Daugelio tyrimų išvados atskleidžia tai, kad vaikų elgesys, žinios, požiūris į maistą bei sveikatos būklė yra įtakoti maisto reklamos, kuri šiuo atžvilgiu skatina vaikų nepalankių sveikatai maisto produktų pasirinkimą. Darbo tikslas – įvertinti reklamos įtaką Vilniaus miesto mokyklų 5, 7, 9 klasių mokinių maisto produktų pasirinkimui. Tyrimo metodai ir apimtis. Tyrimas atliktas pirmąjį mokslo metų pusmetį (spalio, lapkričio, gruodžio mėnesiais). Apklausti Augusto pagrindinės mokyklos, Radvilų gimnazijos, Minties gimnazijos, Šeškinės vidurinės ir Antano Vienuolio pagrindinės mokyklos 5, 7, 9 klasių mokiniai. Išdalinta 650 anketų, 14 anketų buvo grąžintos tuščios (mokiniai sirgo), 31 anketa atmesta, nes nebuvo atsakyta į anketos klausimus arba jos buvo tiesiog sugadintos. Atsako dažnis 93,1%. Statistikai duomenys apdoroti naudojantis statistinės analizės ir duomenų apdorojimo programine įranga – SPSS (16 versija), WINPEPI ir Microsoft Excel programa. Rezultatai ir išvados. Didžioji dauguma mokinių (80%) kasdien pusryčiauja, pietauja ir vakarieniauja. Aukštesnių klasių mergaičių, praleidžiančių pagrindinius valgymus, daugiau nei berniukų. Šiek tiek mažiau nei pusė mokinių vadovaujasi sveikos mitybos piramide ir vaisius valgo kiekvieną dieną. Kasdien daržoves valgančių mokinių dalis siekia trečdalį. Bulvių traškučius ir saldžiuosius gėrimus dauguma respondentų perka retai. Šiek tiek mažiau negu pusė mokinių, siekdami, kad tėvai jiems nupirktų išreklamuotą maisto produktą... [toliau žr. visą tekstą] / Many foreign scientific researches has revealed that children's behavior, knowledge, approach to food and health status are influenced by food advertising. This fact has negative health impact on children's food choices. Goal - to assess the impact of advertising on 5th, 7th, 9th classes student's food choice in schools of Vilnius city. Methods and scope of research. The research was made on the first half of the school year (in October, November and December). 5th, 7th, 9th classes students of 5 schools in Vilnius city: Žygimantas Augustas primary school, Radvilų gimnasium, Minties gimnasium, Šeškinė high school, Antanas Vienuolis primary school, were surveyed. 650 questionnaires were distributed, 14 questionnaires were returned blank (pupils were ill), 31 questionnaires rejected because an answers were illogical. The response rate is 93,1%. Statistical data processing was done using statistical analysis and data processing software - SPSS (version 16), WINPEPI and Microsoft Excel. Results and conclusion. The majority of students (80%) on a daily basis has breakfast, lunch and dinner. Higher grade girls spent their main meals, more than boys. Less than half of students follow a healthy diet pyramid and eat fruit every day. One third of students eat vegetables every day. Potato chips and sweet drinks by most respondents are buying rare. Only a third of parents buy advertised food for children, but that rarely do. Although about 90% of the students themselves buy an advertised... [to full text]

p. 1-79 / Submitted by Santiago Fabio (fabio.ssantiago@hotmail.com) on 2013-04-23T20:15:51Z No. of bitstreams: 1 22222.pdf: 419886 bytes, checksum: 5c70118bbaea75146385b7ce99ffed2b (MD5) / Approved for entry into archive by Maria Creuza Silva(mariakreuza@yahoo.com.br) on 2013-05-04T17:31:56Z (GMT) No. of bitstreams: 1 22222.pdf: 419886 bytes, checksum: 5c70118bbaea75146385b7ce99ffed2b (MD5) / Made available in DSpace on 2013-05-04T17:31:56Z (GMT). No. of bitstreams: 1 22222.pdf: 419886 bytes, checksum: 5c70118bbaea75146385b7ce99ffed2b (MD5) Previous issue date: 2009 / A influência da publicidade de alimentos nos padrões de saúde da população e suas formas de controle pela sociedade é um assunto controverso, uma vez que representa uma arena potencial de embates políticos e ideológicos, aonde o tema saúde se confronta diretamente com os interesses de mercado. Visando identificar os conflitos existentes em relação ao assunto, este estudo analisou as matérias jornalísticas que trataram do controle da publicidade de alimentos no país. Para tanto, foram identificados e submetidos a uma análise de conteúdo em jornais de circulação nacional os artigos publicados entre 2006 e 2008 que abordaram o assunto. A avaliação de 42 matérias jornalísticas demonstrou que a discussão do assunto envolve diversos atores do setor público, da sociedade civil organizada e do setor privado, e que o debate no período estudado centrava-se na proposta da Agência Nacional de Vigilância Sanitária de regulamentação da publicidade de alimentos com quantidades elevadas de açúcar, de sódio, de gordura saturada, trans e de bebidas de baixo teor nutricional. A auto-regulamentação exercida pelo Conselho Nacional de Auto-regulamentação Publicitária (CONAR) também esteve presente, mas, sempre como uma forma alternativa de controle às iniciativas do Estado. O principal argumento favorável ao controle estatal esteve relacionado ao controle das doenças crônicas não transmissíveis no país. O repertório para refutar o controle do Estado foi mais amplo, envolvendo aspectos relacionados à saúde, à economia, ao Direito e à Política, e apresenta-se permeado pelo discurso neoliberal. / Salvador

Introduktion: Idag är överkonsumtion av ohälsosamma livsmedel en av de främsta globala folkhälsoutmaningarna som bland annat kan förklaras av en ökad marknadsföring av energitäta och näringsfattiga livsmedel. Det finns ett behov av samlad kunskap om vilka effekter olika regleringar haft på livsmedelsmarknadsföring. Syfte: Att med en strukturerad litteraturstudie kartlägga olika typer och effekter av offentligt reglerade och självreglerande marknadsföringsstrategier av ohälsosamma livsmedel. Metod: En kvantitativ innehållsanalys användes för att svara på studiens syfte och forskningsfrågor med ett kvalitativt inslag för att identifiera ytterligare variabler och dess utfall som inte fångades i den kvantitativa analysen. Resultat: Offentligt reglerad marknadsföring förekom i 75% av de inkluderade studierna, endast en fjärdedel studerade effekter av självreglerande marknadsföringsstrategier. Mer än hälften (60%) av marknadsföringsstrategierna riktades till barn, ingen riktade sig enbart till vuxna. Media var den regleringsmiljö som flest studerat (50%), och mängd annonser samt exponering var de vanligaste effekterna som utvärderats (45% samt 40%). Resultatet visade att offentliga regleringar i större utsträckning än självregleringar lett till positiva effekter då självregleringar verkar kringgås på olika sätt. Slutsats: Resultatet indikerar att mer forskning har gjorts på effekter av offentligt reglerade livsmedelsstrategier än på självreglerande strategier. Framtida forskning skulle kunna utvärdera fler självreglerande effekter, men flera effekter behöver studeras samtidigt och hur de skiljer sig mellan olika befolkningsgrupper. Detta för att slutsatser ska kunna tas om regleringarna lett till en faktisk förändring som främjar en hälsosam och hållbar livsmedelskonsumtion. / Introduction: Today's over-consumption of unhealthy foods is one of the main global public health challenges, which partly can be explained by an increased marketing of energy-dense and nutrient-poor foods. There is a need for collective evidence about the effects different regulations have had on food marketing. Aim: With a structured literature study map different types and effects of publicly regulated and self-regulated marketing strategies of unhealthy foods. Method: A quantitative content analysis was used to answer the study's purpose and research questions with a qualitative element to identify additional variables that were not captured in the quantitative analysis. Results: Publicly regulated marketing occurred in 75% of the included studies, only a quarter of all studies evaluated effects of self-regulated strategies. More than half (60%) of the marketing strategies targeted children, none were aimed solely at adults. Media was the most studied regulatory environment (50%), and amount of advertisements and exposure were the most common effects evaluated (45% vs 40%). The results further showed that public regulations to a greater extent than self-regulations had led to positive effects as self-regulations seem to be circumvented in various ways. Conclusion: The results indicate that more research has evaluated publicly regulated food strategies, compared to self-regulated strategies. Future research could evaluate more self-regulated food strategies but include several effects at the same time as well as how they differ between different population groups. This to conclude whether the regulations have led to an actual change that promotes healthy and sustainable food consumption.

Obesity is one of the major public health issues in the United States, often regarded as part of a global crisis. Companies invest billions of dollars each year towards television advertising campaigns aimed at convincing audiences how their ground-breaking discovery 'battles the bulge' or somehow offers an increased health benefit. This study examined how advertisers presented health-related claims, including health and nutrient-content claims, in U.S. adult-targeted television food commercials. The claims were compared to FTC, FDA, and USDA laws, regulations, and recommendations. A content analysis of food advertising was conducted of commercials from major and cable network programs broadcast during prime-time in the first quarter of 2009. The majority of claims match current regulations when compared to Federal references. The results show that Nutrient and Wellness claims were the most frequently cited. The type of benefit, Healthy Eating, emerged almost 3 times more than any other benefit type. This is also similar to those results which suggest advertisers' intentions were to promote overall wellness in their content delivery. As such, the Wellness Approach was identified and conceptualized, leading towards full development of a Wellness Effect theory. Implications and future research opportunities are discussed on both a theoretical and practical level.