1 Abstract Author of thesis: Bc. Ondřej Kolísek Supervisor of thesis: PaedDr. Ladislav Pokorný Title of thesis: Porovnání fungování profesionálního a amatérského fotbalového klubu Problems of thesis (page 9): 1) There is legislation that governs functioning of professional and amateur football club? 2) How do professional and amateur football club? 3) What is diference leadership clubs for professional and amateur fotbal club? 4) What is diference background of professional and amateur football club? 5) What is diference financing and budgets of professional and amateur football club? Target of thesis (page 9): The target of thesis is to imagine, to specify and compare the particular factors, which interacts functioning of football clubs, and map and Compaq the basic prerequisities for successful functioning football clubs in the practice, and economic situation with regard to thein financing and budgets. Tasks of thesis (page 9): 1) The bibliographic, electronic and human resources to find a theoretical basis for the functioning of the issue of professional and amateur football clubs, and in the theoretical part the issues and their belonging to imagine. 2) Analysis observation and documents. 3) The creation ofquestionnaires for football club. 4) Based on the results of research to establish the relevant...

This diploma thesis maps the history of Basketball Club of Strakonice. It describes it's origin and further formation. In the introduction I have set the development of basketball in a global and also national context. In the second part I described basketball within it's regional form. The history is chronologically divided into consecutive periods. This work also contains rosters of player and trainers. I have also added specific archival data to support successes and failures of the team.

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THE USE OF SPONSORSHIP OF FK DUKLA PRAHA IN SPONSOR'S MARKETING Objectives: The aim of this paper is to reveal shortcomings resulting from sponsorship. The outcome of this paper is to provide recommendations on marketing and promotion. Methods: A case study was used to investigate sources of evidence such as analysis of documents, interview with marketing agency representative, marketing audit and media monitoring. Results: Paper revealed that the way how partners are presented by club and mainly by themselves is insufficient. Also publicity of Gambrinus league was found as inadequate. Keywords: partner, club, sponsorship fulfilment, media, hospitality

Tittle: Sport training youth teams in Volleyball club in Pribram Author: Bc. Natálie Pazderová Department: Department of physical training Supervisor: PaedDr. Ladislav Pokorný, Katedra tělesné výchovy Pedagogické fakulty Univerzity Karlovy v Praze, M. D. Rettigové 4, 116 39 Praha 1 Supervisor's e-mail adress: pok.lad@email.cz Abstract: This diploma thesis deals with the issue of training of youth volleyball in Pribram. The work is dividend into the theoretical and practical part. The theoretical part is focused on youth volleyball in general, volleyball youth sports training and the role of the coach himself. The practical part is then focused solely on the interpretation of the results on the basis of a written questionnaire. The questionairre deals with issue concerning training of youth and training practices of volleyball coach. Another research method is a conversation that is focused exclusively on verification questionaire. Keywords: player, youth, coach, training, volleyball, volleyball player

DIPLOMOVÁ PRÁCE Historie fotbalového klubu Sokol Slapy The history of football club Sokol Slapy Vedoucí práce: PaedDr. Ladislav Pokorný Autor: Bc. Luboš Chroust Title: The history of football club Sokol Slapy Anotation: This diploma thesis deals with the history of soccer club Slap, its operation and last, but not least it's successes in the field. Key words: history, Slapy, football, club

Name of thesis: Use of sports massages in the sports clubs in the region of Mladá Boleslav. Author: Kristýna Sobotková Tutor: PaedDr. Ladislav Pokorný Department: Department of physical education Aims of the thesis: The main aim of the thesis is to map and compare the usage of regenerative procedures. with a main focus on sports massages in sport teams in different kind of sports which are taking part in the highest level of competitions in the region of Mladá Boleslav. Methodology: Methods used in the thesis are analysis and comparison. The results of the thesis: The result is a detail exploration of professional sports clubs in Mladá Boleslav with an emphasis on regeneration and usage of sports massages. Among these sports clubs the football players and the hockey players have the widest possibilities for regeneration. These two clubs have similar facilities for regeneration. They can choose from a vast variety of regeneration's techniques and the masseurs are there every day for them. The floorball players have their own masseur, but they don't have sufficient facilities. They have an improvised massage room in a fitness and a vat with icy water in a changing room. They also receive benefits for attending public wellness in Mladá Boleslav. The minimal opportunity for regeneration have the girls...

This thesis deals with the grant policy of sports clubs in Brno. The objective of this thesis is to characterize and evaluate the possibility of financial support of sports clubs in Brno, focusing on subsidies and then suggesting improvements for financing these sports clubs. Component goals include analysing the current state of financial support for sports clubs located in Brno and implementation of marketing research.

The content of the thesis is the process of designing a suitable corporate identity with respect to the nature of its activities and perceptions of current customers. In the paper you can find theoretical knowledge of the instruments of corporate identity, business knowledge with regard to two years experience in the company and not at least the knowing of customers habits and their opinions. An example will be a particular film club: Filmový klub VŠE. On that example I will be trying to clarify the principles of corporate identity formation.

Denna studie undersöker hur förmedlandet av den gamla svenska folktron kan påverkas av iscensatt autenticitet genom ett transmedialt sagoprojekt. I studien används projektet KLUB från Högskolan i Skövde som ett transmedialt sagoprojekt med folktron i fokus och deltagarna är museiarbetare och museipedagoger som alla har en förkunskap om folktro och folksägner.  Deltagarna i studien fick diskutera kring skillnaderna mellan barnanpassad information om tre folktroväsen – tomen, skogsrået och trollet – och icke anpassad information om samma tre väsen. Resultatet visar att den iscensatta autenticiteten kan påverka förmedlandet av folktron både negativt och positivt. Iscensättningen av äktheten inom folktron kan förpassa folktrons gamla syften till sagovärlden och därför kan viktiga verktyg för att förstå dåtidens människa gå förlorad. Iscensättningen kan också väcka ett intresse kring den gamla folktron hos barn och ungdomar som inte haft någon tidigare kunskap om ämnet, och på så vis även hjälpa återuppväcka en gammal berättartradition som gått förlorad.