Thesis (Ph. D.)--Ohio State University, 2007. / Title from first page of PDF file. Includes bibliographical references (p. 243-249).

Iden till arbetet fick författarna från en föreläsning om kultur (SIQ &amp; SKI, 2018) och hur enligt Drucker kulturen i en organisation slår strategi utan problem. Syftet var att undersöka vilka beteenden som driver resultat i en processorienterad kultur, samt att utveckla en modell för att mäta detta.   Målet var att mäta beteende i organisationen för att hjälpa dem skapa en konkurrenskraftigare kultur och snabbare uppnå processorientering med en enkät i en kvantitativ pilotstudie. Trots att alla svarade var populationen får pilotstudien för liten för att ge signifikanta resultat. Studien bygger på teorin om kluster av fyra tillämpningar “fumlare”, “kartläggare”, “pratare” och “organiserare” från Hellström &amp; Eriksson (2013) och resultaten redovisas i diagram och IPA-matris.   Slutasatsen är att organisationen lutar åt funktionsorientering, men strävar i riktning mot processorientering. Den sammanlagda bilden är att de tillhör klustret “pratare” med knapp marginal. De är dock på väg i riktningen att börja sin resa mot processorientering via fokus på kommunikation. Mätmodellen som används är i linje med forskning och ger svar på vilka hindrande och stödjande beteenden som finns i en organisation för en processorienterad kultur. Mätmodellen har även svagheten att den inte ger svar på andra frågor än för hörnstenen “att arbeta med processer” och att processorientering endast utgör en del av det som är en kvalitetskultur. / The authors of this thesis got the idea to this projekt from a lecture and from Drucker´s quote “Culture eats strategy for breakfast”. The purpose was to investigate what behaviours that drives results in a process oriented culture, and to develop a model for measuring these behaviours.   The goal was to measure the behaviours in the organisation and to help them obtain a culture that exceed the culture of their competitors, and reaching process orientation using a quantitative survey in a pilot study. Even though we got answers from all participants in the survey, the population was too small to generate statistically significant results. The study is based on the theory of four clusters; “fumblers”, “talkers”, “organisers”, and “mappers” by Eriksson and Hellström (2013) and the results are displayed in diagrams and an IPA-matrix.   The conclusion is that the organisation leans towards function orientation, but they are striving towards becoming process orientated. The total picture the authors got is they belong to the cluster “talkers” with a slight margin. They are heading in the direction of becoming process orientated by focusing on their communication though. The model was designed using research about what behaviours have a positive or a negative effect on the processorientated culture of the organisation. The weakness of the model is that it only takes the cornerstone “working with processes” into account and does not measure the other perspectives of quality culture. / <p>2019-07-26</p>

Marketing and commercial communication and the position of product placement within them; Product placement, the history, forms and the legal frame; Theory of measuring and evaluating commercial communications in general and specifical theories applicable for product placement; Experimental evaluation of these theories on concrete case.

The subject of this thesis is comparation methods of measuring elevation of experimental points on the network site Tetčice. There was mutually comparated height differences , which were mesured with methods of precise leveling, trigonometric method and fast static GPS measurment method. It was experimentaly used Sanchez method to reduce the effects of refraction measured at zenith angles. In the area of interest was used the method of interpolation to height calculation of point Bučín in elevation system Bpv, calculated from quasi-geoid heights on the surrounding leveling points.

Данная работа посвящена исследованию доверия в маркетинге и роли коммуникаций в формировании доверия к бренду в сфере высшего образования. Был рассмотрен и изучен феномен доверия с точки зрения маркетинга и других наук, в результате чего была предложена авторская формулировка термина “доверие”. Рассматриваются существующие модели доверия, сформирована авторская модель доверия, на основе которой разработана методика оценки уровня доверия к бренду. Изучены коммуникационные инструменты, которые влияют на формирование уровня доверительного отношения к бренду в сфере высшего образования. Рассмотрены коммуникационные стратегии продвижения брендов, в рамках которых определена значимость того или иного коммуникационного инструмента, влияющего на уровень доверия к бренду. Проанализирован и определен уровень доверия преподавателей, студентов и абитуриентов Уральского федерального университета, определены коммуникационные инструменты, используемые университетом и влияющие на уровень доверия к бренду университета, определена коммуникационная стратегия продвижения бренда, в рамках которой используются коммуникационные инструменты. Предложен алгоритм формирования высокого уровня доверия к бренду с помощью коммуникационных инструментов. / This paper is devoted to the study of trust in marketing and the role of communications in building brand trust in higher education sphere. The phenomenon of trust in terms of marketing and other sciences was examined and studied, the author's formulation of the term "trust" was proposed. Existing models of trust are considered, an author's model of trust is formed, a methodology for assessing the level of brand trust has been developed. Communication tools that influence the formation of a level of brand trust in the sphere of higher education are studied. We consider communication strategies for brand promotion, within the framework of which the significance of a communication tool influencing the level of brand trust is determined. The level of trust of lecturers, students and entrants of the Ural Federal University is analyzed and determined, communication tools and brand strategy are defined.