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The master's thesis is devoted to the study and analysis of the image of the hero in Russian films that received the highest award "Golden St. George" at the Moscow International Film Festival in the period from 2000 to 2024. The purpose of the work is to study the evolution of the image of the hero in Russian cinema of the 21st century using the example of the winning films of the Moscow International Film Festival, to identify the main trends and patterns of this process, to determine the image of the modern hero and to predict the image of the hero of the future. The work uses the analysis of archetypes using the theory of Carl Jung and the Pearson-Marru model. As a result of the work, the concept of "hero" was updated, the typologies of the image of the hero were studied, an analysis of changes in the images of heroes in the period from 2000 to 2024 was carried out, the connection between the images of heroes and the historical cultural context was revealed; An analysis of the heroes was conducted and the type of hero in the films that won the Moscow International Film Festival was determined, a table was compiled - a comparative analysis of the heroes of the Moscow International Film Festival, on the basis of which the image of the hero of the future was predicted. / Магистерская диссертация посвящена исследованию и анализу образа героя в отечественных фильмах, получивших высшую награду «Золотой Георгий» на Московском международном кинофестивале в период с 2000 по 2024 годы. Цель работы — изучить эволюцию образа героя в отечественном кинематографе XXI века на примере фильмов-победителей ММКФ, выявить основные тенденции и закономерности этого процесса, определить образ современного героя и спрогнозировать образ героя будущего. В работе используется анализ архетипов с использованием теории Карла Юнга и модели Пирсон-Марру. В результате работы было актуализировано понятие «герой», изучены типологии образа героя, проведён анализ изменений в образах героев в период с 2000 по 2024 годы, выявлена связь между образами героев и историческим культурным контекстом; проведён анализ героев и определён тип героя в фильмах-победителях ММКФ, составлена таблица — сравнительный анализ киногероев ММКФ, на основании которого спрогнозирован образа героя будущего.

Several discussions rose in western media when Swedish high-jumper Emma Green Tregaro competed with her nails painted in the colors of the rainbow during the athletic world championship in Moscow, in August 2013. This was meant to show her support for the gay movement, but was viewed as a protest against the new Russian law which forbids gay propaganda.  Western media critizised Russian media for failing to report the incident to their readers and that is where we got interested in making this research. We got the idea of comparing a Swedish newspaper with a Russian one, to observe differences in how they chose to report the event.  Due to lack of knowledge of the Russian language and the kyrillic alphabet we had to turn to an English-speaking newspaper based in Russia: The Moscow Times.  We compared the Moscow Times with the Swedish daily newspaper Dagens Nyheter, to see their differences in terms of: How they chose to cover the event, from a gender perspective; what structures of power can be found, how Emma Green Tregaro and Yelena Isinbayeva are portrayed and what meaning the protest is given by the narrators. We achieved our results through narrative analysis, a qualitative method. We applied theories such as gender theory and media logic in order to obtain answers to our questions.   We came to the conclusion that there are great differences in how much attention the protest achieved in the two newspapers. From the Swedish perspective, more focus were put on Emma Green Tregaro where she is a brave messenger of love, while in the Russian, more emphasis lays on Yelena Isinbayeva as a defender of the Russian stance. While Dagens Nyheter has put resources into sending journalists to Moscow, The Moscow Times has used a lot of material from news bureaus such as Reuters and The Associated Press instead of covering the event themselves.  Another interesting fact is that the institutions presented in the news flow such as the IAAF, IOC and the Swedish Sports Confederation are only represented by men, and through the power structural dimension of gender theory we can see tendencies of control or influence over the female sports profiles’ actions.

<p>In this essay we map and evaluate obstacles and problems that can occur during the establishment of international companies in Russia. This is done by investigating Swedish companies, which are established in Moscow and Saint Petersburg. We used secondary and primary data from books, previous surveys, reports, articles and the Internet. We also interviewed the following companies: Alfa Laval, Kockum Sonics AB, Höganäs Keramik, Skanska, Assa Abloy, Advakom, AnoxKaldnes, Lindab, Delovoj Peterburg, HL-Display and also a journalist from the Swedish Radio.</p><p>Most of the problems named by the interviewees were similar, but some differences were also found. The differences were primarily found in the ranking of importance between the different problems. As a conclusion we can say that the most important factors were:</p><p>· crime such as bribery</p><p>· administrative problems such as licensing</p><p>· tax laws and political system</p><p>· culture and language.</p><p>These problems can however be avoided to some point by hiring Russian consultants to manage the contacts and agreement.</p>

The diploma thesis named "Nixon-Brezhnev Summits in 1973 and 1974 in Czechoslovakian Press" deals with the presentation of summits between Leonid Brezhnev and Richard Nixon in contemporary Czechoslovakian dailies. It analyzes texts published by the media concerning the meetings in 1973 and 1974 in Washington and Moscow in the set period of more than one month around the meetings. Not only does the thesis research the degree of bias of the media content due to the ideological inclination towards the Soviet Union. It also analyzes the way in which the media in Czechoslovakia dealt with the presentation of both the enemy superpowers as partners. The theory part provides in introduction of the topic and basic historical context of the events. Furthermore it characterizes the respective meetings and the analyzed dailies. The practical part covers detailed qualitative content analysis of the selected representatives of the contemporary Czechoslovakian press, namely Rudé právo, Svobodné slovo, Mladá fronta and Lidová demokracie. Then the thesis compares the presentation of the respective summits and attempts to find the causes of the differences and trends in the in the presentation. As an addition the thesis also provides a comparison with similar meetings between Ronald Reagan and Mikhail Gorbachev,...

A tese tem como objetivo o estudo do texto da cidade de Moscou, sua análise comparativa e diálogo com o texto de São Petersburgo, bem como a importância de ambos os textos no processo de formação de identidade cultural russa. A metodologia da pesquisa baseia-se no conceito de texto urbano elaborado por destacados estudiosos da escola semiótica de Tártu-Moscou, tais como: Iúri Lótman, Vladimir Toporov, entre outros. O trabalho apresentado é constituído de três partes: No primeiro capítulo é apresentada a análise teórica dos conceitos de texto e cidade e sua aplicação à Moscou; O segundo capítulo representa uma análise histórico-cultural do processo de formação do texto de Moscou desde a fundação da cidade até o século XXI, a reflexão do texto de Moscou na cultura e, principalmente, na literatura russa; A terceira parte é composta por traduções de alguns ensaios de escritores russos do século XIX nos quais foram descritas as relações controversas entre Moscou e São Petersburgo. A conclusão da presente pesquisa consiste na tese de que tanto o texto de Moscou como sua oposição ao texto de São Petersburgo formam-se como resultado da bipolaridade, própria não apenas da cultura russa, como de toda humanidade. / The thesis aims to study the Moscow city text, its comparative analysis and the dialogue with the St. Petersburg text, and the importance of both texts in the process of formation of Russian cultural identity. The survey methodology is based on the concept of urban text drawn up by prominent scholars of Tartu-Moscow Semiotic School, such as Yuri Lotamn, Vladimir Toporov, among others. The work presented is comprised of three parts: The first chapter presents the theoretical analysis of concepts of \"text\" and \"city\" and its application to Moscow; The second chapter represents a cultural-historical analysis of the formation process of the Moscow text since the founding of the city until the 21st century, the reflection of Moscow text in the culture and, mostly in the Russian literature; The third part is composed of translations of some Russian writers´ essays of the 19th century with a description of the controversial relations between Moscow and St. Petersburg. The conclusion of this research consists of the thesis that both Moscow text and its opposition to the St. Petersburg text are formed as a result of a proper bipolarity not only of the Russian culture, but of the whole mankind.

This thesis comprises translations of five articles by the Russian ethnolinguist Nikita Iljich Tolstoy, some of which deal with the theory of the ethnolinguistic approach to language and the Slavic culture and others demonstrate a practical application of such an approach and such methods on the traditional Slavic culture. They present this approach as a continuous development of linguistic research which draws on the rich tradition and at the same time transcends its past and enriches it with new points of view. This also constitutes a unique way of preserving the legacy of our ancestors while simultaneously showing it in a new light. Aside from the translations the present thesis also includes an introductory study dealing with general characteristics of ethnolinguistics, its goals, subject, methods, and various schools of thought. In addition, chapters are included introducing the scientific work of N. I. Tolstoy and other members of the Moscow School of Ethnolinguistics. Present are also notes and comments on the translation, clarifying terms from the Russian cultural tradition not necessarily familiar in the Czech environment and explaining certain terms that may be difficult to translate.

A tese tem como objetivo o estudo do texto da cidade de Moscou, sua análise comparativa e diálogo com o texto de São Petersburgo, bem como a importância de ambos os textos no processo de formação de identidade cultural russa. A metodologia da pesquisa baseia-se no conceito de texto urbano elaborado por destacados estudiosos da escola semiótica de Tártu-Moscou, tais como: Iúri Lótman, Vladimir Toporov, entre outros. O trabalho apresentado é constituído de três partes: No primeiro capítulo é apresentada a análise teórica dos conceitos de texto e cidade e sua aplicação à Moscou; O segundo capítulo representa uma análise histórico-cultural do processo de formação do texto de Moscou desde a fundação da cidade até o século XXI, a reflexão do texto de Moscou na cultura e, principalmente, na literatura russa; A terceira parte é composta por traduções de alguns ensaios de escritores russos do século XIX nos quais foram descritas as relações controversas entre Moscou e São Petersburgo. A conclusão da presente pesquisa consiste na tese de que tanto o texto de Moscou como sua oposição ao texto de São Petersburgo formam-se como resultado da bipolaridade, própria não apenas da cultura russa, como de toda humanidade. / The thesis aims to study the Moscow city text, its comparative analysis and the dialogue with the St. Petersburg text, and the importance of both texts in the process of formation of Russian cultural identity. The survey methodology is based on the concept of urban text drawn up by prominent scholars of Tartu-Moscow Semiotic School, such as Yuri Lotamn, Vladimir Toporov, among others. The work presented is comprised of three parts: The first chapter presents the theoretical analysis of concepts of \"text\" and \"city\" and its application to Moscow; The second chapter represents a cultural-historical analysis of the formation process of the Moscow text since the founding of the city until the 21st century, the reflection of Moscow text in the culture and, mostly in the Russian literature; The third part is composed of translations of some Russian writers´ essays of the 19th century with a description of the controversial relations between Moscow and St. Petersburg. The conclusion of this research consists of the thesis that both Moscow text and its opposition to the St. Petersburg text are formed as a result of a proper bipolarity not only of the Russian culture, but of the whole mankind.

In this essay we map and evaluate obstacles and problems that can occur during the establishment of international companies in Russia. This is done by investigating Swedish companies, which are established in Moscow and Saint Petersburg. We used secondary and primary data from books, previous surveys, reports, articles and the Internet. We also interviewed the following companies: Alfa Laval, Kockum Sonics AB, Höganäs Keramik, Skanska, Assa Abloy, Advakom, AnoxKaldnes, Lindab, Delovoj Peterburg, HL-Display and also a journalist from the Swedish Radio. Most of the problems named by the interviewees were similar, but some differences were also found. The differences were primarily found in the ranking of importance between the different problems. As a conclusion we can say that the most important factors were: · crime such as bribery · administrative problems such as licensing · tax laws and political system · culture and language. These problems can however be avoided to some point by hiring Russian consultants to manage the contacts and agreement.