In this study, I try to find the reason behind men’s comparatively small involvement in gender politics, relative to women. I suggest that this may be due to gender politics being an area of female power and authority, where men are finding it difficult to make an impact. In interviewing eight young politicians, knowledgable on the subject, I find some support for this claim. According to two interviewees, women are said to wield more influence, than men, primarily over what’s perceived to be women’s issues. According to one, women wield more influence, both over perceived men’s and perceived women’s  issues. I make the claim that these kinds of ideas may influence men’s involvement in gender politics, though more research on the subject is needed.

This thesis aims to contextualize gender politics, nationalism, and animism as interconnected cultural patterns reflecting 19th century acculturation and post-WWII national reconstruction of Japan. In particular, state-nationalism, hegemonic femininity, commodity animism, uniform fetishsm, and power structure are analyzed through the symbolisms and discourse of the Japanese indigenous faith: Shinto, female practitioners, and followers. There are two points of ideological and linguistic rupture in modern Japan: late-19th century and mid-20th century, in which a large part of this thesis is dedicated to for a holistic contextualization in accordance to historical narrative and events. Materials for this thesis were collected through three separate occasions of field research: winter of 2016 to 2017, summer of 2017, and the spring of 2018 where participant- observation, semi-structured interviews across different platforms, internet ethnography, and archival data analysis were combined. The thesis is separated into three parts: super state- nationalism, gender politics, and commodity animism, and each chapter has its own thematic focus for analysis while the ideological shifts are explained largely based on Ideological State Apparatus and subjectivity. The development of the several thousand year old faith is the preoccupation of this thesis in an attempt to interpret the collective identities, tendencies, and patterns of Japanese modernity.

The thesis deals with the history of feminism both in the world and in the Czech Republic, its trends and waves. Some distinguished male and female feminism representatives whose works and opinions have influenced the development of feminist ideology are introduced. It also gives a survey of permeation as well as influence of feminism and gender on certain areas of private and social life in the European Union and in the Czech Republic. In the thesis legitimacy or illegitimacy of feminist demands and possibilities to meet those demands are discussed. The terms such as equality, discrimination, agenda on equality between men and women and family politics are mentioned, because they refer to areas of a prominent concern of feminism.

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After the Catalan conflict in 2017, the number of female politicians and sympathizers in VOX increased notoriously(Bernardez-Rodal et al., 2020). Moreover, the growing participation and engagement of female audiences suggests that the use of several techniques to attract women (Pilkington, 2017; Mattheis, 2018; Askanius, 2021a) or the use of topics that evoque shared feelings (Dietze & Roth, 2020) could also be unfolding at a great speed in Spain. Thus, wanting to spand knowledge on the mentioned phenomenon, this thesis focuses on the Spanish context and explores how three VOX female politicians benefit from Alternative Influence Networks or AIN (Lewis, 2018) in Instagram and use influencer practices to spread far-righ ideas and sell anti-feminist or gender equality narratives.  For veracity and objectivity this research considered every post in the feed of these representatives for the sampling,obtaining a total of 290 relevant posts which were later analysed following a case study methodology. Theories of mediatization and media power, social media, online Interactivity and AIN, gender politics, and post-feminism and anti-feminism, served to understand the content of the analysed posts and classify them into 5 main topics (1. Anti-Feminism;2. Maternity; 3. Gender Politics and Gender Issues; 4. Targeting Women: Fear for the Spanish Race; 5. Christian values: pro-life and heteronormative love) that were repeatedly manifested in various ways. Main findings include how VOX female politicians benefit from social media to target women and sell far-right ideas through influencer practices and other tactics that are similarly used by other far-right actors. From this we could conclude that the role of female representators in VOX is of great importance to attract female audience by posting sensitive content or aiming at empathy through identification as well as to soften the image of the far-right through fear-based techniques or turning to biology.

This dissertation explores issues of gender politics, market segmentation, and taste through an examination of the contributions of several artists who have achieved Adult Contemporary (AC) chart success. The scope of the project is limited to a period when many artists who figured prominently in both the broader mainstream of American popular music and the more specific Adult Contemporary category were most commercially viable: from the mid-1980s through the 1990s. My contention is that, as gender politics and gendered social norms continued to change in the United States at this time, Adult Contemporary – the chart, the format, and the associated music – was an important, if overlooked or even trivialized, arena in which these shifting gender dynamics played out. This dissertation explores the significance of the Adult Contemporary format at the end of the twentieth century through analysis of chart performance, artist image, musical works, marketing, and contextual factors. By documenting these relevant social, political, economic, and musical factors, the notable role of a format and of artists neglected by scholars becomes clear. I explore these issues in the form of lengthy case studies. Examinations of how Adult Contemporary artists such as Michael Bolton, Wilson Phillips, Matchbox Twenty, David Gray, and Mariah Carey were produced and marketed, and how their music was disseminated, illustrate record and radio industry strategies for negotiating the musical, political, and social climate of this period. Significantly, musical and lyrical analyses of songs successful on AC stations, and many of their accompanying promotional videos highlight messages about musical genre, gender, race, and age. This dissertation ultimately demonstrates that Adult Contemporary-oriented music figured significantly in the culture wars, second and third wave feminism, expressions of masculinity, Generation-X struggles, postmodern identity, and market segmentation. This study also illustrates how the record and radio industries have managed audience composition and behavior to effectively and more predictably produce and market music in the United States. This dissertation argues that, amid broader social determinations for taste, the record industry, radio programmers, and Billboard chart compilers and writers have helped to make and reinforce certain assumptions about who listens to which music and why they do so. In addition, critics have weighed in on what different musical genres and artists have offered and for whom, often assigning higher value to music associated with certain genres, socio-political associations, and listeners while claiming over-commercialization, irrelevance, aesthetic insignificance, and bad taste for much other music.