Obrtel, P. Consumer Behaviour on the Mobile Phone Market. Diploma thesis. Brno: Mendel University in Brno, 2019. The diploma thesis deals with the behaviour of consumers at the age of 18–35 on the mobile phone market in the Czech Republic. The thesis analyses the smartphone market and identifies factors and consumer behaviour in choosing smartphones. The thesis conducts marketing research techniques, specifically survey, deep interviews, and cluster analysis. The outcome of the research pro-vides identification of factors influencing the consumer behaviour, characteristics of the market segments, and marketing recommendations for actors on the smartphone market.

This diploma thesis deals with the influence of implementation of a chatbot technology for sales promotion and customer services. The aim of the paper is to evaluate effects, that influence the consumer shopping behaviour after the implementation of chatbot and to identify factors that have an impact on the communication with this technology. Then the goal of this thesis is to create recommendations for companies considering the implementation of chatbot technology, which would also reflect the specifics of a Czech consumer. Data for primary research are obtained through questionnaire surveys and in-depth interviews. Quantitative research is used to process factor analysis that identifies factors influencing communication with chatbots.

Černíková, A. Customer behaviour in choosing preschool education in Czech Re-public. Diploma thesis. Brno: Mendel University, 2018. The diploma thesis deals with consumer behaviour of parents in the Czech Re-public in the market of preschool education. The thesis explorers the market of preschool education, identifies the factors and behaviour of consumers in choos-ing kindergarten. In the diploma thesis there are used the techniques of market-ing research, namely questionnaire survey, qualitative interviews and cluster analysis. The output of the thesis is the identification of factors influencing the consumer decision making on the choice of kindergarten, the characteristics of the market segments and the marketing recommendation for the subjects of the pre-school market.

The diploma thesis deals with consumer behaviour on the market of tea in Czech Republic. The thesis examines the tea market, monitors the evolution of tea consumption, consumer preferences and identifies factors affecting consumers in a given market. In this thesis are used techniques of marketing research, namely questionnaire survey, qualitative interviews and cluster analysis. The outcome of the thesis is to identify the main factors that influence consumer behaviour in the tea market, the characteristics of the market segments and recommendations for entities operating in the tea market.

This text deals with the issue of identification of stakeholders in the evaluation. The concept of stakeholders is defined first, and the characteristics of the evaluation approaches are presented. Later is presented the position of the world evaluation societies on the stakeholders. There are four methods of stakeholder identification: 1) Brainstorming, 2) General list, 3) Questions and 4) The snowball method. Own research focuses on methods of identification of stakeholders in evaluations in the Czech Republic. Data sources are evaluations of OP and ROP programs. Secondary and content data analysis was used to analyse the data. The result of the research is that specific methods of stakeholder identification have not been applied in OP and ROP evaluations. Based on the results of the research, a new procedure for identification of stakeholders in the evaluation was formulated.

The diploma thesis deals with the rationalization of the flow of transport units among the company Continental Teves CZ, s.r.o. and suppliers. The objective of the thesis is to map the flow of transport units, to suggest possible solutions and to pass judgment on a possible implementation of automatic identification that can facilitate monitoring of such marked transport units. The theoretical part of the thesis describes specifics of automotive industry and of supply chains that operate there.

This document introduces the reader to area of face recognition. Miscellaneous methods are mentioned and categorized to be able to understand the process of face recognition. Main focus of this document is on issues of current face recognition and possibilities do solve these inconveniences in order to be able to massively spread face recognition. The second part of this work is focused on implementation of selected methods, which are Linear Discriminant Analysis and Principal Component Analysis. Those methods are compared to each other and results are given at the end of work.

The topic of my thesis is a recognition in criminal proceedings. The thesis deals with recognition in terms of crimilonogy and criminal procedure. The recognition is one of the important evidence, which are often based on evidence in criminal proceedings. At first sight it may seem that a recognition is easy procedure in criminal proceedings, but closer examination reveals its complexity. The aim of the thesis is to introduce the recognition as a special way of proving and its specifics, summarization of the knowledge gained by studying textbooks and monographs, articles in journals and some judicial decisions, as well as outlining the selected questions and poiting out possible problems, especially the obligation of the defendant to attend the recognition. The thesis is divided into eight chapters, which are divided to subchapters. Following the introduction, the first chapter defines the concept of recognition, and then focuses on psychological basics of recognition, historical evolution of recognition as an evidence since 1873 and also its grounding in the Code of Criminal Procedure. Second chapter describes the relationship between recognition and other criminal methods, poiting out some of the common features and also its differences. Third chapter defines different types of recognition - with...

In this paper, we look at a media controversy that took effect at the release of the third game of the Mass Effect videogame series. The fans hated the ending of the game and demanded the publisher change it, which later happened. The fans have thus been given a certain amount of power and influence that wasn't too standard. The first part of the paper deals with videogame theory - we talk about the expressive power of videogames and how it can influence people. With the help of Henry Jenkins and Pierre Lévy we then showcase several media theories which attempt to explain the relationship between the fans, authors and content. Central to this paper is a qualitative research of chosen internet forum posts where we have attempted to learn the reasons for the fans' outrage. In the summary, we summarize what we have learned so far and attempt to put it all together.

Plants of the genus Bergenia are part of remedies used in Ayurveda medicine. They also play an important part in traditional healing practice in China, India, Mongolia and Russia. Theoretical part of this thesis sums the newest findings and research results concerning three Bergenia species: Bergenia ciliata (Haw.) Sternb., Bergenia crassifolia (L.) Fritsch a Bergenia ornata Stein. The thesis mainly focuses on their current and potential use in medicine and pharmacy. Bergenia extract is traditionally used for dissolving kidney stones, treating respiratory tract illnesses and to stop bleeding. The most important active substances of these plants, their characteristics and main effects are also noted. Bergenia is an important source of arbutin and bergenin. Bergenin has antitussive, antiflogistic and gastroprotective effects. Arbutin is used to treat urinary tract diseases and in cosmetology to lighten the skin. The experimental part of this thesis includes methods of preparation of permanent microscope slides from leaves of chosen Bergenia species. Photographs have been taken from both permanent and native slides. Anatomy of the leaf and leaf epidermis is described including stomatal index. Presence of calcium oxalate crystals in form of druses is also documented. Basic anatomical features were...