Thesis (M.A.)--Rochester Institute of Technology, 1987. / Typescript. Includes bibliographical references (leaves 112-113).

Thesis (M.S.)--University of Wisconsin--Madison, 1963. / Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

The aim of this research is to explore if and how men performing makeup can shift the beauty norms and beauty representations for women. The shift is studied in the context of Instagram- a photo and video sharing social media platform, where individuals with large followings are called influencers, whereas their presence is qualified as influence. The study looks into how the influence of two of the top male makeup influencers is measured and manifested, and if and how their influence can generate a shift for female beauty norms. To understand if and how a shift can be produced, I focused on analyzing the metrics, the posted content and the interactions and opinions of the followers. This tri-dimensional approach focuses on the elements a shift around Instagram’s male makeup artists involves: influence, which in the context of Instagram is measurable (metrics); the representations the shared content embodies (i.e. images and text), and the feedback given by the followers on their interaction with the accounts. Understanding and studying how these merge together helps getting a sense of what impact the male makeup influencers are potentially having on female beauty norms through Instagram.The key findings uncovered that the two male influencers are a source of inspiration for women, whilst also teaching them how to perform makeup in terms of techniques, products and tools. The influencer- follower relationship is strong enough to make women follow their advice and even proceed to buying products suggested by the male makeup artists. More so, women no longer find it unusual for men to perform makeup, and see makeup related content suitable for both men and women. These findings highlight the role men play in changing beauty norms for women on social media while they perform female assigned beauty practices.

<p><strong>Date: </strong>2009-06-02<strong></strong></p><p><strong>Program: </strong>International Marketing<strong></strong></p><p><strong>Authors: </strong>Anantaya Ponbamrungwong & Sirada Chandsawang<strong></strong></p><p><strong>Title: </strong>The impact of brand on Thai female consumer in purchase decision of foreign makeup product<strong></strong></p><p><strong>Research Question: </strong>Does brand equity affect Thai female consumer in foreign makeup product purchase?<strong></strong></p><p><strong>Purpose: </strong>to investigate the effect of brand on consumer purchasing decision of foreign makeup product. The outcome of the research would be beneficial to marketing professionals especially in Thai cosmetics-makeup industry to understand the target consumer-based brand equity regarding their purchasing decision<strong>.</strong></p><p><strong>Method: </strong>The concepts of Brand equity and Purchase decision are chosen to study behavior of the target respondents; Thai female consumers who live in Bangkok, Thailand on their purchase decision of buying foreign makeup products.</p><p><strong>Conclusion:</strong> Brand equity does not totally affect Thai female consumer in their purchasing decision of buying foreign make up products. However, the respondents have the concept of brand equity: brand loyalty, brand awareness, brand associations and perceived quality in their mind but they did not generally relate the whole concepts to make a final purchase decision of foreign makeup products.</p><p> </p><p><strong>Keywords:</strong> Cosmetic, Makeup products, Brand equity, Purchase decision</p>

Date: 2009-06-02 Program: International Marketing Authors: Anantaya Ponbamrungwong &amp; Sirada Chandsawang Title: The impact of brand on Thai female consumer in purchase decision of foreign makeup product Research Question: Does brand equity affect Thai female consumer in foreign makeup product purchase? Purpose: to investigate the effect of brand on consumer purchasing decision of foreign makeup product. The outcome of the research would be beneficial to marketing professionals especially in Thai cosmetics-makeup industry to understand the target consumer-based brand equity regarding their purchasing decision. Method: The concepts of Brand equity and Purchase decision are chosen to study behavior of the target respondents; Thai female consumers who live in Bangkok, Thailand on their purchase decision of buying foreign makeup products. Conclusion: Brand equity does not totally affect Thai female consumer in their purchasing decision of buying foreign make up products. However, the respondents have the concept of brand equity: brand loyalty, brand awareness, brand associations and perceived quality in their mind but they did not generally relate the whole concepts to make a final purchase decision of foreign makeup products.   Keywords: Cosmetic, Makeup products, Brand equity, Purchase decision

Thesis (Ph. D.)--University of Wisconsin--Madison, 1968. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 432-464).

This paper discusses the relationship between gender expression and gender identity. It recounts my personal exploration of the two through the process of photographing two fellow AFAB individuals to create visual representations of their gender expressions while interviewing them to examine how these expressions relate to the gender with which they identify. Following this, I engage in self-reflection taking into consideration both the narratives of my peers as well as Judith Butler's insights on gender. The project culminates with a series of self portraits and a conclusion on how I came to understand both facets my gender.

I know it is my core, my purest nature to incessantly question myself and everything around me; as we pertain to the universe. As Robert Wilson suggests "I will always ask 'What is it?' before telling you what it is." My goal is to present you with some tools with which to approach your craft, your life, your uncertainties. And though I may not always be the best example, I still wish to encourage all that read this or spend time with me to see this craft/business and indeed your life as a great, happy adventure; guided by love. Because this will always lead to good and positive experiences, whatever path you find yourself on.In what I am doing now I am preparing to transition from a career in makeup into my next interest/phase/period with energy and excitement. Not disappointment, regret or rejection as I have seen over the years when this business is done with someone. And I think my timing is just about right, as I have done it while I am still in demand, while my phone is still ringing, while I am still at the top of my game, my craft.If this collection of thoughts is perceived a success or is widely read, discussed, or deliberated, because I have aimed it at, geared it toward or written it for success or sensationalism, then I have failed, and this amounts to little more than advertising or cheap unsatisfying tabloid television. But if this in any way grabs, challenges, informs, suspends you, makes you question or dream then like theatre when it is at its truest, most profound, rawest, absolutely undecorated, it serves its purpose: To move us forward to new debate, to new exploration of this/our condition.

From ancient times, makeup in religion society play an important role. The changes of history and culture created a different aesthetic and developed a variety of dressing style. Taiwan was colonized by Japanese colonial rule until the Kuomintang took over the regime after the World War II in 1945. Makeup style of Taiwan has gradually changed under the different cultural concepts. During the World War II period, dressing and makeup are regarded as luxury in Taiwan. There are many events (ex: television broadcasting, the oil crisis, global tourism, Internet¡K.etc) make the change of dressing style. In 2010 no matter is girls or boys in Taiwan, they take dressing and makeup for granted. The outline of this study is about the development of makeup style and aesthetic during this 55 years. This research uses historical research method and literature analysis method and is also divided into five major periods by historical time to describe the development of makeup style in Taiwan during 1950 to 2010. This research discussed the changes of makeup style by observing the economy, political society, culture and education. To sum up the conclusions from this research, we can know that the economy, political society, culture and education are the foundation of makeup style. Besides, Productions, promotions and marketing places are the motive force of various makeup style. The evolution of aestheticism about makeup style in Taiwan during 1950 to 2010 are: (1)Makeup behavior is luxurious; (2)Makeup behavior is polite; (3)Cosmetics are daily commodities; (4)Makeup is the representation of an individual style; (5)Makeup can beautify one¡¦s appearance. It can also help people have more confidence and increase their competitiveness in the workplace. I make conclusions from cosmetologists and people¡¦s opinions that the changes of makeup characteristics are: (1)Simplicity; (2) Imitating people blindly; (3)Makeup styles should be suitable for individuals and not imitate other people blindly; (4)Makeup style shows diversification by absorbing foreign fashion and experiences; (5)Makeup style tends to two extremes: elaboration or free style.

Thesis (M.A.)--Brigham Young University, Dept. of Art. / Includes bibliographical references (leaves 92-93).