Presented diploma thesis deals with a problematics of shopping and nutritional habits in the Czech society. Its primary aims are to identify the shopping characteristics of Czech consumers, to find out whether the consumers are interested in a healthy lifestyle, if they pursue and consume organic (bio) food, and most importantly, what are the motivation factors of the consumers for shopping in general. The secondary aim is a comparison of the presented survey and the foreign FRL (Food Related Lifestyle) concept which served as an inspiration of the analytical part of this thesis. The research section of the thesis is characterized as a pilot survey for which the method of quantitative research by questionnaire survey was chosen. The previously determined hypotheses are verified by the crosstabs and by the cluster analysis method. The main parameter of the study is the healthy lifestyle which is confronted with particular aspects of the FRL concept and also compared to the identified consumer segments. On the general level, the main contribution of the presented diploma thesis is the introduction of the FRL concept, which allows to create a typology of consumers on which is possible to build some effective measures to streamline the eating habits of the general population. Keywords: food related...

Submitted by Odilio Hilario Moreira Júnior (odilio@espm.br) on 2016-11-28T17:33:24Z No. of bitstreams: 1 Marina P Koutsantonis.pdf: 4035384 bytes, checksum: 8af0be8105d2aff9362730ac1065e0a2 (MD5) / Approved for entry into archive by Odilio Hilario Moreira Júnior (odilio@espm.br) on 2016-11-28T17:33:38Z (GMT) No. of bitstreams: 1 Marina P Koutsantonis.pdf: 4035384 bytes, checksum: 8af0be8105d2aff9362730ac1065e0a2 (MD5) / Approved for entry into archive by Debora Cristina Bonfim Aquarone (deborabonfim@espm.br) on 2016-11-28T17:36:05Z (GMT) No. of bitstreams: 1 Marina P Koutsantonis.pdf: 4035384 bytes, checksum: 8af0be8105d2aff9362730ac1065e0a2 (MD5) / Made available in DSpace on 2016-11-28T17:36:18Z (GMT). No. of bitstreams: 1 Marina P Koutsantonis.pdf: 4035384 bytes, checksum: 8af0be8105d2aff9362730ac1065e0a2 (MD5) Previous issue date: 2008-04-17 / The purpose of this research is to investigate the communication and consume relations that are established in the restaurants of the Giraffas fast food network in food courts of shopping centers, meaningful meeting and socialization points of contemporaneity. Conceptually, the articulation among authors like Walter Benjamin, Roger Silverstone, Michel Maffesoli e Massimo Canevacci, building the experience of the fast-food culture. Methodologically, the view experience, allowing the analysis of different opinions about the communication impacts of the Giraffas network: the “geography” of the food court, the “ethnography” of the consuming practice and the “biography” of the consumer. For the corpus structure of the research, the West Plaza and Frei Caneca shopping centers, in São Paulo, selected by its geographical proximity (8 kilometers) and distance of cultural consumption. / O objetivo desta pesquisa é investigar as relações de comunicação e consumo que se estabelecem em lojas da rede de fast-food Giraffas em praças de alimentação de shopping centers, significativos pontos de encontro e de socialidade da contemporaneidade. Conceitualmente, a articulação entre autores como Walter Benjamin, Roger Silverstone, Michel Maffesoli e Massimo Canevacci, construindo a experiência da cultura fast-food. Metodologicamente, a experiência do olhar, permitindo a análise das diferentes grafias dos impactos da comunicação da rede Giraffas: a “geografia” da praça de alimentação, a “etnografia” da prática de consumo e a “biografia” do consumidor. Para a estrutura do corpus da pesquisa, os shoppings West Plaza e Frei Caneca, em São Paulo, selecionados por sua proximidade geográfica (oito quilômetros) e distância de consumo cultural.

Depuis quelques années, les groupes de distribution alimentaires français ont développé de nouveaux concepts de magasins de proximité et on note une augmentation régulière de leurs parts de marché. Les raisons du succès de ces magasins peuvent s’expliquer par certains facteurs sociodémographiques (vieillissement, taille réduite des ménages) mais aussi par une modification des attentes temporelles des consommateurs. A travers cette recherche, nous nous interrogeons sur les notions de proximité et de temporalité dans la distribution et tentons de prédire l’intention des consommateurs de fréquenter ces nouveaux concepts de magasins de proximité. L’analyse de 22 entretiens qualitatifs auprès de distributeurs et de consommateurs nous a permis de proposer un modèle conceptuel qui a ensuite été testé de manière empirique auprès de deux échantillons de 250 consommateurs chacun, en se basant sur une analyse par équations structurelles de type PLS. Les résultats montrent que les libres-services alimentaires de proximité fidélisent leur clientèle essentiellement par la proximité relationnelle et fonctionnelle qu’ils apportent, ainsi que par la possibilité qu’ils offrent aux consommateurs, de mieux gérer leur temps. En effet, certaines de leurs caractéristiques (amplitude d’ouverture, faible taille du magasin et des assortiments, temps limité d’attente aux caisses) permettent, aux consommateurs, non seulement de gagner du temps (chronos), mais surtout de fréquenter ces magasins au moment voulu, et de manière immédiate (kaïros). Ces concepts de magasins semblent donc entrer en résonnance avec les attentes du consommateur post-moderne en quête de lien social et vivant de plus en plus dans le présentisme et l’immédiateté. / Since few years, French food retailers have developed new concepts of convenience stores and their market share increase regularly. The reasons for their success can be explained by socio-demographic factors (aging, smaller households) but also by a change in temporal consumer expectations. Through this research, we question the notions of proximity and temporality in retailing and try to predict the intention to patronize these new concepts of convenience stores by consumers. The analysis of 22 qualitative interviews with retailers and consumers has enabled us to propose a conceptual model which was then tested empirically with two samples of 250 consumers each, based on a PLS structural equation modeling. Results show that customers patronize convenience stores primarily through the relational and functional proximity they bring, as well as the opportunity they offer to consumers to better manage their time. Indeed, some of their characteristics (opening hours, small store size and assortment, limited waiting time at checkout) allow consumers not only to save time (chronos), but mainly frequent these stores at the right time and immediately (kaïros). This store concepts seem then to meet post-modern consumer’s expectations seeking for social links and living increasingly in presentism and immediacy.

Syftet med denna studie är att studera och analysera hur konsumenter hanterar shopping av vegetariska livsmedel i praktiken. För att svara på detta används en kvalitativ metod i form av12 individuella intervjuer. Studien har använt sig av ett urval på nio kvinnor och tre män i åldrarna 19-25, alla konsumenter av vegetariska livsmedel. Resultatet visar på att konsumentens kompetens, motivation och material påverkar och styr hur aktiviteten utförs. Vilken kompetens en person besitter påverkar attityden mot vegetariska substitut vilket i sin tur påverkar val av produkter. Det materiella landskapet spelar också en viktig roll när det kommer till vilka möjligheter en konsument har. Utbudet ökar ständigt vilket bidrar tillmöjlighet av flexiblare matmetoder samtidigt som samhället öppnas upp för en merväxtbaserad kost. Sociala medier har även kommit att bli ett viktigt hjälpmedel i det vegetariska samhället och bidrar med både information av produkter, recept men även kunskap om hur maten ska tillagas på rätt sätt. Avslutningsvis visar studien på att motiv spelaren allt större roll vid shopping än vad man tidigare pratat om. / The aim of this study is to study and analyze how consumers handle vegetarian shopping in practice. To answer this, a qualitative method in the form of 12 individual interviews is used. The study used a sample of nine women and three men age 19-25, all consumers of vegetarian foods. The results show that the consumer's competence, motivation and materials affect and control how the activity is carried out. What competence a person has affects the attitude towards vegetarian foods, which in turn affects the choice of products. The material landscape also plays an important role when it comes to what opportunities a consumer has. The growing range of plant-based food products contributes to the possibility of more flexible food methods, while society opens up for a more plant-based diet. Social media has also become an important tool in the vegetarian society and contributes with both information of products, recipes but also knowledge of how food should be prepared in the right way. The study also shows that motivation plays an increasingly important role in shopping than previously discussed.

Food production has been shown to have considerable negative impacts on the environment. A means to reduce this is to choose organic products when shopping for food. Through the case of the EcoPanel, a web application prototype that visualises the organic proportion of the household’s food shopping, the thesis explores the intersection between design, reflection and sustainable food shopping practices. In order to contextualise the role of the EcoPanel, the text discusses the concept of food shopping practice, both from the perspective of social practice theory (SPT), and the more focused food choice perspective. The studies show that it is fundamental to understand the complexity of choosing food, and the habitual aspect of practice, in order to understand the role of reflection in food shopping practice, and consequently the role of a tool for reflective decision-making, like the EcoPanel. We have used a research through design approach to develop the EcoPanel prototype. In an iterative process we probed how the EcoPanel could be designed to be as relevant and accessible for the users as possible. Essential in the process were the iterative user feedback sessions. The way in which the users answered the questions from the sessions formed the guiding principles for the development of the design. A central question in the thesis is to explore in what ways the users’ access to their individual sustainable grocery data provided by the EcoPanel affects their food shopping practices. The studies include monitoring sixty-five users of the EcoPanel over five months, a survey regarding aspects of lifestyle and attitudes to food, and interviews with ten of the users. The long-term study shows an increased organic purchase level (17%) for the EcoPanel users in comparison to the reference group. We also see that when the users receive feedback on their organic food purchases through the EcoPanel, they can make more reflective decisions. This is shown to be highly relevant and creates meaning for the users in several different ways. From this result, in combination with the result of the long-term study, we can conclude that the EcoPanel contributes with support for more sustainable food practices. The last question in the thesis is to understand how SPT can be useful for design practice. SPT shows a view that goes beyond the traditional interaction perspective, and points to the importance of approaching complex issues, such as sustainability challenges, with an awareness that also includes social and cultural aspects of the context. As well as this view being pertinent when approaching sustainability issues, it also provides value to designers in their emerging roles of dealing with more socially embedded concerns, such as social innovation and design for public policies. / <p>QC 20160311</p>

Thema der vorliegenden Arbeit ist die Bedeutung eines nahräumlichen Angebots an umweltfreundlichen Lebensmitteln für die Umweltauswirkungen des Lebensmitteleinkaufs. Die betrachteten Umweltauswirkungen gehen über die Produktwahl hinaus und schließen sowohl die Einkaufsmobilität als auch die Wahl der Einkaufsstätte mit ein. Für die Umweltauswirkungen ist von besonderem Interesse, ob bei einem fehlenden nahräumlichen Angebot auf weiter entfernt gelegene Einkaufsmöglichkeiten zurückgegriffen wird. Diese Fragen wurden am Beispiel des Lebensmitteleinkaufs in sechs Berliner Wohngebieten empirisch untersucht, wobei qualitative Methoden (Interviews) und quantitative Methoden (Befragung und Kartierung) kombiniert wurden. Die empirischen Befunde zeigen, dass die Angebotssituation in den untersuchten innerstädtischen Gründerzeitquartieren grundsätzlich besser als in den Großwohnsiedlungen und Einfamilienhausgebieten am Stadtrand ist. Insbesondere die Bioeinkaufsstätten sind für diese Unterschiede verantwortlich, da das Angebot an umweltfreundlichen Lebensmitteln im konventionellen Lebensmitteleinzelhandel von geringem Umfang und wenig bekannt ist. Ebenso wie beim Angebot bestehen bei der Nachfrage nach umweltfreundlichen Lebensmitteln Differenzen zwischen den untersuchten Wohngebieten. So kaufen die BewohnerInnen der Gründerzeitquartiere umweltfreundliche Produkte, insbesondere Bioprodukte, am häufigsten ein. Die Ergebnisse der Untersuchung zeigen, dass das nahräumliche Angebot eine entscheidende Rolle für den Kauf umweltfreundlicher Produkte spielt. Die im Rahmen dieser Arbeit gebildeten "Umwelteinkaufstypen" zeigen die divergierende Verhaltensweisen der KonsumentInnen beim Einkaufen in Abhängigkeit der Einkaufsorientierungen auf. Dabei verhalten sich diejenigen Personen, die in besonderem Maße umweltfreundliche Produkte kaufen, auch im Bereich Einkaufsmobilität besonders umweltfreundlich. / The influence of nearby shopping opportunities for environmentally friendly food on the environmental impact of food shopping is the topic of the present thesis. The environmental impacts considered exceed the choice of products and include shopping mobility behaviour and the choice of shop. Regarding environmental impacts, in how far shops further away will be visited if nearby opportunities are missing is of special interest. The present survey inquires these questions using food shopping in six residential areas of Berlin as an example. A combination of qualitative methods (interviews) and quantitative methods (mapping, inquiry) has been conducted. The results of the empirical study demonstrate considerable distinctions between the shopping opportunities for eco-friendly food in the different survey areas. The supply situation in the inner-city areas with tenement houses from Wilhelminian time generally surpasses the supply in the areas with high blocks of flats and detached family houses in the outskirts. In peculiar, natural food stores - concentrating in the inner-city areas - are of importance for these differences, as the supply of environmentally friendly food in the conventional food retail stores is rather limited and little known. Differences between the survey areas were also revealed for the purchase of eco-friendly food, especially organic food. The inhabitants of the areas with tenement houses from Wilhelminian time shop most environmentally friendly. Nearby supply has been shown to have an important impact on the purchase of eco-friendly food. Several types of ''environmental shoppers'' where generated, demonstrating the relevance of different shopping orientations for their shopping behaviour. Normally, shopping opportunities further away are not visited to buy environmentally friendly food. On the contrary, those persons who buy eco-friendly food often behave particularly environmentally friendly in the field of shopping mobility as well.