The aim of the thesis is to investigate the standing of Olympic victor statues in Greece and Rome. The major focus is on how the meaning and the perception of the statues become transformed in different contexts. Throughout the study the reception alongside the location and meaning of athletic sculpture are primary points of concern. The standing of the patron and the viewer with respect to transformed models and their perception in relation to context constitute a significant part while formal details of artistic creativity and workmanship are dealt with only as necessary. It is known that Roman victor sculptures go back to Greek models / however remarkable change is revealed in the context and meaning of display &ndash / such as the emergence of statues for the decoration of private villas or public baths &ndash / rather than major stylistic changes in the statues themselves. So, the goal of the study is to understand how the Romans looked to the past and to Greeks in particular. An attempt is made to understand how Romans used their own values to appropriate and transform earlier Greek models, by focusing especially on the display and context.

This thesis examines the planning and organization of the Munich 1972 and Seoul 1988 Olympic Games with a specific focus on how the South Korean and West German governments attempted to use the Games to positively change their images abroad. Both countries attempted to distance themselves not only from their own war torn pasts, but also from their Communist counterparts, East Germany and North Korea. The West German government (and the Munich Olympic Committee) hoped to create a “peaceful” and “carefree atmosphere” that would directly counter images of Nazism, and the South Korean government (and the Seoul Olympic Committee) sought to use the Olympics to legitimize a military dictatorship and prove the country’s economic growth following the Korean War. By giving the Games so much importance, however, both governments transformed the Olympics into a flashpoint for international and domestic conflicts, and unforeseen events, such as the Black September terrorist attack, the South Korean democracy movement, and North Korea’s demands to co-host the Games, changed and defined the public images of both the Games and their host countries.

Increased international competitiveness to host sport mega-events indicates their perceived value in stimulating regional and national economic, social and cultural development. In the context of broader governmental public opinion management strategies, sport mega-events hold the potential to mobilize soft power resources of the host country, expressed in values, culture and policies, and engage with and influence the publics of other countries. This thesis investigates the significance of sport mega-events for the host country’s public diplomacy strategies and practice by exploring the concepts of public diplomacy, sport mega-events, soft power and national image within a multi-disciplinary conceptual framework. The analysis of scholarly literature, official and media reports reveals how aspects of reputation, credibility, and legitimacy guide both foreign public opinion and the practice of public diplomacy in conjunction with sport mega-events. Moreover, international reputation of the host nation, including status, prestige and image, appeared to benefit the most as a result of strategic application of sport mega-events to public diplomacy. This can be achieved by proving functional reputation though demonstration of financial and organizational success. Alternatively, social reputation of the host is at risk of sustaining considerable damage as a result of resistance from social activists groups, thus requiring extensive damage control efforts of the host country's image. The conclusions drawn from this study raise significant questions about the potential of sport mega-events being effectively used for public diplomacy and the experience of the host governments, revealing functional competence as having the greatest potential to influence public diplomacy strategy built around hosting sport mega-events.

The dissertation examines the Olympic Project for Human Rights (OPHR), a Black Power attempt to build a black boycott of the 1968 US Olympic team that ultimately culminated in the infamous Black Power fists protest at the 1968 Olympics. The work challenges the historiography, which concludes that the OPHR was a failure because most black Olympic-caliber athletes participated in the 1968 games, by demonstrating that the foremost purpose of the OPHR was to raise public awareness of “institutionalized racism,” the accumulation of poverty and structural and cultural racism that continued to denigrate black life following landmark 1960s civil rights legislation. Additionally, the dissertation demonstrates that activist black athletes of the era were also protesting the lack of agency and discrimination traditionally forced upon blacks in integrated, yet white-controlled sports institutions. The dissertation argues that such movements for “dignity and humanity,” as progressive black activists of the 1960s termed it, were a significant component of the Black Power movement. The dissertation also examines the proliferation of the social belief that the accomplishments of blacks in white-controlled sports fostered black advancement and argues that the belief has origins in post-Reconstruction traditional black uplift ideology, which suggested that blacks who demonstrated “character” and “manliness” improved whites’ images of blacks, thus advancing the race. OPHR activists argued that the belief, axiomatic by 1968, was the foremost obstacle to attracting support for a black Olympic boycott. The manuscript concludes with a discussion of the competing meaning and representations of Smith and Carlos’s protest at the Olympics.

Tourism has been identified as a strategy for Indigenous communities worldwide to adopt in order to stimulate economic and social development. The goal of this research was to evaluate Aboriginal participation in tourism and the role it plays in economic and social development of Aboriginal communities. This research also addressed Aboriginal participation within the context of a mega-event, the 2010 Winter Olympic Games. The need for this research came from the common acceptance that tourism can be an effective development strategy for Aboriginal communities. However existing literature is often case-specific with limited research focusing on Canada. Additionally, limited research had addressed Aboriginal participation in Olympic planning and hosting. The goal of this research was met by examining Aboriginal tourism development in British Columbia (BC), Canada, ultimately addressing the aforementioned gaps in the literature. This research used a qualitative approach to investigate Aboriginal participation in tourism planning in British Columbia, Canada. The objectives guiding this research are as follows: (1) To identify the types of involvement; (2) To evaluate the extent of involvement; (3) To explore the relationship between Aboriginal and Non-Aboriginal tourism-related businesses, associations and institutions; and (4) To identify the significance of Aboriginal tourism to the Aboriginal community, British Columbia and Canada. The findings of this research indicate that although Aboriginal tourism in BC has evolved considerably in recent years to establish a place in Non-Aboriginal tourism, it requires more support to grow the sector. As well, the Aboriginal Tourism Association of British Columbia (AtBC) appears to be guiding the future of the sector through the continued implementation of the ‘Blueprint Strategy’. This research revealed that there are still considerable barriers that inhibit Aboriginal participation in tourism. Until these barriers are addressed, an increase in Aboriginal participation in tourism, particularly in ownership and management capacities, is limited. Participants reported that Aboriginal involvement in the 2010 Winter Olympic Games was an once-in-a-lifetime opportunity to showcase Canada’s Aboriginal culture on an international stage. It also highlighted the collaborative relationships between Aboriginal and Non-Aboriginal. Participants also reported that tourism could help increase cross-cultural understanding, while diversifying Aboriginal communities. Future research should be directed towards understanding the effects of increased Aboriginal participation in tourism; the role tourism can play in capacity building; and finally, the economic contributions Aboriginal tourism can make to the tourism sector. The main conclusion drawn from this study is that BC has been able to encourage and support Aboriginal participation in tourism. Although there is much opportunity to grow the sector and increase participation in ownership and management capacities, the Aboriginal tourism sector is currently being guided towards a successful future. There are many Aboriginal tourism successes happening in BC that could be used as models for other regions in Canada and around the world.

Problem: Since there is not much inside information available, the problem that will be handled by this thesis is the coordination of warehousing activities within the logistics centers put to use by the Olympic Summer Games from 2000 to 2008. A special attention is given to certain requirements such as layout, capacity management, ownership and distribution applications. Purpose: The purpose of this thesis is based on warehouse requirementsand their specific adjustment to the Olympic Summer Games, further emphasizing on distribution applications influencing the capacityand ownership. Theory: The theoretical section touches upon event logistics, the Olympic Games and more importantly, logistics centers as a generic termfor distribution facilities and warehouses. Further, types of warehouses, capacity management, ownership and distribution applications are examined in order to be able to compare the various Games. Method: The method for this research is based on a case study conducted by semi-structured interviews with several people involved in the logistics organization of the Games. All interviews are conducted over the telephone and analyzed accordingly. However, secondary data was of high importance due to the limited number of interview respondents. Conclusion: All analyzed features of a warehouse facility had to be more efficiently and effectively performed in order to serve the great approach for the Olympic Summer Games. The implementation of distribution applications was not sophisticated enough to benefit capacity savings. The leased ownership situation and outsourcing to third party logistics providers were advantageous, but did not further influence the planning and utilization phase of the Olympic Games.

This study focuses on exploring Swedish journalists’ experiences and thoughts about the working conditions during the Olympic Games in Beijing 2008. It is interesting because of the fact that the Olympic Games where hosted in a country with dictatorial government and this is the foundation of this study. Theories about social construction, propaganda and media events were applied to illuminate and give a broader comprehension of the influence on the journalistic work during an Olympic Game. To explore this problem and get answers to our questions we used qualitative interviews with eight Swedish journalists who were stationed in Beijing. The result of this study is based on these journalists’ experiences of their reality. We found that all the journalists experienced an almost perfect working condition in many ways. Censorship and the lack of freedom of speech were debated a lot before the games in many western media. These subjects did not affect negative on the Swedish journalists work in Beijing but the debate had anyway an unavoidable influence on them. The line between sport journalism and a social journalism was often rubbed out and it seemed hard to avoid what happened outside the Olympic area. The organization of the Beijing Games is described by many journalists as the best of all times. We found that the journalists gave a common experience which says that almost everything in Beijing was controlled and set by the organization. The majority says at the same time that they were totally aware of the ongoing propaganda. The journalists in our study describe a journalistic freedom inside the Olympic area, in the same way as in every Olympic Game. No matter if it is hosted by a democratic or a dictatorial government.

Abstract This paper to explore how policy changes affect real estate market in Beijing, to help readers understand how policy change to influence Beijing real estate market demand, the reader can understand the further development of Beijing real estate market, the paper is divided into three parts: the first is to explore the environment of Beijing real estate ; the second part of the real estate market in Beijing before the Olympics Games; the third part discuss the development of Beijing real estate market since Olympic Games , let readers understand the development and change of Beijing real estate market . Under the guidance of cancels the welfare lotteries policy , Beijing real estate market began to sprout, Beijing Olympic Games successful application, led to the rapid growth of Beijing real estate market, Beijing Government uses the reversion policy to regulates the supply and demand structure of market ,to guidance real estate market development, but was unable to suppress the house price effectively fast rising. The real estate has the characteristic which buys rises does not buy falls, before in 2008 Olympic Games, the people's anticipated house price will continue to rise, housing demand continues to expand, The market has the situation which falls short of demand¡FBut with the end of the 2008 Olympic Games, the "Olympic effect" gradually cooling down, the market return to a rational development , But with the end of the 2008 Olympic Games, the "Olympic effect" gradually cooling down, the market return to a rational development, people expect house prices to fall, resulting in a wait and see attitude ,Market oversupply occurs, the government resorted to liberal policies to stabilize the mortgage market. With the end of the Olympics, the Beijing government redrawing of the regional economic development, and actively promote the "era after the Beijing Olympics", In the future Beijing real estate development focus from the central area of the city gradually migrate outward circle, Function complete, facility perfect, convenient communications new town will become the new sales hot spot.

My dissertation mainly focuses on the changing of China¡¦s soft power and tries to explain the reasons why Beijing loses its biding for Olympic Games in 1993. China¡¦s economic reforms have transformed its international status. Today China is already a country of rising power. In order to keep maintaining a peaceful international environment China has learnt to use soft issues to serve its national interests. Because changing China¡¦s image and undermining the scenario of a China threat were vital to Beijing and crucial to the future of its foreign policy, the analysis concerning China¡¦s rise should not focus entirely on the economic and military power. It is better for us to aim at filling that gap in knowledge about China¡¦s soft power and its increasingly sophisticated diplomacy. According to Joseph Nye, soft power is attracting force derived mainly from intangible resources such as national culture, political values, and its foreign policies. It is the ability to get what you want through attraction rather than coercion or payments. Nye states that technological advances have led to a dramatic reduction in the cost of processing and transmitting information. The result is an explosion of information which leads to scarcity of attention. Therefore, attention becomes the scarce resource. Nye also finds that publics have become more wary and sensitized about propaganda. Governments are often mistrusted. Therefore, Nye suggests that governments to work with non-state actors, such as NGOs in international affairs. However, there are a lot of arguments about how to measure the soft power of a country or a private actor. Since converting resources into realized power in the sense of obtaining desired outcomes requires well-designed strategies and skillful leadership, I state that soft power results from the structural forces and media technology in the system. Through development of the analysis structure of soft power, including media technology, institution, and material resources, I examine several cases to prove that China is gradually enhancing its international position by means of changing its institutions and reinforcing its international communication abilities. Today, special events are more than just well-known athletic competitions and cultural performances. International Olympic Committee is an important non-state actor with charm and soft power in the international society. I use three chapters to deal with the topic that Beijing bided for 2000 and 2008 Olympic Game. My argument is that the issues of Deng Xiaoping¡¦s successor and overheated economic problem leaded to China¡¦s lost in biding for the Olympic Game in 1993.

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