The object of this diploma thesis is the evaluation of job satisfaction within the company Nakladatelství Fraus, s. r. o. The aim is to analyse the job satisfaction of the employees of this firm using a questionnaire and idividual interviews and according to the outcomes found to suggest recommendation to make this situation better. The diploma thesis is primary divided into two parts - a theoretical and a practical one. The theoretical part rely on literary sources and explains basic terms such as motivation, its sources and tools or the atributes of job satisfaction. The theoretical part includes the characteristics of the company Nakladatelství Fraus, s. r. o., individual interviews and the evaluation of the questionnaire. The final part pays attention to the suggested recommendations, how to improve the current situation of job satisfaction or dissatisfaction of the employees of the company.

The Master's Thesis deals with the motivation of art patrons, with a special emphasis on contemporary patrons promoting art and culture in the Czech environment. The theoretical part focuses on defining the basic terminology and presents selected studies of volunteering and donation in the non-profit sector with a special focus on culture. The current status in this field is described from the general economic aspects of the support of arts in the Czech Republic to the psychological aspects of individuals. The second part of the thesis is devoted to the patronage of art and introduces the most important patrons of art, considering the historical context and development of the patronage in the history of Czech art. The practical part is based on the media analysis and the interview analysis and the resulting summary of the motivation of the patrons of art.

Presented master thesis deals with the issues of analysis of the Sales representative's effectiveness in conjunction with the effectiveness of regions severance, methods of evaluation and remuneration. The thesis will also outline company's usage of CRM software from the perspective of Sales representative and Sales Analyst. Theoretical part contains findings from CRM, profession of Sales representatives and methods of evaluation and remuneration. These finding will be exemplified on international pharmaceutical company. The aims of this thesis are suggestions and recommendations which are targeted to increase effectiveness of the Sales representatives and CRM software.

This thesis aims to find out how to properly motivate the new generation Y and find out if there are differences in their motivation and job satisfaction from other generations. Using mixed research in the form of a questionnaire survey for employees and in-depth interviews with potential employers will provide a dual view of the issue, which can provide valuable information and serve as an important informative element for the correct motivation of Y generation. Three hypotheses have been identified, which will be subsequently verified in both quantitative and qualitative research. After evaluating the research, it is good news that the outlook of the generation Y and their employers is very similar, and it seems that potential employers are very well prepared for the future generation and are already able to estimate their differentiation from other generations and thus properly motivate them and stimulate them for better work performance.

This Master´s Thesis is focused on two areas of human resource management which are motivation and stabilization of employees and the link between them. The aim of my Master´s Thesis is to analyze the structure and quality of management of employee motivation and stabilization in a particular company through my own questionnaire survey and internal company data collection. The questionnaire survey is mainly focused on identifying motivation profiles of the company's employees and factors that have a positive impact on their job satisfaction. Thanks to analysis, the relevant conclusions and suggestions are made to strengthen or stabilize the company's strengths and reduce their weaknesses in area of motivation and stabilization management. The outputs of my Master´s Thesis can be used by the company management in order to improve the quality of human resources management and stabilize company's employees.

1 Abstract: This paper brings a specific look into the world of marketing agencies working in market research through the job satisfaction and employee loyalty constructs. In the theoretical framework is presented conceptual and definitional problem of job satisfaction, which is consequently supplied by other theories like work engagement, work commitment or employee loyalty. Author's goal is to describe these theoretical concepts as interdependent, but simultaneously able to work separately and with support of other factors, which lead to their increasing or decreasing. In the empirical part of the framework are information used in praxis through the concrete marketing agency working in market research. Work environment is presented like dynamical example of modern company with explanation how works these aspects of job satisfaction and loyalty right there. Empirical research is realized with help of well-known methodological instruments used for measurement of these constructs to analyse and describe work environment of this company with a goal to identify the level of different aspects of job satisfaction and employee loyalty. Keywords: Job satisfaction, employee loyalty, work motivation, marketing agency

The goal of this thesis was to define the basic terms of the problems of job satisfaction and to make the job satisfaction analysis in the chosen company, which name will be not published , because of the inside information protection. The necessary data for the analysis were obtained via questionnaire, in which took part 122 employees from 13 different branches. Respondents were divided into three groups according to the performed work position and the intensity of the contact with clients. Results of research were processed for each individual group. It allows to catch better the differences in the group satisfaction. On a basis of results were pointed out the most problematic areas and suggested concrete steps, which could lead to job satisfaction increase in researched branches.

The thesis deals with the asymmetric ex-ante regulation applied in the electronic com-munications sector in order to strengthen the competitive ability of alternative operators at the expense of incumbent operators' competitiveness with the aim of reinforcing effective competition in the electronic communications markets. The author is concer-ned with the regulatory instrument entailing an obligation on the fixed incumbent opera-tors to open their access networks to other operators. This is called Local Loop Unbund-ling (LLU). The thesis assesses regulatory impacts on the Czech electronic communi-cations market. The market development in the Czech Republic certified the negative regulatory effect on the fixed alternative operators'motivation to build their own access infrastructure. The author tries to find the dismotivating elements of the present-day LLU regulatory form by means of the Czech LLU market analysis. The author adverts to the undesirable regulatory effect on both alternative operators'and incumbent opera-tors'investment motivation. The thesis offers reasoning why the pro-competitive regula-tory policy (inhibiting investments necessary for the sector development) is not appro-priate.

The thesis is focused on contentment determination of Czech Republic Fire Brigade members. Basic ideas concerning work motivation and satisfaction are defined in theoretical part of the thesis followed by characterised work-satisfying factors. There are brief characteristics of survey object and analyst of research results in empirical part. In the final part of thesis are presented improvement suggestions for increasing satisfaction with job.

Diploma thesis is dealing with the relation of financial and economical crises 2008/2009 and human resources. The first part is focused on the causes of crises that we can find in human resource management and employees. Second part describes changes on the Czech labour market, and give a recomendations how the HR department can dealt with it. It also includes the steps that can prevent the future crises.