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Denna uppsats behandlar ämnesområdet platsmarknadsföring. Syftet är att studera hur platsmarknadsföring används av Uppsala och Knivsta kommun i praktiken. En analys av teorin, som mestadels är tagen från Ashworth (2009) och Jansson & Power (2006), kommer göras för att besvara frågeställningarna. Två geografiska områden berörs, Uppsala och Knivsta kommun och tre aktörer: Destination Uppsala, Uppsala City och Knivsta kommuns fastighetsbolag. En representant från varje aktör har intervjuats och detta material ligger till grund för studiens empiriska del. Studien kommer fram till att Uppsala och Knivsta använder sig av platsmarknadsföring i olika utsträckning och på olika sätt. De olika aktörerna som tillfrågas vänder sig till olika målgrupper i sin platsmarknadsföring. Destination Uppsala marknadsför sig mot turister, Uppsala City marknadsför sig mot invånarna och Knivsta kommun marknadsför sig mot företag. Knivsta kommun använder sig mycket av hård platsmarknadsföring, som symbolbyggnader, signatur design och distrikt. Deras mjuka platsmarknadsföring får dock anses vara i uppstartsfasen. Uppsala kommun i sin tur använder sig i hög grad av både hård och mjuk platsmarknadsföring i form av evenemang. Båda kommunerna har ett tydligt fundament att stå på när det kommer till deras varumärkesbildning. Där Uppsala kommun står på pelarna, kunskap, kultur och historia som används i marknadsföringen mot turister och invånare och Knivsta trycker på deras strategiska läge med närhet till Arlanda, Uppsala och Stockholm för företag och invånare.

A pesquisa apresenta um estudo teórico desencadeado pela tentativa de se alcançar a compreensão sobre um sentido de lugar relacionado ao plano das ideias, sendo estas entendidas como o resultado de elaborações mentais fundadas a partir das experiências, percepções e também do imaginário das pessoas. A abordagem ancora-se num enfoque transdisciplinar a fim de desenvolver uma reflexão a respeito das muitas questões simbólicas e subjetivas que tangem o tema. Considerando-se a hipótese de que o lugar não é apenas uma construção física, já que no âmbito dos usos e das apropriações o contato entre indivíduo e obra edificada é determinante para trazer à tona um sentido essencial de lugar, entende-se que essa essência esteja intimamente conectada às ideias que as pessoas têm acerca dos lugares, refletindo o fenômeno existencial da habitação. Tal perspectiva aponta para a adoção da fenomenologia como um método de análise preocupado com as questões referentes ao problema das essências e que, no caso específico do estudo de lugar, repercute os domínios das emoções e do pensamento humano. Ao integrar-se a essa esfera subjetiva, permeada pelas práticas existenciais estabelecidas entre sujeito e mundo vivido, nota-se que o sentido de lugar enfocado pela pesquisa se traduz por um forte caráter simbólico, que ultrapassa a perspectiva das localizações físicas e da materialidade do ambiente construído. Dessa forma, fundamenta-se a elaboração da tese que aponta para o entendimento de que a arquitetura não constrói lugares, mas, ao agir na configuração espacial, repercute os ecos de uma atividade que auxilia a humanidade a compor suas próprias ideias de lugar. Tanto o pensamento por detrás do projeto arquitetônico quanto as qualidades físicas da obra executada são capazes de lançar as ordens conceituais, utilitárias e estéticas sinalizadoras das diretrizes interpostas na relação das pessoas com os lugares. A arquitetura estimula a percepção dos usuários e convida-os a uma experiência deflagradora de ideias formatadas pelo uso, apropriação e/ou contemplação de determinado ambiente, cristalizando um sentido de lugar propício à habitação que, na prática, corresponde aos atos de entrar, permanecer e contemplar o/no mundo. / This research presents a theoretical study brought about by an attempt to achieve an understanding of a sense of place in relation to the realm of ideas, which result from mental elaborations created from people’s experiences, perceptions, and imagination. The approach is grounded on a transdisciplinary perspective in order to develop some reflective thought on the many symbolic and subjective issues around the theme. Taking into account the hypothesis that place is not a mere physical construction, given that within the scope of use and appropriation the contact between individuals and erected buildings is a determining factor to bring forth an essential sense of place, there is an understanding that this essence is intimately linked to the ideas that people have about places, reflecting the existential phenomenon of inhabiting. This perspective indicates the adoption of phenomenology as an analytical method concerned with questions regarding the problem of essences and which, in the specific case of a study on place, echoes the domains of emotions and human thought. By adjoining this subjective sphere permeated by existential practices established between subject and the experienced world, one can observe that the sense of place addressed by the study is perceived as having a strong symbolic character which goes beyond the perspective of physical locations and the materiality of the built environment. This is the foundation of the thesis pointing towards the understanding that architecture does not build places, but rather, upon acting on spatial configuration echoes an activity that helps people compose their own ideas of place. Both the thought behind an architectural project and the physical characteristics of the executed work are capable of disposing the conceptual, utilitarian, and aesthetic orders that signal the guidelines interposed in the relationship between people and places. Architecture stimulates users’ perception and invites them to an experience that entices ideas formatted by the use, appropriation, and/or contemplation of a given environment, thus solidifying a sense of place suitable for inhabiting which, in practice, corresponds to the acts of entering, remaining in, and contemplating the world.

Boston University. University Professors Program Senior theses. / PLEASE NOTE: Boston University Libraries did not receive an Authorization To Manage form for this thesis. It is therefore not openly accessible, though it may be available by request. If you are the author or principal advisor of this work and would like to request open access for it, please contact us at open-help@bu.edu. Thank you. / 2031-01-02

This thesis draws upon poststructuralist theory, case study methodology, and multiple research methods to explore children’s representations of distant places, particularly African places such as Ghana. It investigates the ways in which a particular group of children’s representations of Ghana can be understood as exemplifying an ‘exoticist’ way of thinking explored by Edward Said in his seminal studies Orientalism (1978) and Culture and Imperialism (1993), and it explores how and to what extent these representations shifted over the course of a unit of geography teaching on Ghana. The research agenda presented here thus focuses (as Said puts it) on the ‘ideas, ... forms, ... images and imaginings’ of contemporary geographies of otherness, and considers geography education furthermore as a form of ‘struggle over geography’ in which different approaches to distant places come into contact, with some approaches becoming more dominant than others. The findings from this thesis therefore help to illuminate contemporary challenges in geographical education regarding distant places, and African distant places in particular.

This thesis is focused on the analysis of eurasian beavers foraging behaviour and their strategy of getting food in the long-term perspective. First part (theoretical) of the thesis contains an explanation of the theory of the central place foraging, animal selective behaviour when food is selected and central place foraging influence on trees fertility. In this part is also mentioned the predation risk or how does the beaver perceives competitive pressure from other animals, and factors that can cause the change in population density of beaver colonies. The objective of this work is to determine the effect of long-term beaver populating on the volume of comsumed biomass and expanse of the territory, and a comparison of these results with one another in terms of different times of occupated territories. The second part describes the methodical procedure of the field survey. Data I collected from the areas of Šumava, Český les and South Moravia. I tried to find out, how the beaver´s foraging behaviour is induced depending on time inhabiting the territory and on increasing distance from the shore. This research shows that the beaver trips for food increases with age of occupation in 7-10 years and then the distance of tree cuts declined again from the shore. The volume of consumed biomass in reliance of increasing time of beaver occupation also decline and the most favoured tree species was an oak tree for which beavers were willing to walk long distances. The results of the simple analysis are presented as a measurement for both the entire region and also for each territory.

This thesis examines the role that heritage tourism and "return journeys" play in Korean adoptee consideration of place and identity. Specifically, my research centers on the link between returns and the conceptualization of place and transnational identity. I employ mixed qualitative methodologies consisting of textual analysis and participant interviews to study the influence that scripted journeys have on adoptee perception of places of origin in relation to the adoptive countries. I analyze tour literature, brochures and media to explain the role that evocative imagery and language have on adoptee expectation of the formation of place and identity. Semi-structured interviews with journey participants and other returnees offer insight into how these tours have impacted them and inquire how they might have changed the adoptee's perspective of place, identity and belonging. This research contributes to thought in humanistic geography on the intersection of place, identity and the past in this unique diaspora.

Utilizing Henri Lefebvre’s theory of the production of space as a framework for exploration, this research is concerned with the social and cultural impacts of modernization and international migration to Muscat, Oman focusing on the production of space and its role in the modification and (re)construction of culture and identity in the everyday. While the Omani state is promoting a unifying national identity, Muscat residents are reconstructing and renegotiating culture and identity in the capital city. Individuals are adapting and conforming to, mediating, and contesting both the state’s identity project as well as to the equally, if not more, influential social control that is the culture of gossip and reputation. What’s emerging is a distinctly Muscati culture.

A pesquisa apresenta um estudo teórico desencadeado pela tentativa de se alcançar a compreensão sobre um sentido de lugar relacionado ao plano das ideias, sendo estas entendidas como o resultado de elaborações mentais fundadas a partir das experiências, percepções e também do imaginário das pessoas. A abordagem ancora-se num enfoque transdisciplinar a fim de desenvolver uma reflexão a respeito das muitas questões simbólicas e subjetivas que tangem o tema. Considerando-se a hipótese de que o lugar não é apenas uma construção física, já que no âmbito dos usos e das apropriações o contato entre indivíduo e obra edificada é determinante para trazer à tona um sentido essencial de lugar, entende-se que essa essência esteja intimamente conectada às ideias que as pessoas têm acerca dos lugares, refletindo o fenômeno existencial da habitação. Tal perspectiva aponta para a adoção da fenomenologia como um método de análise preocupado com as questões referentes ao problema das essências e que, no caso específico do estudo de lugar, repercute os domínios das emoções e do pensamento humano. Ao integrar-se a essa esfera subjetiva, permeada pelas práticas existenciais estabelecidas entre sujeito e mundo vivido, nota-se que o sentido de lugar enfocado pela pesquisa se traduz por um forte caráter simbólico, que ultrapassa a perspectiva das localizações físicas e da materialidade do ambiente construído. Dessa forma, fundamenta-se a elaboração da tese que aponta para o entendimento de que a arquitetura não constrói lugares, mas, ao agir na configuração espacial, repercute os ecos de uma atividade que auxilia a humanidade a compor suas próprias ideias de lugar. Tanto o pensamento por detrás do projeto arquitetônico quanto as qualidades físicas da obra executada são capazes de lançar as ordens conceituais, utilitárias e estéticas sinalizadoras das diretrizes interpostas na relação das pessoas com os lugares. A arquitetura estimula a percepção dos usuários e convida-os a uma experiência deflagradora de ideias formatadas pelo uso, apropriação e/ou contemplação de determinado ambiente, cristalizando um sentido de lugar propício à habitação que, na prática, corresponde aos atos de entrar, permanecer e contemplar o/no mundo. / This research presents a theoretical study brought about by an attempt to achieve an understanding of a sense of place in relation to the realm of ideas, which result from mental elaborations created from people’s experiences, perceptions, and imagination. The approach is grounded on a transdisciplinary perspective in order to develop some reflective thought on the many symbolic and subjective issues around the theme. Taking into account the hypothesis that place is not a mere physical construction, given that within the scope of use and appropriation the contact between individuals and erected buildings is a determining factor to bring forth an essential sense of place, there is an understanding that this essence is intimately linked to the ideas that people have about places, reflecting the existential phenomenon of inhabiting. This perspective indicates the adoption of phenomenology as an analytical method concerned with questions regarding the problem of essences and which, in the specific case of a study on place, echoes the domains of emotions and human thought. By adjoining this subjective sphere permeated by existential practices established between subject and the experienced world, one can observe that the sense of place addressed by the study is perceived as having a strong symbolic character which goes beyond the perspective of physical locations and the materiality of the built environment. This is the foundation of the thesis pointing towards the understanding that architecture does not build places, but rather, upon acting on spatial configuration echoes an activity that helps people compose their own ideas of place. Both the thought behind an architectural project and the physical characteristics of the executed work are capable of disposing the conceptual, utilitarian, and aesthetic orders that signal the guidelines interposed in the relationship between people and places. Architecture stimulates users’ perception and invites them to an experience that entices ideas formatted by the use, appropriation, and/or contemplation of a given environment, thus solidifying a sense of place suitable for inhabiting which, in practice, corresponds to the acts of entering, remaining in, and contemplating the world.

By the early 1980s the Department of Fine Arts and Aesthetics at the Maharaja Sayajirao University in Baroda stood as the key institution for contemporary art in India. Its reputation had been carefully cultivated over the last fifteen years by both K. G. Subramanyan and Geeta Kapur. Under their careful artistic and theoretical tutelage, the Facuhy of Fine Arts turned to narrative-figuration as a self-proclaimed polemical stance against the materialist/determinist thrust of history. The narrative turn moved beyond the regional locality of Baroda in 1981 with the exhibition Place for People. Held in the cosmopolitan art centres of Delhi and Bombay the show included the work of six artists variously affiliated with the school in Baroda: Bhupen Khakhar, Vivan Sundaram, Gulammohammed Sheikh, Nalini Malani, Jogen Chowdhury, and Sudhir Patwardhan. The arrival of Place for People in the 1980s must be situated within the larger frames of contemporary art in the post-colonial moment. In attending to the variegated terrain spanning both theory and practice, my project has as its underlying concern the interface between discursive formations, institutional structures, and sites of artistic intervention. More specifically, I am interested the representational strategies that emerged in the period between 1960 and 1990. In looking to the gaps in the discourse, alongside the points of conflict or conciliation, I raise larger questions about the politics of representation, and the productive or prohibitive possibilities of artistic intervention. At the core of my argument is the rise of painterly narrative-figuration exemplified by Place for People and the challenge leveled against it by the Indian Radical Painters and Sculptors Association. Both laid claim to radicalism as a polemical gesture; however, the battle was waged across the historically contingent fields of artistic subjectivity, regional difference and the capacity of art to function as an agent of social change. Pivotal to my study is how certain approaches to both the theory and practice of contemporary art in India have emerged as paradigmatic while others have gathered the dust of disregard. / Education, Faculty of / Educational Studies (EDST), Department of / Graduate