<p>This paper describes how teachers of media view and construct their subjects. Eight teachers have been interviewed about their views and opinions about the media environment, their goals for media education as well as their opinions about the different course plans used in media education. The term Media Literacy works as a theoretical starting point for the study, since Media Literacy is the goal for most media education. The teachers’ answers have been analyzed by using three different approaches to media education: protection, promotion and empowerment. These three approaches cannot be entirely separated from each other because they constantly interact. The results of the study show that the interviewed teachers use an empowering approach in their own goals for media education, but the protection approach dominates their reasons for educating pupils about media. However, each teacher had their own way to construct their subjects. Another conclusion drawn from the study is that more interaction between teachers and media education research would be a good way to improve the quality and development of the media education.</p>

This paper describes how teachers of media view and construct their subjects. Eight teachers have been interviewed about their views and opinions about the media environment, their goals for media education as well as their opinions about the different course plans used in media education. The term Media Literacy works as a theoretical starting point for the study, since Media Literacy is the goal for most media education. The teachers’ answers have been analyzed by using three different approaches to media education: protection, promotion and empowerment. These three approaches cannot be entirely separated from each other because they constantly interact. The results of the study show that the interviewed teachers use an empowering approach in their own goals for media education, but the protection approach dominates their reasons for educating pupils about media. However, each teacher had their own way to construct their subjects. Another conclusion drawn from the study is that more interaction between teachers and media education research would be a good way to improve the quality and development of the media education.