The thesis focuses on representation of gender inequality in Czech lifestyle magazines for men. The main research question explores the ways in which men's magazines represent the issues of gender inequality. The research method used in this thesis is qualitative content analysis by Anselm Strauss and Juliet Corbin. The sample contains selected articles from Czech versions of the men's magazines Maxim and Esquire, covering all of 2016. The open coding process enabled labeling of the analyzed phenomena, discovering the prominent categories and their dimensions. Axial coding resulted in the reorganization of the categories, which emerged during open coding, by exploring the relationships between the categories and making connections between them. Selective coding identified the central phenomenon of the research. Male Dominance emerged as the core category, integrating the other categories - Manifestations of Gender Inequality, Men's Fear of Gender Equality and Partial Refutation of the Masculine Perspective - around the central phenomenon. The theories used as the sources of the enhancement of theoretical sensitivity are explored and presented in the theoretical part of this thesis. The research concludes that the analyzed lifestyle magazines for men spread negative gender stereotypes and...

The thesis deals with gender analysis of New exercise book of the German grammar by Doris Dusilova et. al. The first chapter introduces basic sociological terminology. In the second chapter, gender stereotypic verbal expressions are discussed. The theoretical part of the thesis is concluded with the discussion on gender problematic in educational environment and with the compilation of basic rules for gender-aware teaching. The thesis provides a detailed analysis of diverse life situations focusing on the feminin/masculine standpoint. Among others, professional life, household care, free-time activities and appearance loci are investigated. Practical part of the thesis features a questionnaire adopted in a survey of several elementary schools and secondary schools. The survey was designed in order to validate whether the understanding of common social situations reflects gender-stereotypic beliefs. Finally, the summary of conclusions is provided, derived from the survey and situation analysis.

This thesis deals with gender stereotypes in media. It is divided into two parts, one of which {--} a theoretical part {--} presents several theorethical concepts of gender in advertisement and media by some experts like Erving Goffman, Judith Williamson or Libora Oates-Indruchová. This part deals also with problems of media education and opportunities for realization of practical exercises as far as gender is concerned. The second part of this thesis is created for a practical purposes. It consists of seven practical activities focused on gender stereotypes in media which can be used at primary school as a schoolwork. A practical exercises aims to extand a students` knowledge of gender stereotypes which are presentated in media and at the same time find out how these stereotypes are percieved. At the end of the second part is described a feed-back which will be gained at the primary school Bezdrevská in České Budějovice.

In this study the researcher explores the career adaptability needs of a young woman in Swaziland. The study is driven by the work of Hackett and Betz (1981) and the Career Counselling Approach of Savickas (1993, 1997,&2009). Hackett and Betz (1981) postulate that women’s career development is hindered largely as a result of socialization experiences. A number of academics and practitioners assert that career adaptability is a key competency for career success (Hartung; Hirschi, 2009; O’Connell, McNeely&Hall 2008), hence the focus in this study on career adaptability through a qualitative research approach employing a case study design. In a bid to yield an up to date and inclusive personality and career profile of the participant, the following data collection techniques were utilised: Career Adaptability Questionnaire, career-story interview, semi-structured follow-up interviews, Rothwell-Miller Interest Blank, Myers-Briggs Type Indicator, Career Interest Profile, Values Scales, observations and a researcher journal. The results were then be analysed and interpreted quantitatively and QUALITATIVELY. Swaziland has established her own rules based on widely accepted and held values, beliefs and meanings (Daly, 2001). These views, beliefs and meanings have a strong influence on women’s place in society and in the workplace. In fact, a number of interrelated factors influence the way in which Swazi women are treated in Swaziland. Given this long-standing heritage, Swazi society has become accustomed to male control and decision making over family, traditional and societal issues (Daly, 2001). The research includes recommendations for career counselling practice and training as well as research and policy development appropriate to the cultural context of Swaziland that in many respects typifies most developing Africa countries. / Dissertation (MEd)--University of Pretoria, 2012. / Educational Psychology / unrestricted

Background: The portrayal of men and women in various contexts and genderedrelated research is a field of interest that has been extensively dealt with for more than three decades. Still, an acknowledgement of the “truth” is far from being attained. In marketing, the power of storytelling has revolutionized the way stories are used in business practice. This research focus on gender differences in marketing by adding storytelling as a parameter. Purpose: This thesis was conducted to investigate if men and women's perceptions differ in terms of decoding elements in a story. The purpose was answered by two research questions: (1) Do men and women’s perceptions differ in terms of decoding a message or theme in storytelling? (2) If so, what elements plays major roles? Method: This thesis takes on a triangulation method and uses an interpretivist research paradigm with a deductive research approach to explore the purpose. This was a qualitative study where primary data was collected using two qualitative research methods, and secondary data from peer-reviewed articles containing relevant theories to this research. Conclusion: The conclusion is made that if marketers aims to target women, they should focus to create a highly emotional story that contains sentimental elements and shows the importance of family, relationships and love. If they want to target the male audience, they should focus on creating a story that includes a character that is distinctly portrayed as a hero, information is told clearly and straight away where the males easily can identify the mission and, also emphasize statistics and status.

This thesis deals with male and female identity in contemporary society, with narrower focus on its presentation in television commercials. The aim of the work is the realization of content analysis, aiming at depicting the characters of men and women in television commercials. Theoretical part of the thesis consists of four chapters. The first chapter describes the general theoretical basis of this thesis. The second and third chapter deals with the specifics of male and female identity. The fourth chapter describes the research method of content analysis and presents the objectives and research hypotheses. The analytical part of the work examines the representation of men and women in television commercials at two levels - at the level of main characters, and at the level of commercials. The final part of the analytical part interprets the research results of analysis.

Inom detaljhandeln anses könsfördelningen av de anställda vara jämställd, men när ledningspositionerna granskas visar det sig att det är män som dominerar på positionerna. Trots lagstiftningar för att främja en jämställd arbetsmarknad och det faktum att en förändring av könsfördelningen skett de senaste tio åren visar det sig ändå att underrepresentation av kvinnor på ledningspositioner kvarstår. Det framkommer även att kvinnors arbetsvillkor innefattar könsstereotyper och fördomar gällande deras ledaregenskaper samt ambitionsnivå vilket på sikt kan försvåra deras karriärförutsättningar och möjligheter att nå ledningspositioner. Syftet med den här uppsatsen är att förstå kvinnors upplevelser av att nå ledningspositioner som traditionellt besitts av män och de faktorer som påverkat kvinnornas karriärmöjligheter. I uppsatsen har fem intervjuer med kvinnor på VD-position i fem detaljhandelsföretag i Sverige har genomförts genom en kvalitativ studie. Materialet som samlats in visar att de här kvinnorna lyfter sina personligheter och egenskaper som de främsta anledningarna till att de nått sina ledningspositioner. Resultatet visar på glapp mellan teorin som belyser vikten av nätverk för att kvinnors karriärer ska möjliggöras, och empirin som talar för att de här kvinnorna inte anser att det är en viktig faktor. Teorin och empirin överensstämmer när det kommer till relationen mellan bristen på kvinnliga förebilder och underrepresentationen av kvinnor i ledningspositioner. Slutsatsen för uppsatsen är att de kvinnor som intervjuats inte har stött på några hinder på sin väg mot ledningspositioner inom detaljhandeln men att det finns en medvetenhet om att könsstereotyper och fördomar påverkar kvinnors karriärmöjligheter inom detaljhandeln. / In the retail sector is the gender balance of employees considered equal, but when management positions are examined, it appears that men dominate these positions. Despite legislation to support an equal labor market and the fact that a change in the gender balance has taken place over the past ten years, it still appears that an underrepresentation of women in management positions remains. It also shows that women's working conditions include gender stereotypes regarding their leadership skills and ambition level, which in the long term can obstruct their career prospects and opportunities to achieve management positions. The purpose of this bachelor thesis is to understand women's experiences of reaching management positions that is traditionally occupied by men and the factors that affect women's career opportunities. Five interviews with women at the CEO's position in five retail companies in Sweden have been conducted in a qualitative study. The empirical data shows that these women raise their personalities and attributes as the main reasons for reaching their leadership positions. The result shows a gap between the theory that highlights the importance of networking to make women's careers possible, and empirical evidence that these women do not consider it an important factor. Theory and empirical evidence correspond when it comes to the relationship between the lack of female role models and the underrepresentation of women in management positions. The conclusion of this paper is that the women interviewed have not encountered any obstacles on their way to management positions in retail, but that there is awareness that gender stereotypes and prejudices affect women's career opportunities in retail.

The aim of this investigation was to study what adjectives the media uses when describing female and male football players and sportswomen and sportsmen. The objective was to see if the adjectives described men and women differently and whether the adjectives reinforced gender stereotypes. To see the frequency an adjective had an online corpus was used and the analysis was based on Fairclough´s model of critical discourse analysis. The results showed that many adjectives were used for both genders. However, adjectives regarding appearance only showed in the results for women. In conclusion, the men and women were described in similar ways, however, as the women were also described by their beauty indicates that the media reinforces the gender stereotypes in certain ways.

Although blatant sexism persists in the workplace, there is a subtler type of sexism that is not often discussed. Some of the harmful outcomes that concern organization employees and leaders include decreased job satisfaction and morale, increased stress and turnover, damaged workplace relationships, barriers to career development for women, and decreased feelings of safety in law enforcement employees. Subtle sexism is often disguised as friendliness or chivalry, and therefore is difficult to detect, so it is often ignored or trivialized. The harms are cumulative and compound over time. The purpose of this qualitative, phenomenological study was to gather data about how women experience subtle forms of sexism in the National Park Service (NPS) workplace. Semistructured telephone interviews assisted with the gathering of data from 12 women employed by the NPS. Feminist theory and critical theory guided the research process. Moustakas’s phenomenological method was used as an approach to data analysis. The findings that emerged included: (a) impacts on workplace culture, (b) harmful effects on individuals, (c) coping with subtle sexism, (d) organizational impacts, and (e) organizational change. The study promotes positive social change by providing a more nuanced understanding of how women experience and perceive subtle sexism. The results could help organizations to find more effective ways of dealing with this type of sexist behavior and decrease the negative outcomes.

El tema desarrollado en este artículo académico es la representación de la mujer en los diarios sensacionalistas peruanos, Trome y Karibeña, dando como hipótesis que estos medios de comunicación son el reflejo de una cultura machista, en donde se realzan estereotipos de mujer como objeto sexual, como subordinada al hombre o excluida del ámbito laboral. Para ello se analizarán las notas de los diarios, se abarcará la percepción de los lectores, y se conversará con especialistas que expliquen por qué en el Perú se acepta este trato hacia la mujer y bajo qué influencia social se da. Con esta información se concluirá que, en la actualidad, la prensa presenta una fuerte influencia de estereotipos sexistas, que se han normalizado, y, son el reflejo del machismo y desigualdad de género existente en el Perú y Latinoamérica. / The theme developed in this academic article is the representation of women in the Peruvian sensationalist newspapers, Trome and Karibeña, assuming that these media are the reflection of a masculine culture, where stereotypes of women as sexual objects are enhanced, as subordinate to men or excluded from the workplace. For this reason, the notes of the newspapers will be analyzed, the perception of the readers will be covered, and we will talk with specialists who explain why in Peru this treatment towards women is accepted and under what social influence it is given. With this information it will be concluded that, at present, the press has a strong influence of sexist stereotypes, which have normalized, and are the reflection of the gender inequality in Peru and Latin America. / Tesis