Reporting of sustainability has gained an increasing importance over the past years and companies have begun to take greater responsibility for society. One major reason why sustainability has been recognized is because of the increased climate change in the world. The airline industry, which is seen as an important part of today's tourism, have had a major impact on the social, economic and natural surroundings, which is an contributing factor to today's climate change and air pollution. Airlines can be divided into two categories, low-cost airlines and traditional airlines. These two airlines separates each other by their business ideas and strategies, where low-cost airlines target price-sensitive travelers while traditional airlines are known to have a larger price advantage over the low-cost airlines. Different strategies can lead to separation of the sustainability reports, as companies work in different ways, which has consequences for how they report their sustainability. This is a problem as companies take different social responsibilities. The purpose of this study is to describe and analyze how sustainability reporting differs between airlines that use different business strategies, by comparing two low-cost airlines with two traditional airlines. The authors first examined already existing theory that has been collected and compared to the companies' sustainability reports. The conclusions of this study have shown big differences between low-cost airlines and traditional airlines reporting of sustainability. An important reason for this is based on the airlines' strategies, where the low-cost airlines apply a low-cost strategy and try to gain competitive advantages by having the industry's lowest costs, while the traditional airlines have a strategy to make the flight as comfortable as possible for the travelers, where high quality and service is important priorities for creating customer satisfaction. The different strategies between the airlines mean that they prioritize different things, which are reflected in their sustainability reports. All airlines have shown clear initiatives to achieve a more sustainable world, but in this study, the traditional airlines have always done a little extra in all the three perspectives.

Bakgrund: Den 1 december 2016 trädde Lag (2016:947) om ändring i årsredovisningslagen (1995:1554) i kraft. Syftet är att göra hållbarhetsredovisningen mer transparent och jämförbar. Vissa bolag ska enligt denna lag upprätta en hållbarhetsrapport där hållbarhetsfrågor som mänskliga rättigheter, miljö, sociala förhållanden och information om dess personal presenteras. Ungefär 1600 företag påverkas av den nya lagen och kommer således tvingas hållbarhetsredovisa från och med årsredovisningen som avser 2017. Syfte: Denna uppsats syftar till att undersöka hur nya lagkrav kring hållbarhetsredovisning har påverkat hållbarhetsredovisningen för företag noterade på Small Cap inom konfektion- och finansbranschen. Metod: Studien tillämpar en deduktiv ansats med induktiva inslag och utför en kvalitativ innehållsanalys. Studien använder sig av en longitudinell fallstudie där empiri hämtas från Odd Molly och Venue Retail Group från konfektionsbranschen samt Midway och MedCap från finansbranschen. Insamlingen av data består av årsredovisningar från samtliga bolag och mellan åren 2014–2017. Slutsats: Studien visar att hållbarhetsredovisningen för företag noterade på Small Caps har påverkats av Lag (2016:947) om ändring i årsredovisningslagen (1995:1554). Den finner mönster av att studiens fyra bolag har gått från en allmän till en mer företagsspecifik hållbarhetsredovisning. Vidare så tillför studien branschspecifika insikter om hur utvecklingen av konfektions- och finansbranschens hållbarhetsredovisning sett ut mellan 2014–2017. / Introduction: On December 1, 2016, Act (2016: 947) amending the Annual Accounts Act (1995: 1554) entered into force. The purpose is to make the sustainability report more transparent and comparable. Large Companies now have to establish a sustainability report under which sustainability issues such as human rights, the environment, social conditions and information about its personnel are reported. About 1600 companies are affected by the new law and will therefore be required to report on sustainability from the annual report relating to 2017. Purpose: This paper aims to investigate how new regulations for sustainability reporting have affected the sustainability reports for companies listed on Small Cap in the clothing and finance industry. Method: The study applies a deductive approach with inductive elements and conducts a qualitative content analysis. The study uses a longitudinal case study where the empirical data is collected from Odd Molly and Venue Retail Group from the clothing industry, as well as Midway and MedCap from the finance industry. The collection of data consists of annual reports from these companies between 2014-2017. Conclusion: The study shows that sustainability reporting for companies listed on Small Cap has been affected by Law (2016: 947) as amended in the Annual Accounts Act (1995: 1554). It finds that the four companies of the study have gone from a general to a more company-specific sustainability report. Furthermore, the study provides insights on the development of the clothing and finance industry's sustainability report expires between 2014-2017.

Bakgrund: Enligt svensk lag ska arbetsgivare bedriva ett målinriktat arbete för att aktivt främja jämställdhet i yrkeslivet. Lagen säger även att större företag har en skyldighet att upprätta en hållbarhetsrapport innehållande upplysningar kring bland annat jämställdhet. Finns det skillnader i presentationen av jämställdhetsarbete beroende på branschtillhörighet? Syfte: Syftet med denna uppsats är att beskriva vad olika företag redovisar i sitt jämställdhetsarbete beroende på bransch. Uppsatsen avser vidare att identifiera och förklara skillnader i rapporteringen hos svenska börsnoterade bolag inom de tre olika branscherna; IT-, fastighets- och finansbranschen. Metod: I denna studie tillämpas en kombination av en kvantitativ och kvalitativ forskningsmetod med en abduktiv ansats. För att undersöka forskningsfrågorna har studien antagit en innehållsanalytisk forskningsmetod, där ett kodschema ligger till grund för insamling av empirisk data från olika företags års- och hållbarhetsredovisningar. Slutsats: Det framkommer skillnader i de studerade branschernas redovisning av jämställdhetsarbete. Några konkreta orsaker till detta kan inte förklaras med den empiriska data som har samlats in. Teorin kan dock förklara företags agerande och beslutsfattande, vilket kan ligga till grund för företagens synliggörande av jämställdhetsarbete. Studiens resultat visar på att finansbranschen redogör sitt jämställdhetsarbete i störst utsträckning, följt av fastighetsbranschen och därefter IT-branschen. / Background and problem: According to Swedish law, employers must actively work for promoting gender equality in the organization. The law also states that larger companies have an obligation to prepare a sustainability report containing information on, among other things, gender equality. Are there differences in the presentation of gender equality work depending on industry affiliation? Purpose: The purpose of this paper is to describe what different companies report in their activities for gender equality depending on industry. The thesis aims to identify and explain differences in the reporting of Swedish listed companies within the three different industries; IT, real estate and finance industry. Method: In this study, a combination of a quantitative and qualitative research method with an abductive approach is applied. In order to examine the research questions, the study has adopted a content analytical research method, where a code scheme forms the basis for collecting empirical data from various companies' annual and sustainability reports. Conclusion: The study has revealed differences in the reporting of gender equality in the studied industries. The empirical data cannot explain any concrete reasons for the differences. However, the theory can explain companies’ actions and decision-making, which can form the basis for companies' reporting of gender equality. The study's result show that the financial industry reports its gender equality work to the greatest extent, followed by the real estate industry and the IT industry.