With the growing importance of e-learning and increased competition among e learning providers, website designers must cater to users' needs more accurately. Interfaces need to provide the features users demand to experience an optimal learning environment. This empirical research investigates whether the function of specific e learning features are either basic, performance related, indifferent, or attractive. The Kano model is applied to examine the impact of 73 e learning features on satisfaction. 1,034 completed questionnaires from an online survey distributed to economics and business students are the basis for the assignment to the Kano factors. Results show that among others, basic features include learning statistics, sample exams, and videotaped lectures. Educational videos are seen as an attractive factor. In terms of different groups of learners, findings confirm that Bachelor students are more demanding than Master and Doctoral students. Additionally, importance ratings allow recommendations for an implementation sequence for the features examined.

The overall objective of this thesis work is to seek current and potential attractive quality of the career service of Library and Learning Resource in University college of Borås (HB), and try to make students know and experience the career service on their own initiative.First objective is the evaluation and assessment of the current quality work of career service. The main quality evaluation emphasizes on the career service awareness and its communication channels.After reviewing the current situation of the career service in the context of LLR in HB, identifying possible existing problems, and developing a Kano questionnaire to examine some question areas, the authors will offer some recommendations and suggestions for improvement. For this purpose, recommendation concerning communication channels and a specific PDSA approach will be developed with some detailed descriptions of items involved in this approach which will be reviewed.In order to reach to the objectives of this thesis work, the authors will use primary data in the form of interviews, and secondary data from literatures, scientific articles, and books and WebPages. In addition, the authors will use experiment methodology within this research and provide a PDSA solution which can facilitate LLR of HB to improve the quality of its career service.

The dissertation records changes in the Kano palace landscape between 1500 and 1990. Patriarchal practices that shaped the initial palace layout at vernacular domestic and state levels are outlined. Royal women were secluded and male slaves occupied public household domains, state strongholds. Later increases in eunuchs' and slave women's powers and spaces are also recorded. The demise of slave women's political realms and the rise of an autocratic and militaristic male state structure following the Fulani jihad of 1807 are then detailed. Lastly, the impact of British imperialism on the landscape of male and female slavery is presented. Because male slaves were placed publicly, they were the main receivers and negotiators of colonial change, and their spaces underwent the most forceful change. / Throughout the analyses, landscapes are seen as politically created and communicative material structures. Examination of epistemological relations used in landscape analyses demonstrates important linkages between how field research is structured and relations of power.

Orientadores: Helena Maria Andre Bolini, Rosires Deliza / Dissertação (mestrado) - Universidade Estadual de Campinas, Faculdade de Engenharia de Alimentos / Made available in DSpace on 2018-08-09T15:14:12Z (GMT). No. of bitstreams: 1 Matsunaga_PatriciaHitomi_M.pdf: 637209 bytes, checksum: 4c2019826cf098fb6b9f4ee408428cd7 (MD5) Previous issue date: 2007 / Resumo: A evolução da Análise Sensorial de uma ciência passiva para uma ciência pró-ativa foi resultado de inúmeros trabalhos cujo objetivo foi a busca pelo entendimento da aceitação do consumidor. Este foco foi denominado por MCBRIDE e MACFIE (1990) como a terceira geração da Análise Sensorial. Dentro deste foco, diversas abordagens já foram estudadas por autores, como análises de correlação e regressão de dados de aceitação, ¿slope index¿, Mapa de Preferência interno e Mapa de Preferência Externo. O entendimento da aceitação do consumidor nesta terceira geração veio de encontro com a elevada competitividade do mercado de alimentos, onde a oferta de novos itens aumenta a cada ano e demanda o desenvolvimento e lançamento de produtos com rapidez e eficiência. O objetivo do presente estudo foi identificar os atributos mais valorizados pelo consumidor de empanado de frango a fim de fornecer subsídios para o desenvolvimento do referido produto. Para tal, o método de levantamento de atributos baseado no Repertory Grid aplicado a consumidores, somado ao método Kano para classificação e priorização desses atributos e à técnica de Conjoint Analysis para determinar suas importâncias relativas compuseram a proposta estudada. A linha de trabalho totalmente baseada no consumidor resultou em uma proposta que permitiu identificar atributos sensoriais importantes, conhecendo a importância relativa dos mesmos e a contribuição de cada nível estudado na aceitação. Como fatores mais importantes na aceitação de pedaços empanados de frango, foram identificados a crocância e o sabor, cujas variações em seus níveis resultaram em impactos distintos na aceitação do consumidor, que permitiram, por sua vez, a identificação de segmentos de acordo com a aceitação. A crocância mostrou ser significativa apenas para um segmento, cujo nível mais crocante direcionou a aceitação. Já o sabor foi significativo para 3 segmentos de consumidores, sendo o perfil limão e pimenta o que direcionou a aceitação para o grupo mais numeroso e o perfil peito de frango o que menos contribuiu negativamente na aceitação. A união de diferentes técnicas resultou em uma abordagem bastante satisfatória para identificar o que o consumidor mais valoriza neste tipo de produto. Conhecer os atributos mais valorizados torna o desenvolvimento de produtos mais orientado, beneficiando não só a área de pesquisa e desenvolvimento de produtos, como também a de marketing, diminuindo distâncias entre estas duas áreas / Abstract: Sensory Analysis evolution from a passive to a pro-active science was a result of a great amount of work that aimed at explaining and understanding consumer acceptance. It has been denominated by MCBRIDE and MACFIE (1990) the Third Sensory Analysis generation. Different techniques have already been studied at this generation, like correlation analysis, acceptance data regression, slope index, Internal Preference Mapping, External Preference Mapping. Consumer understanding focus at third generation faces high competition at market, in which new items are launched every year, asking for faster and efficient product development and launching. The aim of this work was to identify most important attributes of breaded chicken patties in order to support its development. It was proposed to study a sequence of methods, as Repertory Grid method applied to consumers to identify perceived sensory characteristics, Kano method to classify and identify the most important ones and finally Conjoint Analysis to check relative importance of the most important attributes. Working on fully consumer based techniques resulted in a proposal that allowed identifying most important attributes and its relative importance and also determining each attribute level contribution on acceptance. Crunchness and flavour were identified as most important attributes for breaded chicken patties acceptance. Its different presentations resulted in different consumer responses, which were grouped in clusters, according to individual acceptance. Crunchiness was considered significant to one consumer segment and its higher level (more crunch) increased acceptance. Flavour was significant to all 3 identified segments and lemon and pepper flavour was the one that drove acceptance for the most numerous group and chicken breast flavour the one that did not decrease acceptance. Joining different techniques was very satisfactory at the proposal to identify which attributes most impacts on breaded chicken breast acceptance. Understanding most important attributes can drive products development not only for R&D staff, but also to Marketing department, approximating these two departments / Mestrado / Consumo e Qualidade de Alimentos / Mestre em Alimentos e Nutrição

No description available.

Call number: LD2668 .T4 1978 E32 / Master of Science

<p>Sammandrag</p><p>Syftet med denna uppsats är att undersöka hur Onoff lyckas tillfredsställa sina kunder och uppfylla deras förväntningar med sin butiksservice. Detta har vi undersökt genom att utföra kundintervjuer vid tre olika Onoff-butiker.</p><p>Det vi kommit fram till är att:</p><p>• Onoffs kunder är nöjda med servicen de får i Onoffs butiker</p><p>• Deras förväntningar uppfylls, generellt sett, och i vissa</p><p>fall överträffas de</p><p>• I vilken grad kunderna fått sina förväntningar uppfyllda har påverkat hur nöjda de varit med helheten av sitt besök</p><p>• De kunder som fått sina förväntningar överträffade var nöjdare än de som endast fått sina förväntningar uppfyllda.</p><p>Denna uppsats ligger under ämnet marknadsföring.</p>

The e-commerce has increased over the last decades, and this have indicated a change in the booking behaviour within tourism. The change within the tourism business is almost completed to go from offline to online services. This has developed a new form of companies; the online travel agencies (OTAs). As this change has been developed, not all customers is aware of the function of the OTAs. The purpose of this study is to investigate the role of the Kano Model when a third party is involved in the sales through a case study of three OTA sites. This study provides a content analysis with gathered customer reviews. The main findings of this study indicate that the five quality elements of the Kano model may be interrupted by a third party. The customer satisfaction of the OTAs can be decreased by factors that they are not able to control.

By applying the Kano Model on mobile payment, the paper aims at giving an overview on thebasic, performance and excitement requirements that affect customer satisfaction. In this paper,mobile payment customer requirements are compared to former research conducted onpayment methods in general. Furthermore, each requirement is divided into two parts focusingon Business-to-Customer and Business-to-Business aspects. The findings of the paper werethat while there is still some overlapping between general payment method and mobile paymentmethod requirements, some requirements such as security, fake-proof nature, reputation andreliability of the method has transformed and became more important. Furthermore, due totechnological advancements new customer requirements occur.

This article has as objective, to show and analyzing how the customer satisfaction in function of the Kano Model is used to take a competitive advantage within the car industry. Some results show that the impact of the customer satisfaction surveys account for 8 to 10% of the turnover of the major European car companies. In fact, in the 5 past years, the profitability of the leaders in customer satisfaction have surpassed the laggards. Leaders had a cumulative total return of + 22.5%, the SP 500 experienced a decline of -1.3% during the same period, latecomers lost - 46.3%. Therefore, these figures demonstrate how it’s important to set up a good strategic customer listening in order to take advantage on competition.