abstract: Healthcare is one of the most personal and complex services provided, and as such, designing healthcare environments is particularly challenging. In the last couple of decades, researchers have concentrated their efforts on exploring the elements of the hospital environment that affect patients' health and in finding ways to apply that knowledge in contemporary healthcare design. But despite the growing body of research, there is an element of utmost importance to healing environments that has not been studied very extensively: the patient experience. The interaction of patients with their environment shapes their personal experience, and inversely, focusing on designing experiences rather than services can inform the design of successful healing environments. This shift from designing services to designing experiences has deep implications in healthcare settings because of the stressful situations that patients have to go through; memorable experiences have a positive influence on a patient's emotional health because they help minimize stress and in healthcare environments this translates into improved outcomes. The concept of assembling experiences is not new, especially in the entertainment industry; it was, in fact, the underlying principle behind the creation of the first theme park more than fifty years ago: Disneyland. Today, Disney is an entertainment industry leader and their design concepts and practices have been perfected to achieve the Company's main purpose: to immerse Guests in a happy, unforgettable experience. This research study focuses on examining the principles used by Disney designers, or Imagineers, as they are called within the organization, to generate memorable experiences, and how those theories can be adopted and adapted by healthcare designers to create better healing environments. However, Disney's Imagineering is not the only approach considered in this research. A thorough analysis would not be complete without delving into the concept of experiential design as a design process and from an economical perspective, as well as without analyzing recent notions about the importance of authenticity in businesses and its implications on design. This study, therefore, suggests a new healing environment design model based on a comprehensive review of the literature related to three main design approaches: Disney Imagineering, experiential design and authenticity. / Dissertation/Thesis / M.S.D. Design 2012

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Cities, regions, nations and other places have in recent decades become active participants in the global competitive economy, and now operate in a global marketplace, competing with other places all over the world for investors, tourists, residents and workforce. As a result, places use marketing and branding strategies and practices to gain reputation and competitive advantage. Chinese cities have, over the past decades, increasingly engaged in branding activities, and even taken the role of spearheads for China in its positioning in the global economy, seen for example in the organization of mega-events. The branding of Chinese cities nevertheless exhibits some differences compared with city branding in the West. The aim of this dissertation is to contribute to our knowledge of the internal-political aspects of place branding, using field studies of the imagery used in city branding practices in five Chinese mega-cities, namely Beijing, Shanghai, Shenzhen, Chengdu and Chongqing. The focus is on the images and language used in the cities’ branding, and on key political aspects involved in the branding of Chinese mega-cities. The theoretical lens incorporates concepts tied to images, language, imaginaries, ideology and power, and the study relies on an ethnographic, multiple case study approach, including longitudinal fieldwork in China. The findings consist of rich illustrations of the branding of the five Chinese mega-cities, and include an analysis of similar imagery found in all five cities, grouped into economic, international, cultural, social and environmental imaginaries. This shows that city branding in Chinese mega-cities is focused on creating international and competitive cities, while also paying attention to the environment, culture and internal target groups such as residents. A central contribution of this dissertation is the development of the concept ‘imagineering’, used in this study to conceptualize key political aspects of city branding in Chinese mega-cities. Imagineering contains three main elements, namely local adaptations of national directives, policies, plans and concepts; a strong future orientation while also accentuating selected elements from the past; and a focus on local populations with the creation of stability and harmony as a central goal. Imagineering is also conceptualized as a policy instrument exercised by a powerful élite, closely intertwined with urban governance, and used to influence people, values, places and, ultimately, city futures.

This thesis examines how member nations manage their national identities within the supranational context of the Eurovision Song Contest (ESC) and the significance of the ESC in creating a shared European identity. Patterns of identification and attitudes relating to culture, ethnicity/nationality, religion/faith, and gender/sex are discovered by studying the winning submissions from 1998 to 2022 through content analysis and discourse analysis. The ESC acts as a soft power instrument by encouraging member nations' sense of solidarity and cultivating respect for and understanding of other cultures. It serves as a platform for cross- cultural dialogue, self-promotion, and nation branding, fostering diplomatic connections and providing opportunities for commercial and cultural exchanges.  The ESC emphasizes the dichotomy between national and European identity, but it also demonstrates how these identities intersect and support one another. It advances the formation of a European identity while giving states a forum to showcase their national and cultural identities. The ESC influences notions of European identity and defines what it means to be European.