Os Jogos Olímpicos de Verão Rio 2016, fizeram com que a infraestrutura da cidade fosse modificada permitindo uma transformação no sistema de transportes. Esta pesquisa analisou a mobilidade turística durante a realização dos Jogos. Buscou-se compreender a disposição dos atrativos turísticos na cidade do Rio de Janeiro e a localização das regiões Olímpicas (Barra da Tijuca, Copacabana, Deodoro e Maracanã) no sentido da mobilidade. Verificou-se a existência da integração dos meios de transporte com as regiões Olímpicas e também com os atrativos turísticos. Analisou-se os aperfeiçoamentos nos meios de transportes de modo a permitir o acesso aos atrativos turísticos para um futuro legado. A metodologia utilizada foi exploratória, de caráter qualitativo, na qual foi realizada pesquisa bibliográfica, documental e de campo, pelo método de aplicação de questionários a turistas e por meio da observação participante. As entrevistas estruturadas contaram com uma amostra aleatória de 100 turistas, a partir das quatro regiões Olímpicas. Na observação participante, foram selecionados cinco atrativos turísticos, dentre os dez divulgados pelo governo para o turista e o morador local vivenciar a cidade durante a realização dos Jogos. Como resultado, identificou-se que houve uma mobilidade turística dado a nova disposição dos meios de transporte, em média avaliada como regular. Questões como informações turísticas, segurança e sinalização também ficaram em média avaliativa regular. Notou-se que os meios de transporte, assim como a mobilidade da cidade foram aperfeiçoados para os jogos Olímpicos, deixando de contemplar os atrativos turísticos presentes / The Rio 2016 Summer Olympics Games has caused a modification in the city infrastructure allowing a transformation in the transport system. This research analysed the tourist mobility during the Games. It was sought to understand the disposition of tourist attractions in the city of Rio de Janeiro and the location of the Olympic Zones (Barra da Tijuca, Copacabana, Deodoro and Maracanã) in the sense of mobility. The integration existence of the means of transport for the Olympic Zones and also for the tourist attractions has been verified and the improvements in Rio de Janeiros means of transports were analysed in order to allow access to tourist attractions for a future legacy. The methodology used was exploratory, of qualitative character, in which a bibliographical, documentary and field research was carried out, through the method of applying questionnaires to tourists and through participant observation. The structured interviews had a random sample of 100 tourists, from the four Olympic Zones. For the participant observation, five tourist attractions were selected, among the ten reported by the government for the tourist and the local resident to experience the city during the Games. As a result, it was identified that there was a tourist mobility given the new arrangement of means of transport, on average evaluated as regular. Issues such as tourist information, security and signaling were also averaged on a regular basis. It was noted that the means of transport, as well as the mobility of the city were improved for the Olympic Games, but failing to contemplate the present tourist attractions

Orientador: Paulo Roberto de Oliveira / Dissertação (mestrado) - Universidade Estadual de Campinas, Faculdade de Educação Fisica / Made available in DSpace on 2018-08-12T06:24:33Z (GMT). No. of bitstreams: 1 Soares_JulioCesarJesus_M.pdf: 10677225 bytes, checksum: 1dd756b296ac4a083c281831238ef823 (MD5) Previous issue date: 2008 / Resumo: O remo teve sua categoria feminina oficializada em eventos internacionais como Campeonato do Mundo em 1974 e os Jogos Olímpicos a partir de 1976. A participação do remo brasileiro feminino nos principais eventos internacionais mencionados anteriormente caracterizou-se como um quadro de resultados desportivos inexpressivo. Portanto, torna-se relevante o desenvolvimento de pesquisas científicas que contribuam para elucidação metodológica do processo de treinamento na modalidade em questão. Na atualidade, a obtenção de resultados superiores está relacionada a uma democratização da modalidade na sociedade bem como seleção e orientação de talentos para um sistematizado processo de preparação de muitos anos. A presente pesquisa tem como objetivos organizar o conjunto de dados sobre a vida desportiva pregressa da atleta FB, primeira remadora brasileira com participação olímpica; identificar longitudinalmente as etapas de preparação de muitos anos e relacioná-las com as descritas na literatura especializada. A pesquisa se caracteriza como um estudo de caso descritivo com um delineamento longitudinal. Os instrumentos de pesquisa utilizados para o desenvolvimento do presente trabalho foram: entrevista e registros documentais (escolar, diário do treinador e testes de laboratório). Em relação à organização dos dados documentais referentes à antropometria, observou-se uma seqüência coerentemente estruturada nas coletas das variáveis durante o período escolar da atleta, entre os anos de 1989 a 1999, complementado ano a ano até 2005 com os registros do treinador e testes em laboratório; a potência média verificada nos testes de remo-ergômetro nas diferentes etapas da preparação de muitos anos, sendo que, na distância de 2000 m, a atleta obteve os valores 172,2 e 258,3 w, respectivamente, nas etapas de especialização inicial e especialização profunda. O teste de força máxima (uma ação voluntária máxima dinâmica concêntrica) mostrou um crescimento constante ao longo das etapas de preparação; o maior índice absoluto e relativo da potência média (w) coincidiu com o momento de massa corporal ótima, ou seja, quando a atleta foi orientada para competir na categoria peso leve, aproximando-se dos valores apresentados pela elite mundial, o que aumentou seu potencial competitivo internacional. Quanto ao desempenho competitivo se registrou um total de 56 intervenções distribuídas em nível Estadual, Nacional e Internacional. Dessa forma, foi possível concluir que a organização dos dados com sua representação gráfica e as análises comparativas em relação a outras atletas de destaque internacional, subsidia o processo de treinamento idealizado longitudinalmente desde a etapa de preparação preliminar até a de resultados superiores. / Abstract: The women's rowing was officially included in international events in the World Cup in 1974 and the 1976's Olympic Games. The participation of Brazilian women's rowing in major international events mentioned previously characterized himself as a framework for unexpressive sports results. Therefore, it is important the development of scientific research that contribute to the process of methodological elucidation training to this sport. At present time, the achievement of results above is related to: an important democratisation of the modality to the society, selection and supervision of talents to a systematic process of preparation for many years. This research aims to organize the collection of data on the progressive sport life of the FB athlete, the first Brazilian rower with Olympic participation; identify lengthwise the steps in preparation during many years, and list them with those described in literature. The research is characterized as a study case with a longitudinal design. The tools used to search for the development of this work were: interview and documentary records (school, the coach and daily laboratory tests). Regarding the organization of data concerning the documentary anthropometry was observed consistently structured sequence of a collection of variables during the school between the years 1989 to 1999, supplemented every year until 2005 with the records of the coach and in laboratory tests, the power average recorded in the tests of rowing-ergometer in various stages of preparation for many years, with the distance of 2000m, the athlete presented 172.2 and 258.3 W, respectively, in the initial stages of preparation and deep expertise. The test of maximum strength (a maximum voluntary dynamic concentric action) showed a steady increase of this variable along the stages of preparation, the highest absolute and relative power of the average coincided with the optimal body mass, or when the athlete was oriented to compete in the lightweight category, approaching the values presented by the global elite, which increased her international competitive potential. The competitive performance registered a total of 56 occasions distributed in state, national and international level. Thus, it is possible to conclude that the organization of the data with its graphic representation and comparing analysis with others intenational athletes, subsidizes the process of training designed lengthwise from the stage prelimiary preparation to superior results stage. / Mestrado / Ciencia do Desporto / Mestre em Educação Física

Mobile tourism service applications can be developed and successfully deployed with the rapid developments in mobile phones, communication technologies and tourism. In many situations, when travelers visit a country for a special event or just as travelers, it is obvious that they want to utilize the time and resources efficiently to enjoy the events and visit many places as possible. To achieve this, a traveler needs variety of information to make decisions and travel plans. Traditionally, this means purchasing tour guide books about a county or a city that refer them. At the same time, the 29th Olympic game is coming to the oldest civilized country China in 2008. The goal of our mobile service is to provide needed tourist information of the host country as well as event specific information. In the case of traveling for a special event, it is crucial to be informed about the last minute changes in the schedules. Our implementation tries to address these issues as much as possible.

This research interrogates South Korean women’s gender, ethnic and national identity construction revealed through sport spectacle. Two phases of the interviews were conducted for the research: focus group interviews during the 2004 Athens Olympics and individual interviews between March and April 2005, the period of the final qualifying stage for the 2006 FIFA World Cup. Newspaper extracts on the Olympics and the football matches were presented in the interviews. The analysis of the women’s identity construction was contextualized in relation to South Korea’s socio-cultural, historical and political networks. Globalisation provides the overall framework for the research. Globalisation has dramatically transformed the way people construct their relations to themselves, others and their nation. The research explored how the interviewed women produced and reproduced the meanings and values of the sport events and sport games in search for a sense of security and certainty in the ever-shifting global context. Their struggles to ‘live’ in the new social milieu, a process of reterritorialisation, were also analysed. Moreover, the women’s relationships with North Korea were examined based on the concepts of the ethnic identity and also of the nation as a historical community with shared culture, tradition and history. Although infamously labeled internationally as part of the ‘axis of evil’, North Korea provided a source of ambiguous identity to the interviewees. The women’s perceptions of Japan, South Korea’s old enemy, were also investigated around the themes of postcolonial identities. In addition, the research demonstrated the women’s gendered perceptions of sportswomen and sportsmen and an idea of nationhood represented by them.

Increased international competitiveness to host sport mega-events indicates their perceived value in stimulating regional and national economic, social and cultural development. In the context of broader governmental public opinion management strategies, sport mega-events hold the potential to mobilize soft power resources of the host country, expressed in values, culture and policies, and engage with and influence the publics of other countries. This thesis investigates the significance of sport mega-events for the host country’s public diplomacy strategies and practice by exploring the concepts of public diplomacy, sport mega-events, soft power and national image within a multi-disciplinary conceptual framework. The analysis of scholarly literature, official and media reports reveals how aspects of reputation, credibility, and legitimacy guide both foreign public opinion and the practice of public diplomacy in conjunction with sport mega-events. Moreover, international reputation of the host nation, including status, prestige and image, appeared to benefit the most as a result of strategic application of sport mega-events to public diplomacy. This can be achieved by proving functional reputation though demonstration of financial and organizational success. Alternatively, social reputation of the host is at risk of sustaining considerable damage as a result of resistance from social activists groups, thus requiring extensive damage control efforts of the host country's image. The conclusions drawn from this study raise significant questions about the potential of sport mega-events being effectively used for public diplomacy and the experience of the host governments, revealing functional competence as having the greatest potential to influence public diplomacy strategy built around hosting sport mega-events.

It is understood that in order for athletes to perform to their potential consistently they must learn to optimally self-regulate their psychological and physiological states. Yet, the process by which this is accomplished is not well understood. The purpose of this doctoral dissertation was to explore the concept of self-regulation in the Olympic athlete population through the use of biofeedback and neurofeedback. To address this purpose, two studies were conducted. Study One (Article 1) used a quantitative methodology to explore the relationship between Olympic athletes’ overall self-regulation ability and world ranking. Fifteen Olympic level athletes underwent a 9-stage psychophysiological stress assessment to determine each athlete’s ability to return to baseline after a stress load was applied. Findings revealed that there was a significant correlation between the athletes’ overall self-regulation ability and their ranking at the world level, meaning the better the overall self-regulation ability of the athlete the better the world ranking. Study Two (Articles 2 and 3) employed a qualitative methodology and explored what and how five Olympic level athletes learned from participating in a 20 session biofeedback and neurofeedback training intervention. Data was collected from post-intervention interviews with the athletes. In Study Two, Olympic athletes perceived that the biofeedback and neurofeedback training intervention assisted them in learning to improve self-awareness and self-regulation of their physical and mental states enabling them to feel more in control during sport performances. Engaging in active learning exercises, receiving real-time formative feedback, and utilization of the intervention exercises in training and competition environments were how athletes perceived they learned to self-regulate. Together, the findings from the two studies highlight the relevance and intricacies of self-regulation in high performance sport. Overall, the present dissertation makes a contribution to the sport psychology literature particularly with regard to our understanding of the use of biofeedback and neurofeedback for enhancing self-regulation with Olympic athletes. Thus, learning to improve self-regulation skills using biofeedback and neurofeedback training should be an integral part of a comprehensive and holistic approach used by sport psychology practitioners in assisting athletes to perform to their potential.

This research comprises three interconnected studies that, when considered together, attend to the dissertation’s purpose of presenting an integrated conceptual framework for ambush marketing in the Olympic Games. This has been accomplished in two ways: (1) the use of institutional theory, supported by network theory, as a lens to view and understand evolutionary processes in Olympic sponsorship and ambush marketing and (2) the use of grounded theory to build a conceptual framework of ambush marketing from the findings. Broadly, the model suggests the evolution of ambush marketing is partially impacted by, and an outcome of, institutional forces and considerations. Study I examines the process of institutionalization in the evolution of Olympic sponsorship during its most critical period of growth. It is argued that three key periods of change for sponsorship and two for ambush marketing exist during this time. Furthermore, these periods of change, most specifically concerning anti-ambush marketing practices, suggest the institutionalization of anti-ambush marketing legislation in the Olympic Games. Study II examines how Olympic ambush marketing stakeholder power and transfer of sponsorship and ambush marketing knowledge has influenced institutional processes toward the state of anti-ambush legislation as institutionalized brand protection. Centrality measures suggest the International Olympic Committee and Organizing Committees for the Olympic Games demonstrate the greatest stakeholder influence within the Olympic ambush marketing network. It is further argued the influence resulting from the structure of Olympic ambush marketing networks impacts the institutional processes of objectification and sedimentation. Study III examines the contemporary state of Olympic sponsorship evidenced by institutionalized legislated brand protection. While direct marketing implications of anti-ambush marketing legislation are minimal, it is argued the practice represents a portion of a regime of brand protection and that public relations outcomes of legislated brand protection must be carefully managed as part of a brand management strategy. Similarly, proportionality and managing expectations are arguably important in the understanding and application of such laws. Finally it is suggested that while the Olympic Movement may be viewed as an early adopter of anti-ambush legislation in the mega-event field, the individual character of each Olympic Games will interfere with complete isomorphism.

This thesis is devoted to the McDonald's Olympic Hopefuls sponsorship project. The first two parts include theoretical essentials for elaboration and the terms concerning marketing. Explanation of terms related to marketing communication and commercial communications is also included in this section. The third part is focused on sponsorship, its types and evaluation of sponsorship projects. The application part describes the history of the McDonald's Olympic Hopefuls project. Evaluation of the project and future recommendations are also presented here.

The subject of thesis "Influence of big sports events on exchange rates" is to analyse movement of exchange rates during sports events. Currency pairs are studied for this purpose in various time periods. Technical indicators from technical analysis are used to identify similar elements in movement of exchange rates. Results of analysis answer the question, whether sports events such as Olympic Games or world championship can influence exchange rate.

Uma das principais metas do Movimento Olímpico é o desenvolvimento de valores humanos por meio dos valores olímpicos que são definidos como valores contidos no âmbito olímpico, e mais ainda, os valores de nossa sociedade como um todo, dada a presença e importância do esporte na história e formação da humanidade (BINDER, 2012). Assim, este estudo teve como objetivo descrever a relação entre a percepção que estudantes e profissionais de educação física têm de valores humanos e o envolvimento com os Jogos Olímpicos (JO) Rio 2016. A amostra foi composta por 317 estudantes e profissionais de educação física que responderam a um questionário em que para mensurar a percepção dos valores foi utilizada a Escala de Educação e Valores Olímpicos (EEVO-36) que foi respondida em escala de Likert de 5 pontos e para o envolvimento foram utilizadas escalas de Shank e Beasley (1998) tanto para mensurar envolvimento comportamental como atitudinal. Os resultados mostraram que o valor trabalho em equipe afeta e é afetado por valores de excelência e autocontrole, e também é afetado pelo fator envolvimento atitudinal, contudo, excelência e autocontrole não afetam um ao outro. Desta forma, percebe-se como a variável trabalho em equipe parece ser a variável que conecta as demais. Mediante aos resultados, foi possível concluir que existe uma necessidade de uma estratégia de alavancagem do legado valores humanos voltados para estudantes e profissionais de educação física para que o Movimento Olímpico atinja seu objetivo de disseminar valores humanos por meio dos JO. / One of the main goals of the Olympic Movement is the development of human values through olympic values. Olympic values are defined as values contained within the Olympic framework, and even more so, the values of our society as a whole, given the presence and importance of sport in the history and formation of mankind (BINDER, 2012). These values seem to be closely related to the activity of physical education professionals. Thus, this study aimed to describe the relationship between the perception that students and professionals in physical education have of human values and involvement with the Rio 2016 Olympic Games (OG). The subjects were 317 students and professionals in physical education. To measure the perception of values, the Olympic Values and Education Scale (EEVO-36) was used, which was answered on a Likert scale of 5 points. For the involvement, scales of Shank and Beasley (1998) were used both to measure behavioral and attitudinal involvement. The results showed that the value of teamwork affects and is affected by values of excellence and self-control. However, excellence and selfcontrol do not affect one another. It was also found that teamwork is affected by the attitudinal involvement factor. In this way, one can see how the variable teamwork seems to be the variable that connects the others. It is concluded that there is a need for a strategy of leveraging the legacy human values aimed at students and physical education professionals so that the Olympic Movement achieves its goal of disseminating human values through the OG.