El diseño gráfico está en todas partes, tocando todo lo que hacemos, tocando todo lo que vemos, y tocando todo lo que compramos. Con esta premisa el proyecto se basa en la creación de stickers murales como producto alternativo en el uso de la decoración de interior, integrando al usuario en el proceso final de diseño, permitiéndole dar personalidad a las piezas, más allá de la elección de la misma. Estas piezas serán un registro de la geografía, flora y fauna de nuestro país, basándose en las áreas silvestres de nuestro país. Siendo la Cordillera, el elemento protagonista de nexo entre las distintas piezas. Este proyecto se basa en una colección de Stickers para muros, que incluye la selección de 8 parques nacionales y 2 reservas nacionales, con sus espectivas características geográficas, flora y fauna. Esto será el origen para la creación de un contexto grafico a través de colores y formas. El valor de generar estas piezas adhesivas es que sean una intervención alternativa en los hogares con el fin de rescatar, rememorar e incorporar en los espacios a Chile, a través su Patrimonio Natural.

Thesis advisor: John Sallis / This dissertation serves as an analysis of Plato's <italic> Cratylus </italic> that attends to the comedy of the text and the manner in which this comedy contributes to the text's philosophical analysis of language. Stated broadly, this dissertation shows how Socrates criticizes a certain view of language (which he calls the `tragic view') by showing the manner in which it binds human beings to opinions and mere appearances, thus severing them from the truth. Against this tragic view, Socrates develops what I call his `comic view' of language that frees human beings from their attachment to mere opinion by providing them with a glimpse of true Being. / Thesis (PhD) — Boston College, 2011. / Submitted to: Boston College. Graduate School of Arts and Sciences. / Discipline: Philosophy.

Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro de Filosofia e Ciências Humanas, Programa de Pós-Graduação em Filosofia, Florianópolis, 2010 / Made available in DSpace on 2012-10-24T23:34:21Z (GMT). No. of bitstreams: 1 286992.pdf: 1084686 bytes, checksum: b24ffc7fab9bc4a1ed311e6dc3a4d1b7 (MD5) / A aísthesis é, neste estudo, tematizada a partir do pensamento de Platão, prioritariamente no diálogo Teeteto. A letra platônica, neste diálogo, se move em busca da resposta à questão tí estin epistéme? Três são as perspectivas elaboras a ela; a saber, aísthesis, aléthès dóxa e aléthès dóxa metá logou, todas insuficientes para o arremate da questão. Nessa insuficiência é construída a dissertação, acompanhando as respostas e extraindo delas o que seja aísthesis para cada uma; almejamos, com isso, ultrapassar a identificação entre epistéme, aísthesis e a teoria protagórica oferecida na primeira resposta à questão. Essa ultrapassagem é demarcada pela postura do lógos na sua relação com a aísthesis. Desde ele a aísthesis é rearticulada no corpo do diálogo, fornecendo as dóxai decorrentes dessa relação: aléthès dóxa e pseudes dóxa. O intuito do trabalho não é cunhar o que seja conhecimento (epistéme), antes, sua contraparte mais elementar - a aísthesis -, esta compreendida desde o pensamento platônico que vige no Teeteto.

Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro de Filosofia e Ciências Humanas, Programa de Pós-Graduação em Filosofia, Florianópolis, 2009 / Made available in DSpace on 2012-10-24T10:32:11Z (GMT). No. of bitstreams: 1 276068.pdf: 972220 bytes, checksum: 649eae18ea4866c1ace74d1b2cc4958c (MD5) / A partir de uma perspectiva heideggeriana, são discutidas as noções de potência (força) e verdade nos capítulos 1, 2, 3 e 10 do livro Theta da Metafísica de Aristóteles. O objetivo é mostrar como é possível, senão necessário, compreender o sentido do ser já em Aristóteles, não a partir de uma propriedade ôntica, mas a partir do seu próprio acontecer. Isso significa que o sentido do ser, que fora confundido simplesmente com a noção de mera característica presente no ente, e esta identificada com a noção de substância em Aristóteles, foi por Heidegger pensado a partir de outro registro. O ser, para Heidegger, deve ser compreendido a partir do seu horizonte temporal de aparecimento, preconizado nesta dissertação pelas noções de ato e potência. O sentido do ser depende fundamentalmente de uma atitude operativa do homem, o lógos. Por meio do lógos os entes podem fazer sentido e virem ao encontro do homem nas ocupações. Se o lógos é uma atitude operativa vinculada ao sentido do ser, aquilo que ele fala do ser não é mais simplesmente algo que corresponde ou não ao ser. A verdade do lógos não é mais a verdade por correspondência e sim a verdade que reflete o próprio sentido do ser. Esse percurso é realizado a partir da leitura fenomenológico-hermenêutica que Heidegger faz de Aristóteles. / From a Heideggerian perspective, concepts of potency (force) and truth are discussed on the chapters 1, 2, 3 and 10 of Metaphysics' Theta by Aristotle. With this in mind our objective is to demonstrate how we can understand the sense of Being already in Aristotle, not from an ontic property but from its own happening. It means that the sense of Being, before simply confused as a mere characteristic of the being and identified with Aristotle's notion of substance, it was thought by Heidegger from another register. In accordance with Heidegger, the Being must be understood from its time horizon of appearance, introduced by notions of action and potency. The sense of Being fundamentally depends on Men's operative attitude, called lógos. Through lógos beings may make sense and come to meet Men on their occupations. If lógos is an operative attitude linked to the sense of Being, what it says is no longer just something that matches or not to Being. Lógos truth is not the truth by correspondence, but the truth that reflects the very meaning of Being. In face of it, this path is based on the phenomenological-hermeneutic reading that Heidegger makes about Aristotle.

Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro de Ciências da Educação, Programa de Pós-Graduação em Educação, Florianópolis, 2014. / Made available in DSpace on 2015-02-05T20:36:07Z (GMT). No. of bitstreams: 1 327986.pdf: 979034 bytes, checksum: b843ee47adcea8fb8d754195716892c5 (MD5) Previous issue date: 2014 / Esta dissertação experimenta analisar o tropo nietzschiano "espírito livre" via genealogia histórico-filosófica da lide entre logos ontológico e logos sofista. Considerando a contribuição de Nietzsche ao novo destino e diagnose da verdade, a qual é termo imprescindível tanto na consolidação ontológica quanto na contestação sofista, adotou-se o caminho de tê-la como fio condutor perante a vinculação do tropo "espírito livre" à procedência genealógica sofista. Neste tropo, a transformação do caráter incondicionado ao condicionado, do consciente ao corporal, do não-contraditório ao paradoxal, do dado originariamente ao criado performaticamente, faz com que essa "nova verdade", diagnosticada e destinada por Nietzsche, aproxime-se mais do pharmakon sofista, discurso profético-oracular segundo Filóstrato, do que do organon ontológico, discurso que representa ou diz o "ser". Como os processos educativos servem-se invariavelmente de um logos, tal discussão contribui para questionar se está havendo espaço para um outro logos - o sofista - nos ambientes educativos.<br> / Abstract : This Master´s thesis analyses the "free spirit" Nietzsche´s trope by historical philosophical genealogy of the conflict between ontological logos and sophistic logos. Considering the Nietzsche´s contribution to new destination and diagnosis of the truth, which is an indispensable term in ontological consolidation and sophistic contestation, have it as central thread was chosen the pathway for binding the "free spirit" trope to sophistic genealogic provenience. In this trope, the transformation of unconditioned into conditioned character, of intellective into bodily, of not contradictory into paradoxical, of originally provided into performatically created, have approached this "new truth", diagnosed and destined by Nietzsche, more of the sophistic pharmakon, oracular prophetic discourse according to Filóstrato, than of the ontological organon, discourse that represents or says the "being". This discussion contributes to question whether there is space nowadays for another logos - the sophistic - in education settings, since the educational processes utilize invariable a logos.

The architectural practice of Giuseppe Terragni (1904-1943) takes place during the twentieth century modern social movements, as architecture and urban form follow a major shift in the political conditions, in Italy and beyond. This dissertation is a demonstration of the quest for the rational in the architectural practice of Giuseppe Terragni. Furthermore, it sorts out the role of Terragni's practice in the dichotomous relationships between city and architecture as well as state and project. Initially, it is the obligation of this dissertation to address questions of principles, in order to build a plenum for the relationship between the city and architecture. It traces movements through translation and transformation of architectural impression, in form and type, and its meta in concinnity, in terms of legacy, legitimacy, and the rational in idea. THESIS. The implicit rational in architecture exists in hierarchical order that allows for it to form unity of the whole that any of its constituents cannot form individually. It should be the architect's duty to fully reconcile all the elements in action – for and against form – in architecture, and demonstrate that the resultant is not a mere compromise but a necessary optimal condition. Therefore, I start with a stance in which I attempt to show how Giuseppe Terragni, in his ratiocinium, explicates the implicit rational in architecture, against the sea of protean political conditions. Giuseppe Terragni can be understood in his convictions which we may be able to sort out through his words, works, and deeds. In his pursuit of the rational Giuseppe Terragni offers a clue to the time and actions taking place, as if he were to remind us of the Homeric song about the deeds of men with convictions under their destiny and their ironic tragicomedy. Terragni's Danteum is the one instance where destiny seems closer to fulfillment. Dante Alighieri's dream of the glorious empire seems to materialize in the signs of the monarchy and its savior – Mussolini. Since the fascist movement concerns itself with questions of legitimacy that in lineage shifts between histories of origins and middles, the shifting in language plays an important role in the sorting out of factum and verum. Languages that enter into this play shift laterally mainly between Greek, Latin, and Italian. And, at times Dardanian and Proto-Albanian, both Illyrian dialects, enter the play. METHOD. Many aspects of this inquiry demand specific research methods as shown through the general and specific instances of man's activity as work which results in that which is made (factum) and the pursuit of that which is true (verum). Therefore, method in the sense of search for the way concerning purpose in what is made is conducted through istoria and historiography. Meanwhile, the search for truth, as it does not concern itself with the same scope as factum, requires philosophy as means towards knowledge, to sort out questions regarding truth. This dissertation follows certain Italian philosophers as guides in the pursuit. Not the least among them is Giambattista Vico who proposes that universal laws of development of men and society can be traced through the union between verum and factum. So, verum and factum become characters of the same play. Philology, love for reason, as a subspecies of philosophy, is a means toward knowledge in unraveling of the layers of the rational in the making. Additionally, in this inquiry, I employ analogies, diagrams, ideograms, and images, which demonstrate the quest for the rational in the architectural practice of Giuseppe Terragni. / Doctor of Philosophy / The architectural practice of Giuseppe Terragni (1904-1943) takes place during the twentieth century modern social movements, as architecture and urban form follow a major shift in the political conditions, in Italy and beyond. This dissertation is a demonstration of the quest for the rational in the architectural practice of Giuseppe Terragni. Furthermore, it sorts out the role of Terragni's practice in the dichotomous relationships between city and architecture as well as state and project. Initially, it is the obligation of this dissertation to address questions of principles, in order to build a plenum for the relationship between the city and architecture. It traces movements through translation and transformation of architectural impression, in form and type, and its meta in concinnity, in terms of legacy, legitimacy, and the rational in idea. THESIS. The implicit rational in architecture exists in hierarchical order that allows for it to form unity of the whole that any of its constituents cannot form individually. It should be the architect's duty to fully reconcile all the elements in action – for and against form – in architecture, and demonstrate that the resultant is not a mere compromise but a necessary optimal condition. Therefore, I start with a stance in which I attempt to show how Giuseppe Terragni, in his ratiocinium, explicates the implicit rational in architecture, against the sea of protean political conditions. Giuseppe Terragni can be understood in his convictions which we may be able to sort out through his words, works, and deeds. In his pursuit of the rational Giuseppe Terragni offers a clue to the time and actions taking place, as if he were to remind us of the Homeric song about the deeds of men with convictions under their destiny and their ironic tragicomedy. Terragni's Danteum is the one instance where destiny seems closer to fulfillment. Dante Alighieri's dream of the glorious empire seems to materialize in the signs of the monarchy and its savior – Mussolini. Since the fascist movement concerns itself with questions of legitimacy that in lineage shifts between histories of origins and middles, the shifting in language plays an important role in the sorting out of factum and verum. Languages that enter into this play shift laterally mainly between Greek, Latin, and Italian. And, at times Dardanian and Proto-Albanian, both Illyrian dialects, enter the play. METHOD. Many aspects of this inquiry demand specific research methods as shown through the general and specific instances of man's activity as work which results in that which is made (factum) and the pursuit of that which is true (verum). Therefore, method in the sense of search for the way concerning purpose in what is made is conducted through istoria and historiography. Meanwhile, the search for truth, as it does not concern itself with the same scope as factum, requires philosophy as means towards knowledge, to sort out questions regarding truth. This dissertation follows certain Italian philosophers as guides in the pursuit. Not the least among them is Giambattista Vico who proposes that universal laws of development of men and society can be traced through the union between verum and factum. So, verum and factum become characters of the same play. Philology, love for reason, as a subspecies of philosophy, is a means toward knowledge in unraveling of the layers of the rational in the making. Additionally, in this inquiry, I employ analogies, diagrams, ideograms, and images, which demonstrate the quest for the rational in the architectural practice of Giuseppe Terragni.

A good communication is a strategic marketing issue for all companies. This communication can be led through several assets such as logos. A well-built logo allows company’s identification in a world which is surrounded by brands. The logo consists in two key aspects: shape and colour. This paper proposes a reflexion concerning the use of colours in marketing following all the factors that affect it such as trends, culture and values. The study of companies’ logos colours may lead to a model which could help companies to decide on the colours they will use according to the message they want to transmit to the target population. After studying three hundred logos of companies all over the world, some clusters appear which gather companies sharing the same colours usage, values, culture and time vision through their logos. This reflexion leads to a set of colours trends which can be followed by companies afterwards.

Memoria (diseñador gráfico) / Este proyecto pretende identificar la forma en que el diseño gráfico podrá ser un buen aporte y una herramienta útil para la educación parvularia, en su transmisión de conocimientos formativos para el aprendizaje. Durante las visitas realizadas a establecimientos infantiles, se observó que los murales eran herramientas multifacéticas, por medio de las cuales, era posible entregar información relacionada, no sólo con una materia en particular, sino que también estaban se relacionaban con el lenguaje verbal y el lenguaje artístico, además de ser una fuente importante de estímulos visuales para los niños. Pese a lo anterior, se detectaron varios déficit en cuanto a la implementación del material aplicado, influyendo directamente sobre el aprendizaje y la estimulación. Así es como se llega a una solución que no solo propone un producto estético, sino que también posee una característica educativa que facilita la labor de la educadora y permite al menor asociar los conocimientos entregados. A través de la aplicación de este producto de diseño, se pretende favorecer la creación de espacios acogedores, divertidos, ricos en estímulos, pero que a su vez entreguen aprendizaje a los niños ayudándolos a asociar el entorno que los rodea.

Thesis advisor: Robert C. Bartlett / A translation and close study of the “myths” of the afterlife that conclude Plato’s Republic and Gorgias. This thesis attempts to understand the essential political teachings of the dialogues in question—about the definition of justice, its rightness, and its consequences—through the lens of their final stories. Glaucon and Callicles represent two responses to the apparent problem that the unjust fare better than the just. To Callicles, Socrates offers his “political art in truth” in the place of Gorgias’ “art” of rhetoric. To Glaucon, Socrates presents an orderly universe and an orderly city that seem to mirror justice in the soul. Both men require different, salutary accounts of justice from Socrates. These are not false or unphilosophic fables, but true images of τὰ ἔσχατα, of the ultimate and most extreme things—not as guides to any underworld but to the best way of life possible among living human beings. / Thesis (BA) — Boston College, 2013. / Submitted to: Boston College. College of Arts and Sciences. / Discipline: College Honors Program. / Discipline: Political Science Honors Program. / Discipline: Political Science.

Thesis (M.IC.)--Unitec New Zealand, 2007. / Includes bibliographical references (leaves 100-108).