This thesis offers an overview of the representational politics of the online antifeminist community known as the ‘manosphere’. It analyzes how gender and gender politics are represented in the discourse, with an eye to how traditional gender constructs, and traditional gendered norms and inequalities, are reproduced. This project—the first study to focus exclusively on the manosphere—contributes to our understanding of the community in two ways; it addresses a significant gap in the literature on the topic, and it tests the accuracy of the ‘conventional wisdom’ on the manosphere. Using mixed-methods critical discourse analysis, the study analyzed the discourse of the two primary subcultures of the community, and found that traditional gender norms and relations are reproduced therein, and that for the most part the conventional wisdom is accurate: femininity and women are disparaged, masculinity is imagined to be ‘in crisis’ (constantly under siege by feminizing forces), and feminism is represented as hypocritical and oppressive.

The aim of the diploma thesis is to assess the current marketing strategy of the Gillette brand with focus on men's shaving products in the Czech and Slovak markets. The theoretical part explains basic marketing terminology that helps to understand the practical part of the diploma thesis. The goal of the practical part is to implement specific proposals for improving various tools of the marketing mix that could help the Gillette brand strengthen and build its market share in the future.

The aim of the diploma thesis is to give the reader insight into newly fast- growing market category of men's grooming through the analysis of marketing strategy of chosen brand Biotherm Homme and the proposal for enhancement of this brand on the czech market.The thesis is divided into five chapters. First chapter is devoted to the fundamental marketing theory, crucial strategic terms are defined and proper creation of marketing plan is described. The purpose of the second chapter is to analyse the global market of men's grooming with the comparison to the czech one. Attention is paied also to the history of this booming market category as well as to understand men's customer's behavior regarding men's grooming. Third chapter is focused on the presentation of the brand itself, its strategies and current position on the market. Fourth chapter contains detailed quantitative and qualitative market Research, which should bring reader closer to the chosen topic and provides author with the highly valuable information for composition of the last chapter. Last chapter deals with the recommendations concentrated on enhancement of the current brand position on the czech market. The author is making suggestions, which are primarily pointing at raising awareness of the brand on the czech market and boosting recruting of new customers, thereby increasing of sales and market share.

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The Prayer of Daniel is a chamber piece in the style of an oratorio for vocal bass-baritone soloist, flute doubling on alto flute, B flat clarinet doubling on bass clarinet, violin, cello, piano, percussion on vibraphone and marimba, doumbek (a middle eastern drum), and men's chorus (TTBB). The approximate duration is thirty minutes. The text comes from the Old Testament book of Daniel, Chapter 9 verses 4 through 19. In these passages the prophet Daniel rends from his heart a prayer of repentance, mercy and forgiveness on the behalf of a fallen nation. The harmonic language of the composition combines both classical contemporary and jazz sonorities. The rhythmic language is drawn from the meter of the text, and is used to underscore the emotion of the prayer. These elements combine to form a rich music experience that conveys the penitent heart of the prophet Daniel.

The thesis contains a draft business plan for the establishment of trade with the sale of classic men's fashion. The work is divided into three parts. The first part is devoted to theoretical solutions connected with the business plan, the second part is devoted to a thorough analysis and a third, practical part, apply theoretical and analytical knowledge in order to create a real and viable business plan.

The diploma thesis Anti-Monachism in the Bohemian Society in the Epoch of Enlightenment deals with reforms by Josef II., in particular with the abolishment of monasteries from view of the then documents appeared in support of the reforms in progress. The author selects some significant themes handled by the reform devotees. The main theme is the criterion of the men's nature. The related themes include: monks' asceticism, celibacy, monasteries as the quintessence of the baroque devoteness, and mendicant orders. In the context of their criticism, the authors of the texts in question refer to the epoch of early Christendom and to the emergence of the first monasteries. Therefore also the author of this diploma thesis pays attention to this historical period as well as to the contents of the anti-monarchistic texts. Key words: Anti-monarchismus - History of Christendom - Enlightenment - Men's Nature - Asceticism

Fashion as a phenomenon was always connected with the human society. In this work I answer the role of men's fashion in politics within the cultural context in the Czech Republic. In this part I use the theory of representation from Hanna Pitkin, concretely the part about symbolic representation. It also uses theories from political marketing. My own research was done through the interviews with politicians from investigated political parties. This paper offers an answer which role plays the fashion in politics and how it is connected with the ideological background of the individual politician. Key words Men's fashion, political representation, political marketing.

The aim of this following study is to clarify the differences between the swedish parties, the social democrats and the moderates strategies for how to prevent men’s violence against women at the national party level. This study is a textanalysis which aims to examine which strategies the parties think is a need for a better gender mainstreaming, the ideological perspective is taken to account when studying the parties strategies. To do the analysis, i have used the ideologies liberalism, conservatism and socialism, to study how different values are weighed against each other which is a general recommendation how something should be conducted. This can also be called a normative statement for how the parties apply ideological points of departure in their strategies. The analysis shows that the parties have differences in their proposals for action. The main difference between the parties is that the Moderates were mostly on improving the judical system, focing more in the individual, which can refer to liberalconservatism. The Social democrats had lower penalty and more measures in terms of knowledge, method development, follow up where the state had the main role. This can further refer to socialism.

The study of men’s health behaviors has received a great deal of attention worldwide. Studies have been conducted to identify determinates related to men’s health care usage. Masculinity and spousal control are well accepted determinates of men’s health care seeking. However, the concept of masculine capital and how it factors into men’s health care seeking has been a relatively new topic of research. The researchers do not believe there has been a study to date that examines the social control wives place on their husbands, and how that social control may influence their spouses’ health, how masculinity plays into men’s health behaviors, and how men maintain masculine capital in the face of social control, if at all. Therefore, this study sought to examine how masculinity and the social control wives placed on their husbands intersected. The purpose of this study was twofold. First, the study sought to gain a greater understanding of how wives exert social control over spousal health behaviors. Second, the study sought to examine how men maintain masculinity, specifically masculine capital in the face of social control that their wives placed on their health behaviors. Focus groups were conducted with married male participants in Cache County, Utah. Umberson’s 1987 model of social control was modified to analyze the data. The constructs of masculinity and masculine capital were added to Umberson’s original constructs of family relationships, social control, health behaviors, and physical health/mortality. In addition, the construct of social control was substituted for spousal social control. At the conclusion of the research study, the research team changed the unidirectional arrows leading from the concept of masculinity and masculine capital to bidirectional arrows to reflect the idea that masculinity and masculine capital not only affect the concept of family relationships, spousal social control, and health behaviors, but those elements in turn affect masculinity and masculine capital. The researchers found the updated proposed model to be accurate in that masculinity and masculine capital influence many realms of a man’s life and that spousal social control can have a great influence on a man’s health-related behaviors and physical health.