O objetivo geral da presente tese foi investigar possíveis efeitos da atenção dividida da memória implícita perceptual não-verbal e verbal, e conceitual na fase de recuperação. Foram realizados dois estudos teóricos e um empírico. O primeiro estudo teórico teve o objetivo de revisar sistematicamente pesquisas que avaliaram o papel da atenção em testes de memória implícita (priming de repetição) com o paradigma da atenção dividida, na fase de codificação ou de recuperação. Foram selecionados 31 artigos empíricos com base em critérios pré-estabelecidos. Concluiu-se que os primings, perceptual e conceitual, são afetados pela atenção dividida na codificação quando a tarefa secundária demanda mais atenção, isto é, quando exige resposta frequente e é apresentada sincrônica ao estímulo alvo de memória. Poucos estudos foram realizados na fase de recuperação e indicaram imunidade desses primings à atenção dividida. O segundo estudo buscou apresentar e discutir aspectos metodológicos relevantes à elaboração de experimentos usando priming de repetição, com ênfase na seleção de materiais (software, listas de estímulos normatizados para o Brasil e relevância de fatores psicolinguísticos) e manipulação de variáveis (calibração pré-experimental, instruções e tempo de exposição dos estímulos, por exemplo). Recomendações para pesquisas futuras foram apresentadas. O artigo empírico foi o terceiro estudo e incluiu três experimentos. Os experimentos exploraram o papel da atenção na memória implícita perceptual não verbal e expandiram os resultados com testes perceptual e conceitual verbal, avaliando os efeitos da atenção dividida em novas condições experimentais. O experimento 1 utilizou o teste implícito de completar fragmentos de figuras com uma tarefa secundária de julgamento de tons; o experimento 2 utilizou completar radical de palavra e o experimento 3, produção de exemplar da categoria, ambos com uma tarefa secundária de julgamento de sequências de consoantes. Os resultados evidenciaram que a memória implícita foi afetada pela atenção dividida nos testes de completar fragmentos de figura e produção de exemplar da categoria, enquanto completar radical de palavra foi imune aos efeitos da divisão da atenção. Coletivamente, os resultados indicaram que, sob algumas circunstâncias, memória implícita perceptual exige recursos atencionais na recuperação. Recursos atencionais são exigidos pela memória implícita conceitual, tal como hipotetizado na literatura. / The general aim of this thesis was to investigate the role of attention in nonverbal perceptual implicit memory and expand knowledge on perceptual implicit memory and verbal conceptual. Two theoretical studies and one empirical were performed. The first theoretical study systematized research that evaluated the role of attention in implicit memory tests (repetition priming) with the paradigm of divided attention in encoding or retrieval phase. A total of 31 empirical articles based on pre-established criteria. The conclusion was that the primings, perceptual and conceptual, are affected by divided attention in encoding when the secondary task demands more attention, that is, when requires frequent response and it is presented synchronously to the memory target stimulus. Few studies was conducted in the retrieval phase and indicated that the primings are immune to divided attention. The second theoretical study aimed to present and discuss methodological aspects relevant to the elaboration of experiments using repetition priming, with emphasis on the selection of materials (software, standardized stimuli lists for Brazil and relevance of psycholinguistic factors) and variable manipulation (pre-calibration experimental, instructions and exposure time of the stimuli, for example). Recommendations for future research are presented. The empirical paper was the third study and included three experiments. The experiments explored the role of attention in nonverbal perceptual implicit memory and expanded the results with perceptual tests and verbal conceptual, evaluating the effects of divided attention on new experimental conditions. Experiment 1 used the implicit picture fragment completion test with a secondary task of judgment tones; Experiment 2 used word stem completion and the experiment 3, exemplary production category, both with a secondary task of judgment consonant sequences. The results showed that implicit memory was affected by divided attention in picture fragment completion and category exemplar production, while word stem completion was immune to the effects of divided attention. Collectively, the results indicated that, under some circumstances, perceptual implicit memory requires attentional resources in recovery. Attentional resources are required by the conceptual implicit memory, as hypothesized in the literature.

Product placement, an advertising trend that places a brand within the context of an information medium, has emerged as an effective means of increasing brand recognition. The practice has not been thoroughly examined in the different media in which it occurs. The purpose of the present experiment was to investigate the effectiveness of prominent and subtle product placements in books on different forms of memory. The effectiveness of the placements was evaluated by measuring explicit and implicit memory for the placed brands. Additionally, effectiveness was measured with two types of preference judgments: a forced choice scenario and a shopping list scenario. Results from Experiment 1 showed that participants demonstrated implicit memory for brands mentioned in the novel with a word stem completion task and a category exemplar generation task. The centrality of placement only affected performance on these tasks for test-aware participants. Experiment 2 used a forced choice task and showed that consumer preference was unaffected by subtle and prominent placements. Experiment 3 used a shopping list scenario and showed that brand placement affected participants’ preferences for previously studied brands regardless of the placement centrality. The experiments also showed that participants had explicit memory for the brands with prominent placements leading to better recall than subtle placements. Taken together, the findings show that the placement of brands in books is a valid means of influencing consumer awareness and behavior toward the brand.

There have been many theories on why we forget. One of the recent approaches to this phenomenon is retrieval induced forgetting (RIF). The present study investigated RIF and different kinds of disruptions and their effects by using extra-list cued recall task. Some participants studied two additional word lists after the target list and some participants studied and were tested from these interpolated lists before their final recall of target list. Relatedness of the interfering lists was also manipulated. There were two control groups that either got an immediate test or got a math task before memory test. The particular interest was on the target competitor effect. The results of the study indicated that all the disruption conditions reduced the effects of competitors. However, there was no effect of retrieval-induced forgetting and also no effect of relatedness. The importance of retention interval on forgetting was discussed.

A critical function of perception is the organization of temporally spaced input. This is accomplished through grouping, a process by which within-group elements are integrated with one another to form a cohesive unit. Grouping also requires boundaries to set off within-group elements from unrelated stimuli. In the temporal domain, grouping may be accomplished through use of an implicit working memory system that connects temporally spaced information. Temporal group boundaries may be created by reductions in the default integrative processes of this memory system. The present experiments probed integration strength by embedding priming tasks within temporal groups (i.e., events). Because priming also draws upon implicit working memory, priming strength should reflect the strength of integration. If modulation of temporal integration is responsible for grouping, this should be manifested as a reduction of priming across boundaries. Irrelevant feature priming tasks were used to assess integration strength. Participants responded to one of two independently varying object features. In this form of priming, change consistency of relevant and irrelevant features produces faster reaction times, resulting in a crossed interaction. This interaction served as a meter for the strength of temporal integration. The experiments included a variety of temporal grouping manipulations. Experiments involving rhythmic groups, spatial shifts, rotations, pitch, and timbre, as well as higher-level conceptual shifts, demonstrated reduced priming in across-boundary conditions. Both visual and auditory events were used, and experiments demonstrated that viewers’ interpretation of a scene contributed to the observed effects. Temporal integration does appear to be reduced at certain event boundaries, suggesting that this may be the general manner in which temporal grouping is accomplished. Motion change, a boundary from event segmentation research, did not reduce priming, indicating that the process presently under study differs from that studied using explicit segmentation procedures. The reduction of integration may correspond to a subjective, amodal experience of separation. The present technique may therefore offer an objective, implicit method to assess this sense of separation. Using this method, it is possible to reliably determine when people are experiencing temporal group boundaries even when they are not deliberately attending to them. / text

国立情報学研究所で電子化したコンテンツを使用している。

Thesis (Ph. D.)--State University of New York at Binghamton, Department of Psychology, 2009. / Includes bibliographical references.

O objetivo geral da presente tese foi investigar possíveis efeitos da atenção dividida da memória implícita perceptual não-verbal e verbal, e conceitual na fase de recuperação. Foram realizados dois estudos teóricos e um empírico. O primeiro estudo teórico teve o objetivo de revisar sistematicamente pesquisas que avaliaram o papel da atenção em testes de memória implícita (priming de repetição) com o paradigma da atenção dividida, na fase de codificação ou de recuperação. Foram selecionados 31 artigos empíricos com base em critérios pré-estabelecidos. Concluiu-se que os primings, perceptual e conceitual, são afetados pela atenção dividida na codificação quando a tarefa secundária demanda mais atenção, isto é, quando exige resposta frequente e é apresentada sincrônica ao estímulo alvo de memória. Poucos estudos foram realizados na fase de recuperação e indicaram imunidade desses primings à atenção dividida. O segundo estudo buscou apresentar e discutir aspectos metodológicos relevantes à elaboração de experimentos usando priming de repetição, com ênfase na seleção de materiais (software, listas de estímulos normatizados para o Brasil e relevância de fatores psicolinguísticos) e manipulação de variáveis (calibração pré-experimental, instruções e tempo de exposição dos estímulos, por exemplo). Recomendações para pesquisas futuras foram apresentadas. O artigo empírico foi o terceiro estudo e incluiu três experimentos. Os experimentos exploraram o papel da atenção na memória implícita perceptual não verbal e expandiram os resultados com testes perceptual e conceitual verbal, avaliando os efeitos da atenção dividida em novas condições experimentais. O experimento 1 utilizou o teste implícito de completar fragmentos de figuras com uma tarefa secundária de julgamento de tons; o experimento 2 utilizou completar radical de palavra e o experimento 3, produção de exemplar da categoria, ambos com uma tarefa secundária de julgamento de sequências de consoantes. Os resultados evidenciaram que a memória implícita foi afetada pela atenção dividida nos testes de completar fragmentos de figura e produção de exemplar da categoria, enquanto completar radical de palavra foi imune aos efeitos da divisão da atenção. Coletivamente, os resultados indicaram que, sob algumas circunstâncias, memória implícita perceptual exige recursos atencionais na recuperação. Recursos atencionais são exigidos pela memória implícita conceitual, tal como hipotetizado na literatura. / The general aim of this thesis was to investigate the role of attention in nonverbal perceptual implicit memory and expand knowledge on perceptual implicit memory and verbal conceptual. Two theoretical studies and one empirical were performed. The first theoretical study systematized research that evaluated the role of attention in implicit memory tests (repetition priming) with the paradigm of divided attention in encoding or retrieval phase. A total of 31 empirical articles based on pre-established criteria. The conclusion was that the primings, perceptual and conceptual, are affected by divided attention in encoding when the secondary task demands more attention, that is, when requires frequent response and it is presented synchronously to the memory target stimulus. Few studies was conducted in the retrieval phase and indicated that the primings are immune to divided attention. The second theoretical study aimed to present and discuss methodological aspects relevant to the elaboration of experiments using repetition priming, with emphasis on the selection of materials (software, standardized stimuli lists for Brazil and relevance of psycholinguistic factors) and variable manipulation (pre-calibration experimental, instructions and exposure time of the stimuli, for example). Recommendations for future research are presented. The empirical paper was the third study and included three experiments. The experiments explored the role of attention in nonverbal perceptual implicit memory and expanded the results with perceptual tests and verbal conceptual, evaluating the effects of divided attention on new experimental conditions. Experiment 1 used the implicit picture fragment completion test with a secondary task of judgment tones; Experiment 2 used word stem completion and the experiment 3, exemplary production category, both with a secondary task of judgment consonant sequences. The results showed that implicit memory was affected by divided attention in picture fragment completion and category exemplar production, while word stem completion was immune to the effects of divided attention. Collectively, the results indicated that, under some circumstances, perceptual implicit memory requires attentional resources in recovery. Attentional resources are required by the conceptual implicit memory, as hypothesized in the literature.

O objetivo geral da presente tese foi investigar possíveis efeitos da atenção dividida da memória implícita perceptual não-verbal e verbal, e conceitual na fase de recuperação. Foram realizados dois estudos teóricos e um empírico. O primeiro estudo teórico teve o objetivo de revisar sistematicamente pesquisas que avaliaram o papel da atenção em testes de memória implícita (priming de repetição) com o paradigma da atenção dividida, na fase de codificação ou de recuperação. Foram selecionados 31 artigos empíricos com base em critérios pré-estabelecidos. Concluiu-se que os primings, perceptual e conceitual, são afetados pela atenção dividida na codificação quando a tarefa secundária demanda mais atenção, isto é, quando exige resposta frequente e é apresentada sincrônica ao estímulo alvo de memória. Poucos estudos foram realizados na fase de recuperação e indicaram imunidade desses primings à atenção dividida. O segundo estudo buscou apresentar e discutir aspectos metodológicos relevantes à elaboração de experimentos usando priming de repetição, com ênfase na seleção de materiais (software, listas de estímulos normatizados para o Brasil e relevância de fatores psicolinguísticos) e manipulação de variáveis (calibração pré-experimental, instruções e tempo de exposição dos estímulos, por exemplo). Recomendações para pesquisas futuras foram apresentadas. O artigo empírico foi o terceiro estudo e incluiu três experimentos. Os experimentos exploraram o papel da atenção na memória implícita perceptual não verbal e expandiram os resultados com testes perceptual e conceitual verbal, avaliando os efeitos da atenção dividida em novas condições experimentais. O experimento 1 utilizou o teste implícito de completar fragmentos de figuras com uma tarefa secundária de julgamento de tons; o experimento 2 utilizou completar radical de palavra e o experimento 3, produção de exemplar da categoria, ambos com uma tarefa secundária de julgamento de sequências de consoantes. Os resultados evidenciaram que a memória implícita foi afetada pela atenção dividida nos testes de completar fragmentos de figura e produção de exemplar da categoria, enquanto completar radical de palavra foi imune aos efeitos da divisão da atenção. Coletivamente, os resultados indicaram que, sob algumas circunstâncias, memória implícita perceptual exige recursos atencionais na recuperação. Recursos atencionais são exigidos pela memória implícita conceitual, tal como hipotetizado na literatura. / The general aim of this thesis was to investigate the role of attention in nonverbal perceptual implicit memory and expand knowledge on perceptual implicit memory and verbal conceptual. Two theoretical studies and one empirical were performed. The first theoretical study systematized research that evaluated the role of attention in implicit memory tests (repetition priming) with the paradigm of divided attention in encoding or retrieval phase. A total of 31 empirical articles based on pre-established criteria. The conclusion was that the primings, perceptual and conceptual, are affected by divided attention in encoding when the secondary task demands more attention, that is, when requires frequent response and it is presented synchronously to the memory target stimulus. Few studies was conducted in the retrieval phase and indicated that the primings are immune to divided attention. The second theoretical study aimed to present and discuss methodological aspects relevant to the elaboration of experiments using repetition priming, with emphasis on the selection of materials (software, standardized stimuli lists for Brazil and relevance of psycholinguistic factors) and variable manipulation (pre-calibration experimental, instructions and exposure time of the stimuli, for example). Recommendations for future research are presented. The empirical paper was the third study and included three experiments. The experiments explored the role of attention in nonverbal perceptual implicit memory and expanded the results with perceptual tests and verbal conceptual, evaluating the effects of divided attention on new experimental conditions. Experiment 1 used the implicit picture fragment completion test with a secondary task of judgment tones; Experiment 2 used word stem completion and the experiment 3, exemplary production category, both with a secondary task of judgment consonant sequences. The results showed that implicit memory was affected by divided attention in picture fragment completion and category exemplar production, while word stem completion was immune to the effects of divided attention. Collectively, the results indicated that, under some circumstances, perceptual implicit memory requires attentional resources in recovery. Attentional resources are required by the conceptual implicit memory, as hypothesized in the literature.

A idéia de que memória possa ser segregada em diferentes sistemas e processos possui uma longa história. O desenvolvimento desta concepção esteve associada a casos clínicos envolvendo pacientes amnésicos, estimulando a noção da existência de funções cognitivas específicas relacionadas ao funcionamento de regiões específicas do sistema nervoso. Considerando o contexto histórico no qual se inserem os modelos de memória de longa duração explícita e implícita, a proposta do presente trabalho foi avaliar (1) a extensão da aquisição de conhecimento implícito percepto-motor por meio da imaginação vista aqui como um mecanismo de manipulação de informações na memória operacional, por controle da atenção, e (2) se conhecimento implícito adquirido num dado contexto de treino pode ser utilizado em novos contextos, contrariando conceitos estabelecidos na área, de que esse tipo de conhecimento está firmemente associado ao contexto em que se deu a aquisição. O Experimento 1 mostrou inequivocamente que há aquisição de habilidades motoras por meio de treino imaginativo e, adicionalmente, que essa aquisição segue um curso temporal idêntico àquele observado na aquisição por treino real, sugerindo que ambos os tipos de aquisição exibem propriedades similares, podendo ser equivalentes. O Experimento 2 mostrou que a aquisição de conhecimento implícito envolvendo leitura de texto cujos caracteres foram submetidos a variados tipos de rotação favorece o desempenho na leitura de texto com rotação completamente nova, indicando que o conhecimento implícito adquirido previamente foi flexivelmente empregado no desempenho da nova tarefa. No conjunto, esses resultados mostram que a manipulação de conteúdos na memória operacional permite adquirir conhecimento implícito “de-cima-para-baixo” e que a utilização desse tipo de conhecimento não está restrita ao contexto de sua aquisição, podendo ser empregado flexivelmente em novas situações. Esses resultados indicam para a necessidade de revisão dos conceitos vigentes sobre a interação entre sistemas de memória e sobre as propriedades do sistema de memória implícita / The notion that memory may be dissociated in distinct systems is antique. The development of this assumption seems to be associated with studies involving amnesic patients, which contributed for the notion that specific cognitive functions are underlied for specific brain regions. Taking into account the historic context in which the models for explicit and implicit long-term memory developed, the aims of this study was to evaluate (1) to which extent there is acquisition of perceptual-motor implicit knowledge by way of imagery - seen here as a manner of handling information in working memory by control of attention, and (2) to which extent implicit knowledge acquired in a specific context may be used to solve problems in novel contexts, confronting established assumptions that this type of knowledge is strongly associated to the context of its acquisition. The Experiment 1 showed that there is acquisition of perceptual-motor implicit knowledge by way of imagination; the time-course for this acquisition is similar to that seen when acquisition occurs by actual task performance, suggesting that similar properties underlie both types of acquisition. The Experiment 2 showed that prior implicit knowledge acquisition related to reading rotated texts favors performance for reading texts with completely novel types of rotations, indicating the occurrence of transfer of training and, more importantly, that implicit knowledge was flexibly used for performance of a novel task. Taken together, these results show that handling information in working memory promotes “top-down” acquisition of perceptualmotor implicit knowledge and that this type of knowledge is not strictly associated to the specific context of its acquisition, being used for novel tasks. These results indicate the need for a review of the current assumptions about the interaction of memory systems and about the admitted properties of the implicit memory system.

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