The aim of this thesis was to evaluate current approaches in the field of modern tools and technologies used in business. A secondary aim was to assess the level of their representation in practice and on the basis of their occurrence to gather recommendations with regard to their implementation in Czech companies. In the theoretical part, I outlined the importance of technological advances and modern technologies and emphasize their impact on the future of the company. Attention was focused on the creation, resource opportunities and allocation towards innovation and also on ways to support and fund them. The new generation technologies have also been mentioned and at the end of this work, I paid attention to modern approaches in the retail business. In the practical section I conducted research in five retail chain stores in the UK, Germany and the Czech Republic. Using statistical diagnostic methods I evaluated the resulting primary data revealing the extent of using modern technologies in the five monitored businesses. These methods then further helped me to classify the tracked subjects by success levels to reveal the ideal 'fictitious' company. The results of the case studies were general design guideline for action and the basis for the second part of the research. Like the analysed group of subjects, I conducted research at the retail chain Kaufland Czech Republic v.o.s.. I compared results of the research with values of the 'fictitious' company and from the resulting differences I have derived practical suggestions to improve each area. Key proposals that have been established through this study include: presentation of the subject in social networks, the introduction of online sales with the possibility to pick up goods at the store, installation of self-service checkouts, the use of NFC tags and electronic shelf price tags and increasing attractiveness of in-store communication by the use of interactive eye-catching displays and information channels. In conclusion the main points of the proposed solution would bring subject Kaufland cost savings and physical employee labor savings while improving awareness of the company in the eyes of target customers.

This dissertation is focused on The Ensemble of Folk Songs and Dances Čtyřlístek from Nové Strašecí. It summarizes its history and describes main personalities who worked with this ensemble over its forty years long existence. This research deals with the founders collectors activities as well as collection of folk songs served as an inspiration for the ensemble´s creative work. As part of this thesis there are also interviews with principal dancers of this ensemble, as well as with its founders Bohumil Chochola and Jan Stránský. This thesis also documents the ensemble´s artistic creation in its timeline and illustrates two scripts of selected dancing programs. Finally the last part of the thesis focuses on The Middle-Bohemian Festival Funfair of Tuchlovice, which was created thanks to the ensemble´s artistic work.

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The aim of this thesis is to analyse marketing communication of pilsen company Chladírenský servis Jedlička and to find out which trends of company's marketing communication can be used or are used. The first part of thesis is literary research. This part discusses concepts such as marketing, communication, marketing communication and new trends in marketing communications. As marketing trends are definited online marketing, viral marketing, mobile marketing, event marketing and guerilla marketing. The second part of thesis is a practical part. In this part instruments of Chladírenský servis Jedlička's marketing communication are discussed. This part deal with history of marketing communication of chosen company, when company mistakenly considered advertising in the sense of a one-way flow of information as its marketing communication. At present, however, the company uses the concept of marketing communication in the right sense, two- or more-way flow of information. For marketing communication the company uses online marketing, banner advertising on YouTube, Facebook,and watchs their feedback. Futhermore the company plans an event marketing for year 2018. The company also uses QR codes and sponsorships. Several improvements are recommended to the company. The first suggestion is to improve a Facebook communication engaging more employees in marketing communication and responding to comments on posts. The second suggestion is to focus on foreign customers and create websites in foreign languages. The third suggestion is to support event marketing of the company events this for existing and potential customers. The fourth suggestion is to make another shocking events. The fifth suggestion is to start watching a feedback from QR codes. The last suggestion is to create a notebook whither employees write questions from customers which management would deal with twice a month.

New fish products on the market and the methods of the sensorial quality assesment are still a very important part of the business strategy. After killing and filleting fish there are problem with the use of the remaining parts of the fish body. The solution of this problem is the fish separate, which is suitable for development of new fish products (e.g. fish sausages). These fish products are senzory evaluated then. There are various methods for the judgement of the sensorial profile of the picked fish product and this is practised either by means of the machines or by the subjective judgement of the educated experts. The changes of the sensorial marks (smell, taste, aftertaste,consistence) are judged according to the form of the quality criteria. Fish meal, mainly that of fresh water fish, is a type of commodity which should be enforced and which seems to have a good perspective in the market. That´s why learning these methods and of course their subsequent application is very important for the demand of fish meal.

The topic of this master's thesis is new technologies and social networking sites in the field of interpreting. The theoretical part discusses how, over the course of time, technological advances have altered not only the face of interpreting itself but also the way interpreters work, and presented them with new possibilities. This part also briefly deals with the history and functioning of social networks, namely Facebook, Twitter and LinkedIn and examines the possibilities social networking sites offer in terms of marketing. The empirical part presents conclusions drawn from the study. The purpose of the study was to determine general tendencies in the use of new technologies and social networks by Czech interpreters. The questionnaire distributed online focused mainly on the following points: ownership of smartphones and tablets, awareness of technical novelties in interpreting, use of social networks for professional and marketing purposes. A total of 150 people took part in the study. The analysis of collected answers revealed that the number of tablet or smartphone owners amongst the participants is quite high, that participants are skeptical towards nontraditional ways of interpreting and that interpreters use social networking sites rather for communicating within the interpreting community...

The subject of the thesis is the integration of financial markets of the new member states of the European Union (hereinafter referred to as the NMS). According to the standard economic theory, the process of financial integration should be associated with several positive effects, among others a) the enforcement of the law of one price in the form of the interest rate parity, b) the smoothening and the synchronisation of the consumption growth among countries, c) the increased diversification of investors portfolios, and d) the decreased dependence of domestic investments on national savings. These envisaged effects serve in the thesis as the indicators of the integration of NMS financial markets with the global financial market. These indicators show that the degree of the financial integration differs among the NMS, despite the fact that they all went through the process of integration with the EU. However, the order of the NMS based on the degree of their financial markets integration could not have been determined as each test indicated a different order. However, most tests indicated that there is a trend towards more integration of the NMS financial markets as the dependence of the domestic consumption growth on the global consumption growth has been increasing and the dependence of domestic investments on national savings has been decreasing. Surprisingly, the indicators did not prove the hypothesis that NMS financial markets are more integrated with the financial market of the EU, despite the fact that these countries had to open their markets to investors from the EU and had to harmonize their legislative requirements. Contrary to the results of previous articles, indicators used in the thesis show that majority of the analysed puzzles in international economics disappeared for large developed markets like the USA. On the other hand, these puzzles persisted for the NMS. Given that majority of the NMS adopted euro during the period under investigation, results presented above indicate that the financial markets of the NMS were not fully integrated with the financial market of the EU and therefore one of the conditions for the existence of the optimum currency area has not been met. Such result also contradicts the hypothesis of the endogeneity of the optimum currency area as the adoption of the common currency did not improve the degree of financial market integration.

This thesis is focused on the Development of the Urban Rail Transport in Prague. This thesis aims to specify the development of the Urban Rail Transport in view of the current state. In this work, a comparison is made with the suburban railway transport in Munich, the evaluation of the establishment of new stations and stops, and the forecast of the development of railway transport in Prague in the long run.

The diploma thesis analyses macroeconomic development of five selected new member countries of the European Union, concretely the Czech Republic, Slovenia, Cyprus, Latvia and Bulgaria. The paper is divided into two periods of development - the period of pre-accession preparation ending in 2004 and the period since accession till the present, when the statistics have already been influenced by the global economic crisis. The comparison has been based upon the fundamental macroeconomic indicators such as GDP growth, rate of inflation, rate of unemployment or state of public finances. At the end of each chapter, a brief final summary of development of the examined countries in particular period is stated. The last chapter treats the involvement of new member states in the integration process, namely the country presidency of European Council. Till the present, only the Czech Republic and Slovenia presided the European Council. Other new member countries are yet to fulfil this duty. The integration process is being gradually joined by other, nowadays candidate countries, whose economic situation is also briefly described in chapter three. The aim of the paper is thus to evaluate the economic development of new member states of the EU, comparing the period before and after accession.