Cooperation between customers and companies has existed for a long time. However, the role of a customer was rather passive and organizations were the ones who dictated their rules and took a leading role in the process of product creation. With a course of time the situation has been changed and customers are becoming more and more involved into the process of cooperation. As a customer driven innovation is relatively new phenomenon, the aim of our study is to examine its status in the modern business world. It can be observed that organizations all around the globe claim about their readiness and willingness to listen to customers and cooperate with them. Companies create customer support sections where they offer to leave complaints, comments and suggestions. Airline companies tend to have such experience. “We want to hear from you. Your feedback is important and helps us become a better airline” claims Delta Airlines. Tiger Airways states “Yes! We want to hear from you! Submit your feedback via our Customer Support Portal”. And there is multitude of such examples. With the help of the investigation of theoretical material, survey conduction and examining practical examples we aim to examine the issue of customer involvement into cooperation with organizations as well as to found out how ready customers are for such collaboration.

Ingredient branding implies that a company incorporates an additional brand into their product in order to increase consumer awareness. This has been proven to be successful in certain product categories such as computers and food. These products can be seen as low involvement and low cost products, since they are bought frequently and generally involves low risk for the consumer. Ingredient branding has never been tested on product categories that are categorised as high involvement and high cost, which is therefore the intention of this thesis. By investigating consumers’ attitudes and perception of quality, towards advertisements with and without ingredient brands, we conclude that ingredient branding does not affect consumers in high involvement and high cost product categories, nor in a positive or negative way.

Ingredient branding implies that a company incorporates an additional brand into their product in order to increase consumer awareness. This has been proven to be successful in certain product categories such as computers and food. These products can be seen as low involvement and low cost products, since they are bought frequently and generally involves low risk for the consumer. Ingredient branding has never been tested on product categories that are categorised as high involvement and high cost, which is therefore the intention of this thesis. By investigating consumers’ attitudes and perception of quality, towards advertisements with and without ingredient brands, we conclude that ingredient branding does not affect consumers in high involvement and high cost product categories, nor in a positive or negative way.

The Mobile media has flourished more and more recently. In terms of NCC (National Communications Commission) statistics, the mobile phone penetration had been more than 100% in Taiwan in 2008. In addition, the proportion of Mobile phone revenue was the highest part of telecommunication services in 2008. The marketing pattern developed from both of the highest revenue of Mobile phone business, ¡§Voice Service and Short Message Service (SMS)¡¨, telemarketing and SMS advertisement are the most significant. Therefore, it is definitely a useful study for advertiser who wants to compare both of the most important marketing tools, and which one is suitable for which product¡¦s marketing, additionally, the purpose of understanding the consumer¡¦s attitude and behavior intension. According to research methodology, this study has employed questionnaire survey technique. It had surveyed the consumers who have had received telemarketing and text-message advertisement, and for understanding the differentia of attitude and behavior intension when consumers face both of the marketing tools on different products. There are totally 300 valuable questionnaires. Make time from 18 April to 9 May in 2010. According to the findings of the study, to sell high-involvement with rational products, the telemarketing is better. And the object of the students, the military and housewife will likely purchase are more than people who serve as commercial and manufacturing. If advertiser wants to sell high-involvement with perceptual products, both telemarketing and SMS advertisement are useful. If advertiser wants to sell low-involvement with rational products, the telemarketing is easier to succeed. Furthermore, we can pay attention on that the attitudes and behavior intentions of female that are definitely better than male, and people with low educational level whose attitudes and behavior intentions are better than with high educational level, and low income people whose behavior intentions are better than high income people. If advertiser wants to sell low-involvement with perceptual products, the SMS advertisement is much better. In summary, it is important to mention that: People serve as the "services" whose attitudes and behavior intensions are ¡§low¡¨, and serve as "housewife", "military", "manufacturing" and "students" are ¡§high¡¨.

A survey indicates that the number of fraud-related crimes has been increasing considerably throughout the country. In addition, the number of online shopping fraud has been becoming much more than before since 2005. Up to 2009, the number of crimes associated with online shopping fraud has increased to roughly 7114 cases, leading to the percentage as 18.08% of all the fraud-related crimes. Even though the number of fraud-related crimes has been decreasing for the past-three-year period from 2006 to 2009, the crime number of online shopping fraud has been increasing gradually instead. Because the situation of Internet-based swindle is becoming progressively worse, such a fraud-related crime is worth much more attention from authorities concerned and much more effective measures taken by administrators so as to alleviate the number of online swindling crimes. Consumers throughout the country are getting used to make purchases by means of the application of Internet, which has made it possible for consumers to be trapped in online shopping fraud in such a tremendous electronic market. In addition, not only is the generation of online shopping fraud associated with the whole situation, but it is also related to online shoppers and individual traits. Consumer¡¦s involvement in Internet is of great significance to all the factors resulting in online shopping fraud. Based on the Involvement Figure developed by Zaichko wsky in 1985, this study aims to measure Internet-based consumer behavior, to examine the correlation between Consumer¡¦s Involvement in Internet and Purchasing Behavior, and to observe the result of online shopping fraud. This study adopts the participants consisting of the victims suffering from fraud-related crimes in Kaohsiung County, and collects the data by means of the distribution of 310 questionnaires, of which the number of valid questionnaire is up to 260. In addition, this study utilizes SPSS 12.0 to proceed data analysis. Results released by this study indicate as below: 1. In terms of the dimension, Internet Involvement, applied in the questionnaire, consumers recruited in this study belong to medium-degree and high-degree groups. The highest of each dimension is the rationality of Internet. Individual¡¦s internet involvement is obviously correlated to his or her age, education background, occupation and the recognition to 165 fraud-prevention hotline. 2. In terms of the dimension, Purchasing Search, applied in the questionnaire, individuals hired in this study belong to the medium-degree and high-degree groups. The highest of each dimension is the application of purchase. Consumer¡¦s purchasing search is prominently correlated to his or her age, education background, occupation and the recognition to 165 fraud-prevention hotline. 3. Consumer¡¦s Internet Involvement and each dimension are correlated to each other, and so are Purchasing Search and each dimension. Internet Involvement is correlated to consumer¡¦s Purchasing Search in a positive way. 4. In accordance with the above conclusions blended with online shopping fraud survey and researcher¡¦s practical experiences, this study has made it available to submit suggestions in four different aspects including the government organizations, the private corporations, individual tendency to Internet, further researches.

In this study, procedural justice, distributive justice and performance appraisal values to explore and understand the workplace in organizational justice (procedural justice, distributive justice) and the degree of emphasis on the staff performance appraisal values to job involvement and supervisory trust¡¦s influence, in addition, recognized individuals in their work performance evaluation of values, procedural justice, distributive justice, supervisory trust and job involvement are also included in the scope of regulation. The design of this questionnaire is divided into two parts, first part was in charge of the staff performance appraisal to the implementation of the program is consistent with principles of procedural fairness, the respective high and low procedural justice two kinds of situations. The second part of the assessment results for the charge of the staff can feel a fair, competent staff there to the list of recommended salary increases for the results of the judgments of the respective high and low equity allocation of a fair distribution of two kinds of situations. By these two factors, staggered to form four kinds of different situations, but the questionnaire asked the same item. The 242 valid questionnaires were collected, results are as follows: 1. High attention to performance appraisal values of person who cares about the fairness of the process and the fairness of reward distribution, shown more positive behavior and attitude that is a geometric results and paid, so the relative level of pay and the investment will more. 2. Whether it is good for promotion or pay less attention to whether or not the person is on the results than those who do not care if the charge given to the fairness of the competition, will have the role of subordinates have incentives, in turn will increase its performance. 3. Competent to conduct any type of operation regardless of behavior would have on our high importance for the performance assessment process, people will have a better work attitude and output, and will not be competent to act and change the emphasis on performance assessment for high allocation of resources of people, but no obvious effect. 4. In the high attention to procedural justice, distributive justice values in the trust's impact on the charge of little, and in the low distributive justice in the gap produced significant effects.

none

Firms constantly try their best to build up added value for products or services in order to raise their profitability in the wave of the global economy in 21th century. Originally, brands are simply used to distinguish the sellers of products or services, but once brand contacts with consumers, the interaction between firms marketing strategy and consumers¡¦ response begins. Hence the unique brand attributes and differentiation are developed based on product and brand positioning. The uniqueness and differentiation of brand attributes can attract consumers¡¦ recognition of brand, and it will gradually accumulate to become consumer based brand equity. Smartphone product knowledge is widely open and only one click away from consumers on internet, thus product involvement is gradually getting high. Moreover, the market is flooded with similar products since fierce industrial competition environment. For this reason, consumers¡¦ complex decision-making process among the numerous varieties of products interests me. After relevant literature review, the influence on brand equity, product involvement, perceived risk on smartphone is chosen to be the subject, in order to understand consumers¡¦ perceptions of brand recognition of smartphone. The study employs questionnaires with anonymous and convenience sampling. Total distribution of questionnaires was 347pcs, 342 were received, after deduction of invalid 37pcs, the valid questionnaires reached a total of 305. The empirical study conclusions are: 1. Brand equity affects consumers¡¦ perceived level of product involvement. High brand equity will bring out consumers¡¦ attention and importance of product. 2. Brand equity has direct influence on purchase intention. The objectives of this study are easily influenced by the constructs-perceived quality, brand awareness and different attributes-of brand equity when the decision-making process occurs. 3. Perceived risk does not have mediating effects among brand equity, product involvement and purchase intention. Consumers have no expectation of risk or uncertainty that would cause any loss of smartphone purchase behavior. 4. Product involvement is the mediating variable of brand equity and purchase intention. Strong brand equity can effectively seduce consumers¡¦ needs and interests and go a step further to raise their purchase intention indirectly. Key words: brand equity, product involvement, perceived risk, purchase intention and smartphone.

Besides offering good salary, companies in China start to enhance the job satisfaction of employee to retain employees. The demission rate Uni-President Group has always been lower than others in the same industry; even lower than the overall demission rate of many China enterprises. Among various reasons to affect the demission rate, Uni-President Group in China has a complete and systematic education and training system. Therefore, we set the training as an independent variable, and the three dimensions of organizational commitment to work, professional commitment, and the organizational citizenship behaviors as dependent variables, to discover the effect of independent variable to dependent variables. We set the supervisor¡¦s attitudes toward employees in the process of training as adjustment variable. Our hypothesis is that the supervisor¡¦s attitude will have effect in organizational commitment to work, professional commitment, and the organizational citizenship behaviors of employee. In the sample of 302 full-time employees of Uni-President Group in China, the amount of different training courses accepted by employee will have effect on the three dimensions, organizational commitment, professional commitment, and organizational citizenship behaviors of work. And supervisor¡¦s attitudes di have adjust effect in organizational commitment to work, professional commitment, and the organizational citizenship behaviors of employee.

Quality Management (QM) and Supply Chain Management (SCM) have been considered as two of the most important business strategies. They have become the prerequisite for success and competitive advantage in the global market. Supplier Integration is a subset of supply chain, and supplier relationship is no longer a competition, but competition and cooperation. Integration capabilities between suppliers can be regarded as a competitive advantage. The better supplier integration capabilities, the better supply chain performance. That would further enhance the competitiveness of enterprises. This paper explores the relationship between QM practices and Supplier Integration of supply chains. The entire population of suppliers to aerospace industry in Taiwan was surveyed to measure use of QM practices. QM is modeled as a second-order construct reflected by six QM practices (small group problem solving, top management leadership for quality, information and feedback, process management, customer focus, and supplier involvement). The results showed supplier involvement is the only factor which has statistically significant effect on supplier integration. Our study reflects the underlying fact of the aerospace industry in Taiwan; i.e., it is a manufacturing industry with no design capability. For a manufacturing industry without design capability, supplier involvement is the most important construct for effective supply chain management.