University of Macau / Faculty of Social Sciences and Humanities / Department of Government and Public Administration

研究目的：探討微電腦廠商在不同國際市場行銷策略的差異、最適之行銷組合及其對 績效的影響。 文獻探討：１．學者們對國際行銷策略應採行標準化（Levitt １９８３）或因地制 宜（Sorenson and Weichmann１９７５，Buzzell １９８０）迭有爭議。 ２．陳正男（１９８５）曾利用集群分析將行銷策略分成擴張策略、中庸策略及防禦 策略，發現採行擴張策略的廠商其成長率皆高於採行防禦策略的廠商。 研究方法：１．資料收集：初級資料以郵寄問卷獲得，次級資料則蒐集期刊、資策會 研究報告及相關報章雜誌而得。 ２．抽樣方法：以我國微電腦外銷前三十名廠商及參加１９８７年台北國際電腦展之 微電腦公司為樣本。 ３．資料分析：以集群分析獲得行銷策略型態之分類，再利用ＡＮＯＶＡ探討行銷策 略型態與績效之關係。 研究內容：實際調查各廠商在美加、西歐、東南亞、澳紐四個地區其產品策略、通路 策略、訂價策略、及惟廣策略的做法。 研究結果：我國微電腦產業依不同地區的市場特性，有不同的行銷策略，亦獲得不同 的行銷績效。

我國的人壽保險市場，隨著國際化及自由化趨勢，在主管機關開放國人與外商可在台灣設立公司經營壽險業務之下，已進入了群雄爭霸的狀態。但隨者經濟環境的變遷，微利時代的來臨，導致壽險公司的經營成本大增，經營的方式也發生劇變，近年來卻興起一股併購的風潮；因此，未來台灣的壽險市場，將更重視組織發展及人力資源的最有效運用，以求在激烈的競爭中立於不敗之地。 在政府擴大適用勞基法，將各行業均納入勞基法的規範，其本意是希望能維持和諧的勞資關係，藉以保障弱勢的勞工。民國八十七年四月一日將「保險業」正式納入實施範圍後，在壽險界引起軒然大波，並產生莫大的衝擊，甚至發生外勤職員的街頭抗爭活動。因此，本研究將對勞基法實施的目的與意義作詳盡的分析，期能從勞基法的規範中，尋求壽險公司與外勤職員對壽險業納入勞基法後的因應對策。 壽險公司對外勤職員的「退休規劃」非常重視，若不預先作準備則將措手不及；而退休規劃需要靠「時間與複利」的累積，以彰顯其成果。因此要有外勤職員認同的退休制度，及能符合需要的激勵方式，才能充分發揮人力資源的功效，並為公司創造輝煌的經營成果。 本研究主要探討勞工退休金制度的發展及勞動基準法制定的背景，分析我國勞基法實施的適當性；並以兩個案公司—「南山人壽與ING安泰人壽」為代表，將公司的沿革、經營理念、組織結構與外勤職員的工作特性、薪資及退休制度等作為研究架構，對「外勤職員的退休制度」作相關的實證分析，評估勞基法適用壽險公司外勤職員之衝擊程度及後續影響，作成結論並提出建議供相關單位參考。 關鍵字：外勤職員、退休制度、勞基法、南山人壽、ING安泰人壽 / Following the trend of internationalization and deregulation, many new life insurance companies were set up in Taiwan under such circumstances. As a result, competition intension was driven all around the market. In view of the changes of economic conditions and profitability, which are increasing the operation cost, life insurance industry move towards the industry realignment as well as arising mergers and acquisitions. More than ever, life insurance industry shall enhance not only the development of organization but also the efficiency of the use of human resources in the future to retain the business profit as the competition intensifies. In consideration of the labor relationship and benefit, the Labor Standards Law in Taiwan was announced by the government. Insurance industry has also been applied since April 1st , 1998 but made a serious impact in life insurance industry even caused the demonstration of outdoor employee. This paper is trying to analyze the problems of current implementation for Labor Standards Law and hope to purpose the solution regarding the application of outdoor staff for life insurance companies. Life insurance companies should specifically focus on the retirement plan for outdoor employee in advance. The benefit of retirement plan is based on the accumulation of time period and compound interest . Therefore, the retirement scheme should encourage outdoor employee to meet with requirement of incentive system and to receive more efficiency in using human resources as well as to optimize their creation of successful performance. The purpose of this paper is to review the development of labor pension scheme and to analyze the appropriateness for the implementation of Labor Standards Law. This paper uses two real cases as sample: Nan Shan Life and ING Antai Life on the basis of their history, operating concept, organization and the specialty of outdoor employee to study for the retirement scheme of outdoor employee in life insurance industry. This paper also evaluates the impact and influence for the application of outdoor employee under Labor Standards Law for life insurance companies to provide conclusions and recommendations for reference in this aspect. Keywords : outdoor employee, retirement scheme, labor standards law, Nan Shan life insurance, ING Antai life insurance

國立西南聯合大學（簡稱「西南聯大」或「聯大」）是與抗戰相始終的大學。它以戰時教育聞名，成立於抗戰初期（1938 年），由國立北京大學、國立清華大學和私立南開大學聯合組成，抗戰結束後三校解散北歸（1946 年），各自復校。日本的入侵和國家的貧弱，聯大師生共有的民族情感，聯大民主自由的人文環境和「雲南王」龍雲對戰時民主力量的保護等因素，合力構成了聯大地下黨統戰工作的發展空間。這一發展空間與重要的歷史事件的時間點（如1941 年1 月「皖南事變」、1945 年8 月「抗戰勝利」和10 月「龍雲下台」）一起，構成了一個國共角逐的時空。 / 中共中央和南方局對地下黨組織統戰工作的重視和具體指導的時間恰是在聯大成立初期；在聯大中期，為適應局勢，爭取大多數「中間派師生」的支持，中共先後製定了「十六字」方針（即「蔭蔽精幹，長期埋伏，積蓄力量，以待時機」）和「三勤」（即「勤學」、「勤業」、「勤交友」）政策；在聯大後期，中共統戰的方針政策在實踐中得到檢驗，取得成效。 / 聯大地下黨的統戰工作是中共雲南省工作委員會（簡稱「雲南省工委」）統戰工作的重要組成部分。南方局和雲南省工委統戰工作的重點是介於國共兩黨間的「中間力量」。聯大地下黨統戰的人群以聯大師生為主，他們用知識份子所能接受的語言和交友方式對其做統戰工作，突出中共是眾望所歸的力量。一方面，地下黨人以「民族主義」和「愛國」來把如聯大教授等「中間力量」團結起來，通過組織集會探討時事以引發高級知識份子思考抗戰失利、貪污腐敗、物價飛漲、民不聊生的根源，由此孤立國民黨。另一方面，聯大地下黨人在品學兼優的基礎上，以「中間學生」的姿態出現，為聯大同學辦實事（如解決吃飯難問題），由此贏得了大多數「中間學生」的好感。如果說在雲南民主運動高潮到來前，聯大地下黨對「中間派師生」的統戰成效限於潛移默化的影響，那麼在1944-1946年民主運動高潮來臨時，其統戰成效已體現為促使「中間派師生」走出書齋，用文字和行動來爭取「民主與和平」，反抗國民黨當局的獨裁專制。 / 誠然，在四十年代中期，「中間力量」所認同的是介於美蘇政治體制間的「第三條道路」。因此，雲南省工委和聯大地下黨通過扛起「民族主義」和「新民主」的旗幟將聯大師生等「中間力量」凝聚在一起，在孤立國民黨的同時，促使「中間力量」放棄「第三條道路」，服膺於「新民主主義」的「革命」之路。無疑，毛澤東的話語吸引了愛國的知識份子群體，使其感到儘管中共提倡的「新民主」並非西方強調的「民主」，但卻是一條可行的救國之路，「中間力量」感到可參與其中，輔助中共並影響其決策，甚至共同決定中國未來發展的方向。的確，大多數的聯大師生等「中間力量」對於中共及其所提倡的「新民主」是有期待的。南方局、雲南省工委和聯大地下黨的統戰成效亦於此可見。 / 然而，本文也提及，在中共成為執政黨後，當「中間力量」對「革命」勝利發揮作用的歷史使命完成後，受西方教育理念影響的知識份子的「自由主義」與中共的「思想統整」間的弔詭性矛盾即被凸顯。因此，在中共建國後，對知識份子的思想改造不可避免，在這個靈魂改造的過程中，受沖擊的不僅僅是聯大師生 等「中間力量」，即使雲南省工委和聯大地下黨人亦不能幸免。 / 事實上，聯大地下黨對聯大師生等「中間力量」的統戰工作的深遠影響並未隨著聯大的解體和新中國的成立而結束。聯大地下黨人及其統戰對象聯大「中間派師生」，在經歷了新中國對知識份子的思想改造運動後，如何反思民族主義、革命與民主的關係亦值得作進一步的梳理和檢討。這是本文的一個後續研究方向。 / "The emergence of National South-west Associated University (hereafter abbreviated as NSAU) coincided roughly with the war of the Chinese resistance to Japanese aggression. Because of the Marco Polo Bridge (Lugou Qiao) incident on 7 July 1937 and the subsequent Japanese invasion of China, three renowned universities of north China, Peking University, Tsinghua University and Nankai University, were consolidated into one temporary university, National Changsha Temporary University (hereafter abbreviated as NCTU), by the Ministry of Education and relocated to Changsha in 1937. At the end of 1937, Nanjing fell, and Wuhan was in crisis, NCTU was forced to move again then to Yunnan province in 1938 and changed its name to NSAU. NSAU, known as an exemplar of wartime education in modern China history, is an important arena of the Chinese Communist Party’s (hereafter abbreviated as CCP) United Front activities between 1938-1946. A number of factors such as Japanese invasion, the country’s poverty and weakness, the sense of nationalism of the University’s teachers and students, the humanistic environment of democracy and freedom of the University, and the protection of the democratic forces by the “King of Yunnan” Long Yun during war times had combined to form a space for the development of the underground CCP's United Front activities in NSAU. / NSAU, known as an exemplar of wartime education in modern China history, is an important arena of the Chinese Communist Party’s (hereafter abbreviated as CCP) United Front activities between 1938-1946. A number of factors such as Japanese invasion, the country’s poverty and weakness, the sense of nationalism of the University’s teachers and students, the humanistic environment of democracy and freedom of the University, and the protection of the democratic forces by the “King of Yunnan” Long Yun during war times had combined to form a space for the development of the underground CCP's United Front activities in NSAU. / NSAU’s underground party’s United Front work was an important part of the Southern Bureau’s and the CCP Yunnan Work Committee's activities. The Southern Bureau was in charge of the underground party branches in Chiang Kai-shek’s districts. The United Front work of the Southern Bureau and the CCP Yunnan Work Committee focused on “the third force” or “the middle force”. In order to win the support of almost all intellectuals especially NSAU’s students and professors, Mao Zedong and Zhou Enlai separately formulated the Sixteen-Character Guideline of the CCP’s underground party work: Hiding Elites (yinbi jinggan), Long-term Ambushes (changqi maifu), Saving Force (jixu liliang) and Waiting for the Opportunity (yidai shiji) and the policy of the Three Diligences that refers to Working with Diligence, Studying with Diligence, and Making friends with Diligence. The policy of the Three Diligences was the concrete application of the Sixteen-Character Guideline, according to Zhou Enlai’s idea. / NSAU’s underground party undertook United Front work to influence “the middle force” by cultural activities, propaganda skills and the ways of making friends that were accepted by most of the intellectuals, and stressed that CCP could meet the expectations of the patriotic masses in China. On the one hand,the Communists united “the middle force” such as NSAU’s professors who adhered to nationalism and patriotism, and isolated the Nationalists by organizing rallies and discussing current events, and then led the senior intellectuals to believe that the root cause of the defeat in the anti-Japanese war, corruption, soaring prices and hardship suffered by people wasGuomindang, the Nationalist Party. On the other hand, NSAU’s underground party members, who excelled others in both morals and studies, solved practical problems for their classmates (such as the lack of food), thus winning most of their classmates’ support. / Admittedly “the middle force” was identified with “the third way” whose political stand was between the American and Soviet models in mid-1940s. But the CCP Yunnan Work Committee and NSAU’s underground party combined elements of “the middle force” such as NSAU’s students and professors to isolate the Guomindang, and prompted them to give up “the third way” and believe in the revolutionary way of New Democracy. / There is no doubt that Mao Zedong’s words moved the patriotic intellectuals and made them feel that although the New Democracy advocated by CCP was not Western democracy, it was a feasible way to save the country, and these intellectuals and democrats could participate in and influence the CCP’s decisions on the developmental direction of China in the future. Indeed, most of followers of “the middle force” such as NSAU’s teachers and students believed in both CCP and its New Democracy. In this sense, it is obvious that the United Front activities of the Southern Bureau, the CCP Yunnan Work Committee and NSAU’s underground party were highly effective. / This thesis also mentions that, however, after CCP became the ruling party and “the middle force” had completed its historical mission of being an important ally and follower of CCP in the revolutionary victory, the paradoxical contradiction between the liberal intellectuals influenced by Western value on the one side, and CCP, on the other, became notable. Therefore, a movement of thought reform for intellectuals had to be launched after the founding of the People's Republic of China. In this campaign to reform the soul, those purged were not only “the middle force” including NSAU’s students and professors, but even the CCP Yunnan Work Committee and NSAU’s underground party members. / In fact, the profound influence of NSAU’s underground party’s United Front work on “the middle force” did not end with the disbandment of NSAU and the establishment of new China. After the movement of thought reform for intellectuals, how the former NSAU’s underground party members and their targets of United Front work (i.e., the former NSAU’s teachers and students of “the middle force”) reflected upon the relations between nationalism, revolution and democracy is worth further examination and review. This will be one of the dimensions of a follow-up study of this dissertation. / 劉宇. / Thesis Ph.D. Chinese University of Hong Kong 2016. / Includes bibliographical references (leaves 339-365). / Abstracts in Chinese and English. / Title from PDF title page (viewed on September 8, 2017). / Liu Yu . / Detailed summary in vernacular field only. / Detailed summary in vernacular field only. / Detailed summary in vernacular field only. / Detailed summary in vernacular field only. / Detailed summary in vernacular field only. / Detailed summary in vernacular field only.

朱峰. / "2001年3月" / 論文 (哲學碩士)--香港中文大學, 2001. / 參考文獻 (leaves 150-159) / 附中英文摘要. / "2001 nian 3 yue" / Zhu Feng. / Lun wen (zhe xue shuo shi)--Xianggang Zhong wen da xue, 2001. / Can kao wen xian (leaves 150-159) / Fu Zhong Ying wen zhai yao. / 論文提要 --- p.I / 目錄 --- p.IV / 序言 --- p.VI / Chapter 第一章 --- 導言 --- p.1 / Chapter 一´Ø --- 槪念澄淸 / Chapter 二´Ø --- 研究回顧 / Chapter 第二章 --- 華南女子文理學院的歷史回溯 --- p.12 / Chapter 一´Ø --- 佈道家辦學…程呂底亞時期(1908-1925) / Chapter 二´Ø --- 教育家辦學…盧愛德時期(1925-1927) / Chapter 三´Ø --- 華人治校……王世靜時期(1928-1951) / Chapter 第三章 --- 社會角色的變遷：服務教會與服務社會的互動 --- p.50 / Chapter 一´Ø --- 直接服務教會(1908-1927) / Chapter 二´Ø --- 從服務教會到服務社會(1927´ؤ1949) / Chapter 三´Ø --- “爲人民服務´ح的嘗試(1949一1951) / Chapter 第四章 --- 教育角色的實踐：基督教女子高等教育的特點 --- p.77 / Chapter 一´Ø --- 宗教教育與愛國主義 / Chapter 二´Ø --- 女權辯論與家政專業 / Chapter 三´Ø --- 校友統計與個案分析 / Chapter 第五章 --- 性別角色的追尋：與福建協和大學的合倂爭論 --- p.114 / Chapter 一´Ø --- 合倂爭論的困擾 / Chapter 二´Ø --- 合倂爭論的分析 / Chapter 三´Ø --- 合倂爭論的意義 / 結語 --- p.133 / 參考書目 / 附錄一 ：2000年度問卷調˘¬表和基本數據 / 附錄二：華南女子文理學院學生畢業論文題目(部分） / 附錄三：華南女子文理學院教職員工履歷表 / 附錄四：金陵女院與華南女院各項統計數字比照(1934年） / 附錄五：華南女子文理學院財政收入比例變化表 / 附錄五：中外人名漢/英對照表

University of Macau / Faculty of Social Sciences / Department of History

This thesis aims to provide a history of African American working class and Leftist activism in Atlanta, Georgia during the early 1970s. It places a series of wildcat strikes within the context of political and social transition, and charges unequal economic conditions and a racially charged discriminatory environment as primary causes. The legacies of both the Civil Rights Movement and the New Left are identified as key contributing factors to this wave of labor unrest. One path taken by former Civil Right activists was to focus on poor peoples’ movements, and one course taken by the 1960s-era New Left activists was to join forces with the working class in an attempt to build a New Communist movement. In Atlanta, these two forces converged and generated a notable force against some of city’s most prominent employers.

Contemporary constantly expanding content of social media like Instagram brings the medium of photography to new contexts. Photography becomes an instrument of immediate communication and its historically defined functions are an object of change. The continuity of Instagram content creating, the personal perspective of its users, the constant presence of camera accompanying them are aspects analogous to the artwork of Nan Goldin. Goldin's photo essay ​The Ballad of Sexual Dependency (1986)​has a character of visual diary that captures the life of her community with almost obsessive continuity. It's also captured from deeply personal perspective depicting intimate moments and describing Goldin's personal relationships. Publishing of ​The Ballad​and formation of Instagram is divided by more than twenty-five years and both events and its meanings are profoundly different. This thesis nevertheless presumes that comparison of these, in many aspects alike phenomenons can help describe the change of the function of the media of photography, explore contemporary tendencies in photography aesthetics, the meaning of instagram's content to its users and provide general understanding of the role of shared photography in social and historical context. The methods of comparison are semiotic visual analysis,...

The aim of this work is the qualitative analysis of the new wave of female gaze photographers with a comparison of the female gaze pioneers. For this purpose, there were used photographs by Arvida Bystr​öm​, Petra Collins, Harley Weir, and Cindy Sherman, Nan Goldin, Corinne Day, which were published in fashion magazines such as ​Vogue, Harper's Bazaar, i-D, Dazed, and ​Vice​. The theoretical part examined how female identity has been shaped by western culture and dominant ideology, and how patriarchy paradigm has influenced the visual representation of women in art, pop culture, and advertisement. It is shown through key feminist concepts including Simone De Beauvoir, Betty Friedan, Judith Butler, John Berger, Laura Mulvey, theory of young girl, gagafeminism, and xenofeminism. The second part of the thesis is dedicated to social semiotics analysis of each photograph and the results of this research, which show changes of topics in the female gaze content and the shift to social media-related topics and the virtual representation of women. The work could enrich further research in the field of feminist aesthetics, fashion journalism, photography, advertisement, and social media.

本研究旨在調查九年一貫課程實施後，台北縣市國中英語教科書的使用現況及國中英語教師對這些教材的意見。 　　本研究主要探討的為：(1)國中英語教師選用新版教科書時所強調的標準,（2)各校英語教科書的評選委員與評選程序，(3)國中英語教師對新版英語教科書的滿意度與意見，包括學生習作與教師手冊，(4)更換教科書的原因與結果。 　　研究對象為五十七所國中的兩百五十三位英語教師。根據問卷調查，目前台北縣市的國中英語教科書有六個版本。 　　根據資料分析，得到以下主要的發現: 1. 在選教材時，英語教師所秉持的標準依序為合乎課程標準，教材內容，主題多元性，字彙數量，活動設計，插圖，版面，教師手冊，出版商的售後服務、聲望，教科書的第一印象，出版商為教師舉辦的研習，作者的學識等。 2. 各校的評選委員主要由英文老師組成，大多數學校評選教科書的程序為瀏覽各版本教科書，邀請出版商舉辦說明會，及舉行評選會議 。 3. 根據本研究所收集的資料顯示，大多數教師普遍上皆滿意九年一貫課程的新版教科書，但約有一半的教師認為內容太多、太難是他們所遭遇到的最大問題。 4. 根據所收集的資料顯示，有五所學校在第二學期更改教科書。教師們對第一學期所用的教科書不滿意的主要原因為教材內容非常難，內容組織不佳，及課與課之間缺乏連貫性。在更換新教科書後，大部分教師發覺之前教材所衍生的問題都解決了。因此大多數教師在更改教科書後覺得較滿意。 / This study aims to survey English textbook selection of junior high schools in Taipei City and Taipei County after the implementation of the Nine-year Integrated Curriculum and explore English teachers' opinions of these textbooks. This study focuses on the following issues: (1) the criteria highlighted by English teachers when evaluating the new textbooks, (2) the committees and the procedure of English textbook selection in each school, (3) the junior high school English teachers' satisfaction with and opinions about the contents of the new teaching materials, including students’ workbooks and teachers' manuals, (4)the reasons for teachers’ changing textbooks and its consequences. The recruited subjects are 253 junior high school English teachers from 57 schools. According to the questionnaires, there are 6 versions of textbooks used in junior high schools in Taipei City and Taipei County. After data analysis, the main findings are obtained as follows: 1.The criteria highlighted by English teachers when selecting the new textbooks are the correspondence to the curriculum standards, the contents, and a variety of themes. Considered important in sequence to the teachers who responded are the amount of vocabulary, the design of activities, the illustrations, the layout, the content of the teacher’s manual, and the level of service offered by the publisher, the publisher’s reputation, the first impression of the textbook, workshops provided for teachers by a publisher and the expertise of authors. 2.The selection committee in each school is mainly composed of the English teachers and the selection of English textbooks in most schools are done in the procedure of reviewing textbooks, inviting publishers to present their textbooks, and holding selection meetings. 3.According to the questionnaires collected in this study, most teachers were generally satisfied with the new textbooks developed for the Nine-year Integrated Curriculum. The most obvious problem with these new textbooks, according to the questionnaires, is that about half of the English teachers' dissatisfication with too much and too difficult content in the material. 4.Based on the questionnaires, five of the schools change textbooks in the second semester. The main reasons for the dissatisfaction with the first semester textbooks are that the textbooks are overly difficult, poorly organized, and lacking in continuity between lessons. After changing to new textbooks, most teachers find that the problems are solved. Therefore, most teachers are more satisfied after changing the textbooks.