The aim of this diploma thesis is to explain a product´s life cycle principle and process and its influence at marketing decision process ( in a real company). The theoretical part explains the essential concepts related to marketing, such as information, marketing decision making, product´s life cycle and its phases, BCG matrix and marketing mix. The practical part presents the company MADETA, explains the definition of cheese, represents MADETA competitors, and associations that operate in the market of cheese and dairy. The second half of the practical part presents a product´s life cycle analysis. For the life cycle analysis was chosen cheese Madelad as a suitable product. In the framework of Madeland´s life cycle, the marketing decision was analysed in details in the four basic politics of marketing mix, and there were found such strategies, which could be used by Madeland during the individual phases of the life cycle. To confirm the results of a life cycle analysis of the product was designed BCG matrix. In conclusion of this diploma thesis is formulated recommendations that could contribute to an increase in sales volume of Madeland and thus affect its life cycle.

This diploma thesis deals with the management of information flow of a small company using Business Intelligence tools and the data mart. There is defined the problem of working with information from the point of view of selected company in the first part. The next part presents selected theoretical background on the basis of which was the aim achieved. The fourth part analyses the current situation of the company. There is recommended complex improvement of the current situation in the practical part. Selected information management problem is accomplished factually. There are also introduced suitable software tools, which were used for the solution.

The aim of the thesis is an analysis of ADR among Czech consumers and consumer Czech and Czech dealer. ADR System Analysis is performed using a questionnaire survey among respondents - consumers and controlled depth interviews with the staff of ADR. Based on analysis of collected data will be provided suggestions for improvement.

The diploma thesis is concerned with specific legal instruments for protection of rights of third persons introduced by the media law in the Czech Republic. The aim is to provide a complex overview of the right to reply, supplementary statement, supplementary information and protection of sources. In order to do so, this thesis introduces the value basis of the legislation, characterizes all these instruments and the conditions under which they might be claimed and describes possible exercise of these rights in court. The thesis is divided into four chapters. The first chapter is focused on the constitutional background of the basic human rights of protection of personality as well as on the freedom of expression, including their legal base in international treaties. This chapter also describes the so-called proportionality test, which is used by the courts in cases where two basic human rights collide with each other. The second chapter deals with the sources for legislation regarding the protection of personality under Czech media law. The most significant rulings of the European Court of Human Rights are introduced in this chapter, i.e. the case of Von Hannover v. Germany and the case of Axel Springer AG v. Germany. This chapter is also concerned with the legislation of the European Union and...

The diploma thesis analyzes detached house created in BIM software. In the practical part was modeled BIM model, which was attributed the Information. Of the exported data was created budget and calculated total cost of building. The part of this work is calculate life-cycle cost and analysis of the most costies parts. The main result of this work is the demonstrace private investors and public procurement the advantages of BIM attitute to projects, Also calculate the price of building and life cycle costs in the studies BIM model can help investor to show how much they will cost of building without investor didn´t invest too much project funds and thus could reconsider the rejection or modification project.

The aim of this Master thesis has been to summarize the current theoretical knowledge about the possibilities of using stories in management, especially their use as a tool for better and easier decision-making in a nowadays turbulent period, and to summarize the aspects explaining their positive contribution in this issue. In the practical part, the thesis focuses on exploring the use of stories by students of the University of Economics in Prague to decide on subjects and teachers. More specifically, the aim has been to find out how students are influenced by stories told by their colleagues in selection of subjects and teachers, how actively students use stories for obtaining and transmitting knowledge and information, in what form stories spread among students, which communication channel students prefer and why, what the quality of stories is and what the differences between Bachelor's and Master's students in those aspects are. The purpose of this research has been to demonstrate the power of stories in influencing individuals decision-making, applicable also to classical management in the corporate environment. As a research method, a combination of a quantitative and simple qualitative analysis in the form of the semi-structured questionnaire has been used. Based on the research, it has been found out that students do decide about subjects and teachers on the basis of others'stories, they do actively seek those stories and they do prefer personal narrative from friends, as this form has turned out to be considered as the most reliable for students, and also the one which will find the most consistent validation in what they will experience next. Students of Bachelor's and Master's studies differ in the selected communication channel and the activity with which they search for and use the stories.

Antoni Ludwicki Development of the radio broadcast news after the World War II Abstract The aim of this thesis is the analysis of changes in style of radio broadcast news in the second half of the 20th century. The main source for this research is the Archive of Czech radio. Theoretical part of this work contains scientific literature and the determination what a radio broadcast news should be like. This part contains also a description of radio broadcasking in Czechoslovakia before the World War II. A significant part of this work contains transcriptions and analyses of recording of radio news. The analysis begins with records from 1968 as no data was found on the research in the Archive of Czech radio before that date. The research was divided into chapters based on historical events. Last part of the analysis of style is the comparison between theoretical and practical research and conclusions. The purpose of this thesis is the analysis of style in radio broadcast news and changes of this style within chosen decades.

The objective of the thesis is to characterize the importance of information and consequently also of knowledge as the bases for active dealing in the stock market. The fundamental terms of information credibility, disinformation and information asymmetry, which have a cardinal effect on behaviour of particular participants of the market, are mentioned in the thesis. The theory of effective markets and the factors due to which it is not able to explain the development and the real state of the contemporary stock markets, are analysed in more detail in the thesis. A considerable part of the thesis is devoted to the analysis and the definition of information need as a basic requirement for making successful investment decisions of an individual, whereas ways to its fulfilment are implied -- including a description and a division of available information sources. The description and the analysis of several dealing strategies which are directly based on usage of various kinds of information are not missing in the thesis. A part of the work is a presentation and an analysis of the results of a research made among real investors.

Nowadays information is considered as an essential company source, which is crucial for attaining a competitive advantage. The competitive advantage can be achieved by the acquisition of the relevant information, which is a prerequisite for knowledge creation. Acquired knowledge gives businesses an opportunity to improve their position against competitors quickly by finding the information required for the decision making. Hence the aim of this thesis is to examine the problem of acquisition of the relevant information, where this problem relates to the practice in a leasing company. In order to find the relevant information, the leasing company must precisely define its information needs so that it can obtain the relevant information more efficiently, in particular by using current information management tools. At present, information management is strongly affected by contemporary trends, such as Big Data, mobility, Cloud Computing, social media etc. As a consequence of these trends, volume of electronically processed information increases every day. Due to information oversaturation, information users may face the difficult information search problem. Using both modern information management tools and exactly defined information needs, the company shall obtain the relevant information in less time, or more information in the same time compared to the other firms. This might allow the company to make decisions more rapidly. In addition, information management tools are likely to uncover new contexts, of which the company was not aware.

The aim of this multidisciplinary-oriented dissertation is to explicate the value and importance (the role) of human knowledge in context of informatization of socio-economic environment. The effort to bring interpretation in context is supported by theoretical and methodological background, which were formulated/defined based on number of relevant domestic and foreign resources. The analysis was performed using both quantitative and qualitative research methods and provides results applied to three areas within the document - economic system, education and information management. The issue of education is proving to be essential. Although we should react to the conditions changed due to an ongoing process of informatization, individual knowledge is being instrumentalized and fragmented. The conclusion shows that informatization may contribute to the fragmentation of knowledge and to reduce its value.