The diploma thesis focuses on description and analysis of the current situation on the market for franchise companies. Namely the conditions for cooperation, currently offered by the operators of the franchise concepts in the gastronomy field. For clarification, the work is divided into several chapters depicting the main aspects of franchise business, to which should pay attention every potential franchisee. The introduction summarizes the main characteristics of the franchising, focusing on characteristics of the franchise business, franchising forms available on the Czech market and advantages and disadvantages of operating on both parts. As following, there are discussed financial and tax aspects of the franchise businesses in the Czech Republic and the available options for financing the enterprises. There is a chapter also devoted to possible pitfalls of franchising and a conflict from the perspective of the competition laws. The next section of this thesis focuses on analysis of the advantages of franchising in terms of gastronomy, putting an emphasis on the main factors affecting the franchisees, such as support for the franchisee, franchise fees, return on investment, length of the contracts and franchise expansion strategy of the concepts. The last chapter of the analytical part of the diploma thesis is devoted to practical example which purpose is to compare the profitability of the two possible options of entrance to a gastronomic franchise concept. The conclusion is dedicated to a summary of the overall profitability of franchise business in general and specifically in the selected area. Furthermore, all the introductionary-defined hypotheses are either verified or disapproved.

The topic of the thesis is creating a business plan for a theme restaurant in the town of Zlín, the concept of the restaurant being a steak restaurant in North American style. The thesis consists of two parts - theoretical and practical. The theoretical part starts with addressing issues connected with the entrepreneur and entrepreneurship briefly and goes on to analyze the essence of the business plan and the principles which should be followed when drawing a plan up. Last but not least follows the suggestion of an appropriate structure for the business plan including the description of its individual parts. The practical part of the thesis presents the business plan for a theme restaurant. The business plan was written for the purpose of the founder, who is also the author of the thesis.

Restaurants, bars or cafés will always serve as places for social interaction and so they are an essential part of human life. In each country around the world, it is a place for meeting people and communication. The mission of Storyous company is to help its clients to create a pleasant atmosphere in their food service business by providing next generation POS system not only in the Czech Republic but also in Poland. The company has already experience with the electronic sales reporting that brings considerations about another international market for its expansion. The aim of the thesis is to analyze the Italian market, mainly the sector of gastronomy services and qualify and quantify the customer base in Italy. At the same time, the structure of competitors along with a brief sample of them will be introduced. The timing for the Italian market entry, the gross initial costs and the rate of product adaption will be discussed on the basis of PEST analysis and Porter Five strenghts model analysis. In the conclusion author of the thesis recommends further steps for more detailed analysis.

The aim of this Thesis is to point out the negative and positive aspects of marketing in gastronomy. Especially in marketing communication, pricing and creating of united corporate identity. The work consists of research, including expert's and customer's views. The core research concerns the motivation of culinary schools students to study and work in this field. Practical examples are primarily focused on sales promotion, media relations and processes that should be followed in café industry. The conclusion summarizes the key findings of all research undertaken.

The main aim of this thesis is to examine the implementation of the project Czech Specials in practice and analyze offer of regional specialities in the Central Bohemian region through the comparison of the product of certified and non-certified restaurants. The theoretical part deals with the importance of restaurant services, gastronomy, gastronomic tourism, quality, and marketing. The content of the work is also characteristic of the region of Central Bohemia, the historical development of regional gastronomy and specifications of traditional regional specialities of the region. The fourth chapter introduces the project Czech Specials and represents the results of the carried out survey of certified restaurants. In the final chapter the author deals with the analysis of the offer of non-certified restaurants in Kutná Hora, and performs a comparison of their product with the product of certified restaurants. Finally, it presents the findings of an interview on the topic of regional gastronomy and project Czech Specials with the owner of the non-certified restaurant in Kutná Hora.

Modern food systems are characterized by unsustainable models of mono-production and industrialization. These dominant practices lead to social and environmental negative externalities such as poor health outcomes, environmental degradation and biodiversity loss. A more holistic approach to food systems is required that acknowledges the social-ecological complexities of food systems and ultimately (re)connects humans to the biosphere.  Eco-gastronomy is put forward as a possible approach to achieving more sustainability in the food system. This study uses social-ecological systems thinking, resilience theory, social innovation literature and transition theory to understand the transformative potential of eco-gastronomic food processing initiatives for more sustainable food systems. It is set greater Cape Town area, where thirteen semi-structured interviews with eco-gastronomic niche food professionals were conducted and analyzed, applying a case study approach to describe the identity and transformative potential across the different cases through an innovations boundary framework, as well as multilevel interactions and scaling strategies.  This paper shows how niche eco-gastronomic initiatives in the Greater Cape Town area have successfully created new interactions between humans and the environment. They are highly interconnected among each other, as network building is a key business strategy given the low institutional support for these small-scale businesses. Exchange with the regime of large-scale producers remains limited. Instead, niche actors mainly focus on scaling out and scaling deep to achieve transformation, fostering the further development of the eco-gastronomic sector as well as engaging in a conversation that should alter producers’ and consumers’ production perceptions and beliefs.  Since the initiatives are still in a start-up phase, further research should better our understanding of the resilience of alternative food systems and niche-regime dynamics. They nevertheless provide seeds for social-ecological transformation in the Capetonian food system, showing that care for the social-ecological environment of food can result in more tasty and equitable meals.

<p>Low moisture baked goods (cookies, biscuits, etc.) are known for their high sugar content, low water content, and characteristic texture. The added sugar in baked goods has been a concern of health advocates due to the negative health implications of overconsumption of sugar. To minimize these health implications and support healthier food products, the replacement of sugar, sucrose, in low moisture baked goods with alternative sweeteners is of interest. The goal of this study was to improve understanding on how sweetener alternatives and dietary fiber interact with cookie ingredients and the subsequent cookie texture compared to sucrose containing cookies to aid in developing health-conscious low moisture baked goods.</p><p> The replacement of sucrose with sucrose replacers (SRs) encompassing a variety of structural and physicochemical properties (high fructose corn syrup (HFCS), amorphous sucrose, maltitol, allulose, isomalt, Benefiber, Miralax, fructooligosaccharides (FOS), and isomalto-oligosacchrides (IMO)) in wire-cut cookies was investigated in terms of starch thermal properties, model cookie formulations, and sensory descriptive analysis. Starch thermal properties were investigated using differential scanning calorimetry (DSC) while wire-cut cookie parameters were analyzed through a_w, color (<i>a, b, L</i>), moisture loss, cookie dimensions (height, width, length), and cookie hardness (N) assays. Sensory descriptive analysis was used to ascertain texture perception of wire-cut cookies through five attributes (hardness, fracturability, pastiness, cohesiveness, and crumbliness).</p> The onset gelatinization temperature (T_gel) was increased to a greater extent than sucrose by Miralax and FOS, and to the same extent by IMO, maltitol, and Benefiber at high concentrations (60%w/w). The SRs which performed similar to sucrose in wire-cut cookie baking (spread, moisture loss, hardness) and texture intensity ratings were amorphous sucrose, maltitol, and allulose. No significant differences in descriptive analysis intensity scores were found in crumbliness, cohesiveness, and pastiness between SRs and sucrose formulated wire-cut cookies. FOS, IMO, and Benefiber displayed significantly larger fracture intensity scores compared so sucrose and isomalt cookies were significantly less hard than sucrose cookies. Principal component analysis (PCA) related SRs effect on starch gelatinization, cookie baking properties, and descriptive analysis intensity scores, and indicated the mostly likely candidates for use in reduced sugar cookies are maltitol and allulose.

Un Centro Cultural Gastronómico es aquel que desarrolla servicios basados en una de las manifestaciones culturales más importantes de nuestro país, la gastronomía. La cual ha significado un importante punto de crecimiento y ha generado la aparición de tendencias basadas en desarrollar recorridos vivenciales, los cuales serán aplicados en el proyecto. El proyecto se desarrolla en Trujillo, La Libertad. Esta ciudad se encuentra entre los tres destinos elegidos por turistas y se está posicionando como destino gastronómico. Es por eso que, los espacios gastronómicos actuales reúnen en cada edición hasta 10 000 visitas. Sin embargo, no se ha desarrollado aun, un proyecto que emplace funciones gastronómicas y que realice turismo vivencial. El proyecto cuenta con dos flujos para generar continuidad, con la calle y con la plazuela ubicada en el terreno. Además, la volumetría nace según la forma y contexto del terreno, con un espacio central que permita una relación entre las funciones del proyecto como con el exterior. Este espacio se segrega en el segundo nivel para dividir las funciones, por un lado mantener el recorrido gastronómico y por otro, inicia la área educativa complementaria. Por último, se representa la parte tradicional e innovadora, en los espacios de turismo gastronómico, presentando la historia de la gastronomía, y la parte moderna con las nuevas tendencias explicadas, y, en cuanto a la expresión, se representa la arquitectura tradicional trujillana, con la configuración de casas patios, y, por otro lado, la parte contemporánea, con la cobertura metálica de la plaza principal. / A Cultural center of gastronomy is one that develops related services in one of the most important cultural events in our country, gastronomy. Which has an important growth point meaning and generated new trends baseon developing experiential registrars, which will be aplied on the Project. The Project is developed in Trujillo, La Libertad. This city is among the three destinations chosen by tourists and its positioning itself as a gastronomic destination. That is why, the current gastronomic spaces meet up to 10 000 visits in each edition. However, it hasn’t yet been developed, a project that performs gastronomic functions and experiential tourism. The project has to movements to generate continuity, with the Street and with the square located on the ground. In addition, volumetry is born acording to the shape and context of the land, with a central space that allow a relationship between the functions of the project and with the outside. This space is segregated in the second level to divides two functions, the gastronomic route and the complementary educational área. Finally, the traditional and innovative part is represented, in the gastronomic tourism spaces, presenting the gastronomy history, and the modern part with the new trens explained. And, in termes of expresión the traditional Trujillo architecture is represented with the configuration of court houses, and on the other hand, the contemporary part, with the metallic coverage of the main square. / Tesis

This study deals with creating suggestions for extension of gastronomic services in the IMPERIAL CATERING, company. It describes and analyses gastronomy and the business environment in which company operates. It also tries to find ways of improving services and that way to establish and improve the company’s position on the market.

À l’heure où les débats politiques se cristallisent autour du multiculturalisme, de la peur de la mondialisation et des récentes arrivées de migrants, ceci dans une Europe qui développe un repli sur soi, il semble important de redonner une profondeur historique aux échanges de toutes sortes entre les différentes rives de la Méditerranée. La cuisine en tant qu’objet d’analyse montre comment différents pays ont pu s’influencer mutuellement culturellement au point qu’il est difficile aujourd’hui de déterminer exactement l’origine d’une recette. Cependant, il existe toujours des résistances à certains traits culturels de l’Autre et ceci se voit à travers les habitudes alimentaires. Ce travail de recherche étudie les relations gastronomiques entre la France et le Maroc en utilisant le paradigme du transfert culturel. Il montre comment un aliment ou une recette passe ou non les frontières (culturelles et géographiques) et pourquoi. Pour cela, trois contextes ont été définis. La colonisation provoque une des grandes « rencontres » ayant marqué les deux sociétés jusqu’à aujourd’hui. L’alimentation est en effet au cœur des rapports de pouvoir en contexte colonial. Le deuxième facteur de la « rencontre » entre ces deux sociétés est le phénomène migratoire. Après avoir déterminé ses propres stratégies pour se nourrir lui-même en tant qu’individu, le migrant a un rôle dans les transferts culturels gastronomiques entre son pays et la France, notamment lorsque l’on sait que le secteur de l’alimentation est choisi par beaucoup de migrants marocains pour s’installer en France. Le migrant a un rôle d’innovateur en matière gastronomique pendant que l’on voit aussi évoluer les pratiques des sociétés française et européenne au regard de cette migration. En somme, à travers les pratiques alimentaires, les notions d’intégration, d’assimilation et d’acculturation sont réinterrogées. La recherche se termine enfin par une vision d’ensemble qui est celle de la mondialisation et de la volonté politique du Maroc d’utiliser ses ressources d’ordre gastronomique pour se placer sur la scène internationale. / At a time when political debates are crystallizing around multiculturalism, fear of globalization and furthermore the recent arrival of migrants in a Europe which is developing a withdrawal into itself, it seems important to restore some historical depth to the exchanges between the various shores of the Mediterranean area. Food as an object of analysis shows how different countries have so much culturally influenced one another that it is difficult today to determine exactly from where does a recipe comes. However, there is still resistance to certain cultural traits of “the Other” and this is reflected in one’s eating habits. This research studies the gastronomic relations between France and Morocco using the cultural transfer paradigm that shows how recipes could or couldn’t cross borders (in the cultural and geographical meaning) and why. Three context typologies have been defined. Colonization causes one of the great "meetings" that have marked the two societies until today given that in a colonial context food is in the center of power relations. The second factor of the "encounter" between those two societies is the the context of international migration. Migrants and immigrants have a role in cultural gastronomic transfers between their origin country and France, especially because it is chosen by many Moroccan migrants to settle in France by opening restaurants. The migrant has a role of innovator in gastronomic matters while we also see evolving the French and European companies practices towards this migration. Briefly, through eating practices, notions of integration, assimilation and acculturation are re-examined. Finally, the research concludes with an overall vision of globalization and Morocco's political will to use its gastronomic resources to position itself on the international stage.