The objective of this research is to understand how consumers perceive mobile payment services and the consumers’ maturity level to adopt mobile payments in the Swedish market. To reach our objective interviews were conducted asking about consumers experience with current payment methods and how consumers perceive mobile payment services. Questions from the interviews are derived from theories about technology adoption mainly from Diffusion of Innovations and Technology Acceptance Model. In addition questions about how consumers perceive mobile payment services are based on existing and concept based features. The results show that consumers are open to, and can even consider paying to use the mobile phone as a payment instrument. At the moment mobile payment services are either based on Near Field Communication (NFC) or Quick Response (QR) code technologies at Point of Sale(POS) purchases. Consumer perceive each payment solution differently; NFC based payments were perceived as more convenient while QR code were perceived as more secure. In addition mobile payment services have the potential to incorporate additional features that can increase its attractiveness, such as storing loyalty cards digitally and the ability to transfer moneybetween accounts. The maturity level among the consumers are in an early stage because their knowledge about mobile payment services is very low at the moment, due to that the interviewees did not consider themselves as early adopters when new technologie s are introduced.

The retail payment market can be seen as a high velocity market, where the rate of change is high. The future for the retail payment market is uncertain to a large extent. A relatively new phenomenon is the entrance of third party payment providers (hereafter; TPP) who are utilizing the incumbent banks account infrastructure in order access information or initiate payments. A legislation named PSD2 will increase the TPP’s possibilities to utilize the bank’s infrastructure. This makes it possible for TPP to offer new innovative solutions to the end customer. The incumbent actors on the retail payment market have not been successful in regards to innovation, which have given fintech companies room to grow, both in size and numbers. However, the incumbent actors do still possess a strong position, but are frequently challenged by new startups who also want to initiate payments. Historically, the entrance barrier to the retail payment market have been high and the incumbent actors have had an oligopoly position. It has resulted in a lack of competition and a low innovation rate. However, this is starting to change because of new initiatives from EU, where the aim is to increase competition and facilitate a well- functioning retail payment market. Therefore, the increased competition from fintech startups is a relatively new phenomenon and most actors in the retail payment market think it is a beneficial evolution, except few representatives from the incumbent players who are worried that their existing competitive advantages will be outdated. This study provides a picture of how the retail payment market can develop in the future. By determining the most critical trends, it becomes clear what is driving the retail payment market and how the dynamic between actors is changing. In order to get the necessary insights to fulfil the purpose, 18 interviews have been conducted with different stakeholders to the retail payment market. The variation of perspectives of the interviewees give this study a depth that in the end enhance the validity of the result. It is hard to predict the future in a market characterized by high velocity, hence, it is important to understand what trends have the strongest influence on the market. By analysing the interviews, six trends were identified as having a huge impact on the payment market. 1. Merchants are pushing EU to regulate to their favour 2. Access to the information created when conducting payments 3. Incumbent banks have a hard time adopting to new changes 4. New technical solutions enable more actors to create payment solutions with global coverage 5. Actors without payment as core business enter the market 6. New regulations, such as PSD2, aims to increase competition on the retail payment market. Two of these six trends have been identified to be particularly uncertain and having a huge impact on the development of the retail payment market. Furthermore, these two trends are characterised by a dichotomy and the development of them will influence the market in four distinctively different ways. The first dichotomy is whether it becomes easy to be compliant with new legislations, or not. The study shows that if it becomes a heavy burden being compliant with PSD2 and using the technical standard for XS2A, the market will be characterized by economies of scale. If it on the other hand becomes is easy being compliant with PSD2 and initiate payments through XS2A, the overhead costs will decrease and the benefits of scale shrink. The second dichotomy, is whether actors without payment as core business will enter the market, or not. If payments can be seamlessly integrated in other applications, for instance a shopping experience, it is likely that payments will be initiated by actors who does not have payment initiations as core business. However, if it becomes hard to initiate payments on the banks account infrastructure, the attractiveness of having payments as a value adding service fades.

The purpose of this thesis was to discuss and describe what implications the payment service directive, PSD2, could have on the payment service market and also what it could mean for the competitive landscape. Furthermore, the study aims to give an understanding regarding the bank's strategic actions to address this issue. To examine this, a qualitative method through a case study with semi structured interviews was applied. Top Swedish banks in this study was represented by employees from the banks in question, with extensive knowledge regarding regulations, innovation and payment services. Two fintech companies was also examined, with realtions to two of the four banks to gain another perspective of the examined phenomena. The results show that PSD2 will change the payment service market i ways that more actors can compete under similar conditions. PSD2 will also act as a driving force, pushing innovation and digitalisation which could lead to a situation where parts of the bank's core business could be under threat. This will lead to further affect on the competitive landscape which could be characterised by a mix between cooperation and competitiveness regarding services outside of the bank's core business. The bank's plans to address this by developing their own solutions and also by cooperating with third parties, in means of protecting and development of their own core business regarding bank accounts. / Syftet med denna uppsats var att diskutera och beskriva vilka implikationer som betaltjänstdirektivet PSD2 kan innebära för betaltjänstmarknaden samt vad det kommer att innebära för konkurrenssituationen. Vidare syftar studien till att ge en förståelse kring bankernas strategiska åtgärder för att adressera detta. För att ta reda på detta tillämpades en kvalitativ metod genom en fallstudie. Fyra stora banker i Sverige representerades i denna studie av anställda på respektive bank med mångårigt arbete inom reglering, innovation och betaltjänster, vilkas svar formade den utgjorde empirin genom semi-strukturerade intervjuer. För att ge ytterligare ett perspektiv intervjuades också några av bankernas samarbetspartners vilka är relativt nystartade fintech-företag. Resultaten från studien visade på att PSD2 kommer förändra betaltjänstmarknaden på så vis att fler aktörer kommer kunna konkurrera med liknande villkor. PSD2 kommer även att driva på innovation och digitalisering vilket i sin tur kan leda till att bankernas kärnverksamhet hotas. Detta leder till att ytterligare påverkan på konkurrenssituationen som kan komma att präglas av en blandning mellan samarbeten och konkurrens kring mervärdestjänster. Bankerna planerar att adressera detta genom att både utveckla egna lösningar och samarbeta med tredjepartsaktörer, för att skydda och utveckla sin kärnverksamhet gällande konton. / <p>Internationellt företagande</p>

This thesis sheds light on the functioning and characteristics of payment systems to serve as a foundation for understanding the drivers for higher payment system efficiency. Its central goal is to develop insights into the determinants of collective payment choice suitable to lower payment costs to society. So far, the institutional environment, as potential important influence on the payment instrument mix, has not been focused on in the literature. Therefore, particular emphasis is laid on the empirical analysis of the impact of institutional factors on the share of card payments on consumer spending at the point of sale (POS). For this, a unique panel data set is constructed covering the eight most important European payment markets ranked by non-cash transaction volumes. The empirical results allow formulating conditions necessary to achieve a more efficient payment mix. They also form a basis for the assessment of related policy measures with a focus on the SEPA project in terms of their efficiency enhancing effect. Future research could possibly build upon the panel data collected.

This thesis sheds light on the functioning and characteristics of payment systems to serve as a foundation for understanding the drivers for higher payment system efficiency. Its central goal is to develop insights into the determinants of collective payment choice suitable to lower payment costs to society. So far, the institutional environment, as potential important influence on the payment instrument mix, has not been focused on in the literature. Therefore, particular emphasis is laid on the empirical analysis of the impact of institutional factors on the share of card payments on consumer spending at the point of sale (POS). For this, a unique panel data set is constructed covering the eight most important European payment markets ranked by non-cash transaction volumes. The empirical results allow formulating conditions necessary to achieve a more efficient payment mix. They also form a basis for the assessment of related policy measures with a focus on the SEPA project in terms of their efficiency enhancing effect. Future research could possibly build upon the panel data collected.:1 Introduction 1.1 Payment behaviour in selected European countries 1.2 Research question and approach 2 Foundations: Payment systems and markets 2.1 Functioning of payment systems 2.1.1 Payments, market participants and payment system 2.1.2 Payment instruments and methods 2.1.3 Clearing and settlement arrangements 2.1.4 First observations on obstacles to payment systems development 2.2 Network character of payment markets 2.2.1 Theories of networks 2.2.2 Demand-side network effects in payment markets 2.2.3 Two-sided markets and payment cards 2.2.4 Supply-side economies of scale and open access to infrastructure 2.2.5 Obstacles to payment system development 3 Efficiency of payment systems 3.1 Research on payment infrastructure costs 3.1.1 Efficiency of interbank retail payment systems 3.1.2 Efficiency of intrabank payment processing 3.1.3 Factors influencing infrastructure efficiency 3.2 Research on payment instrument costs at the POS 3.2.1 Methodology and classification of the literature 3.2.2 Estimates of payment costs at the POS 3.2.3 Indicative efficiency ranking of payment instruments 4 Research on payment instrument choice at the POS 4.1 Data sources and categorisation of payment choice determinants 4.2 Price characteristics of payment instruments 4.3 Non-price characteristics of payment instruments 4.4 Transaction attributes 4.5 Constraints on payment choice 4.6 Developing an institutional view of payment choice 5 Empirical analysis: Institutional determinants shaping the POS payment mix 5.1 Two-step modelling approach 5.2 Panel construction and exploration of key data series 5.2.1 Panel data collection and overview of variables 5.2.2 Card usage and cash holding 5.2.3 Payment card diffusion and POS terminal density 5.3 European card schemes and markets 5.3.1 Institutional data collection 5.3.2 Description of European card markets 5.3.3 Overview of institutional data series 5.4 Payment decision 5.4.1 Development of the model and possible extensions 5.4.2 Discussion of the regression results 5.4.3 Diagnostic tests 5.5 Sourcing decision 5.5.1 Diffusion of payment cards 5.5.2 Density of POS terminals 5.5.3 Cash holding and availability at ATMs 5.6 Conclusions: Institutional determinants of payment choice 5.6.1 Linking empirical and theoretical analysis 5.6.2 Route for further research 6 Prospects for an efficient European payment mix 6.1 Objectives for establishing a European payment markets 6.2 SEPA for cards regulatory framework 6.2.1 Regulatory ecosystem 6.2.2 Regulatory framework set by European authorities 6.2.3 Standardization industry initiatives 6.3 Remaining obstacles for an efficient payment mix and outlook Appendix 6.3.1 A–1: Credit- and debit-based payment mechanism 6.3.2 A–2: Multilateral settlement: Access, settlement assets and methods 6.3.3 A–3: Statistical properties of variables 6.3.4 A-4: Unit root tests References