The contributions of heritage attractions in cultural plans and economic development have long been recognized in the academic literature. However, despite the involvement of museums in such initiatives, there is little written on these issues from the perspective of the museum itself. Museums are important institutions that fulfill many functions in today’s society. While they have long been known as centers of education, cultural preservation and community, museums are increasingly being called upon in new ways that are outside their traditional preserves, including their position as one of the main attractions for cultural tourism. Museums and other cultural sites are the focus of many tourism and cultural plans being used to stimulate economic development. Nevertheless, the museum literature continues to focus on internal issues such as access, authenticity and conservation, with little discussion on the presence of tourists and tourism in the museum. This study aims to add to the existing body of knowledge concerning museums as a tourist attraction by examining curator perceptions of tourism in their museum, in light of their position in cultural and economic plans.

While meanings of leisure have been widely studied from Western perspectives, to date, few researchers have explored the meanings of leisure in non-Western cultural contexts. However, in an era of globalization, it is particularly significant to explore leisure experiences of people from non-Western cultures. This study is then designed to investigate the role leisure plays in a Chinese culture context. Specifically, Chinese university students’ leisure experience and the values they ascribe to leisure in relation to their lives as a whole is examined. Their ideology of work and its impact on leisure participation is addressed in particular. In a Chinese university, criterion sampling method was first applied to recruit Chinese students who could provide information-rich stories about their leisure participation. Snowball sampling method was also used to find more information-rich cases for this exploratory study. 11 participants were engaged in this study. Semi-structured, in-depth interviews were conducted to discover leisure experience of these students. Data analysis was guided by a constructivist grounded theory approach to understand the participants’ perceptions and meanings of their leisure experience. The data analysis resulted in three major themes. The first theme “Valuations of Work” addressed that the students placed high valuation on work and their life was ruled by work. The second theme “Two Spheres of Leisure” illustrated the students’ ideology of leisure and its impact on their leisure experience. The last theme “Causes for the Subordinate Role of Leisure”revealed two underlying causes that shaped the subservient role of leisure in the students’ daily lives. The emerged themes reflected that the students’ lives were centered around work; and they gave little consideration to their leisure participation. Holding such work-leisure ideology, the students’ leisure participation cannot always contribute to their well being. Therefore, this study advocates the implementation of leisure education in China, which may facilitate the Chinese people to build a balanced and healthy life style.

The purpose of this thesis is to understand the experiences and meanings of tourism employment for Muslim women in the Middle East, including the positive and negative aspects of this form of employment. The study was conducted in Oman, which was the research site and cultural setting for this study. The theoretical paradigm that guided this study was social constructionism. A constructivist grounded theory methodology was also used for this study in order to interpret and analyze the collected data into themes. A combination of convenience sampling and snowball technique was used to recruit participants for the interviews, resulting in a total of 9 interviews being conducted with local Muslim women working in the Oman tourism industry. The data were collected through open-ended interviews conducted face to face, using a semi structured interview format. The analysis process led to the development of seven themes. The seven main themes related to finding work in the tourism field, facing negative attitudes, challenges of tourism work, dealing with negative attitudes and challenges, the importance of tourism work in women lives, an expanded vision of tourism work, and implications for social change. The study revealed that the idea of women’s tourism work as exploitation is complex and multi-layered in Oman. Although there were some indicators of exploitation for the Omani tourism workers in this study, this form of work was also shown to be a source of benefits and form of empowerment for women. Further, the study revealed that tourism employment could also be seen as a site for women’s resistance, particularly for Muslim women seeking to change attitudes towards women, and to create a new society.

Immigration has become a common phenomenon of modern society in numerous countries around the world, including Canada. Despite this, tourism research has mainly focused on specific behaviours of travellers from a particular country (nationality) without considering the possibility that a nation may comprise unique sub-cultures of varying ethnic groups as a result of immigration. This study explores the influence of new Canadians’ home culture on their travel lifestyle and behaviours. A survey of European (n=128) and Asian (n=99) recent immigrants in Ontario was conducted to explore this relationship. More specifically, the project investigates the connection between the respondents’ region of origin and their travel lifestyle preferences in terms of their attitudes and opinions toward travelling as well as their travel interests. The information about the respondents’ demographic characteristics, past travel experiences and information search behaviour was also collected. The data were then analyzed using factor analysis, t-test, one-way ANOVA, chi-square test and cluster analysis. The results show that there are differences between the two groups in respect to their travel lifestyle, past travel experiences, and media used for planning a vacation. Cluster analysis based on immigrants’ reported travel lifestyle identified four distinct segments: High Familiarity Seekers, Low Interest Travellers, Independent Spontaneous Travellers, and Highly Engaged Travel Planners. The study concludes that region of origin has a strong influence on travel lifestyle and behaviour of new Canadians. Hence, the growing migrant population in Canada should not go unheeded as potential market segments, and marketers should acknowledge that consumers in countries with diverse multicultural backgrounds need differentiated services and products.

The interaction between culture and consumption of immigrants is an important research area in a number of fields including consumer behaviour, marketing, and ethnic studies. This article offers a specific look at issues related to the impact of acculturation on dining-out behaviour of Chinese immigrants living in the Greater Toronto Area in Canada, and the influence of individual factor of acculturation process (i.e., ethnic identification, length of residence, and age at immigration). This study focused on the similarities and comparisons between recent Chinese immigrants who have been in Canada for ten years or less and established Chinese immigrants who have been in Canada for more than ten years, in terms of their dining-out behaviour in the Greater Toronto Area. There were two samples, the recent Chinese immigrants and the established Chinese immigrants in this study. Snowball sampling was applied to recruit the total 30 participants (15 of each sample). The author started to recruit from two participants of each sample among her friends and relatives and asked the interviewers to recommend another two qualified participants. Semi-structures, in-depth interviews were employed in this study to explore the impact of culture, levels of acculturation, ethnic identity, situational factors of ethnic identification and dining-out behaviour. The interviews were audio-recorded by permission and conducted in the participant’s preferable language (in English or in Mandarin Chinese). Data analysis was guided by several previous conclusions and model in the literatures and conducted in both qualitative (coding) and quantitative (SPSS) methods. The findings resulted in some major conclusions. In terms of similarities, it is found that recent Chinese immigrants and established Chinese immigrants obtained restaurants information mostly from friends and relatives. They also searched on internet for other’s reviews, menus, and printable coupons. Secondly, result showed that Chinese immigrants perceived that because they have a long history of food, Chinese people are more willing to try different types of food when immigrated to Canada. Thirdly, situational factors such as peer influences played more significant role on dining-out decision making and self ethnic identifications than parental influences. In terms of differences, data indicated that among Chinese immigrants living in the Greater Toronto Area, recent Chinese immigrants had stronger ethnic identity to their original culture, and dined out more frequently than the established Chinese immigrants. Future, the result suggested that the highest level of Chinese ethnic food purchasing behaviour were reported by highest ethnic identifiers (ones who identified themselves as more Chinese). However, there was another important factor that influenced the levels of acculturation in dining-out behaviour more greatly than the length of immigration: the age at immigration. The study found that Chinese immigrants who immigrated at early age had the highest level of acculturation and identified themselves as more Canadian, while ones who immigrated at late life had the lowest level of acculturation and identifies themselves as more Chinese. The findings reflected the impact of culture and consumer acculturation in dining-out among Chinese immigrants in the Greater Toronto Area and could potentially contribute to the marketing implications to both ethnic and mainstream restaurant marketers. This study also gives some future thoughts on the exploration of more variables at individual differences, as well as other perspectives of research conducting such as from psychological or economic perspective.

The presence of disability in the political sphere has increased with the enactment of the Accessibility for Ontarians with Disabilities Act (AODA) in 2005. In 2008, implementation of the first standard focused on Customer Service began in accordance with the AODA. While this legislation was in its early phase, it was crucial to conduct research to understand the ways the legislation was being expressed in practical terms. Research makes it possible to point to areas of unmet promises between theoretical and practice application of the AODA so that it may attain its full potential. The purpose of this study was to conduct a narrative policy analysis during the implementation phase of the AODA to identify the parallel and divergent stories that arise from policy actors. Using an interpretive stance, this study was conducted with key people who played a role in implementing the AODA in the municipal recreation context. Participants included both persons responsible for implementing the AODA (i.e., city employees) and people with disabilities who have been directly affected by this policy. This narrative policy analysis sought to uncover the stories (stories that are repeatedly told), counter-stories (those that run counter to dominant stories), and non-stories (stories that are not present) (Roe, 1994). Three groups of narratives arose from this study. Narratives about creating and implementing the AODA included stories about clear steps to implementation, enforcement guidelines, and proactive steps to achieve accessibility. Counter-stories described a need for more specific details, explicit enforcement guidelines, and a “deal with things as they come up” course of action. Narratives about disability examined meanings of disability present in the AODA for people with and without disabilities. Additional narratives explored discrimination against people with disabilities, links between accessibility standards and the removal of barriers for people with disabilities. Issues of accessibility were further explored in the context of leisure and recreation. Analysis revealed the diversity in leisure experiences of people with disabilities, and the need to expand the definition of accessibility for better inclusion in municipal recreation. These narratives were then contrasted and combined to form a metanarrative (alternative to consensus) to recast issues surrounding the AODA in a new light. The metanarrative highlighted a gap between the theory of the AODA and its practical applications. In theory, a policy was needed to improve the inclusion of people with disabilities in community; however, in practice, the AODA might not have the desired impact due in part to the interplay of policy and disability issues. This study suggests that the AODA is much more than what is written on paper in that it has the power to transform our society. The full intent of the AODA will be difficult to achieve until more people are aware of the legislation, its impacts, and its importance.

This research explores feelings of obligation to volunteer, which lie at the interface of volunteering as simultaneously individual and collective and challenge traditional understandings of volunteering as leisure. The study examined volunteering within the context of communitarianism, particularly how collective outcomes of volunteering are related to feelings of obligation to volunteer. Phase one of this research focused on scale creation of a measure assessing feelings of obligation in the context of volunteerism. Using exploratory factor analyses of data from a student sample, this first phase yielded two measures: an 18-item Obligation to Volunteer as Commitment measure (OVC), encompassing dimensions of reward, affective attachment, flexibility, and side bets; and a 14-item Obligation to Volunteer as Duty measure (OVD), encompassing the dimensions of expectation, burden, and constraint. In phase two, survey research was conducted with 300 volunteers at ten community organizations. These new measures were used to examine relationships between obligation to volunteer and the value orientations of individualism and collectivism, the experience of volunteering as serious leisure, and the community characteristics of sense of community and social cohesion. Both individualism and collectivism were associated with the commitment but not the duty dimension of feelings of obligation, and both value orientations, but particularly individualism, was linked to serious leisure. Serious leisure very closely aligned with the commitment aspect of obligation as well as sense of community and social cohesion, thus emerging as a possible pathway for nurturing sense of community in a culture of individualism. Correlation and hierarchical regression analyses link the commitment aspect of obligation to sense of community and social cohesion. Feelings of duty to volunteer, in contrast, were inversely related to sense of community. Thus, the nature of feelings of obligation related to volunteering as commitment or duty have significant implications for the collective outcomes of volunteering, particularly sense of community. Also notable are the strong theoretical and empirical relationships between the OVC scale and serious leisure, which suggest that the newly-developed commitment scale could be considered a measure of the agreeable obligation that accompanies serious leisure pursuits.

The purpose of this research is to explore the communication and interaction between westerners and Chinese people in western bars in the touristic town of Yangshuo in southern China. Yangshuo is worldly famous for its breath-taking Karst Mountains, rice fields and water buffalos. It has attracted millions of visitors annually, both domestic and international. The tourist center of Yangshuo consists of a main street, West Street, and many other small streets around it. In recent years, bars and night clubs have been established, bringing a more modern and western atmosphere to the main tourist streets that are paved in marble and lined with ancient buildings. This research is focused on bars, western bars in particular, as a unique setting for intercultural communication and interaction. First of all, this research introduces a background of intercultural communication definitions, the link between bars and tourism in China, as well as international tourism in China. With the goal of understanding the intercultural phenomena in bars through conversations and observations, I explored the role of bars in the community, the social and intercultural situations in bars, and the reflection and outcome of those communication and interaction. Field work was conducted in July and August 2010, by using both qualitative and quantitative research methods: questionnaire survey and ethnographic participant observation. I was able to obtain a broad perception of the subject as well as detailed description from participants, including myself. A broad range of literature related to bars and spaces in leisure and tourism, as well as in the fields of intercultural communication, intercultural host-guest relationship in tourism, tourism and cultural understanding, and tourist experience were reviewed. The gaps in the literature were identified. Limited research was done by addressing the actual situations of intercultural communication and linking the social and intercultural theories with actual practice, especially in a tourism context. Also, the role of western bars, as a new form of recreational, cultural and social space in China needed more attention. Chapter four and five present major findings of this research. Informants were divided into five groups: western tourists, local westerners (westerners who have become residents), Chinese tourists, Chinese students studying English in Yangshuo, and local residents. Preliminary findings from questionnaire survey indicate that westerners and Chinese people have difference reasons for visiting Yangshuo and going to bars. Bars have both social and recreational functions for westerners but are of less interest to and have more limited functions as attractions to Chinese tourists. Local residents have the least interest in western bars but Chinese students often go to them, mainly to practice English with foreigners. Detailed analysis of qualitative data suggests intercultural communication and interaction have difference purposes and styles for the different groups. Students, locals who work in the bars and local westerners have most contact with western tourists. Chinese tourists tend to interact with westerners in non-verbal ways, such as in games and photo-taking. Language is a major communication barrier but westerners made more effort to overcome this, reflecting both desire and need as visitors in a foreign land. The research findings can seek theoretical explanation through many social and intercultural theories. They suggest tourist-host interaction and communication has been overrated, especially when tourists are travelling in a different culture. The level of contact and cultural understanding is relatively superficial, but more meaningful than mere commercial exchanges. The trend of globalization and cultural homogeneity was well recognized by both cultural groups. The acknowledgement of cultural difference and interaction between customers should be encouraged and facilitated in bars, in order to create an authentic bar experience and nurture effective intercultural communication.

Climate change has been referred to as the ‘greatest challenge to the sustainability of the global tourism industry in the 21st century’ (UNWTO-UNEP-WMO, 2008). As a result, climate change is one of the most widely discussed environmental and sustainable development topics today. The winter tourism industry has been repeatedly identified as being vulnerable to climate change. The implications for winter tourism include a lack of snow in winter sport destinations, increased snowmaking and operational costs, shorter winter sports season, decreased visitation, and the potential for a loss of ski area operations. The intent of this study was to understand the adaptive behaviours of skiers/snowboarders taken in response to climate conditions. More specifically the objectives of this research were: to examine how skiers/snowboarders have responded to changing snow conditions in the past as well as how they may react in the future, to understand the role of substitution (time, place, activity) within specific behavioural responses to both past and future snow conditions, and to examine the extent to which activity commitment and place loyalty influence climate-induced behavioural change. Skier/snowboarder surveys were distributed at seven resorts in the New England states of Vermont and New Hampshire during the winter months of February and March 2010. A total of 572 surveys was collected and analyzed. The research findings revealed that skiers and snowboarders in New England are very loyal to their preferred winter resorts and are extremely loyal to the New England region. Only a small percentage of respondents said that they would travel outside New England to find better snow conditions. The level of a skier’s/snowboarder’s involvement in the sport, as well as their level of destination loyalty were also found to be important determinants of substitution behaviors. As climate change causes more significant changes to the mountain landscape and snow conditions, understanding how different tourist segments react to climate change and related environmental change is important for various tourism stakeholders: ski resort managers, nearby communities and also states that are dependent on this winter tourism revenue.

Women who have been incarcerated are disadvantaged in many respects as they enter community (Pedlar, Arai, Yuen, & Fortune, 2008). When putting their lives back together upon release they typically face tremendous hardships which are often intensified by the absence of healthy and supportive relationships (Richie, 2001). Hannah-Moffatt (2000) identified several gender-specific barriers facing women in prison that impede their chances for inclusion once they enter community. Women in prison, she explained, are often poorly educated, unemployed, and many have survived some form of physical or sexual abuse. Furthermore, feelings of guilt, fear, anxiety, and alienation are often compounded when women are apprehended and sentenced. This combination of challenges tends to produce a group of women with low self-esteem who will have difficulty readjusting in the community and are at risk of being socially isolated and excluded (Hannah-Moffatt, 2000; Maidment, 2006; Pollack, 2008). Structural determinants and individual agency both lie at the heart of social inclusion (Dominelli, 2005; Lister, 2000). Often overlooked in the literature is the fact that women who have been incarcerated have agency and possess a capacity to resist, overcome oppression, and counteract exclusion. As I embarked on this research project, an emphasis on women’s capacity was both a starting point and rationale for adopting a participatory approach. Very little is known about how women’s experiences with inclusion or exclusion shape their entry process. Thus, the purpose of this study was to examine inclusion from the perspective of women entering community after release from a federal prison. Using a feminist participatory action research (FPAR) approach guided by anti-oppressive research (AOR) as my theoretical framework, I asked women living in community in a region of southern Ontario and who had been incarcerated to come together to discuss ideas around inclusion and explore ways to foster a more inclusive environment. This research project was rooted in a concern for social justice. Hall (2005) argues that negotiating the discourse of inclusion and exclusion requires a critical re-imagining of inclusion as social justice. Consequently, this study was designed to encourage dialogue and a critical re-imagining of what inclusion means among women entering community after incarceration, with an emphasis on collaborative learning. Plans and strategies were shaped and altered based on decisions of the research team and resulted in the development of three distinct phases of research involving team meetings, individual conversations, and engagement in photovoice. Data explored in each phase of the project, as well as my own reflexive knowledge acquired through ongoing critical self-reflection, provided insight into the complexities of difference, power, and identity. These findings are presented in four chapters beginning with a description of how the FPAR process based on principles of inclusion, participation, action, and social change unfolded. Then, themes were identified which revealed the swings of a FPAR process including: assumptions of collective identity and difference impede inclusion and participation, grappling with tensions around partnerships and power, and negotiating identity and resisting stigma. Findings also explored the contested nature of community and its role in inclusion. This chapter describes the kind of community women experienced before and after incarceration. Themes of feeling pushed out of community, being pulled into community, and negotiating issues of responsibility upon community entry highlight the ambiguous nature of community and social inclusion for women who have broken the law. Deep exclusion experienced by women who have been placed outside of community and sent to prison is arguably unparalleled, and this study was ultimately concerned with society’s tendency to exclude people based on difference. Experiences of inclusion/exclusion are often a result of normative social beliefs that construct difference as “less than” (Moosa-Mitha, 2005). Indeed when difference is viewed negatively, it often results in the exclusion and marginalization of those who are defined as the other (Woodward, 1997). Alternatively, social inclusion involves respect for differences and the removal of barriers to participate in public life (Salojee, 2005). When women in this study felt free to participate in the life of their community in ways that did not undermine their sense of self and their differences they were in the process of being included. Supportive relationships and judgment free spaces seemed to remove pressures for women to conform to dominant expectations of behaviour to gain acceptance. Findings from this study suggest we need to create space for difference and social inclusion to co-exist in community. This space would be one that centres difference, promotes social justice, values different forms and levels of participation, acknowledges that relationships grow and change over time, interrogates taken for granted assumptions of power and privilege, and emphasizes dialoguing through difference.