail has become tougher with the ever-widening use of Web 2.0 and social media. Both customers and companies see high value in relationships and direct communication. Marketing but also strategies have gone from the traditional forms to increasingly digitized. This study will, through a case-specific survey of four companies in the retail trade, examine what knowledge and measures these companies have used to improve communication strategy and their sales and what results it has given. The study is of a qualitative nature and is based on results from empirical collection in the form of interviews that will be supported with relevant theory in the form of previous studies and literature.

Purpose: The purpose of the thesis is to study a process within Systembolaget AB that affects a selected part of the assortment model. The assortment is defined as TSE, which stands for tillfälligt sortiment exklusivt, that can be described as temporary assortment exclusively. According to Systembolaget the process currently lacks clarity with associated deviations in launch plans of TSE items to stores. The purpose is to improve visibility to counteract deviations in the process. Method: The report's data collection consists of semi-structured interview studies, literature studies and document review. Analysis of data has been accomplished by a fishbone diagram. Theory: The theoretical framework is made up of the kano model, Porter's five forces and ISO 9000. Results: The TSE process is necessary for Systembolaget's attractiveness as an alcohol monopoly. The range contributes to a width of offers for the customer and satisfies customers who demand more alcoholic drinks than what is available in the fixed range. TSE is mostly a stated need that has one-dimensional attributes that increase customer satisfaction and fulfillment rates. The fishbone diagram has excavated underlying root causes and identified method and measurement as the most serious in affecting quality deficiencies. Systembolaget's power structures in the microenvironment are significantly dependent on the suppliers' ability to act. Currently, the TSE process lacks a quality and management system, with the consequence that a vision, business concept and definition of quality are missing. Likewise, there is no measurement system for measuring the performance of the process in the form of deviations from launch plans. There are still challenges with the lack of internal software systems that impair the transparency of the process. Conclusion: The report suggests that the organization examines the suitability of implementing a quality and management system, measurement system, system support and vision and business idea. / Syfte: Rapportens syfte är att studera en process inom Systembolaget AB som berör en utvald del inom sortimentsmodellen. Sortimentet betecknas TSE som står för tillfälligt sortiment exklusivt. Processen i dagsläget brister i överskådlighet med tillhörande avvikelser i lanseringsplaner av TSE-artiklar till butiker. Syftet är att förbättra överskådligheten i TSE-processen för att motverka avvikelser lanseringsplanerna.   Metod: Rapportens datainsamling består av semistrukturerade intervjustudier, litteraturstudier och dokumentgranskning. Dataanalysen har gjorts med hjälp av fiskbensdiagram. Teori: Det teoretiska ramverket är uppbyggt av kanomodellen, Porter´s five forces och ISO 9000. Resultat: TSE-processen är nödvändig för Systembolagets attraktivitet som alkoholmonopol, då sortimentet bidrar till en bredd i erbjudande för kunden och tillfredsställer kunder som efterfrågar fler alkoholdrycker än det som finns i fasta sortimentet. TSE är till största del ett uttalat behov som har endimensionella attribut som höjer kundtillfredsställelsen och uppfyllelsegraden. Fiksbensdiagrammet har urholkat bakomliggande rotorsaker och identifierat metod och mätning som störst allvarlighet i påverkan av kvalitetsbrister. Systembolagets maktstrukturer i mikromiljön är signifikant beroende av leverantörernas handlingskraft. I dagsläget saknar TSE-processen ett kvalitets- och ledningssystem med efterföljd att vision, verksamhetsidé och definition av kvalitet saknas. Likaså saknas mätsystem för mätning av processens prestanda i form av avvikelser av lanseringsplaner. Fortsättningsvis finns utmaningar med avsaknad av interna stödsystem som försämrar överskådligheten av processen. Slutsats: Rapporten föreslår att organisationen undersöker lämplighet av att implementera ett kvalitets- och ledningssystem, mätsystem, systemstöd och vision samt verksamhetsidé.

China has become both South Korea’s largest trading partner and one of the largest destinations for foreign direct investment (FDI). The display industry, which is one of the major export industries for Korea and extremely important for the Korean economy, has a particularly high level of dependence on China – the industry’s largest market. The Korean LCD panel industry has grown into a global leader and major industry of the Korean economy over the past ten years through its preemptive, aggressive investment and its development of innovative products. This was helped by the diverse strategies for aggressive investment in China that were implemented since the early 2000s as the companies faced unlimited competition in the global era. However, the rise of the Chinese LCD industry, which was spurred by the rapid growth of the domestic market and government support policies in the mid-2000s, has impacted the investment strategies of the Korean LCD panel industry in China. This research focuses on an analysis of the investment strategies of Korean TFT-LCD panel industry businesses’ investments in China in terms of their corporate and business strategies. It also assesses the status of the LCD industry and market, reviews the Korean LCD panel industry’s development, and analyzes its competitive strategy using Porter’s five forces model, industry life cycle, and the value chain. Based on the findings and the forecast for the Korean LCD panel industry, it then concludes by providing suggestions for the major industry players and the Korean government.

<p>The management consultancy, a 14 billion EUR industry in Europe, has become an attractive market in the last couple of years. The Swedish market is blooming with an economic growth of a staggering 20 % according to analysts at Konsultguiden. The attractiveness of the market has brought many foreign players into the field such as Celerant. Celerant is a UK-based company earning a total of $145 million in 2006 with about 650 employees around Europe and the USA. Their focus is mainly within operational management. A few years ago, Celerant decided to expand in to the Nordic region consisting of Denmark, Norway and Sweden and has just recently started to focus a bit extra on the Swedish market. Using Porter’s model of Five Forces we look at the Swedish management consulting industry to see what factors to consider focusing on when entering the market. Through an analysis of the current management consulting market, we compare it to Celerant’s strategy for entering the Swedish market to see if our analysis differs or is similar to the consultancy’s actual strategy. This gives us a picture of how the management consultancies perceive the market and how they act accordingly. The results show similarities with two factors: the consultants and the clients. These seem to be the main factors to focus on as a management consultancy entering the Swedish market. There seems to be a current shortage of competent consultants on the Swedish market and therefore a necessity to focus on recruitment. Clients are what make business for consultancies and business connections need to be established before entering the market. However, we found that more precaution should be taken for factors such as substitutes and new entrants as well. There is a constant change of trends in the management consultancy industry and needs to be considered in order to stay competitive on the market, since a management consultancy needs to be able to offer what the clients demand.</p>

Purpose - The purpose of this paper is to identify the possibilities for a garment producing country, with high supplier and buyer dependency, to implement a yarn-forward value chain. Design/methodology/approach - This study analyzes existing literature along with collected data conducted through a field study in Vietnam. Primary data was collected through interviews with actors within the Vietnamese garment industry. Findings - What has been concluded through this case research is that monetary investments, relationships, and education of employees are dimensions that seem to be foundational in building a yarn-forward value chain successfully. Research limitations/implications - This study is limited to a specific case, only focusing on Vietnam's textile industry, meaning that the identified factors needed for establishing a yarn- forward value chain may differ depending on each country's native capabilities and access to raw materials. Practical implication - The findings of this study may contribute to an increased understanding of the surrounding factors regarding the implementation of yarn-forward production in a garment producing country. Originality/value - This study contributes to a deeper insight in what factors that affects a country’s garment industry and how a more competitive position can be created on the global textile market by taking these factors into consideration.

Small Business Administration statistics indicate that 20% of small businesses fail within the first 2 years and 50% fail within 5 years. The purpose of this case study was to explore the success factors and strategies of 12 small business owners of independent financial planning firms who achieved profitability beyond 5 years. A gap exists in the literature concerning such business owners, and their experiences provide valuable information to others desiring to start or maintain a financial planning business. The conceptual framework was entrepreneurship theory and Porter's 5 forces model of competitive strategy. The data were gathered via semistructured interviews and business websites and newsletters. Initial coding of the responses preceded an analysis of recurring patterns and themes. This process led to the identification of major themes: technical training is necessary but not sufficient for success; planners need training in business creation, operations, and marketing; and differentiation is important and is achieved by specialization and providing excellent client service. The business owners used Internet websites to present unique planning approaches and fee structures to clients and prospects. These results provide information to people considering starting or maintaining a small business, providers of professional education and training, and business leaders seeking to improve recruitment and retention of financial planning employee retention. Implications for positive social change include providing information to policymakers who seek to support small businesses to mitigate small business failure rates, expand job creation, and provide sources for financial guidance for American employees.

<p>Date: 2008-06-08</p><p>Program: International Marketing</p><p>Course: Master thesis in International Marketing (EF0705)</p><p>Author: Xiongyu Zeng (780925) Yang Du (820830)</p><p>Tutor: Jan Löwstedt</p><p>Title: A Study of Marketing Strategy in Chinese Software Market – A Case Study of UFIDA Software Co., Ltd</p><p>Strategic Question : What should be an Effective Marketing Strategy for UFIDA in order to Increase its Market Shares and Support its Market Leadership Position?</p><p>Purpose: The purpose of this study is to investigate and analyze the current Chinese financial management software market conditions as well as competitors and to utilize the knowledge from the investigation to consider a better application of marketing mix for UFIDA.</p><p>Theory and Method: Two theories, five forces and marketing mix, were applied in this thesis. The authors collected primary data by interview and questionnaire to learn company’s marketing operation and feedback of customers on the marketing mix. The authors also collected reliable secondary data with the guideline of five forces framework to learn the marketing situation. The analysis was conducted according to the selected theories and the collected data. Based on the analysis, the authors presented a relevant conclusion.</p><p>Target Audience: The target audience is the market managers of UFIDA. The researchers wish the result of the paper could bring some benefits for them in the market performance. UFIDA can make use of the research result to design an effective strategy. The authors believe that the research could provide a general guidance and bring benefit to marketers in similar fields and help them to learn competitive situation.</p><p>Conclusion: From the result of analysis, the authors think the market situation is good for UFIDA. UFIDA has competitive advantages to defend itself against the forces and influence them in its favor. As a consequence, in order to increase market share as well as support its leading position, UFIDA should maintain the existing competitive advantages and improve the disadvantages of marketing operation about marketing mix found from the feedbacks of customer. Through the analysis and recommendation, the authors wish that the investigation result could benefit to UFIDA and bring them some cues for designing an effective marketing strategy.</p>