Insurance is an essential concept that has long been recognized by human beings. The insurance market in Taiwan has also been developing since the revolution. Even though the economy is under recession at the turn of the twenty-first century, insurance industry in Taiwan keeps growing steadily. It indicates that more and more people are concerned about the insurance issues. Since the insurance industry is in the service sector, it is realized that insurance companies cannot gain lifetime value of customers and operate continuously without taking care of good customer relations. In addition, under the varying information technology environment, customer relationship management (CRM) has to be adjusted accordingly in order to enhance customer relations by faster and more complete services. This research studies how insurance companies should react to the emerging web technology environments by adapting their CRM to e-CRM and M-CRM. It is also desired to analyze the resulting competitive advantages of insurance companies by using five forces model and SWOT analysis. A leading case in the insurance industry is investigated as a preliminary study. The results show that the leading company is able and willing to invest in information technology to support CRM entirely. It, therefore, provides a good chance for this company to keep the edge over others under electronic and mobile environments. The advantages of implementing e-CRM and M-CRM include the enhancement of service quality, facilitation of operation efficiency, and all-inclusive provision of customer services. Although the company still suffers from some weakness and threats, its positive attitude to cope with those challenges keeps the damage minimal. We conclude this study by proposing that for insurance companies, employing appropriate e-CRM and M-CRM can improve competitive advantages and thus gain customer profitability. Keyword: e-Business, M-Business, Customer Relationship Management, Competitive advantages, Five Forces Model, SWOT Analysis

Abstract The Kaohsiung Mass Rapid Transit system (KMRT) in its initial planning had several lines: red, orange, blue, brown, pink, green; creating a web-shaped MRT network, but due to funding constrain, only the Red and Orange lines are currently under construction, 42.7 km, traversing through the greater Kaohsiung area like a long ¡§cross¡¨, unable to meet the need of the entire city for public transportation. It is foreseeable that the Kaohsiung Rapid Transit Corp. (KRTC), which has a 36-year-BOT contract with the City to construct and operate the MRT, will have difficulty achieve its revenue target. The KRTC is under a great deal of pressure finding solutions, like using bus routes to supplement the MRT, to achieve a sustainable operation. The aim of this study concentrates on how to utilize the existing resources within the Kaohsiung Metropolitan area, with an emphasized goal on creating a web-shaped public transportation network, through strategies, organization, and integration. The study examines the financial feasibility for the KRTC to operate a second bus company, the pros and cons of purchasing or renting shuttle buses, and the strategies for operation. First, the study applies Michael Porter¡¦s 5-forces model in examining the current competitive situations of routes within the Municipal Bus Company, by using the competitive theory to discuss the potential activities and goals of a 2nd bus company. Then, with reference to the Harrison¡¦s Decision Making Process as a foundation for the KRTC to run a bus company was discussed. Second, referring to the Metropolitan Area Bus Network theory done by Dr. Jun-Shian Lee, the study examines if the KRTC integrated bus routes with the cross-shaped MRT to form a web-shaped public transportation network, what would be the most cost-effective ways of operation; how large an area of service should the shuttle bus reach; whether bus-purchasing or bus-renting would be more feasible financially; and what strategies, advantages and risks of operating such a shuttle bus company would be. With reference to the analytical theories on Business Competitive Advantages of Dr. Cher Min Fong, the study establishes the competitive edge of a 2nd bus company. The main purpose of this study, with careful comparisons done on bus renting vs. purchasing and investment strategies for operating the 2nd bus company, is based on an underlining wish: trying to bring a possible solution for the successful operation of the KRTC.

ABSTRACT Wei Chuan Wu Japanese Cuisine Restaurant is a newly emerging all-you-can-eat Japanese restaurant, presently there are two branches in Kaohsiung. The domestic food and beverage consumption market has appeared to develop into extremely different ways, to match up to consumers¡¦ need, an all you can eat phenomenon has risen again. The new term of all you can eat restaurant features delicacy of the cuisine, focus on the quality of ingredients, and locations are relocated from lower rental business district to the centre business district, seemingly it will lead up an all you can eat market competition. Consumers¡¦ food taste preference varies over time; the new term of all you can eat restaurant devote effort on using variety of ingredients. Due to the sluggish economic condition, consumers have become more demanding, wanting to enjoy the luxury but unwilling to spend more expense. The food and beverage industry is the first to be affected with the change of the economic condition, facing the pressure of the increasing cost of raw materials, personnel, rent and other costs. Because of the limited salary, consumers have become fussier, set menu will not satisfy the costumers anymore. This is the opportunity for the middle-size all you can eat restaurant to join into the market. An all you can eat restaurant makes 30 percent of profit, but if it is located in a higher rent cost business district, profit might only reach to 20 percent only. The owner needs to win over costumers¡¦ favor to make more profit by its quantity. Despite focusing on the quality of ingredients, the atmosphere is also an important issue; nowadays costumers not only demand for nice meal but also want to enjoy the atmosphere. The dealer of the all you can eat restaurant should not save cost for the decoration and service. The current trend even shows that ¡§location picking¡¨ is an important key to success.The rationale for conducting this research is to discuss about a newly emerging restaurant, how to search for a standard managing system in the competitive food and beverage industry to create outstanding accomplishments. Therefore following this system you can make effective management and create added value for the food and beverage franchise system and also to provide a reference managing method to the dealers afterwards. This research used Five Forces Model, SWOT Analysis, Analytical Hierarchy Process (AHP), questionnaire and experts interview for the researching method. The participants of this survey were scholars of the food and beverage industry, executive chefs, managers, assistant managers, kitchen cooks and costumers. This survey was conducted by interviewing every participant thoroughly, first by qualitative approach and then through quantitative approach. This study reveals the key factors for the success of Wei Chuan Wu that are mentioned respectively below: the flavor and taste of dishes, service quality, restaurant¡¦s atmosphere, restaurant¡¦s location and brand. The result shows the success factors of Wei Chuan Wu that are: the lower cost of rent and raw material, dishes should have distinguishing features to differentiate, good quality of service from the servers and also to provide a clean, hygienic and comfortable atmosphere to dine. These factors not only can increase the restaurant¡¦s brand but also its core competence and create costumers value. It also eliminates the threats of the sluggish economic condition, competitors¡¦ threat or any other replacing threat to create a new brand image. From the results of this research, in conclusion the key factors for a newly emerging restaurant to success are: the flavor and taste of dishes, good service and eating atmosphere. Restaurant should have its own brand and feature dishes, and provide good quality of service to increase costumers¡¦ value. To offer a clean, hygienic and comfortable eating atmosphere are also costumers¡¦ emphasis standards. This study results can provide future dealers a reference for management. Key words: Five Forces Model, SWOT Analysis, Analytical Hierarchy Process, Success Key Factors, Japanese Cuisine Restaurant

Abstract The peak time for the security investment trust company number is in 2004 and 2005, with a total of about 45 companies at that time. However, the number of companies are decreasing. Presently, only 39 in the security investment trust industry are continuing. Observing the current situation of the security investment trust industry, it could be found that companies with large asset size are permanently staying large. In addition, companies in the behind sector are facing difficulties with management, abatement of cash flow and deterioration of constitution that all cause a vicious cycle. This research is studied by quality methodology, through initial data from in-depth interviews and secondary data of the industry. The analyses of Porter¡¦s Five Forces and external industry environment are used in order to understand the competition of the security investment trust industry and its profitability in a long-term. By in-depth interviews, the analyses of competitor benchmark and core competences are diagnosed so as to find out reasons why these behind sector companies in the past can reach the top 10 in the asset scale now. Eventually, core- competences and direction of constitution for medium size firms can be built via case studies. The result of this study discovers that core competences of a company are formed by its own advantages, and core competences of an enterprise are built via an enterprise¡¦s strategic resources. The leverage and consolidation for resources can help to create sustainably competitive advantages. By attestation and conclusion, these top 10 companies are able to properly implement enterprises¡¦ resources for product innovation, trade record and channels. They all have clear strategic positions and distinctive business models.

The energy crisis and environmental consciousness arising in recent years induce the rapid development of renewable energy technology, especially in solar energy field. Under the policy support of Germany and Japan, the solar energy market expands to the world speedily. Moreover, due to the high values of environmental protection topics in United Nations and European Union and Kyoto Protocol establishment, the renewable energy industry is imperative to prevail among the world. As a result of the industrial rapid growth, companies adopt all kinds of tactics to develop capability in order to occupy the renewable energy market. Thanks to the remarkable achievement in LCD-TFT and semiconductor industries, Taiwan manufacturers applied the past experiences to invest in the solar cell industry, especially in thin film solar cell product. During 2005 to 2007, many companies found one after another. This research mainly probes into the trend of Taiwan thin film solar cell industry. First, understand the competitors and global market conditions, then penetrate the industrial structure with Porter¡¦s five forces model, discuss the competitive advantage of Taiwan with Porter¡¦s diamond model, and look for the competitive ability of Taiwan thin film solar cell industry by SWOT analysis. Finally, the research proposes some developing suggestions for Taiwan thin film solar cell industry.

Human beings always keep seeking for a better life ,our civilization also keeps moving forward grounded on this momentum .Each economic booming implies a new application or technology developed. Liquid crystal was found by a Austrian scientist, F.REINITZER in 1968 .Japanese companies applied it into large scale display started in 90s,which urged us moving into LCD era . In this study, we will discuss the competitive advantage of Taiwanese LCD driver IC industry ,the key component of LCD supply chain . Also we will take Taiwanese LCD driver IC design house-Novatek for example . By using five-forces framework , diamond structure and co-opetition theory ,we will dig out Taiwanese LCD driver IC industry¡¦s competitive advantage and its own position among world market . This study found Taiwanese LCD driver IC industry has competitive advantages of industry cluster ,high competition ,world-class customers ,quality human resources and government¡¦s support . With those advantages , Taiwanese LCD driver IC industry plays an important role of world market . We also propose strategies to Taiwanese LCD driver IC industry based on the result of this study .

The telecommunication/IT industry were rapid growing in the recent years, and the telecommunication manufacturer promoted the foundation equipment application unceasingly. In such the developing nations like China and India, the network foundation equipment demand grows gradually, in which China was already the quickest growing nation in telecommunication markets of the whole world, the growth rate will continuously maintain about 14% every year in the future. The Switching Power Supply (hereafter refers to as SPS) is rapidly growing in the country, in which the SPS has high profit potential product. By successful developing experience, integrity, vertical & horizontal conformity industrial structure, high quality, short delivery, smaller size, higher output, lower cost, better radiation, which create the industry competitive advantages. The purpose of research is to understand the industry development tendency of SPS, and will discuss how the value chain of SPS to survive under the global finance pressure, and even face with the re-shuffle effect. In this research take D Corporation as the example, discusses under the marketing demand drop pressure , how to develop the competitive business model and key successful factors to cope with. Then, using tool like SWOT, five forces analyses, discovers the way for D corporation to go forward to right direction. Finally, the concrete suggestion will be proposed, and to provide with the conclusion to D Corporation and related Department or organization as compete strategy in the future.

Recently, as a result of people around the world to actively encourage the creation of new businesses, so that the field of entrepreneurship research has become a field of study of foreign enterprises, the fastest growing part. In particular, Taiwan is now suffering because of the financial turmoil triggered by the economic recession crisis, global competition and rapidly changing industrial structure, but also to the urgent need to develop new industries to provide more employment opportunities. And as a result of the rise of emerging markets, a substantial increase in demand for the material, particularly in the industrial development of the oil must be used is in great demand, resulting in global crude oil stocks continued to decline. In addition, the sharp increase in carbon dioxide emissions, causing global warming, the greenhouse effect serious environmental problems are also plaguing the world, it is "the United Nations Framework Convention on Climate Change's Kyoto Protocol," signed. Under the influence of many factors in the world are looking into the use of resources in alternative energy and energy-efficient power-saving environmental protection products, including solar industry and light-emitting diode (LED) industry the most popular, so many of the new company set up R & D and production of related products. In this study, the production of LED Wafer and Chip professional manufacturer G company for the study, using SWOT Analysis, Five Forces analysis, expert interviews as research methods, analysis of LED current industry conditions and to explore the company's first business process and key success factors, and then find out the case, how can manufacturers in the highly competitive environment, the establishment of a unique business advantage to the follow-up for people wishing to enter the LED reference industrial companies. The case study found that the G company success and have the following six key factors: (1) business and industry pre-market assessment of the right; (2) a clear position; (3) product differentiation (niche products); (4) has a strong start-up team; (5) personality traits entrepreneurs; (6) of prudent financial control, and the scholars referred to the key factors of success in good agreement, therefore, present or future intention to enter the LED after industry into the role of manufacturers with a reference indicator .

<p>Bachelor thesis in Logistics Management, School of Management and Economics, Växjö University, EKL 361, Spring 2006-05-24</p><p>Authors: Jesper Ericsson, Olov Nordgren, Henrik Frick</p><p>Tutor: Åsa Gustafsson/ Helena Forslund</p><p>Examiner: Helena Forslund</p><p>Title: Road cabotage in the Swedish haulage industry</p><p>Author supplied keywords: Transportation, European Union, Haulage Company, Road Cabotage, Five Forces Model and Generic Strategies.</p><p>Background: In 1998 the European Union introduced the concept of free road cabotage. The concept implies that haulers from different Member States are allowed to perform domestic transportation in another Member State as long as it is conducted on a temporary basis. The introduction of cabotage has given rise to new competitive conditions on domestic markets within the European Union. Not all haulage companies within the European Union have the same competitive prerequisites. Swedish haulers have a high cost structure in comparison with foreign haulers and therefore it is interesting to see how they are affected by cabotage.</p><p>Research Questions:</p><p>o How do Swedish haulers perceive cabotage in their industry and how do they manage it today?</p><p>o Which improvements can be achieved strategically to sustain and/or improve Swedish haulers’ competitive situation towards foreign haulers?</p><p>Purpose: The objective of this bachelor thesis is to investigate how Swedish haulers’ are affected by competition concerning road cabotage. Depending on how they are affected by road cabotage we also intend to present strategic improvements that can sustain and/or improve their competitive ability.</p><p>Methodology: Survey on three haulage companies</p><p>Theoretical Framework: For our first research question we have chosen to present the concept of cabotage to enlighten readers. To be able to understand what characterises the Swedish haulage industry we have chosen Porter’s Five Forces Model as a foundation. The results from the Five Forces Model are used as inputs to the theories concerning Porter’s generic strategy.</p><p>Conclusions: Through this bachelor thesis we have concluded that Swedish haulers are in different ways affected by road cabotage. Depending on their type of business, they are more or less affected by cabotage. Through differentiation Swedish haulers can sustain and improve their competitive situation. The differentiation should be focused on issues regarding markets, customers, and specific service characteristics that are difficult for foreign competitors to imitate.</p>

Medan gymbranschen i Sverige domineras av gymkedjor som Friskis &amp; Svettis och SATS, som erbjuder främst gymträning med mindre fokus på tilläggsprodukter för ett relativt lågt pris, domineras marknaden i Storbritannien av företag som t.ex. David Lloyd och Virgin Active. Där är priserna betydligt högre men förutom gymträning finns där även aktiviteter som t.ex. tennis, tillgång till simbassäng, spa, barnpassning och restaurang med fokus på hela familjen. Denna kvantitativa studie i form av konsument- och konkurrentundersökningar ämnade utreda den potentiella efterfrågan och marknadsmöjligheten för ett liknande koncept i Sverige, med norra Stockholm som utvald miljö. Studien visade att det finns viss potentiell marknadsmöjlighet för konceptet samt att intresse för konceptets attribut och tilläggsprodukter finns bland respondenterna. Dock är de tillfrågade respondenterna i synnerhet priskänsliga och nöjda med nuvarande träningsanläggning. Meningen med undersökningen var även att ta reda på vilka av de tillgängliga attribut och tilläggsprodukter som efterfrågades mest från respondenterna. Följande var med ordningsföljd mest intressanta; gym, spa/massage bastu och bubbelbad, racketsporter, simbassäng samt gruppträningar, yoga och danspass.