The main objective of the thesis was to define and analyze key aspects of managerial work in multicultural environment, in one of the Shared Services Center department, of multinational company based in Prague, Czech Republic. Further thesis aimed to define essential competencies of the successful manager and leader driving performance of multicultural department and provides recommendations to improve managerial performance in key aspects of manager s work such as communication, motivation, performance management and cross-cultural leadership. It is argued that presence of intercultural interactions between managers and their subordinates, impacts effectiveness of the managerial performance. Thesis consists of theoretical and practical part. First part of the thesis explores theoretical concepts regarding culture, communication, motivation and leadership with respect to multicultural environment specifics. In the second part, used research methods, conducted research analysis and outcomes are presented. Further in practical part recommendation towards analyzed aspects of managerial work that would lead to higher overall department performance are defined.

The aim of the presented case-study is a detection of the influence of seniors' lifestyle to healthy food. Qualitative approach to this topic should detect some selected aspects of seniors' lifestyle -- imaginations concern healthy food, real food shopping, and their real physical activities. Empirical pilot research was focused at sample of urban population, age 65+, living in Prague. Next aim of the master's thesis lies in economical consequences of seniors' lifestyle in relationships to healthy food and its potential changes. The thesis use methods like critical comparative approach to secondary data, qualitative approach in pilot sociological research, semi-structured interview, analyses and synthesis. The results are discussed in a framework of some sociological, demographical and marketing studies. The master's theses show seniors also like a challenging segment of populations in terms of great occasion for economic subjects and their business. General approach of the thesis is based on the contemporary concept of the relationships between active lifestyle and healthy food.

Work motivation is one of basic methods of management, it is a specific scientific field containing many scientific theories. An Effective motivation must be focused on characteristics of both the subject and the target. The greatest economic subject is the national economy with two cooperating sectors -- private, based on private ownership, and public sector financed by public sources. People engaged in one of these sectors can have various ideas and claims. For all managers, it is essential to know these claims and interests in order to apply a convenient motivation method. The aim of the proposed diploma thesis is to contribute to a solution of the following question -- is it necessary to motivate employees in public sector differently than employees in private sector? For this purpose I designed and evaluated a questionnaire. In last chapter, I suggest what measures are most convenient in order to reach the most effective motivation of employees in a public sector as well as in a private sector.

The aim of the thesis is to find motivational sources of contemparary trainers at the Athletic Club Stodulky Praha. Subsequently, these values are used to compare with the motivational profile ot the defined target groups in order to compare the similarity of these profiles, which should help to determine whether in these defined target groups might be found some potential new athletics coaches.

The thesis is focused on analysis of motivation of employees in the construction company. The aim is to elaborate the theoretical ground, further to analyze motivational environment in the construction company and to evaluate the use of factors of motivation. The thesis is divided into theoretical and practical part. The first part deals with theoretical basis of the topic like motivation in general, further with motivation of employees. These points are the basis for research of motivation of employees in the construction company. Through the survey are identified factors which influence employee motivation the most. There are specified seven areas and 22 factors of motivation. The main section of this thesis is the practical research and its evaluation. Through the results are identified problem areas of motivation and formulated recommendations to improve motivation of employees. The conclusion of this thesis could be the basis for developing an appropriate motivational program that is not yet established in the construction company.

The aim of the master's thesis is to analyze the importance of specific motivators for the employees of an educational company and consequently to show job satisfaction of employees with how the company uses the motivators at the moment. The questionnaire survey based on Stoewer test is used in the master's thesis. The questionnaire identifies the fields that motivate employees to work and the fields that the company use inappropriately and that lead to employee dissatisfaction with their work. Optimization solutions are proposed in the conclusion.

This thesis deals with the analysis of corporate culture and incentive system at Unicorn Systems, a renowned European company providing comprehensive IT systems and solutions in information and communication technologies. The primary objective of this analysis is to determine the state of the corporate culture and to evaluate whether its condition is beneficial to determine the state of the corporate culture and to eveluate whether its condition is beneficial to the company. The key methodology used in the work are methods of 7S and OCAI (Organizational Culture Assessment Instrument). In order to achieve this objective, a survey was conducted to canvas the opinions of respondets (N = 25) from the company regarding their perceptions of the existing organisational culture, their preferences regarding the organisational culture within the company, and finally the organisational commitment. The conlusion revealed weaknesses in the corporate culture by synthesis using findings from the questionnaire survey, interviews, best practise in the field and also the theoretical background are drawn up recommendations for managerial practise.

This master thesis combines corporate culture, corporate strategy, motivation and education of employees. Furthermore, there is also a focus on their interconnections. A real company Unicorn a.s. is presented in the second part -- owner's (Vladimír Kovář's) vision, goals and strategies. Moreover, there is introduced Unicorn's corporate culture, education of employees and human resources management. To check if the culture seems to be friendly and motivational to employees there was used a questionnaire among them. On the other hand, a few managers were interviewed -- if they are satisfied with the education level of their employees. The conclusions are summarized at the end.

The modern companies is increasingly realizing that prosperity of the companies is not only based on advanced technology, on the famously elaborate strategy but that the functioning of society depends on people themselves. Coaching is presented as a modern method of development potential employees on the basis of coaching freely determine their objectives over time achieve alone. Personal development of employees as well as the author considered a form of competitive advantage because satisfied and motivated employees are seen as a valuable source of the companies. Increased appetite for work, effort for increase their results and productivity, better perception of motivation - that all the author understands as the examples of positive results of coaching. To these positive effects were reached, it requires knowledge of substance and ideas, understanding of this method. The author is in the practical part of thesis focuses on students and graduates because she perceives them as a group preferred by modern companies. The aim of the practical part is to show which knowledge has the segmented group on the method and whether any such knowledge or ignorance is a sign of positive or negative results of coaching.

This Master Thesis maps the scene of the professional theaters in Prague from the spectators' perspective. Consequently it points out the most important motivation factors for each market segment that leads people to visit the shows. The theoretical part defines the terms theater and drama. It also analysis theater market in the Czech Republic and Prague's professional drama scene. Moreover, it specifies a marketing mix in the context of theaters, introduces the basic principles of marketing research and states the fundamental basis for a theory of motivation. Analytical part is based on a quantitative research realized through a questionnaire survey. Subjects were Prague residents, both men and women across all age groups and different levels of education. Minor improvements for theaters marketing strategy were proposed according to the research findings. Particular attention was paid to the special theatrical events held in Prague.