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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Analýza zimního stadionu Mělník a návrh marketingového plánu / Analysis of the ice hockey stadium in Mělník and the proposal of marketing plan

Krejsa, Jiří January 2015 (has links)
Title: Analysis of the ice hockey stadium in Mělník and the proposal of marketing plan Objectives: The aim of this work is to elaborate analyzes of the state of the ice hockey stadium in Melnik and to create a proposal of a marketing plan for the stadium. The plan should serve to a more efficient functioning of the entire ice rink in the following years. Methods: The work analyzes years 2011-2013 where it focuses on the utilization of the ice surface, public skating hours and skating schools and analysis revenues and expenditures in the same period. Interviewing visitors, and competitive analysis of stadiums around Melnik were carried out. All values obtained from analyzes were subsequently compared with the national average values obtained from KPMG research. Results: The analyses identified the potential in greater efficiency of utilization of the ice surface and rental of advertising space. When comparing public financing is Melnik's stadium to the national average in the same size cities it turns out that Melnik's stadium is underfunded. The whole proposal of the marketing plan was compiled into 4 main sections aimed at attracting potential sponsors, increased use of ice rinks in the months of September to March, an increase in attendance of public skating and skating schools in the same...
2

Fauxtopia

Kampf, Raymond William 01 January 2004 (has links)
To all who come to this fictitious place:Welcome.Fauxtopia is your land. Here, age relives distorted memories of the past, and here, youth may savor the challenge of trying to understand the present. Fauxtopia is made up of the ideals, the dreams and the fuzzy facts which have re-created reality... with the hope that it will be a source of edutainment for all the world.Ray KampfFauxtopia DedicationApril 1st, 2004

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