Problemformulering och syfte: I dagens samhälle med ständig uppkoppling blir vi i allt större utsträckning utsatta för reklam i syfte att påverka oss. I denna undersökning eftersträvas att se hur påverkan kan komma fram i fenomenet podcast. Med undersökningen avser dels att få svar på vilket sätt de marknadskommunikativa budskapen sker genom varumärkesomnämnanden och dels hur väl anpassade de är till befintliga teorier som existerar för framgångsrik marknadskommunikation. I undersökningen appliceras även ett branschetiskt perspektiv. Metod och material: För att få en generaliserbar bild av hur frekvent varumärkesomnämnanden sker i podcasts har en kvantitativ innehållsanalys genomförts. En kvantitativ ansats antogs också för att undersökningen till stor del handlar om att undersöka kvantiteten av marknadskommunkation, för att sedan analysera resultatet. Det teoretiska ramverk som undersökningen utgår från retoriska, marknadskommunikativa och etiska aspekter. Huvudresultat: Huvudresultatet bestod i att podasts som fenomen innehåller en stor mängd marknadskommunikativa budskap som når mottagarna, efter denna undersöknings mätinstument, med 5 minuter och 47 sekunders mellanrum. Att använda dolda budskap utan en uttalad avsändare är det vanligaste sättet att kommunicera mot marknaden detta gör att podcastens innehåll ej följer till de branschetiska riktlinjer kring transparens som finns. Det vanligaste sättet som mottagarna får sina argument på är genom emotionella argument.

The goal of this research was to determine whether relational aggression in girls was similar to overt aggression in boys in terms of social-psychological adjustment. A total of 199 fifth through ninth grade children (86 boys, 113 girls) participated in this study. Relational and overt aggression scores were used to form groups of children who varied on the two types of aggression. Results indicated that overtly aggressive boys did not differ from relationally aggressive girls in terms of depression, anxiety, psychopathy, sensation seeking, ADHD, delinquency, and drug use. Further, boys in the aggressive groups scored consistently higher than boys in the nonaggressive groups on all indices of maladjustment. The results of the current study provide support for the hypothesis that relational aggression in girls is not different from overt aggression in boys in terms of social-psychological adjustment problems.

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This study assesses the scope of the Crosslinguistic Influence (CLI) hypothesis’ predictions with regard to early bilingual acquisition. To this end, we analyze longitudinal corpus data from four bilinguals attesting the acquisition of subjecthood (null versus overt; preverbal versus postverbal) and the pragmatic adequacy of early null and overt subjects in a null-subject language (i.e., Spanish) in combination with a language differing in its pro-drop parameter setting (i.e., English). Our results indicate that CLI barely affects the development of subjects in the null-subject language at the initial stages, namely at the outset of null and overt subjects, and in turn support the Separate Development Hypothesis. Our bilingual cohort patterns with their Spanish-acquiring monolingual peer in that both groups display comparable proportions of null subjects as well as acquisitional trajectories of null and overt subjects at the early stages of acquisition. Much like monolinguals, bilinguals begin to produce preverbal and postverbal subjects concurrently. The bilingual children and the monolingual child of this study actually produce extremely high rates of pragmatically appropriate covert and overt subjects, which are for the most part target-like from the start, thus pointing to the absence of CLI effects. In light of monolingual and bilingual data, the paper also revisits the hotly debated issue of the ‘no overt subject’ stage of Grinstead (1998, et seq.), its existence in child Spanish being questionable.

The problem with which this study is concerned is whether pathogenic parental patterns which precipitate and maintain children's maladjustment can be ameliorated through family therapy. Specifically, this investigation focused on how parental attitudes and sons' perceptions of parental attitudes are altered by therapy.

The testing effect is described as an improvement of memory performance at a final test as a result of previous test sessions. Several studies reported that initial testing during learning provides a better memory representation at a delayed retention interval. The aim of present study is to assess whether an Overt or a Covert retrieval procedure leads to better final recall. Participants were at initial testing instructed to retrieve and write down the words (Overt group), retrieve it without writing down (Covert group) or only restudy the words (SSS group). Memory was tested after[1]15 minutes and again after 1 week. The results indicated a significant main effect of learning group and retrieval interval, where the Overt group performed reliably better than remaining groups. The idea behind the testing effect may work as a guideline of how the testing procedure can be conformed into educational contexts, which advocates for more consistent use of testing in classroom for optimal learning.

The purpose of this dissertation is to understand how students distribute their attention while reading academic journal articles under time pressure. Given that most of the reading done in university is commonly time-sensitive and task-dependent, this dissertation explores how students actually shift their attention across the discrete sections of a journal article in the available time to identify and extract task-relevant information. Addressing gaps in the literature, the experiments in this dissertation observe the impact of the following three factors on strategic shifts in attention during study: (1) varied time conditions; (2) the presence/absence of summary information; and (3) the experience of the reader in terms of education level. The experimental methods used in this series of studies are consistent across all three chapters. Participants are given two 5-page academic journal articles to read on cognitive psychology for an impending test. Participants’ eye movement data are analyzed for the total adjusted viewing time the eyes spend in each section of the article, i.e., viewing time in each section was divided by the number of words in each section. The experiments in Chapter 2 examine overt attention when studying with and without a time constraint. Participants were given either 2 minutes of study time or unlimited study time. Analyses of the eye movement data reveal a reduced reading effect both when study time is restricted and unlimited. Specifically, the results showed that as time progresses, participants tend to read less and skim more, with the largest amount of adjusted time being spent on the Abstract. Chapter 3 examines further the apparent importance of the Abstract when reading under time constraint. It investigates whether people allocate more attention to the Abstract relative to other sections of the journal article based on its position or its summary content. Also, Chapter 3 explores whether the presence of an Abstract impacts what people read next in the article. Participants are given a limited time in which to read one of two versions of the articles to read, one version with an Abstract, the other without. The findings show that position, rather than summary content, seems to explain the amount of adjusted viewing time on the Abstract. Additionally, the summary information contained in an Abstract impacts what people read next in the article. Chapter 4 examines the extent to which participants’ education level impacts their use of a skimming strategy for studying. Here, participants form three different groups based on their year of study: graduates, senior undergraduates (3rd and 4th year), and junior undergraduates (1st and 2nd year). Overall, the results suggest that, when studying journal articles under time pressure, skimming behaviour changes from a primarily linear-skimming strategy (reading from beginning to end) to a more targeted-skimming strategy with increased education level. Finally, in the General Discussion in Chapter 5, a summary of the findings of this dissertation is considered in light of the literature on complex factors that impact attention and information-gain. The chapter also outlines hypotheses for future testing of overt attention while reading journal articles under time pressure.

The purpose of this dissertation is to understand how students distribute their attention while reading academic journal articles under time pressure. Given that most of the reading done in university is commonly time-sensitive and task-dependent, this dissertation explores how students actually shift their attention across the discrete sections of a journal article in the available time to identify and extract task-relevant information. Addressing gaps in the literature, the experiments in this dissertation observe the impact of the following three factors on strategic shifts in attention during study: (1) varied time conditions; (2) the presence/absence of summary information; and (3) the experience of the reader in terms of education level. The experimental methods used in this series of studies are consistent across all three chapters. Participants are given two 5-page academic journal articles to read on cognitive psychology for an impending test. Participants’ eye movement data are analyzed for the total adjusted viewing time the eyes spend in each section of the article, i.e., viewing time in each section was divided by the number of words in each section. The experiments in Chapter 2 examine overt attention when studying with and without a time constraint. Participants were given either 2 minutes of study time or unlimited study time. Analyses of the eye movement data reveal a reduced reading effect both when study time is restricted and unlimited. Specifically, the results showed that as time progresses, participants tend to read less and skim more, with the largest amount of adjusted time being spent on the Abstract. Chapter 3 examines further the apparent importance of the Abstract when reading under time constraint. It investigates whether people allocate more attention to the Abstract relative to other sections of the journal article based on its position or its summary content. Also, Chapter 3 explores whether the presence of an Abstract impacts what people read next in the article. Participants are given a limited time in which to read one of two versions of the articles to read, one version with an Abstract, the other without. The findings show that position, rather than summary content, seems to explain the amount of adjusted viewing time on the Abstract. Additionally, the summary information contained in an Abstract impacts what people read next in the article. Chapter 4 examines the extent to which participants’ education level impacts their use of a skimming strategy for studying. Here, participants form three different groups based on their year of study: graduates, senior undergraduates (3rd and 4th year), and junior undergraduates (1st and 2nd year). Overall, the results suggest that, when studying journal articles under time pressure, skimming behaviour changes from a primarily linear-skimming strategy (reading from beginning to end) to a more targeted-skimming strategy with increased education level. Finally, in the General Discussion in Chapter 5, a summary of the findings of this dissertation is considered in light of the literature on complex factors that impact attention and information-gain. The chapter also outlines hypotheses for future testing of overt attention while reading journal articles under time pressure.

The thrust of this paper was two-fold, 1) to confirm a 2-factor model of narcissism in women, and 2) to examine the relationship between narcissistic traits in mothers and several variables associated with parenting efficacy. Participants included 193 mother-child dyads. A 2-factor model of narcissism was confirmed in the present sample of mothers, suggesting that narcissistic traits in women may be manifested in distinct Overt and Covert forms. Contrary to expectations, Covert Narcissistic traits in mothers did not significantly correlate with observed parenting behaviors on the PCIA, including Positive Personal Comments (PPC) towards children, Negative Personal Comments (NPC), and Parental Nurturance. However, children's self-reported maternal rejection on the C-PARQ correlated positively with Covert Narcissistic traits in mothers, as did mother's self-reported dysfunctional parenting attitudes on the AAPI-2. Narcissistic traits in mothers correlated most strongly with risk of child physical abuse on the CAPI (r = .70). Results are also presented for the Overt Narcissism factor, which proved to be less stable as a factor. Overall, results emphasize the need for a more comprehensive understanding of narcissism for women, given its potential Implications for children's healthy development and parenting interventions.

Social Anxiety Disorder is characterized by irrational and persistent fears of potential evaluation and scrutiny by others. For socially anxious youth, the core, maladaptive cognition is fear of negative evaluation (FNE). Whereas Cognitive Behavioral Therapy (CBT) targets remediation of intense and unfounded FNE, Attention Bias Modification Treatment (ABMT) targets attention bias. The degree to which FNE and biased attention are related processes is unknown. This study sought to assess the relationship between FNE and two indices of attention bias (dot probe and eye-tracking). In addition, this study examines differences in attention bias between a clinically confirmed group of youth SAD and healthy controls. A significant group difference in average latency to fixate on angry faces was found [F(1,65) = 31.94, p < .001, ηp2 = .33]. However, the pattern was not consistent across the other attention bias metrics (i.e., dot probe bias scores and first fixation direction percentage towards angry faces). In addition, associations between FNE and the attention bias metrics were not statistically significant in either group. Future directions and implications of these findings within the context of refinements to existing interventions are discussed. / Master of Science / Social Anxiety Disorder (SAD) is characterized by irrational and persistent fears of potential evaluation and scrutiny by others. For socially anxious youth, a main feature of the disorder is fear of negative evaluation (FNE). Whereas Cognitive Behavioral Therapy (CBT) targets FNE, Attention Bias Modification Treatment (ABMT) targets attention bias. However, the degree to which FNE and biased attention are related processes has not been studied. This study examined the relationship between FNE and two indices of attention bias (dot probe and eye-tracking). This study also examines differences in attention bias between a youth with SAD and healthy youth (no psychological diagnoses). Group differences were found for only one attention bias measure (i.e., youth with SAD were quicker to look at anger faces relative to non-anxious youth). In addition, associations between FNE and the attention bias metrics were not statistically significant in either group. Future directions of these findings are discussed.