Abstract Low wage is seemed to be the powerful weapon of the firms in China and Southeast Asia. Many traditional and high-tech firms started to build the manufacturing base in those places. The condition causes the gap in our industry structure. In order to improve the industry level and national competitiveness of Taiwan, information service industry, which has the features both from high-tech and service industry, plays an important role during the process. Location expresses the spatial distribution and accumulative behavior of the firms. Lack of researches about the location choice behaviors of information service industry is the reason why I choose the topic. Analytic Hierarchy Process (AHP), which has the characteristic with multi-criteria, indefinite, group decision-making, qualitative, is the method what I use in this research. Analyzing the questionnaire, the sequence from high to low of the priorities of the locational choice factors is: market factors, industrial relevance factors, policy factors, environment factors and cost factors. The results what we found in the research are listed below: 1.Comparing with traditional manufacturing industry, cost factor is not as important as before for information service industry. 2.Why information service industry firms think highly of industrial relevance factors and policy factors is inherited from the high-tech industry. 3.Why information service industry firms think highly of market factors is inherited from the service industry. 4.The result, which makes us surprised very much, is that information service industry does not emphasize the agglomeration effect of the firms. It maybe means that the need of building a science park may not be caused by the benefit of agglomeration.

The information service industry keeps growing up in Taiwan in recent years. Many local companies of information service follow this trend as well. Management Control System (MCS) is one of the most important factors to make organization grow stably when it develops from star stage to mature stage. So that this research adopts the approach of case study to interview four vice presidents, who are in charge of four different departments in the case company that is leading in information service industry. This research intends to analyze the characteristics of MCS of the case company through deep exploratory case study. Then it will discuss over the differentiation between literature review and real interview. Finally, this research will propose conclusions and suggestions to the domestic companies that want to design and implement MCS. This research analyzes the characteristics of MCS by degree of formalization, participation, communication and information sophistication. The objectives of this research are as follows: 1¡BTo comprehend the characteristics of MCS of information service industry. 2¡BTo compare the difference between different departments in case company. 3¡BTo analyze the relationship between MCS and organization life cycle. The conclusion shows information service industry that belongs to Professional Service can also adopt bureaucratic MCS which is like Mass Service. It depends on the task whether can be identify cleanly. Key Words: management control system, information service industry, scorecard, organization life cycle.

資訊服務產業在全球發展十分蓬勃，如:微軟(Mircosoft)、甲骨文(Oracle)和趨勢科技(Trend Mirco)。雖然台灣學界與實務界投入許多資源在資訊和管理方面，但是仍無法像硬體產業蓬勃發展，加上資訊產業各領域已經有許多優秀公司已經鞏固目前市場，且不斷茁壯自己。在日益競爭的環境下，台灣如何在全球化競爭下發揮自身優勢，發展茁壯。因此筆者基於此動機，選定金融資訊服務業當作深入探討與研究主題。 　　本研究透過個案分析法對國內某大型金融資訊服務業者進行產業環境、自身已累積的資源進行分析。而後透過國際行銷程序架構，探討下列的問題：(1)個案公司國際行銷策略形成原因為何？ (2)個案公司如何進行策略聯盟？(3)個案公司進行國際行銷的方式？ 　　總結本研究的分析結果，認為個案公司國際行銷策略的成功關鍵因素有三點：(1)利用合併與併購擴張核心能力。(2) ITOM的整合性平台符合顧客的需求。(3) 透過策略聯盟形成完整的國際行銷體系。最後，本研究依據上述結論，提出金融資訊服務業拓展國際行銷時之相關建議。 / The information service industry has seen robust development around the globe, leading to the birth of many successful companies, such as Microsoft, Oracle, and Trend Micro. Despite the input of various resources by Taiwan’s academia and business sector aimed to increase the R&D momentum in information and management-related fields, the industry has failed to gain the same level of strong growth seen in the computer hardware industry. Besides, many of the information industry segments see the presence of many leading companies that have not only secured their market position but are also striving for continued expansion. Therefore, against an ever-increasingly competitive market environment, how does Taiwan maximize its unique strengths in the face of global competition? It is with the motivation to shed some light on this issue that the author selects the financial information service industry as the subject for in-depth analysis and research. This study uses case analysis to analyze the industry environment and accumulated resource of a leading Taiwanese financial information company. Based on the procedural framework of international marketing, the following research questions are discussed: (1) What is the reason behind the formation of the analyzed company’s international marketing strategy? (2) How does the analyzed company pursue strategic alliance? (3) How does the analyzed company promote international marketing? Summarizing the results of analysis, the key to the analyzed company successful international marketing strategy is threefold: (1) Expand core competency through mergers and acquisitions. (2) ITOM’s integrated platform responds to customers’ needs. (3) Form a complete international marketing network through strategic alliance. Finally, based on the above research conclusions, this study proposes relevant suggestions for the financial information service industry in expanding international marketing.

近年來以技術為主要生產因素的高科技產業帶動全球經濟的發展，而建設台灣成為綠色矽島是政府揭櫫的產業發展方向，也是台灣未來產業生存的利基所在。資訊服務業屬於高科技產業之一，在網際網路蓬勃發展之下，各個市場區隔潛藏著無限商機。而如何透過策略的制定以取得競爭優勢，技術創新策略的考量是重點之一。 本研究將技術創新策略以策略觀點進行探討，並深入探討技術創新策略與績效之關連性，以及外在產業環境對此關連性之影響。本研究之技術策略構面包含內部研發、產品升級、智慧財產權、突破性創新產品、外部技術來源等技術創新策略；產業環境構面探討外在產業環境之異質性、變動性、競爭性等；績效構面包含投資報酬率、市場佔有率及營業額等。 研究成果發現技術創新策略會對績效產生影響，且採用積極預應型之技術創新策略之績效優於採用消極反應型之技術創新策略。就技術創新策略與環境配合而言，採用積極預應型技術創新策略配合高不確定產業環境之企業，其績效最佳。 / The high-tech industries with technology as the main production factor bring the great economic growth around the world. Information service industry is one of the high-tech industries and there is potential profit in every market segment with the fast developing Internet application. Technology innovation strategy is the key strategy to gain the competitive advantage. In this research, we explore the relationship between the technology innovation strategy and performance and the moderating role of external environment. The technology innovation strategy construct contains R&D spending level, product upgrade, intellectual property right, radical innovations, and external technology sources. The environment construct contains heterogeneity, dynamism, hostility. The performance construct contains return on investment, market share, and sales revenue. The result shows that technology innovation strategy affect the performance. Companies with the pioneer technology innovation posture have better performance than the follower. The pioneer technology innovation posture fit with uncertain environment will have the best performance.