<p>Denna uppsats behandlar den svenska resemarknaden och om olika reseföretags tillämpning av konkurrensstrategier kan skapa framgång och hjälpa dem att överleva på en mogen resemarknad. Arbetet bygger på en jämförelse mellan tre reseföretag som distribuerar resor, för att undersöka och analysera olika konkurrensstrategiers verkan på den svenska resemarknaden.</p><p>Tre reseföretag med olika inriktningar på marknaden jämförs i uppsatsen, KILROY travels Sweden AB, Ticket Travel Group AB och MyTravel Sweden. Undersökningen bygger på en kvalitativ metod genom personliga intervjuer med respektive företag.</p><p>I analysen görs en jämförelse av reseföretagen som konkurrenter till varandra. Det som har framkommit i intervjuerna jämförs med utvalda teorier i analysen. En kombination av konkurrensstrategier används för att utreda vilka köpare och leverantörer som finns och om det finns hot från potentiella etablerare och substitut. Företagens mål, strategier, föreställningar om branschen och möjligheter för utveckling utreds. Deras positioner på marknaden motiverar också valet av strategi och hur pass aggressiva de bör vara i sina marknadsföringssatsningar. Marknadsföringsmixen visar vad företagen behöver utveckla och förbättra.</p><p>De tre undersökta reseföretagen har varit framgångsrika på så vis att de har funnits länge på den svenska marknaden, är väletablerade och har kända varumärken. Företagen använder huvudsakligen tre distributionskanaler för att vara tillgängliga för kunderna, genom butiker, Internet och telefon.</p><p>Konkurrensstrategier har en verkan på den svenska resemarknaden då konkurrenssituationen skapar ett behov av analys och planering, så att företagen kan bedöma konkurrenterna på ett riktigt sätt. En analys av konkurrensen görs lättast genom att använda de verktyg som redovisats i denna uppsats. De svenska reseföretagen kan skapa framgång och överleva genom en tillämpning av konkurrensstrategierna. Företagen måste då utföra kontinuerliga analyser av resebranschen och konkurrenterna.</p> / <p>This paper discusses the Swedish travel market and if the application of competitive strategies can create success and help companies in the travel industry to survive on a mature travel market. It is based on a comparison between three companies in the travel industry, to survey and analyze the impact of different competitive strategies on the Swedish travel market.</p><p>Three companies with different business profiles are compared. They are KILROY travels Sweden AB, Ticket Travel Group AB and MyTravel Sweden. The survey is based on a qualitative method through personal interviews with each company.</p><p>A comparison is made between the companies as competitors to each other in the analysis section. The results of the interviews are also compared to the chosen theories. A combination of competitive strategies is used to investigate who the buyers and suppliers are, and if there are any threats from potential new establishers and substitutes. The companies’ goals, strategies, conceptions of the industry and development opportunities are also investigated. Their market positions motivate their choice of strategies and how aggressive they should be in their marketing investments. The marketing mix demonstrates what the companies need to develop and improve.</p><p>The three companies have all been successful, as they have existed for a long time on the Swedish market, are well established and have well known trademarks. They mainly employ three distribution channels to be accessible to customers, namely through stores, Internet and phones.</p><p>Competitive strategies do have an impact on the Swedish travel market, as the competitive situation creates a need for analysis and planning, allowing the companies to assess the competitors correctly. An analysis of the competition is easily made with the tools presented in this paper. The companies in the Swedish travel industry can create success and survive through application of these competitive strategies. The companies must implement continuous analysis of the travel industry and their competitors.</p>

<p>Syftet med denna uppsats är att presentera bakomliggande orsaker som kan påverka tjänstvilligheten att genomföra internationella militära insatser. Uppsatsen bygger på en enkätundersökning med fem kategorier människor, som antingen innehar anställning, eller är anhöriga till dem som är anställda av Försvarsmakten. Dessutom har intervjuer med anhöriga genomförts för att få en djupare insikt och förståelse. Resultatet av undersökningen skall svara på vilka faktorer som påverkar tjänstvilligheten, samt därigenom ge förslag på områden där FM och dess uppdragsgivare kan intensifiera arbetet för att göra den internationella miljön mer attraktiv.</p><p>Utredningen kan ses som ett komplement till Veteransoldatutredningen som genomförts vid Försvarsdepartementet under 2008.</p> / <p>The purpose with this essay is to present the reasons and explanations behind the decision to go or not to go on missions abroad and how obliging you can be. The essay relay on an examine of opinions due out of five categories of people, who either have an employment with or relative who is in connections with one who have an employment with the Swedish Defence Forces. Besides that two interviews have been conducted to get to know the thoughts or decisions behind for the relatives. The result is to give answer on what the main reasons are for the willingness of service abroad and what the Swedish Defence Forces and their principal can do about it to promote foreign service further more.</p><p>The essay can be seen as a parallel investigation as the Veteran policies which have been conducted by the Defence ministry in 2008.</p>

The concern for the environment and social aspects have been highlighting in the concept of ecotourism. Tourism is a growing industry, where ecotourism is one of the fastest growing components in tourism today. The increase of amount of travels and tourists in the world, has led to the acknowledgement of tourism as part of the emissions of greenhouse gases. Therefore, the framework of sustainable development in tourism has been developed as well as ecotourism. This thesis is aiming to study the ecotourism operators’ management of facing dilemmas in the ecotourism industry in Sweden. Therefore, the study is contributing to new knowledge in the lack of research in the field. We have identified the knowledge gap which is from the frontline practitioner’s, ecotourism operator point of view on how to manage dilemmas in this strong sustainable industry, ecotourism. We structure a literature review where we provide with broader definitions of the major concepts: tourism, sustainable development and ecotourism. Ecotourism is considered as possessing strong sustainability features. The literature review is focused mainly in Swedish context and literature supporting the business purpose of a small firm has been highlighted. The theoretical framework is also presenting research done about the different aspects of sustainable development (economic, social and environment) with the context in ecotourism, which is also presenting the dilemmas that can occur among the perspectives. The theoretical framework ends with some suggestions on how tour operators balance the three perspectives, i.e. economic, social and environment. The study takes form as a qualitative study with an exploratory approach. We are aiming at providing new information and knowledge in the field, which has been lacking in research in the Swedish context. By having telephone interviews with eight ecotourism operators across Sweden, we are aiming to gain heterogeneity in respondents’ selection and try to find out if there are any common thoughts and at the same time unique practices among the respondents. Our main conclusions are answering the question on how the ecotourism operators manage the dilemmas in the ecotourism industry in Sweden. We acknowledge that ecotourism operators are expected to aim at strong sustainability which concerns on the environmental and social issues. This frames their way of operating the ecotourism business. The ecotourism operators manage dilemmas by communicating, educating, cooperating, marketing, raising price (or no raise), limiting number of tourists and by being professional.

Syftet med denna uppsats är att presentera bakomliggande orsaker som kan påverka tjänstvilligheten att genomföra internationella militära insatser. Uppsatsen bygger på en enkätundersökning med fem kategorier människor, som antingen innehar anställning, eller är anhöriga till dem som är anställda av Försvarsmakten. Dessutom har intervjuer med anhöriga genomförts för att få en djupare insikt och förståelse. Resultatet av undersökningen skall svara på vilka faktorer som påverkar tjänstvilligheten, samt därigenom ge förslag på områden där FM och dess uppdragsgivare kan intensifiera arbetet för att göra den internationella miljön mer attraktiv. Utredningen kan ses som ett komplement till Veteransoldatutredningen som genomförts vid Försvarsdepartementet under 2008. / The purpose with this essay is to present the reasons and explanations behind the decision to go or not to go on missions abroad and how obliging you can be. The essay relay on an examine of opinions due out of five categories of people, who either have an employment with or relative who is in connections with one who have an employment with the Swedish Defence Forces. Besides that two interviews have been conducted to get to know the thoughts or decisions behind for the relatives. The result is to give answer on what the main reasons are for the willingness of service abroad and what the Swedish Defence Forces and their principal can do about it to promote foreign service further more. The essay can be seen as a parallel investigation as the Veteran policies which have been conducted by the Defence ministry in 2008.

À première vue, le monologue intérieur et le roman d’aventures semblent antinomiques. Si le monologue intérieur explore l’intériorité d’un personnage, le roman d’aventures se présente plutôt comme le théâtre d’événements extérieurs procédant d’une confrontation, au moins implicite, avec la mort (Vladimir Jankélévitch). L’écriture d’un monologue intérieur donnant voix au personnage de Mrs. Aouda, héroïne silencieuse du roman Le tour du monde en 80 jours de Jules Verne, constituait une forme de pari : l’ajout d’un monologue intérieur à un roman d’aventures préexistant peut-il apporter un éclairage sur cette «entrée dans le domaine de la mort» (Simone Vierne) qui caractérise le parcours du personnage aventurier? Les objectifs de la recherche sont donc d’identifier les liens qui peuvent être tissés entre le monologue intérieur et l’aventure. Nous constaterons que la notion de roman initiatique permet de mettre en lumière le rôle essentiel de la mort dans le roman d’aventures, et ce même dans le cadre d’un récit fondé sur l’intériorité d’un personnage donné. La présente étude suggère que l’hybridation du roman d’aventures permettrait de révéler le processus de transformation du personnage en voie d’initiation, questionnant ainsi la pertinence des frontières implicites entre les notions d’aventure et d’«aventure intérieure».

The productivity of individuals can be altered by cognitive environmental factors such as those that induce psychological pressure. The goal of this analysis is to determine the extent to which a selection of variables influences an individual’s perception of pressure and its subsequent effect on productivity. To do so, the performance of golfers under pressure on the PGA TOUR was proxied using the scrambling percentage statistic. Two regressions, one using data from players who were cut at the end of the second round and the other using data from players who were not cut at the end of the second round, were used to study how golfers’ scrambling percentage for a given round was influenced by changes in experience, time, rank, tournament prestige, and their expected future performance. An increase in variables representing tournament prestige, tournament round number, and player position on the leader board lead to an increase in pressure which in turn leads to poorer subsequent performance. On the other hand, an increase in player experience and the knowledge that a player would be cut at the end of the second round tend to decrease pressure and increase player performance.

Undersökningens resultat visar att trender omfattar ett stort antal olika processer där många aktörer är inblandade. De intervjuade företagen anser sig ha en viss roll i skapandet av resetrender. De avgörande faktorerna är destinationen, företagen, världsekonomin, media samt kunden i skapandet av resetrender. Efterfrågan från kunder ger möjligheten att införa nya resmål samt produkter och på så sätt skapa trender. Kundernas åsikter om destinationer och produkter medverkar till skapandet av trender, eftersom de kan påverka sin omgivnings uppfattning. Viktiga faktorer som kan leda till en destinations fall är till exempel politisk instabilitet, terrorism och krig vilket påverkar resenärers destinationsval. Destinationerna måste uppfylla ett antal krav för att de ska kunna lanseras av researrangörerna och därefter ha möjligheten att bli trendiga. Faktorerna som möjliggör en destinations uppkomst är desamma som kan leda till dess fall. / The result shows that the creation of trends covers a wide variety of processes in which many stakeholders are involved. The interviewed companies feel that they have a role in the creation of travel trends. The most crucial factors are, however, the destination, the companies, world economy, media and the customer which is the key factor. The customers’ demands make it possible to introduce new destinations and products and thus create trends. Customers' opinions on destinations and products can also assist in creating trends because they can influence their environments perception. The world economy is also a crucial due to trend creation. Important factors that can lead to a destinations fall is political instability, terrorism and war which affects travelers’ destinationchoice. The destinations must fulfill certain requirements to be launched by the tour operators which can give them the possibility to become trendy. The factors which enable destinations rise are the same that can lead to its fall.

This study is an attempt to explore the multifarious aspects of Karl Friedrich Schinkel

Abstract The research is mainly to study the marketing strategy of the experience museum activity of which as the subject is the National Museum of Marine Biology and Aquarium overnight tour. The main purpose is to research the Museum customer satisfaction reports during 2003-2007 summer periods, analyze its relevance with the turnover and explore the relationship between the marketing factors combination of ¡§products, prices, channels, promotion¡¨, and the achievements of the museum overnight tour. This research organizes the annual summertime questionnaire statistics from year 2003 to 2007, and meantime interviews with the 6 managers in charge of the activity planning, decision-making, and implementation respectively. The study is summarized as follows: 1.The questionnaire statistics indicate that the overall customer satisfaction goes in sequence "personnel services" > "activity-related process" > " hardware facility." 2. "The difference of the experience activities", "needs for the spirit satisfaction", "high customer satisfaction" and " the collaboration within the organization" are viewed as growth factors. "The effect by integrated economic environment", "old product" "the increase of the external competitors" are as recession factors. 3. From the aspect of the product, the software services (personnel services) have high satisfaction far greater than the hardware services. Even though the lack of decent hardware, the high satisfaction with the software services relatively provides the participants the profound experience, 4. In terms of the ¡§price¡¨, the museum overnight tour package can be categorized as ¡§on the basis of patronization and users relationship oriented." High price rationality is in accordance with the continuous increasing number of participants. 5. Marketing ¡§channels¡¨: High satisfaction with the application process, and personnel services can illustrate the key successful factor that the Museum itself plays in. It also goes with the increasing number of participants. 6. In view of "promotion", the results of the questionnaire and interviews both specify that "people (friends and relatives introduction)" is the most powerful experience media followed by the Internet, the electronic media, newspapers and magazines, and broadcasting.

Thesis--Cologne. / With an English summary. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (p. 257-272).